Next, the hero's press conference was even more lively, and everyone felt that the king at the end of the year seemed to be standing on the stage at this moment.

The bowing of the competitor's head made James high-spirited, and several times he made a few statements detailing the hero's investment, the possible theater chain and the way of cāo, while the others were also happy to see it, and did not approve or refute, which was a silent acquiescence.

In their hearts, Zhang Yimou's brand, coupled with Miramax's investment cāo, has almost no possibility of failure, and even Zhang Yimou himself thinks so.

At the Xinhai Hotel, the reporters "provoked" the relationship between the two crews, but what disappointed them was that Wang Zhongjun, Lin Xiao, and Feng Xiaogang, the three main spokesmen, had the same attitude, praising the heroic crew without a trace, and putting on a posture of being the last to learn and the last, so that the reporters were like tigers gnawing at the sky, and they had no way to speak.

On the contrary, Zhao Wei, Zhou Xun and other artists took the time to express their confidence that there are no thieves in the world.

The two-hour press conference ended quickly, and the faces of the other members of the world-free crew were not good-looking, as soon as he entered the lounge, Zhang Hanyu couldn't help but say, "Mr. Lin, Mr. Wang, I admit that the hero crew is very strong, very strong, and no one can take it lightly, but we can't be so ambitious to destroy our own prestige, right?" ”

Zhou Xun also sighed, "Yes, how to deal with the war at the end of the year?" Once the press conference is sent out, the whole country knows that we will surrender without a fight, and ordinary audiences may not be able to see it, but those film critics and reporters may be able to write flowers. It is very unfavorable to the year-end schedule war. ”

Wang Zhongjun smiled, "Mr. Lin, it's better for you to explain, after all, it's the way you proposed." ”

Lin Xiao nodded, invited everyone to sit down, and said with a smile, "Everyone, don't be impatient, I can only say that no thief in the world will win!" ”

Seeing everyone's puzzled eyes, he continued, "Have you noticed the question behind the reporter, Zhang Weiping said, everyone is testing the waters, what does this show, they have been paralyzed by us, and they have not put us first, I guess, their current goal should be aimed at foreign blockbusters such as Harry Potter." ”

"But so what?" Zhao Wei was also puzzled, "This is not a good thing for us, there are no thieves in the world and will only be forgotten, who will remember us at the end of the year?" ”

"You're wrong." Lin Xiao sighed secretly, in the current era, I really don't understand the hype of jīng "infamy, after scolding, only the name is left, and at the end of the year, even if someone scolds us, it will have long been forgotten." ”

"The audience is forgetful, and the audience in the entertainment industry is especially like this, liking the new and hating the old is their spleen, even if they scold it now, there are still people who will see that there are no thieves in the world at the end of the year."

"However, our press conference was not a success." Ge You had never spoken, but now he spoke.

"Not considered a success? In my opinion, it was a great success! Lin Xiao smiled, "Think about it, what do we use to compare with Director Zhang's crew, is it an investment of 100 million?" Or an overseas channel? What we want is for the media and the whole of China to pay attention to the heroes! ”

Ge You seemed to understand a little, and a light appeared in his little eyes, "However, you have to have a premise for this, that is, the end of the year is not as good as you imagined." ”

"Surely not!" Lin Xiao said, "Director Zhang himself is not a screenwriter, but this time he led the screenwriter for the title of China's first, and he ...... the near and far."

Zhou Xun suddenly realized, "Moreover, under the attention of the whole country, no matter how good the film is, unless the whole country is convinced, the greater the hope, the greater the disappointment." ”

She thought about it and said, "When I hope to reach a peak, once I find that the film is not as good as I imagined, then the rebound will inevitably make Director Zhang and the new picture unbearable!" ”

"In particular, this film is also hung up on the country's first, 100 million yuan production, Asian superstar, China's godfather, overseas distribution of these titles, the new picture is difficult to ride a tiger! They don't promote, Miramax will promote! Until the eyes of the whole country are on it......"

Zhang Hanyu answered thoughtfully: "That's when it collapses!" ”

"This approach ......" Ge You glanced at Lin Xiao in shock, "It's called ......"

"Kill!" Everyone said in unison.

"Yang Mou." Ge You sighed, "Even if they knew that we were killing, they had to walk in!" One is that he has absolute confidence in the hero, and the other is that Miramax will not let the hero not promote! Lin Xiao, Lin Xiao, I am familiar with the thirty-six plans! ”

"There are two main points, the first, are they aware now? Second, what will happen to the final result of the hero? Wang Zhongjun said contemplatively.

Lin Xiao said, "The first one, they shouldn't have it yet." After all, it was just a press conference, and our statement did not have too many traces, which seemed reasonable. Second, the hero final product is really not very good. Director Zhang's script writing is a weakness, looking at his works, all the award-winning ones are not his own scripts, and he rarely even participates in the adaptation. His strength is to show other people's stories in his own way, but this time for this false name, he put on his own battle. And script writing is Director Feng's strength, with our own strengths and the shortcomings of attacking the enemy, we already have an advantage. ”

"The most important thing is that this shortness is a fatal shortcoming. If a film is a person, the script is its soul, the director is its brain, the actor is its bones, and the crew members are the nerves that make this person move. So, can a film that has lost its soul still be called complete? ”

"I guess that this time Director Zhang's film is magnificent, the scene is large, the picture is impeccable, and the actors' acting skills are outstanding, but it will definitely not get a good evaluation!"

"Don't forget, this is his first contact with action movies, his first contact with commercial films, and his first contact with pure costume films.

Originally, he had accumulated a lot of pressure in his heart. What if the whole country takes it so seriously? Lin Xiao said with a smile, "This is all good, if the Ministry of Radio, Film and Television pays attention to it, if overseas countries pay attention to it, this pressure will increase exponentially." ”

"However, these are all imaginary, a good director and a good crew will definitely automatically decompress. But these pressures are equal to the expectations of the whole country, overseas, and the film department! Once there is the slightest flaw in his film, this flaw will be infinitely magnified! It can be said that with too much confidence, let them choose to take the road of killing by themselves, unless the hero is perfect and can win the Oscar! Otherwise, it will fail! ”

After speaking, the audience was silent.

"People are precious in their own knowledge." For a long time, Wang Zhongjun sighed in some mood, "Carving a boat to seek a sword is really a golden and jade good word, no matter when and where, we must maintain a dialectical view of the problem, even if it is a big card, it also needs to cater to the times." ”

Ge You looked at Lin Xiao and said deeply, "This method, in fact, is not for you to use, if there is no us, the hero will also embark on this road." Now you're just quitting, and this quitting is still superficial. It can be said that it is the perfect combination of time and place that allows us to exit like this. ”

"If it weren't for the bloody battle at the end of the year, if it wasn't for Director Zhang wanting to step on us to climb to the sky, if it wasn't for the press conference held at the same time on the same day as the new picture, if it wasn't for the public affirmation of Miramax's investors, we wouldn't have been able to retreat." He sighed and shook his head, "I'm old, it's a young man's world now." With your careful thinking and hard work, the Asian emperor superstar has only been a matter of the past few years. ”

"Mr. Ge has won the award." Lin Xiao was humble for a moment, and then said solemnly, "Since we have withdrawn, don't get involved in this matter anymore." Why do you want to help your opponent share their worries? ”

Zhao Wei, Zhou Xun, Zhang Hanyu and others are now completely convinced, and his words just now are reasonable and well-founded, which makes their original disappointment rekindle the flame of hope, and it is getting bigger and bigger.

Zhao Wei asked inquiringly: "Then let's wait until the end of the year?" ”

"Wait? No! ”

"They all unconsciously put themselves on the firewood rack, and even if we don't do anything, the fire will automatically ignite. And what we want to do is to maximize the expectations of the whole country! Since he is so confident and wants to stomp us to death with one foot, we will give him a place to match his ambitions! ”

"I have already discussed with Director Feng and Mr. Wang, and I am also responsible for publicity. I now officially tell you that during the filming of No Thieves in the World, everyone will never mention that there are no thieves in the world! It's about talking about heroes, singing heroes, and praising heroes! Baidu also agreed with us that all the hero's lace, even the smallest news, should be on Baidu's important entries! It's guaranteed to be in the shadow every week! ”

Wang Zhongjun grinded his teeth, this move can be said to have pushed the hero to the position of the limelight, today, even if they bow their heads, but who said that the hero is better than the biggest opponent to say that it is good?

The Internet is pushing, and he also contacted the TV station to push, plus newspapers and magazines that will not let go of these news, and finally there is a thief-free crew to help it.

Can heroes not be popular?

I'm afraid that in the past six months, the hero will be in a sun-like position. And Miramax, who is too confident, wants to completely defeat the new picture of no thieves in the world, etc., when he finds out, it is already difficult to ride a tiger! Had to do it!

Even if they know that there is a mountain of swords and a sea of fire in front of them, they must continue to publicize it, otherwise, the confident Zhang Yimou will not agree, and the equally confident Miramax will not agree!

The investment of $15 million is not a wasted investment.

Their only hope is to make a blockbuster movie that is expected to hit the Oscars with a business card! Otherwise, the hero is doomed to be reduced to a corner of defeat.

He very much agreed with Lin Xiao's statement, infamous and infamous, and after scolding, only his name remained. When the hero failed, there were no thieves in the world and began to frantically promote, Lin Xiao's methods he had seen, and he felt incredible, but he was not at all concerned, which can be said to be a model of propaganda. He believes that after everyone is disappointed in the hero, their attention will naturally shift their attention to another domestic commercial film with tens of millions of investment!

This is called Ming Xiu Plank Road, Darkness Chen Cang, at that time, it is the time when there are no thieves in the world to fully break out!