In the following month, Cui Zhengyuan conscientiously kept his promise and stayed at home honestly. Every day, they chat with their grandmother or watch soap operas, and they will have fierce arguments about the plot in the play or the next plot, as if they are both screenwriters. The old housekeeper watched the childish behavior of the two helplessly every time, and then drove out the snickering subordinates, otherwise it would be too much to affect the majesty of the head of the house.

Of course, Choi Jung-won has not forgotten his most important job, and during this time he has read a lot of materials to have a comprehensive understanding of the current situation of entertainment in South Korea. With the huge resources of his family, he knows everything about the Korean entertainment industry, whether it is a well-known report or a little-known insider.

Cui Zhengyuan has always adhered to a principle, that is, to know oneself and know the other. In his previous life, he lived in China, and he has always been in a fog about the Korean entertainment industry. Don't look at the entertainment industry, but the difference in water and soil, social system, historical tradition, will make the entertainment market of the two countries very different. Didn't the Great Leader say that without investigation, there is no right to speak. If you want to make a performance in this industry, a down-to-earth understanding is a must. The entertainment planning methods and more avant-garde concepts he mastered in the current world are fused with the entities of the current world, and Choi Jung-won is looking forward to what a miracle he can make.

Over the course of a month, he was able to do enough paper work. Next, it is necessary to apply the theory to practice. Therefore, when the lockdown was lifted, Cui Zhengyuan rushed to the headquarters of C.J Group as soon as possible. Here, his mother, the president of Xijie Media Group, Ms. Pan Jingzhen, already knew that he was coming.

Taking advantage of the reborn, Cui Zhengyuan preemptively asked the family to change the name of the media system they had gotten. The name of C.J Group was officially assigned to the Cui family, and there was no connection with the original CheilJedang Group. In doing so, it can be regarded as completely separating the Cui family's industry from the First Sugar Group. The new group, whose full name is CJEntertainment &Media, is a blatant display of the Choi family's ambitions in entertainment culture.

Due to the separation of assets, the current headquarters of CJEntertainment &Media is no longer located at 500, Namdaemun-ro 5-gil, Jung-gu. After parting ways with Jung Kyung, C.J Group moved to its current location, the C.J Building in Chungmuro-dong. This real estate was originally the Cui family's property, and now it is being used as a new headquarters.

Compared with the tall and majestic headquarters of the First Sugar Group, this building is a bit old. And the floors are low, only five floors, and the beige hue looks very quaint. But fortunately, it is only used as an administrative headquarters, and there is not enough space.

The doorman had been instructed in advance, so Cui Zhengyuan entered the interior smoothly. When she entered the president's office, Pan Jingzhen was on the phone and signing documents, and when she saw her son come in, she motioned for him to wait first.

didn't disturb Pan Jingzhen's busyness, Cui Zhengyuan poured himself a glass of water for himself, and stood at the window looking at the scenery outside. During this period, people kept coming in to ask for work, and her mother Pan Jingzhen has not been idle. It's just that everyone who comes in unconsciously observes this handsome young man and guesses the relationship between him and the president.

It took nearly an hour for Pan Jingzhen to stop working. The little woman stretched out like a lazy waist, and she couldn't tell that this was a middle-aged woman in her forties.

"How's it going? Master Cui, how does it taste to be free?" Only in front of relatives will Pan Jingzhen show her warm side. If the staff outside see the appearance of this female boss who has only been in office for a month, I am afraid that her eyes will fall off.

Cui Zhengyuan walked over, put his arm around his mother's shoulder, and said with emotion: "A free life is so beautiful! For the sake of my future happiness, from today onwards, I must closely follow in the footsteps of my mother, take my mother's instructions as the supreme instruction, and go to the soup and fire, and obey my orders."

Pan Jingzhen was amused by the image of his Red Guard, and finally stopped. waved his hand and slapped Cui Zhengyuan's paws, "Young poverty, find something for you to do, and see how this project goes"? As he spoke, he picked up a thick folder and handed it to Cui Zhengyuan.

Cui Zhengyuan sat on the sofa, did not rush to open the file first, looked at his mother's tired look, and asked with concern: "What, is the situation in the company difficult?"

Pan Jingzhen rubbed her brows and said helplessly: "It's not just difficult. After the asset restructuring, the people who used to follow there left their jobs. Of the subordinate branches, the president of the company alone resigned six times, and even the director of Mnet TV station resigned. Now the people in the company are panicking, thinking that the future of the new company is bleak, and even many employees are looking for ways to change jobs. I haven't had time to understand the company's specific operation in the past few days, and I'm all thinking about personnel arrangements, and I just hope to settle down the company as soon as possible."

That Jihua book allowed Cui Zhengyuan to show extraordinary business talent. In this regard, Pan Jingzhen has always been engraved in her heart. Now, the mother and son can finally sit down and have a good talk. The idea of suggesting that the family win the media system was also Cui Zhengyuan, so she held a one-ten-thousandth expectation, hoping that her son could have some tricks to help her solve the current predicament.

Cui Zhengyuan did not express his opinion immediately, but picked up the document and read it carefully. It wasn't until I read it that I realized that it was more appropriate to say that it was a personnel appointment letter rather than a business plan. Thinking about it, my mother has just taken over this mess, and before she can figure it out, so many things have happened, and from her point of view, stabilizing people's hearts is probably the first priority.

Originally, Cui Zhengyuan had great expectations for his mother's solution, but after reading this plan, he was disappointed in his heart. Needless to say, those who were appointed, Choi Zhengyuan is not familiar with either.

However, the appointment of the reserve president of the CoreCentensMedia branch: Kim Kwang-so; Appointment of the reserve president of F&CMUSIC branch: Han Sung-ho. With these two appointments alone, Cui Zhengyuan felt his muscles rise. Han Sung-ho is also forgotten, the notoriety of Kim Kwang-so, even Cui Zhengyuan, who is far away in China, is like thunder. Although he couldn't see what was behind it, it was really puzzling what kind of pig brain it took to make those strange plans. If it had been before, he would have only seen these things as jokes. But this life is different, C.J Group is his own family business, and he will not allow those things to happen again no matter what.

Originally, I thought that after the Cui family took over, the trajectory of CJEntertainment &Media would be able to change. Who knows, these people really eat too much PC, and their brains are rigid. How is this different from the original C.J Group? Thinking of this, Cui Zhengyuan threw the documents in his hand like garbage, and his body was straight, putting on a formal posture.

Seeing her son's appearance, Pan Jingzhen knew that she was going to start a formal conversation, and her expression began to become serious. This is the practice of the Cui family, public is public, private is private, and public and private are clearly distinguished.

"First of all, it must be said that this plan is a complete case of failure." Cui Zhengyuan expressed his opinion clearly, and did not change because the other party was his mother.

Pan Jingzhen's face was solemn, she didn't expect her son to come up with a slap in the face. But she didn't immediately refute it, she knew that her son must have a complete idea, "tell me your opinion".

"First of all, it is very inappropriate for these entertainment agencies to continue to be affiliated with Mnet TV. Although we can use Mnet's channels to promote our artists. However", Choi Jung-won emphasized this point, "Although Mnet is a cable TV station, it is also a TV station after all. In this regard, it is not comparable with the three major TV stations at all, but it is a competitive relationship. If we maintain this subordinate relationship at present, our entertainment agency will suffer a lot in the competition with others."

Later, S.M and Shinhwa refused to attend Mnet's music programs, and Mnet's artists, with the exception of Kim Jong Kook and T-ara, had insufficient exposure on the three major TV stations. The most typical example is the Seeya group, which was well received at the beginning of its debut, but then slowly drowned in the rise of other groups. With the strength of Mnet, this is completely undesirable, and the most important reason for this is probably directly related to the strange way the C.J Group is formed.

Pan Jingzhen has been immersed in the shopping mall for many years, although she later washed her hands and followed her husband to China to be a housewife for three years, but this time she came back to the mountain with ease. I just haven't been in contact with the entertainment industry before, so I can't see through the essence of things. But when I heard my son's analysis, I immediately realized that although I didn't say anything, I was actually thinking about the improvement plan in my heart.

"Secondly, with so many branches, although the risks are shared, the disadvantages are more obvious. Mom, you must have heard a sentence from Mr. Deng in China - only by concentrating on liliang can you do great things. S.M's current prosperity is due to the fact that they have concentrated all their resources to do one thing, which is why HOT has its current glory and mythological reputation. If we don't make changes, these subsidiaries will be at a disadvantage in the future with companies like S.M, JYP, Y.G, and DSP."

Cui Zhengyuan sorted out his thoughts and continued: "Again, with the development of the entertainment industry, these branches will develop and the scale will continue to expand. In the long run, because there is no direct subordinate relationship with the head office, it will not be a big deal. If there is vicious competition between the same branches for the sake of immediate interests, it will only consume the company's resources in vain and the gains outweigh the losses."

Looking back at later generations, Mnet's entertainment companies are all operated independently, without the constraints and intervention of the head office. Although it had to pay profits, it had already formed an independent kingdom within it. When these branches have developed to a certain scale, have a certain economic strength, and then ambitious people appear, Cui Zhengyuan is very worried that they will set up their own doors and thus break away from the C.J Group.

As for the vicious competition, Cui Zhengyuan still remembers it vividly. In the previous life, when T-ara released "daybyday", the girl group afterschool in the hands of PledisEntertainment, which is also a subsidiary of its subsidiary, actually released a new song at the same time, which made T-ara's confrontation with SJ even worse.

And when the follow-up to "Daybyday" "SexyLove" was released, something even more inexplicable happened. FNC's boy band Ftisland, which spun off from CCM, sang at the same time. Didn't the two sides communicate before? Don't know that doing so will only affect each other? Obviously not, these people have reached the point of ignoring the interests of the whole group for their own interests.

In this life, he has decided to join the C.J Group, and he will never allow such an oolong incident to happen again. So the first thing to do is to unify all its branches to form a huge brokerage group. Only in this way can we compete with companies such as S.M, which have already begun to take off.

Cui Zhengyuan's words hit the nail on the head, but Pan Jingzhen also has her own difficulties, "The shares of these companies are scattered in the hands of some close relationships, and doing so may have an adverse impact on the family."

Cui Zhengyuan waved his hand very magnificently, "The most effective way to deal with them is interests." As long as you can let them see the expected benefits, even if you don't force them, they will force you to do it. If some people are obsessed, then don't blame our hot hands. Our Cui family has officially started to set sail, and whoever wants to be a stumbling block, we will kick it away."

Seeing her son at a young age and making a way to guide the world, Pan Jingzhen was secretly amused in her heart. Afraid that he would show it and affect his son's self-esteem, he hurriedly asked: "The problem is that doing this will bring more turmoil, and people's instability is easy for others to take advantage of." You must know that Ms. Lee Mi-kyung and Representative Lee Jae-hyun have approached me more than once and want us to reunite with CheilJedang."

Lee Mi-kyung is the current vice chairman of the CheilJedang Group, and Lee Jae-hyun is the son of Lee Meng-hee, the former chairman of the CheilJedang Group. Lee Meng-hee lost the battle with Lee Kun-hee, the president of Samsung Group, and had to live in Beijing to avoid trouble. It was precisely by seizing this opportunity that Zheng Jingsan stood out and succeeded him as the chairman of the First Sugar Group. It's just that the people of the Lee family are of course unwilling to fail, and Lee Jae-hyun has been seeking to regain the position of chairman.

It's just that before he and his sister Li Meijing showed their ambitions, a major change occurred in First Sugar - the Cui family chose to separate. Originally, CheilJedang as a whole was one of the largest companies in Korea. And Lee Jae-hyun has always regarded CheilJedang as his private industry, and now that half of this cake is gone, how can he be willing.

Speaking of which, the relationship between the Cui family and the Li family of First Sugar was quite good, otherwise they would not have taken the initiative to leave the Samsung Group and start a career with Li Mengxi. But now that the Cui family has taken this step, there is no turning back no matter what. This friendship has nothing to do with it, and in the face of huge interests, everything is a floating cloud. Lee Jae-hyun's efforts are doomed to be useless.

Of course, Choi Jung-won knew that Lee Jae-hyun later succeeded in regaining the position of chairman from Jung Kyung-san. It's just that now these have nothing to do with the Cui family.

As for Pan Jingzhen's concerns, in Cui Zhengyuan's view, it is not a problem at all, "As long as they see the complete Jihua and the expected future, they will definitely support us, and no one will have trouble with money." Besides, our family is a major shareholder and has an absolute share, and even if others are dissatisfied, there is nothing they can do."

"And where is the complete Jihua? Without substance, it cannot be justified. Could it be that Mr. Cui is just lip service"? Pan Jingzhen used the agitation method slightly. Watching Cui Zhengyuan talk eloquently, he seemed confident. She knew that he must have done his homework there a long time ago.

"Give me half a month, and I'll solve it". Cui Zhengyuan took care of everything and entered the set. After all, the old fox didn't see through the little fox's conspiracy, and since he Cui Zhengyuan was involved, he didn't think about going out.

In this way, Cui Zhengyuan took the first step to create an entertainment career.