Chapter 1017
At that time, Intel had not yet made PC chips, and PCs had just started in the world, and Chinese people did not know what a PC was. However, this cooperation did not succeed due to differences in business direction between the two parties. Afterwards, Intel people were reluctant to mention the first 8 years of entering China, the 8 years of idleness.
However, it was also one of the most critical years in Intel's history. In '85, Intel made a significant decision to switch to the microprocessor business for personal computers.
When entering the 90s, the PC entered a period of rapid development around the world. In particular, the emergence and development of Ni Baohong's games has rapidly led to the rapid development of Huaxia personal computers.
Yunteng was dug up by Ye Laosi, a Soviet expert and Long Xianghai dug up a treasure from the United States, after hard work, also launched a microprocessor this year, which adopts a superscalar instruction pipeline structure internally, and has independent instructions and data caches. With the development of computers, it has stepped up to a higher level in networking, multimedia and intelligence.
However, what made Fang Monan incomprehensible was that Yunteng didn't have any fanfare at all! Fang Monan wondered how someone would sue him! Besides, the prosecution should also be Intel!
Although there is no publicity, Yunteng's life is definitely not as sad as imagined, once the microprocessor is launched, it dominates the vast majority of the mainland market. Although the current capacity of this market is still small, the annual growth rate of this emerging market is very high.
Yunteng itself cooperates with the military, so in the military, aerospace and satellite manufacturing departments in related fields has become their only choice.
As for personal computers. The cost performance is not inferior to Intel, as long as the price is out, who will compete! Of course, quickly occupy the domestic market.
Fang Monan thought that the collision with Intel would happen sooner or later, and now is a period of dormant patience. It's like football, the goal is when the opponent makes a mistake.
So Fang Monan is waiting for this opportunity, just so that Yunteng has time to breathe and develop, will the powerful market-leading Intel make a mistake? The answer, of course, is yes.
Once the company becomes the first place in the market, especially the only hegemon, it is all the targets, waiting to pull him down from the Malays, there are many people. People usually admire such businesses at the same time. It will also be jealous and even hateful. How many people are waiting for you to make a mistake. Attack it in groups.
"Most strategic turning points don't come suddenly, but they approach quietly like kittens, and it's usually only when you look back that you can suddenly see it."
That is, next year. First chance. Thomas, a mathematician at Lynchburg College in Virginia? Nesley sent an email to multiple institutions and media outlets. Alleging a "bug" in Intel's Ground Pentium floating-point arithmetic unit. Intel insists that for the average user. The risk is negligible: every 27,000 years. There is only a 0.5% chance that an error may occur. This is also true, in fact, it is not a big deal, but it irritates consumers. Fortune magazine reported at the time that Intel was "universally hated and feared."
On December 12, IBM announced on the Internet that "the company has decided that IBM will stop putting personal computers equipped with Pentium products on the market." This was a blow to Intel, which suffered one of the worst crises in the company's history. On December 20, Intel decided to adopt an unconditional replacement policy for Pentium processors with floating-point defects. The incident cost Intel $475 million in damages, but it didn't fall in the end. CEO Grove's future successor, COO Barrett, stepped up to keep a cool head in the crisis and take control of the situation to become the hero who saved Intel.
The Pentium program defect turmoil has also brought two major consequences to the entire industry, one is the game rule of "perfect, otherwise all will be replaced unconditionally", which eliminates many small and medium-sized companies with insufficient anti-risk ability; Second, the power of the Internet has come to the fore, and Professor Nesley's email has caused a storm of public opinion, and the Internet has begun to emerge.
In fact, the development path of Pentium is not all smooth sailing, and Intel in order to completely get rid of the entanglement of AMD and Cyrix, not only to get rid of the product naming, but also to the level of interface. Equipped with the P6 bus protocol and the Socket8 interface, the PentiumPro processor was developed in 1995. From a technical point of view, the PentiumPro was definitely a horror product at the time, with advanced features such as 80-bit floating-point units, branch prediction, and 32-bit memory addressing. In addition, PentimuPro also packs a 256KB L2 cache chip into the chip for the first time, and the two chips are interconnected with a high-bandwidth internal communication bus, and the connection line between the processor and the cache is also placed in this package, which makes it easier for the cache to run at higher frequencies. However, from a market perspective, PentiumPro is a failure.
At the time, 32-bit applications were not mainstream, and even in 16-bit applications, the PentiumPro could not show a significant performance advantage. The PentiumPro, which was too far ahead of its time, also paid a heavy price due to its high cost, and this is a second chance, because the delay in new product development has given AMD and Cyrix an extremely important respite, and of course, it is also an opportunity for Yunteng.
But what kind of sacredness is Cheng Biting Jin, who came out halfway! Yunteng, who is in a dormant period, doesn't want things to go wrong.
"Isn't it just a summons?" Fang Monan shook his head amusedly, "We, Mr. Long, are also afraid of lawsuits?" ”
"Let's see who took us to court, and if that's the case, you'll all laugh." Long Xianghai arched his hand. "I admire!"
"The company is registered in Russia, the Far East! Ye Lao Si! Fang Monan muttered, his eyes flickered, and a warm smile appeared on his face, which slowly expanded, laughing...... She got up and patted Long Xianghaidao, "Mr. Long, wait for a case to become famous and the world will know!" ”
A case that became famous all over the world! Long Xianghai tasted it in his mouth, "It's really this four young people." Can't you just give us advance notice? This publicity effect is good, at the minimum cost, the two companies are famous all over the world, and the gimmick of 100 million US dollars is loud enough, at least the maximum compensation in the current infringement case is not so high. ”
Fang remembers that in 2010, after three and a half years of tug-of-war, the dust finally settled on the intellectual property infringement case between the world's two major business software giants. A jury in federal court in California convicted German software giant SAP of infringing Oracle's copyright, and SAP must compensate Oracle for $1.3 billion in damages.
This is also the highest jury verdict ever awarded in a copyright infringement case.
Fang Monan shook his head and smiled, Long Xianghai said well. Take Intel, for example. When Intel spent $600,000 on a TV ad for its Microma digital watch manufacturing subsidiary in 1979, Grove exclaimed, "It's just an ad, all of a sudden, it's gone." "Until 1990. Intel still doesn't have a marketing system or advertising agency. Consumers don't know exactly where to go in the case of a microprocessor computer. Most PC users are not clear about the relationship between microprocessors and computers. Intel decided to launch a TV advertising campaign for end users. There is a lot of controversy within Intel, with opponents arguing that computer makers would not welcome Intel to communicate directly with consumers beyond them. But Grove pushed back against the crowd in favor of the engineer-run B2B company going head-to-consumer. From 1990 to 1994. Intel spent $500 million to establish a world-renowned brand in the minds of the public. And OEMs are also very welcoming to "IntelInside", and people all over the world know about this advertisement.
Compared with Intel's advertising investment, it is really not expensive, counting court fees, lawyer fees, and miscellaneous expenses, it is not more than 500 million US dollars!
The protracted battle threw a gimmick in real time to attract the attention of the media, this fourth brother is really ...... Good calculation.
"Do you know what to do?" Fang Monan blinked playfully, his face was soft, and looking at it made people calm and calm. Let Long Xianghai feel an indescribable excitement in his heart.
"Don't worry, I'll sing this duet well." Long Xianghai also looked gearing up and eager to try.
Long Xianghai clearly knows that in order to protect the intellectual property rights of enterprises, in intellectual property infringement cases, the jury will usually impose sky-high fines to deter those enterprises that try to achieve their goals through infringement.
However, when a judge makes a final decision, many cases will have their verdicts modified, fines reduced, or companies that have gone to court settle out of court.
So when the curtain is opened, Long Xianghai will sing a big show to the world.
"Then I'll go first!" Long Xianghai came and went in a hurry, and when he went, he was swaggering and full of ambition.
Fang Monan shook his head and smiled, this was too anxious, it seemed that he had to adjust his strategic deployment.
***********
Russian Far East, in the study.
Ye Laosi kept turning the red sandalwood Buddha beads in his hands, looking at the lush greenery outside the window attentively, and the knock on the door sounded "Dong Dong ......".
Ye Laosi turned around and said in a deep voice, "Come in." ”
Hua Tengfei walked in with an excited face, "Si Shao, there is news in China, and I decided to respond to the lawsuit." ”
It was just a short sentence that made Ye Laosi breathe a sigh of relief, he was really afraid that the country should not sue, how to sing this one-man show is contrary to his original intention!
Once the defendant does not sue, it becomes a defendant in absentia by default, and the plaintiff's infringement accusation is automatically confirmed, and the relevant exclusion and injunction is naturally logical.
If you fight a lawsuit, you may lose, but if you don't fight, you will definitely not win.
"Four less! Are we too anxious? Hua Tengfei sat across from him and said with a smile.
If Fang Monan was here, he would definitely nod in agreement.
"Hurry, I'm too slow, 10,000 years is too long, just seize the day." Ye Laosi's eyes narrowed quietly, "This is the fastest way to expand popularity, electronic products are updated too fast, there is no name, where does it come from!" We're too far behind Intel. (To be continued......)
PS: Ask for a ticket!!