Chapter 258: Product Placement

After the two people stood at the bow of the boat and complimented each other a few words, the two sides had reached a consensus on mutual reconciliation and contact contradictions, of course, both of them said so, whether they really wanted to reach a settlement when they fell to the ground had to go through constant tests.

Song Yaqiao, who was in the cabin, heard that Gao Hong and Song Xin were talking and laughing like friends so soon, and she immediately became nervous, she didn't know the relationship between Gao Hong and Lai Xiaohu very well, she just thought that Lai Xiaohu and Gao Hong were ordinary friends, and this relationship was naturally not very strong, so now that Gao Hong seemed to have reconciled with Song Xin, Song Yaqiao became nervous.

And what happened next made Song Yaqiao even more nervous, only to see Song Xin suddenly say to Gao Hong, "Boss Gao, since you and I have resolved the conflict, and you are still a friend, can you help me?" ”

"Oh, I don't know if Boss Song needs my Gao Hong's help, you must know that I can't reach out to Shanghai." Gao Hong said with a smile.

"Where, it's most appropriate for you Boss Gao to handle this matter," Song Xin said what he wanted Gao Hong to do for him, "Song hopes that Boss Gao can arrest a person named Lai Xiaohu and hand it over to me, of course, I won't let Boss Gao work in vain, and there will be heavy thanks after the matter is completed." ”

After listening to Song Xin, Gao Hong was stunned, he didn't expect Song Xin to hit his head with the idea, but unfortunately Song Xin still didn't know the relationship between himself and Lai Xiaohu, otherwise he wouldn't have said such a thing, "It's unfortunate, I really know the person named Lai Xiaohu." But whether to hand it over to Boss Song when you fall to the ground depends on whether the person concerned is willing to follow you. ”

"What do you mean by that?" Song Xin hurriedly asked.

"Song Xin, you want me to go to you and tell me directly that it's going to be okay soon, why bother the boss of the family?" After a hearty laugh. Lai Xiaohu walked out of the cabin in a dashing manner.

"You, why are you here?" Seeing Lai Xiaohu, Song Xin was obviously stunned, and soon his eyes froze again, because just behind Lai Xiaohu, a beautiful woman with an elegant posture also followed Lai Xiaohu out, and this person was naturally Song Yaqiao.

Seeing Lai Xiaohu surprised Song Xin, and seeing Song Yaqiao also appear, it made Song Xin's face turn blue directly, "Song Yaqiao." Come over to me now, or don't want me to recognize you as a daughter again." ”

Hearing Song Xin's threatening words, it immediately made Song Yaqiao's face even more ugly, but Lai Xiaohu pressed Song Yaqiao's shoulder with his hand before she went crazy, and then said to Song Xin opposite. "Then dare to ask my father-in-law, this vast sea is far away from you and me. And how to let Yaqiao pass? ”

"What do you call me?" Song Xin angrily stretched out his finger and pointed at Lai Xiaohu and asked.

"Of course it's my father-in-law." Lai Xiaohu had a hippie smile on his face, but in Song Xin's eyes, he was indeed full of ridicule of himself.

"Father-in-law, it's up to you, and you are also worthy?" Song Xin completely lost his gentlemanly style, and scolded Lai Xiaohu is scolding. Then he said to Song Yaqiao even more viciously, "And you, don't call me father from now on, I Song Xin don't have a daughter like you." ”

"Hmph. You don't want me as a daughter, and I don't want a father like you. After hearing this, Song Yaqiao finally couldn't help it, and arranged two sentences towards Song Xin opposite.

"You," Song Xin, who was pale, pointed at Song Yaqiao, and couldn't scold if he wanted to, but when he turned around, he saw that a subordinate next to him was still holding a gun in his hand, and Song Xin, who was a little out of his mind, directly snatched the pistol from the hand of the subordinate, and then in the eyes of everyone who exclaimed, Song Xin directly aimed the muzzle of the gun at Song Yaqiao here.

"Be careful," Seeing Song Xin's movements, Lai Xiaohu's eyes were furrowed, and before Song Xin shot the bullet, he grabbed Song Yaqiao on the side, he held it in his arms, and then turned around and blocked Song Yaqiao with his back.

"Bang", "bang", "bang" A few gunshots, but in addition to these gunshots and some people's exclamations, Lai Xiaohu found that he didn't seem to have any hands at all, could it be that Song Xin's accuracy was so bad?

Lai Xiaohu, who turned around, happened to see Song Xin angrily letting the pistol that had run out of bullets on the ground, and then he was about to snatch other people's pistols again.

But Song Xin has no chance, just now he suddenly made a mistake so that Gao Hong and they didn't react, this time when Song Xin grabbed the gun, Gao Hong had already quickly commanded his subordinates to take out all the weapons they brought, and then aimed at the opponent's ships in a unified manner.

"Boss Song, I warn you, fire one more shot, then we'll meet each other." Gao Hong's threatening voice came over in time, which made Song Xin immediately come back to his senses, and he remembered that there were not only Lai Xiaohu and Song Yaqiao on the other side, but also a group of fierce gods and evil spirits on the side.

And seeing that Gao Hong's side had all taken up arms, the people brought by Song Xin also quickly took out their weapons, and the two sides stood on two different ships and confronted each other.

But fortunately, although the two sides have confronted each other, no one dares to fire the first shot at this time, and Song Xin's previous incident can be regarded as an accident, so if anyone dares to shoot at this moment, then the next will definitely be a big battle between the two sides.

"Hmph, let's go." At this time, Song Xin didn't dare to stand on the bow of the boat, but found a secret place, and looked at the opposite side very daringly, considering the pros and cons, Song Xin still held back the anger in his heart, and began to order his subordinates to retreat to the back to widen the distance between the two sides.

Seeing Song Xin's movements, Gao Hong also immediately ordered to retreat, and in this way, as the distance between the two sides became farther and farther away, the soughtmen on each other's boats also relaxed their vigilance.

When the distance between the two sides had widened to the point that it was almost impossible to see the people on the deck, Gao Hong and Lai Xiaohu finally returned to the cabin with them.

After all, neither side dared to start a rash war at sea, so after confronting each other, they both went in the direction they came.

In general, Lai Xiaohu and Gao Hong were successful. Gao Hong successfully exchanged for those subordinates who were arrested, which can be regarded as stabilizing the hearts of the people below. As for the matter of cooperating with Song Xin, it is definitely impossible. Song Xin is a figure who is the king and hegemon in Shanghai, although he is very strong. But the two are not in the same place, Gao Hong is not afraid of Song Xin at all, and he will not offend Lai Xiaohu in order to cooperate with a person who has no impact on him. Gao Hong still remembers how he became the boss, who knows when he will suddenly die on the street inexplicably.

And Lai Xiaohu has generally achieved his goal, he came this time mainly to install a bug on Song Xin's body, Xiao Ran used the characteristics that can be changed at will, and successfully followed the sea water to reach the other party's wear, and then reduced the size, slowly drilled into his clothes along Song Xin's trouser legs, and finally successfully touched Song Xin's mobile phone. installed the miniature eavesdropping device that Lai Xiaohu bought. Unless Song Xin opened the inside of the phone by himself, it would be difficult to find out that he was being tapped.

As for Song Yaqiao, she was a little unhappy, it seems that what Song Xin did today hurt her a lot. Especially Song Xin didn't care about the family relationship between the two people at all, just because of his anger, he shot at himself without saying a word. It made Song Yaqiao's heart die a lot. Is this still a father, how could a father do such a thing?

Holding Song Yaqiao in his arms, Lai Xiaohu could only continue to use the warmth on his body to warm Song Yaqiao's injured heart.

In the evening, dozens of people on the two boats finally returned to the dock in Jincheng, and after going ashore safely, the group drove directly back to the city.

In the evening, Gao Hong wanted to ask Lai Xiaohu to come out for a drink. However, he was rejected by Lai Xiaohu, looking at Song Yaqiao's low mood, Lai Xiaohu felt that it was better to accompany Song Yaqiao for the time being.

Knowing that Lai Xiaohu came back with Song Yaqiao, Zhang Ying and Song Yadan all hurried over. This time, Lai Xiaohu took Song Yaqiao to the sea to meet Song Xin, and the two of them didn't think about it in their hearts, but Lai Xiaohu and Song Yaqiao used this opportunity to make it clear to Song Xin thoroughly, but when they saw Lai Xiaohu and Song Yaqiao's faces when they came back, they naturally knew that thinking about it was thinking after all.

Lai Xiaohu told the two of them what happened after meeting Song Xin today, and Zhang Ying and Song Yadan were also very angry about Song Xin's stubborn attitude, especially when they learned that Song Xin shot Song Yaqiao regardless of family relations, which made Song Yadan, Song Xin's youngest daughter, can't help but scold.

Now that he has come back, this matter will come to an end for the time being, and the next thing is for both sides to take precautions to prevent the other party from sneaking attack, as for when this matter will be resolved, then wait until when Lai Xiaohu gets what he wants from the eavesdropping device.

After Lai Xiaohu came back, he was dissatisfied with Song Xin for a while, and Song Xin's face was also blue after he went back, it seems that what he was most worried about has happened, the one called Lai Xiaohu really has a relationship with Gao Hong, and now it seems that the relationship between the two is not shallow, and even for Lai Xiaohu, Gao Hong would rather go to war with himself.

Knowing that it was impossible for him to knead Lai Xiaohu at will, Song Xin had to start thinking of other ways.

In order to make Song Yaqiao not always think about Song Xin's affairs, Lai Xiaohu and Zhang Ying discussed and temporarily let Song Yaqiao go back to work, maybe the busy work can make Song Yaqiao have no time to think about Song Xin's injustice to herself for the time being.

The next day, Zhang Ying found Lai Xiaohu with a planner, saying that he wanted to advertise for Lejia Supermarket, and the advertisement that Zhang Ying said was not the kind that was directly played on TV, but the kind of soft advertising that was inserted into the TV series.

If you want to say that Zhang Ying's mind is still related to a popular TV series this time, this TV series is naturally the "Love Apartment" that Lai Xiaohu has watched in both his lives. In fact, the implantation of advertisements on TV series and movies over the years has long been a new thing, and the reason why Zhang Ying thought of this was because she saw that "Love Apartment" was on the air, and she heard that this hit TV series was about to make a sequel, according to the first hit, the situation of the second part of this TV series can also be imagined, as long as the TV series is not too bad at that time, there is no problem with the hit.

With this hit TV series and the precedent of a large number of product placements, Zhang Ying herself thought about why her company didn't implant some ads on it.

For this reason, Zhang Ying also made a special plan, and now the first part will not be said, since it has been broadcast, it is impossible to place advertisements in the placement, and at this stage, Lejia Supermarket does not need to rely on this way to expand its popularity. Because there is a Lejia supermarket in Jincheng and Beijing, the popularity of Lejia supermarket is big enough. In other places, although no one knows about the Roca supermarket, there is no Leca supermarket in the same places.

However, a year later, it will be different, the current Lejia supermarket has already determined the pace of expansion in the next year, which is still the decision of Lai Xiaohu and Zhang Ying after discussion, so as long as there is no big accident, in the next year, Lejia supermarket will definitely open branches in other major cities across the country.

Lai Xiaohu and Zhang Ying have set a time for this strategic expansion to be about a year. Similarly, Zhang Ying herself has investigated the filming progress and broadcast time of the second part of "Love Apartment".

In order to investigate this, Zhang Ying also sent a fax of cooperation to Hucheng Film Group, and only then did she get the broadcast time of the second TV series from them.

Afterwards. Zhang Ying planned it, and the reply she got was that the second TV series would be broadcast at the beginning of next year, which should be a critical period for the expansion of Lejia Supermarket. And in a month or two, the spillover effect of the second part of "Love Apartment" should also begin to appear.

And by the time Roca supermarkets open on a large scale across the country, this spillover effect should reach its maximum. At that time, relying on this spillover effect, Lejia Supermarket will be able to have a greater reputation before opening in other places. When the time comes, it will be accompanied by a certain amount of publicity. Don't worry about not being able to quickly open up your fame. For a company like Roca Supermarket, as long as the popularity comes, then there will be no need to worry about the continuous flow of customers in the future.

After planning in her heart, Zhang Ying began to make the plan in the past two days, and after it happened to be completely produced today, she used it to discuss with Lai Xiaohu.

In fact, this time the product placement did not use much money. Zhang Ying can make her own decisions, but this is the first time the company has done this kind of thing, so Zhang Ying still discussed it with Lai Xiaohu.

For Zhang Ying's plan, Lai Xiaohu naturally strongly supports it. He knows that the TV series of "Love Apartment" will be more popular in the future, and it is definitely worth the money to get product placement advertising at this time. Now although the first step of "Love Apartment" is popular, it has not yet reached the level of popularity after the second fire, even if it costs not much to buy product placement, if you wait until the second part is popular, add product placement to the third part, it is estimated that the cost will increase by more than three times.

With Lai Xiaohu's consent, Zhang Ying was naturally extremely happy, but now there is still a problem, and this problem is still found by Lai Xiaohu himself, that is, the producer of the TV series "Love Apartment" is a Shanghai film company. And now Lai Xiaohu is at odds with Song Xin, the underground king of Shanghai, how dare Zhang Ying take his men to Hucheng to discuss cooperation with others.

"That's really not going to be easy." Hearing Zhang Ying say this, Lai Xiaohu has no good way for the time being, who would have thought that the bad with Song Xin would also implicate the company's future development plan, Lai Xiaohu naturally would not let Zhang Ying take risks for the sake of the company, so it is still difficult to implement this matter for the time being.

"It's not a day or two for Song Xin to solve the matter in Hucheng, so let's contact their producer again to see if they can send someone to Jincheng to discuss cooperation, and when it's time to shoot, it's best to shoot the footage of Lejia Supermarket in Jincheng, so you don't have to go to Shanghai." Finally, Lai Xiaohu said to Zhang Ying.

"Okay, I'll get in touch with them again." This is the only way at present, after speaking, Zhang Ying returned to his office, and found the contact information of the other party through the Internet, and Zhang Ying began to communicate with the other party.

Speaking of communication, it is not easy to communicate, the contact information that Zhang Ying can find is actually the contact information of some front desk or customer service of the other company, after contacting these people first, after explaining the meaning of cooperation on his side, and then transferred to the upper layer through the front desk of the other party, and finally connected layer by layer, Zhang Ying finally got in touch with Wang Yuan, the current producer of this TV series.

As the producer of the company and the principal of the crew sent by the management, Wang Yuan also shoulders a heavy responsibility. On the one hand, he needs to monitor that the company's investment is being used in the right place, and at the same time, he must also have his voice heard about the final editing of the TV series. And this kind of problem of connecting with foreign capital to increase advertising revenue is naturally very welcome by him.

Wang Yuan attaches great importance to this kind of advertising cooperation, and with this kind of advertising, on the one hand, it can reduce the company's cost investment in TV dramas. Even if there are enough companies to work with, just relying on advertising revenue, he will be able to make the company's investment in this TV series take the lead in recovering its costs. This is his own scope of work, and doing this well is also very beneficial to his own future development in the company.

Hucheng Film Group is not a small company, in fact, Hucheng Film Group is formed by the merger of more than a dozen state-owned films and production units in Shanghai, which is a giant company in today's Chinese film industry. At the same time, in addition to the giant love of the company's scale, the state-owned blood in this company is its biggest weapon. Although the development momentum of private companies in the film industry has been good in recent years, it still takes a lot of time to catch up with and surpass the old state-owned companies such as Hucheng Film Group.

On the phone, Zhang Ying didn't say that she had a grudge against Song Xin in Shanghai, so she didn't dare to go to Shanghai. Instead, he said that his company is currently short of manpower and cannot send special personnel to Shanghai to discuss cooperation with them, so he hopes that the other party can send relevant personnel to Jincheng to discuss cooperation.

Regarding the difficulties of Lejia, Wang Yuan expressed his understanding that the current "Love Apartment" is not as popular as it will be in the future. It's not the kind of movie with countless big names, so at this time, they are actually at a disadvantage when working with franchised advertisers. It is not an exaggeration to say. Now the relationship above is still at the time when the producers are begging each other.

From the first step of filming "Love Apartment", Wang Yuan was worried about this product placement advertising income, when the first step was filmed, it can be said that it was really no name, and at that time, there was no one in the entire crew from the director to the actors. Naturally, this fame is gone.

To this day, Wang Yuan still remembers that when the TV series started filming, no one in the country paid attention to it, and no entertainment media invested in it. As for the issue of product placement advertising that generates income for the crew, Wang Yuan is even more sad. Before and after, I went to someone's company to beg my grandfather to tell my grandmother, but I couldn't get an investment.

But who would have thought that the first step of "Love Apartment" would be popular, although it can't be described as unusually popular, but "Love Apartment" is popular, there is no doubt about it.

However, "Love Apartment" is popular, Wang Yuan is confident, but he still feels that he can't stand up in the face of those product placement advertising cooperation companies. The product placement in a TV series is limited, and you can't get too many product placements, otherwise it will cause the audience to resent it. Therefore, among these limited advertising quotas, Wang Yue of those small companies that seek cooperation can't look down on him, because he thinks that those small companies give less money, but they occupy a quota in vain. And large companies naturally have the momentum of large companies, and if you want to cooperate with them, you can't do it without asking others. And sometimes Wang Yuan comes to run the relationship in person, and the other party may also put on an indifferent appearance. For large companies, it is okay to cooperate, and it is time to expand their fame. It doesn't matter if you don't cooperate, anyway, the company's reputation is big enough, and it's not bad that way.

So for Zhang Ying's request, Wang Yuan really didn't see it, not to mention that Zhang Ying really couldn't go here, but Zhang Ying was looking for an excuse, and Wang Yuan didn't care. I have encountered more such things, and there are more people who ask too much than Zhang Ying.

In other parts of the country, Wang Yuan has never seen Lejia Supermarket, but Wang Yuan did not despise Zhang Ying because of this, although other places can not see Lejia Supermarket, but it does not mean that Lejia Supermarket has no strength. The kind of company that is not well-known in the country, but dominates the local area, Wang Yuanyuan, is much more far-sighted. Undoubtedly, in his eyes, the Lejia supermarket at this time belongs to this ranks.

As a filmmaker, Wang Yuan lives a life of flying back and forth, and he must pay enough attention to some things that happen in the entertainment industry.

Jincheng, Wang Yuan has been here many times, how is it also one of the four municipalities directly under the central government in China, no company can ignore the market here, and Wang Yuan has been sent to Jincheng several times before to discuss cooperation matters.

Wang Yuan, who has lived in Jincheng for a while, has a great impression of Lejia Supermarket, a new supermarket, because he has been to this supermarket himself, and as a high-income group, Wang Yuan can still bear to go here to consume.

After going a few times, Wang Yuan undoubtedly felt extremely shocked by the popularity of Lejia Supermarket. The price of the vegetables there is so high, but the business is so hot, how much money does it have to make? At that time, Wang Yuan's impression of this supermarket was "daily progress and gold".

Later, after hearing some scandals about the scandal between Lai Xiaohu, the big boss of Lejia Supermarket, and Liu Yixin, a well-known domestic jade star, Wang Yuan was sensitive to scandals in the entertainment industry, and Wang Yuan also investigated this Lejia supermarket a little after that.

And the more he investigated, the more Wang Yuan felt that this person named Lai Xiaohu had to have a lot of money, so many Lejia supermarkets are all so popular, according to this speed of development, it is estimated that it will not take a few years for the owner of Lejia Supermarket to gather more than a billion assets.

Undoubtedly. In Wang Yuan's eyes, Lejia Supermarket belongs to the kind of large companies that dominate Jincheng, such companies can think that they are not famous, but you can never deny that such a company is extremely strong.

For this cooperation with Lejia Supermarket, Wang Yuan still attaches great importance to it. It's a powerful company, and its positioning is unusually high-end. It's not just about making money working with such a company. And it is also good for improving the positioning of TV dramas.

So after communicating with Zhang Ying, Wang Yuan personally brought his assistant Sun Siming from Hucheng to Jincheng, Zhang Ying also attached more importance to Wang Yuan's personal brought, and it was also unexpected for Zhang Ying to come here in person as the producer of the entire TV series.

Since it was already evening when Wang Yuan came, it was impossible for the two sides to negotiate business at night. So after helping Wang Yuan book a hotel, Zhang Ying settled the other party and left, and the real cooperation between the two sides had to start the next day.

In order to let Wang Yuan fully understand the strength of his company, Zhang Ying personally took Wang Yuan and his assistant to visit several Lejia supermarkets in the city one by one the next day.

In fact, Wang Yuan has been to these Lejia supermarkets himself. And he also knows the popularity of this, but he can't refuse Zhang Ying's arrangement, you can't tell the other party that I have been to your company's store, so it obviously blows the other party's kindness, and also gives the other party one less opportunity to praise his company.

Wang Yuan followed Zhang Ying to honestly visit all the storefronts, and it was still so popular, Wang Yuan sighed in his heart, it seems that this company really has no limited future. And Wang Yuan's assistant Sun Siming was completely shocked after shopping for a morning, is this supermarket still selling vegetables, how can it feel more expensive than gold, and such a hot business, Sun Siming can't imagine how rich this company is.

After taking Wang Yuan around for a morning, so that the other party fully appreciated the strength of Lejia Supermarket, the business negotiation between the two sides was also put on the agenda in the afternoon.

In the afternoon, Zhang Ying first put forward her own requirements, her request is that in the second TV series of "Love Apartment", there will be at least three plots about Lejia Supermarket that take more than one minute each time, and these plots should also appear to be the high-end and atmospheric positioning of Lejia Supermarket.

In response to Zhang Ying's conditions, Wang Yuan also offered his own price, three million yuan.

"No, it's too expensive." Zhang Ying directly denied Wang Yuan's price, although three million yuan is just a small amount of money for Lejia Supermarket, but no matter how small the money should be, it has to be taken care of.

"I feel that the price I offer is very reasonable," Wang Yuan said, "Your request is to appear at least three times in the plot about the Lejia supermarket for more than one minute each time, you must know that this is beyond the ordinary form of product placement." Not only did we need to redesign the story to shoot in response to your request, but we also had to take more risks than the audience could tolerate. ”

Wang Yuan's reason was that it was worth asking Zhang Ying for a high price, but this price was too much beyond the scope of Zhang Ying's heart, so the negotiations between the two sides in the afternoon did not really reach a cooperation.

Zhang Ying was unwilling to accept this price, and Wang Yuan was not willing to reduce the price easily, so the two sides were at a stalemate, and the whole negotiation ended after only an hour. However, despite this, the heads of both parties, Wang Yuan and Zhang Ying, did not affect their relationship with each other because of this incident.

Business cooperation is not so easy to negotiate successfully, bumps and bumps are a normal thing, and if Zhang Ying really agreed to his conditions directly, then it should be Wang Yuan's turn to doubt, he has to think about whether Lejia Supermarket is really stupid, or is there any trap in it.

In fact, both sides also know that this price cannot be the final price. Wang Yuan must be going to reduce the price, but the scope of this price reduction is the focus of future discussions, and this cooperation is actually preparing for the next negotiation.

Sure enough, the next day, Wang Yuan really lowered the price, from 3 million yuan to 2.8 million yuan, which was only 200,000 yuan. It's not much, but it's a good sign for both sides.

Wang Yuan showed that he attached great importance to this cooperation by reducing the price, and Zhang Ying, who received the signal conveyed by Wang Yuan, also immediately raised his spirit.

"No, 2.8 million is still too high, and the production cost of your entire TV series is not much. More than 2 million is estimated to be one-tenth of your production cost. And as demanding as I am, it's a simple thing for you. ”

""Love Apartment" was originally a sitcom, and the most important thing in it was the plot of those comedies, even if the Roca supermarket was put in, but it was only the background of the whole plot. As long as your plot is good enough, you don't have to worry about the audience's tolerance at all, so the risks you mentioned don't seem to me to exist. ”

The two sides debated. As soon as you say a word, I slowly lowered the whole price. In the end, when the price was successfully reduced by half to 1.5 million, Zhang Ying pretended to hesitate and agreed.

The price of 1.5 million yuan was within Zhang Ying's expectations, and seeing that Zhang Ying finally agreed, Wang Yuan also breathed a sigh of relief, although 1.5 million was a full half lower than the 3 million he offered. But it was also within the scope of Wang Yuan's plan. The price he offered was inflated, and this kind of product placement was false, and you didn't care about the cost, so what price to close in the end depends entirely on the feelings and experience of both parties.

Zhang Ying feels that the price is just right. And Wang Yuan knows from his own experience that he has to earn 1.5 million yuan, and even if there is no cooperation with Lejia Supermarket, the TV series will still be filmed, no matter how it is to be filmed, why not change the plot to increase the income of more than one million for the crew.

"Also, I hope that when filming, the plot about Lejia Supermarket will be filmed in Jincheng." Zhang Ying said another condition of her at this time.

"This is okay, there is no Lejia supermarket in Shanghai, so it makes perfect sense to take it to Jincheng to shoot. However, our entire crew was filmed in Shanghai, and if we came to Jincheng, the production cost would have increased a lot. After hesitating, Wang Yuan said.

"If you come to Jincheng, we are willing to take care of the accommodation and food of all your production staff and crew members. At the same time, after the shooting is completed, we can pay another 300,000. ”

"Okay." Since Zhang Ying said so, Wang Yuan was embarrassed to refuse, so he agreed.

In the end, the two parties confirmed that at the price of 1.5 million, the plot of "Love Apartment" added three plots about Lejia Supermarket that were more than one minute each, and the plot design needed the consent of Lejia Supermarket before it could be filmed, and the plot should also highlight the high-end atmosphere of Lejia Supermarket.

At the same time, at the request of Lejia Supermarket, when filming the plot of Lejia Supermarket, the entire relevant crew was filmed in Jincheng, and the entire accommodation and food expenses were borne by Lejia Supermarket, and Lejia Supermarket paid 300,000 costs after the filming was completed.

After agreeing on all the details, the two parties quickly drew up the contract and signed it that afternoon. Lejia Supermarket will take half of the funds in advance for this cooperation, and after receiving funds from Lejia Supermarket, the crew of "Love Apartment" must quickly write the plot about Lejia Supermarket and send it to Lejia Supermarket for review and revision. After all the plots are filmed, Roca Supermarket pays the remaining half of the cost. At the same time, the two parties signed a liquidated damages of 300,000 yuan, and if either party breaches the contract afterwards, it is necessary to pay the other party 300,000 yuan in liquidated damages.

After signing the contract, Wang Yuan rushed back to Shanghai that night, and now that the entire crew has started to operate, Wang Yuan still has a lot of work to finalize.

Zhang Ying didn't mention anything about Song Xin before and after, and it can be regarded as a small pit for Wang Yuan. If Song Xin doesn't block this matter, it will naturally be the best, and if Song Xin intervenes to block the filming, the party who defaults at that time is also the crew, and Lejia Supermarket can ask for three million liquidated damages.

It's just that Zhang Ying still underestimated Wang Yuan's strength, or the strength of the Hucheng Film Group behind Wang Yuan. As a giant state-owned company with huge influence in China's film industry, the strength of Hucheng Film Group is definitely not comparable to ordinary people.

No matter how lawless Song Xin is in Shanghai, when facing a large state-owned company like Hucheng Film Group, he has to weigh it, offending Hucheng State-owned Group is not as simple as offending a company, but what you offend is the national strength behind this company.

Zhang Ying told Lai Xiaohu about the success of the cooperation, and Lai Xiaohu was also very happy to learn the news, no one knows better than him how popular this TV series will be in the future, and even the producers of this TV series did not expect that it could become a popular symbol in the future.

Now with this investment in product placement, when "Love Apartment" is fully released at the beginning of next year, along with the popularity of the TV series in the country, Lejia Supermarket will also form a certain popularity in major cities across the country. This is very beneficial for the company's future expansion.

After going back, Zhang Ying notified Song Yaqiao and asked Song Yaqiao to transfer half of the fee to the other party's account, Wang Yuan got the news from the bank the next day, Wang Yuan was full of joy for Zhang Ying's rapid action, and he also called Zhang Ying to express his gratitude for this.

After receiving the funds from Lejia Supermarket, Wang Yuan had to put down his work and rushed to the filming location of the crew to inform the director and screenwriter of the incident.

Regarding Wang Yuan's decision to add product placement to the plot, the two of them did not object, and now it is no longer the era when directors were tired of this kind of advertising. The production budget of the crew is tight, and it is naturally good to have this kind of extra income, and the amount of advertising that can be implanted in a TV series and the amount of advertising fees earned is also a reaction to the popularity of a TV series.

After learning about the requirements of Lejia Supermarket from Wang Yuan, the director began to discuss with the screenwriter about changing the plot, and the director just took a general direction to prevent the plot from detaching from the entire TV series, and the specific work was still completed by the screenwriter.

However, Director Wei still had a little bit of a complaint about the request to transfer the crew to Jincheng to shoot those plots, it was too troublesome to run back and forth, but for the sake of Lejia Supermarket's face of the same money, he reluctantly agreed. (To be continued......)