Chapter 304: Branding

Zheng Jiaqi didn't expect Ye Chengfeng to know so much about the market of her brokerage company, but she didn't care about it, because this was the previous situation after all.

Now all the situation has been reversed due to Zheng Jiaqi's overnight popularity on the Internet, she is now the fragrant bun of many game companies, as long as she nods, she can earn millions at any time.

Zheng Jiaqi couldn't help but smile at Ye Chengfeng at this time, "Mr. Ye has inquired so clearly about the situation of my company, won't it be to me...... of companies are interested, right? ”

Ye Chengfeng smiled at Zheng Jiaqi and said, Don't hide it from Queen Zheng, I am indeed to you...... of the company is a little interested and would like to discuss with you about the future development of your company.

Zheng Jiaqi couldn't help but move in her heart, originally she just said it casually, but she didn't expect Ye Chengfeng to really fall in love with her company.

Ye Chengfeng continued to say to Zheng Jiaqi, I don't have a lot of money in my hand, I say a lot of money, I say a lot of money, and I have invested in a lot of businesses recently, including real estate and games, but I plan to diversify my investment and am very interested in your modeling agency.

Zheng Jiaqi asked Ye Chengfeng, have you ever run a modeling agency before? weishenme will be interested in my industry.

Ye Chengfeng and Zheng Jiaqi said, in fact, before I came to you, I didn't have this plan, until I sat here, zaijian to you, I didn't have this plan.

He also continued to say to Zheng Jiaqi, I have even considered it, you are now popular with the help of the Internet, if you want to make a comeback to solve the company's debt problem, it must not be a difficult thing, but the question is what to do after that?

Zheng Jiaqi's face couldn't help but move when she heard this, she had actually struggled with this problem after these two days, and it was indeed because she was not reused by the original company that she used all her savings to open such a brokerage company in anger.

At that time, Zheng Jiaqi relied on some of her connections in the circle, although the company did not have the scale of those large brokerage companies, but it was also impressive.

But after all, Zheng Jiaqi is not an outstanding agent, she may be good to walk the catwalk, but it is still Alexander's to really hold up this half of the sky.

The short time may not be obvious, but after a short time, the company's various shortcomings began to gradually appear.

Zheng Jiaqi's original plan was to end her company, but she didn't expect to become popular inexplicably, and her unyielding character told Zheng Jiaqi that this was her opportunity.

But Ye Chengfeng's words reminded Zheng Jiaqi that even if his debts were solved, it did not mean that the company's problems would disappear, and the problems still existed.

In other words, as long as the company's problems still exist, the company is a bottomless pit, whether you are popular or not, you can't fill the company's loopholes, which is what Zheng Jiaqi is worried about now.

Even if Zheng Jiaqi now receives an agency contract of 5 million, the 5 million can fully run the company's finances for half a year or even a year, but if a company is completely maintained in this way, is there still a necessity to exist?

If Zheng Jiaqi chooses to end his company and live entirely on agency fees, it is equivalent to getting rid of a burden, and the annual agency fee is completely net earned, which is not more haode.

But if Zheng Jiaqi really reluctantly closes the company, she is really a little reluctant, after all, this is her hard work for several years, and more importantly, if it is closed, it will represent her failure in this industry.

Thinking about these clearly, Zheng Jiaqi looked at Ye Chengfeng with a straight face, "Do you really plan to invest in my company?" ”

Ye Chengfeng nodded with the same straight color, although I have not been in contact with your industry, but the business practices in the world are almost the same, and I believe that a brokerage company will not be special.

Zheng Jiaqi immediately asked Ye Chengfeng how his company would begin to adjust if he injected capital into his company.

Ye Chengfeng took a puff of cigarette, looked at Zheng Jiaqi for a long time, and then popped out two words "brand" with the cloud of smoke spit out of his mouth.

Zheng Jiaqi couldn't help but look at Ye Chengfeng hesitantly, muttering in her mouth, "Brand? ”

Ye Chengfeng snuffed out the cigarette butt and said to Zheng Jiaqi, "Now you are equivalent to a celebrity, as a celebrity, how can you bring the greatest benefits to yourself?" ”

Zheng Jiaqi looked at Ye Chengfeng knowingly, "Now that all major game manufacturers have taken a fancy to my popularity and asked me to be a brand agent, is this what you mean by brand?" ”

Ye Chengfeng sneered and said, "This brand agency is someone who spends money to hire you to build your own brand, to put it bluntly, it is to use your popularity to raise the popularity of their own brand, the brand I told you is not someone else's, but your own, and it is a brand closely related to your three words, Zheng Jiaqi!" ”

Zheng Jiaqi was suddenly blindfolded, and looked at Ye Chengfeng in a daze, obviously she hadn't understood how her three words Zheng Jiaqi could be linked to the brand.

Ye Chengfeng continued to say to Zheng Jiaqi, now that you are so popular on the Internet, your name is already a brand, but now the question is how to use your brand.

Zheng Jiaqi immediately asked Ye Chengfeng, since you have decided to invest in my company, you must have your ideas.

Ye Chengfeng said to Zheng Jiaqi that he had indeed helped you figure out how to use your brand.

He said to Zheng Jiaqi, let's take a game company as an example, after a game is popular, how should the game maximize its benefits?

Zheng Jiaqi shook his head and said that he didn't know, Ye Chengfeng also saw that Zheng Jiaqi was indeed equal to an idiot in business.

He immediately said to Zheng Jiaqi, not to mention the game industry, which you don't know much about, you have always watched "Pleasant Goat and Gray Taro".

Zheng Jiaqi immediately nodded and said, this is the hottest cartoon in China.

Ye Chengfeng and Zheng Jiaqi said that "Pleasant Goat and Big Big Wolf" first became popular as a TV cartoon, but what did they do after that?

Zheng Jiaqi was still puzzled, Ye Chengfeng immediately continued, they immediately began to invest in the production of a series of peripheral products related to cartoons, such as various toy dolls of animated characters, and then they were not satisfied with the small screen, but began to enter the big screen, and the annual box office is not low, this is the marketing team of the cartoon has made full use of the brand "Pleasant Goat and Big Big Wolf".

Zheng Jiaqi understood a little bit at this time, and immediately said to Ye Chengfeng, you mean, I am going to make full use of my fame now to make a series of products related to me?

Ye Chengfeng snapped his fingers and said to Zheng Jiaqi, you finally figured it out.

Zheng Jiaqi touched her head and said, then I can't produce some dolls, I'm not an animated character, out of the doll, people still think it's a sex toy.

Ye Chengfeng couldn't help but throw herself at Zheng Jiaqi, she could think of sex toys, this IQ was really clumsy.

He patiently said to Zheng Jiaqi that of course, the development path of each brand will not be exactly the same, but the principle is the same.

Games and animations can produce toys, dolls, and figures, but you're running a modeling agency, and you think about what is the closest thing to your models?

This time, Zheng Jiaqi was no longer stupid, and immediately said, "Costume!" ”

Ye Chengfeng nodded with satisfaction and said to Zheng Jiaqi, "That's right, you want to form your own clothing brand!" ”

Zheng Jiaqi was in trouble again, "If I print my avatar on my clothes, will anyone really wear it?" ”

Ye Chengfeng was considered to be a thorough service, and immediately said to Zheng Jiaqi, "The clothing I am talking about is not a cultural shirt, okay, what I am talking about is that you must start designing and clothing close to your brand, if you are interested in learning design, then it is best, if you are not interested, we can spend money to hire a famous designer to design, the clothing I am talking about is not a cultural shirt, OK?" ”

Zheng Jiaqi completely understood, and after looking at Ye Chengfeng and thinking for a long time, "This is a good idea, but I can do it myself, why do you need to invest!" ”

Ye Chengfeng lit another cigarette and said to Zheng Jiaqi unhurriedly, anyone can do things, but ideas are not available to everyone, in other words, what you lack is not the person who does things, but the planner who plans the next ten years, or even the next twenty or thirty years for your company! ”

Zheng Jiaqi's heart suddenly moved, and after looking at Ye Chengfeng in a daze for a long time, she said with a smile, "I really can't see it, you really have a set of investment!" ”

Ye Chengfeng smiled and Zheng Jiaqi said, "The most important thing for everyone is not how much money they can make, but a clear understanding of their position in this shijie, after these investments, I think if I really want to do a business, it may not be the best and most profitable, but let me find a direction to invest, may be the way out of my life, so I can only be a successful investor in this life, not necessarily a successful entrepreneur!" You may be a successful influencer, but you may not be a successful businessman. ”

Zheng Jiaqi looked at Ye Chengfeng and hesitated for a long time, then said to Ye Chengfeng, can you give me time to think about it.

Ye Chengfeng nodded, stood up and said to Zheng Jiaqi, I'll give you a day to think about it, my biggest problem is that I am impatient.

Zheng Jiaqi got up to see him off, and after sending Ye Chengfeng out of the office, he asked Ye Chengfeng again, is the premise of cooperating with you to sign your game company's endorsement contract with you first?

Ye Chengfeng smiled at Zheng Jiaqi and said, This is inevitable, all my investment businesses must maximize the benefits, otherwise how to be a qualified investor?

Zheng Jiaqi nodded, and asked Ye Chengfeng again, if she signed with their game company and promised to be the image endorsement of their game, how much money was he prepared to pay?

Ye Chengfeng smiled and said to Zheng Jiaqi, it will definitely not be more than those big companies, but it will definitely not make you feel very lost, and it will definitely be a relatively reasonable price, because if you sign a contract, our cooperation is not limited to one endorsement.

Zheng Jiaqi hesitated for a long time, then shook hands with Ye Chengfeng and said goodbye, "At the latest this time tomorrow, I'll call you!" ”

Ye Chengfeng held Zheng Jiaqi's hand and smiled, "I'm waiting for your call, I hope you don't miss this opportunity!" ”