The day after Xu Guanwu returned to Hong Kong, the "Tian Tian Daily" newspaper published the "Tian Tian Ribao. Finance Edition", which mainly publishes Hong Kong's financial current affairs, horse classics and Mark Six lottery predictions, etc.

"Daily Daily. The "Finance Edition" is also issued free of charge, and the paper, ink, etc. used is also slightly higher than that of the "Daily Daily. Entertainment Edition" gives people a sense of high-end atmosphere and grade.

In addition, the advertisements published are all automobiles, houses, insurance, hotels, etc., which require a certain amount of financial ability to consume.

And the "Daily Daily. Entertainment Edition" is full of advertisements for job postings, supermarket price reductions, second-hand goods transactions, etc., which are convenient for ordinary citizens.

Such advertising segmentation enhances the value of advertising and increases the confidence of high-end customers.

"Daily Daily. Although the "Financial Edition" bears the name of "Tiantian Daily", it is not under the direct jurisdiction of Zheng Shi'an.

Xu Guanwu was not confident in Zheng Shi'an's ability to do things, and for the sake of checks and balances, he specially set up a new company for the newly recruited employees, and re-promoted and appointed the editor-in-chief, so that he could be on an equal footing with Zheng Shi'an.

At the same time, in order to curb the unhealthy competition between the two newspapers, Xu Guanwu specially separated the advertising department and showed a strong momentum with the two newspapers.

In the future, the newspaper will only be responsible for the content of the newspaper, and the advertising business will be handed over to the advertising department, so that the two newspapers will not have to fight over advertising.

……

"Daily Daily. On the first day of its free release, the circulation exceeded 200,000 copies, and on the second day, it reached 250,000 copies.

The excellent circulation, and the good reputation established by the previous "Daily Daily", make the "Finance Edition" advertise a lot of people. Although it has only just started to be issued, there is no trouble with losing money.

This made Xu Guanwu feel very happy, but on the third day, a large group of newspaper vendors gathered at the "Daily Daily" office to protest against the "Daily Daily". Finance Edition is distributed free of charge.

"Daily Daily. After more than half a year of free distribution, the entertainment version has established a good reputation at the moment, and has also built a perfect distribution channel.

Every newsstand in Hong Kong has the figure of "Tian Tian Daily", and every day in the early hours of the morning, employees begin to sort newspapers, and deliver the newspapers to the newsstand on time at 6 o'clock.

Vendors at newsstands are also willing to help with the distribution, as the free daily newspaper attracts a lot of people, many of whom pick up the newspaper and buy another newspaper at the same time.

Therefore, the business of hawkers has increased instead of decreasing, so that they are also willing to publish for the "Tian Tian Daily".

However, the Daily Daily. The free release of the "Finance Edition" was met with protests from newsstand vendors.

In the past, because the "Entertainment Edition" was not involved in current affairs, it only published entertainment gossip news, so when people took "Daily Daily", they would also buy a copy of other newspapers to read the current affairs news published on it.

But now the "Daily Daily" also publishes free newspapers on current affairs, and when the quality of the content is similar, people naturally choose free newspapers to take.

In this way, even the money of other newspapers was saved, and within two days, the hawkers naturally lost a lot of business.

"If you don't give it a free distribution, isn't it robbing us of our business!"

"If it's distributed for free, there will be no place for us hawkers."

"Pu, your mother, you are simply trying to drive us out."

……

"Mr. Xu, how should this matter be handled?" Zheng Shi'an reported to Xu Guanwu with a sweat.

All newspaper vendors refused to publish the Daily Daily. Finance Edition", which made Xu Guanwu unexpected, but although it made him feel a little tricky, it was not difficult to solve.

"Mr. Xu, I have an idea, I don't know if it's suitable or not." Lian Mosheng, the new editor-in-chief of "Finance Edition", said with a smile.

"Let's talk about it first." Xu Guanwu nodded and looked at him approvingly.

Compared with Zheng Shi'an, who was at a loss, this Lian Mosheng's performance was quite calm, which made Xu Guanwu feel very satisfied.

"Since the newsstands don't distribute our newspapers, let's distribute them in small shops on the street, supermarket chains, etc., so that they can provide us with a place." "If a customer picks up a newspaper, he will take care of his business." I don't think they'll turn it down. ”

Xu Guanwu nodded with a smile, and even Mosheng's thoughts coincided with his.

"There are also buses and minibuses that can set up newspaper columns, and banks all over Hong Kong, Kowloon and the New Territories can also place reading columns to facilitate customers waiting for business to choose and see." Seeing that Xu Guanwu had no objection, Lian Mosheng suddenly became more confident, "In view of the trouble caused by this group of newspaper sellers, I suggest that even the "Entertainment Edition" should not be handed over to them for distribution. ”

"Whether it's a store, a supermarket chain, a minibus, or a bus, they won't serve us in vain, so what if people want to collect money?" Zheng Shi'an saw that Xu Guanwu was appreciative of even Mosheng's proposal, and couldn't help but be a little surprised.

"We can give them a page in the newspaper for advertising and give them a 5% or 6% discount, and I don't think they will object." Lian Mosheng explained.

"Yes, that's a good idea. Even the editor-in-chief, I will leave this matter to you, and build up the distribution channel of "Tiantian Daily" as soon as possible. Xu Guanwu nodded, "Editor-in-chief Zheng, you have to learn more from the editor-in-chief in the future, and you should be more open-minded." Alright, you all go down and get busy. ”

Zheng Shi'an was criticized, and seeing that Lian Mosheng, a later person, was so valued, he couldn't help but leave Xu Guanwu's office angrily.

Seeing his angry back, Xu Guanwu couldn't help but shake his head, this Zheng Shi'an is really incapacitated, and he can keep it right, but he panics when he encounters an emergency, which is really useless.

……

Lian Mosheng soon established contacts with grocery stores and supermarket chains all over Hong Kong, Kowloon and the New Territories, and they also took a conservative wait-and-see attitude towards the "newspaper into the store" activity.

Neither the newspaper was welcome to enter the store, nor was it firmly opposed, and in view of this situation, even Moson proposed that it be run on a trial basis first, and if it didn't work, he would find another way.

Xu Guanwu let him toss, and he was busy.

On his first weekend back to Hong Kong from the United States, he was invited by Jewellery King Cheng Yu-tung to play at the Clear Water Bay Golf Club in Hong Kong.

Hui Guanwu had previously consulted with Ms. Leung Shuk-yee that there are currently only three golf courses in Hong Kong, namely Clear Water Bay Golf Course, Deep Water Bay Golf Course and Fanling Royal Hong Kong Golf Course.

Among them, the Fanling Royal Golf Course, because it is crowned with the word royal, is also a place where Hong Kong foreign industry executives often go out, so it is the most upscale and the most sought after by Hong Kong tycoons. With just one membership card, it was speculated to 2 million Hong Kong dollars.

If you only have money and have a bad social reputation, you will not get this membership card either. You can see the grandeur of the Fanling Royal Golf Club.

Deep Water Bay Golf Course is the largest golf course in Hong Kong, and it also has horseback riding, shooting, yachting and other activities, so it is highly sought after by the city's wealthy. A membership fee of $1.5 million is required to join, second only to the Fanling Royal Hong Kong Golf Club.

Clear Water Bay is located in Sai Kung, Hong Kong, close to the sea, looking at the mountains in the distance, the scenery is first-class, but because it has only been established in recent years, it is not very sufficient. It is a place where the new wealthy gather in the city, and it is also one of the three major golf clubs.

Xu Guanwu knew that Zheng Yutong was definitely qualified to take him to the Deep Water Bay Golf Course with the title of King of Jewelry, but he asked himself to Clear Water Bay, although there was only one word difference, but it also revealed that in Zheng Yutong's mind, he only regarded himself as a new rich man, and he was not qualified to enter the Deep Water Bay Golf Club.

After figuring out this joint, Xu Guanwu couldn't help but slander Zheng Yutong a little.

"Mr. Xu, do you know how to play golf, how about a swing on the next game?" After Zheng Yutong saw Xu Guanwu coming, he only sat on the chair and drank juice, and couldn't help but ask with a smile.

Xu Guanwu waved his hand, he had no interest in golf, a legendary aristocratic sport, this kind of thing similar to the childhood game "playing nests", he never played it again when he grew up, and he didn't understand that these rich people were still so enthusiastic, so he wasn't afraid of pumping too hard and spraining his waist.

"It's a shame not to swing a shot at the golf course." Zheng Yutong smiled, "Come on, try it, just treat this ball as all your troubles, and then hit it with one shot, wow!" All worries are gone! ”