Chapter 348: More Important Than Making Money
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Virtual reality is the dream of all game creators, and it's the best interactive experience that humans can think of right now. (Please search, the novel is better and faster!) You don't see this kind of description in various science fiction novels, and it is also one of the must-have products in a large number of online game stories.
For the development of virtual reality products, most electronic entertainment companies have never stopped. Sony began to open head-mounted TVs in the nineties of the last century, and later deployed several head-mounted displays, which is one of the leaders in this field of exploration.
It's a pity that Sony has almost no core technology of its own since the turn of the century, whether it is display chip or projection technology, or even color reproduction technology, the core patent is no longer owned by Sony alone. The company's positioning is the same as that of Apple, which wants to be a software company that integrates other people's technology, but does not have its own operating system like Apple.
There is no operating system, no self-cultivation ecosystem, closed and old-fashioned business model...... This qiē has made Sony all kinds of miserable and disgraced in addition to its big victory in the Blu-ray field. SCE is now the most promising division of the entire Sony, and it has turned a profit, so it is extremely valued within Sony.
If it weren't for SCE's current status, Tetsuhiko Yasuda would have to wait a few years to live in the presidential suite.
In this game platform battle, Sony sacrificed PS3 sales in favor of Blu-ray, which itself made the SCE department already dissatisfied. Therefore, the headquarters promised that the next generation of consoles will invest a lot of resources to support, and the current real boss of SCE, Kazuo Hirai, has also been promoted to CEO of Sony. Against this backdrop, it's clear that the interactive entertainment sector is more interested in achieving results.
The idea of virtual reality has too much appeal to Sony Interactive Entertainment and even to electronic entertainment-related companies around the world. As soon as Su Yifan spoke, the breathing of the Japanese on the other side instantly became heavy.
Although I have heard this word for many years, it has not been until the last few years that there has been a major breakthrough. The application of gravity gyroscopes and wide-view screens, coupled with eye-tracking technology...... It is only in the last few years that each of these patents has become a model for large-scale commercial use. Combined, these technologies are enough to create an almost decent VR experience.
To put it simply, it's the kind of design that allows the operator to integrate every movement into the game, allowing people to enter a truly virtual world experience that they have never felt before. This is almost the opposite of what Su Yifan is doing now, what Su Yifan is currently doing is augmented reality for short, which is to make the real world more magical.
Sony's exploration in this regard has gone deep, and the famous card game Eyes of Judgment has attracted a lot of people for a while. The feeling of watching a lifelike monster rise in the palm of your hand and attack others is amazing, and many players have purchased a full set of equipment and games. Although the cute girl has new ideas in the form of games, it is not very suitable for Sony's current game consoles.
Because of this, Tetsuhiko Yasuda came to Binhai to see Su Yifan, and what he was eager to hear was certainly not a further wave in aR. When Su Yifan said the word virtual reality, he immediately hit the only weakness in the old man's heart.
In recent years, Sony has acquired various technologies at several Japanese science and technology universities in order to find a new path. Sony's own business scope has shrunk repeatedly, and the gaming field is already Sony's most boastful part of the moment, and if there is no new breakthrough, the old technology company will completely lose its luster back then.
This is also the main reason why Tetsuhiko Yasuda is willing to come to Hama to listen to a teenager talking.
As a result, Su Yifan was also very good, and the first topic he said moved Kazunori Yamauchi and Tetsuhiko Yasuda.
If someone else talks about this kind of topic with SCE, two Japanese people who have been engaged in technology for many years, I don't think they will be interested. After all, Sony has accumulated a lot of technology in this field, and even hundreds of related patents have been applied. But Su Yifan's light touch has almost the most amazing hologram technology in the world, and has also proven its strength in the field of aR. When these words came out of Su Yifan's mouth, he couldn't help but be excited.
Su Yifan looked at the two hungry Japanese and continued: "If I'm not mistaken, your company has begun to develop the next generation of virtual reality technology, right?" ”
Tetsuhiko Yasuda's face flushed, and he coughed but did not answer Su Yifan's question positively, after all, this actually involves the company's core trade secrets.
"Since Susan is so sure, there must be a specific news channel." Tetsuhiko Yasuda let himself calm down, and asked Su Yifan a little strictly.
In fact, compared to Koreans and Europeans, the Japanese are the most popular people in the world to use commercial espionage. However, compared with the old military enterprises such as AUU, the commercial spies used by Japan's general commercial conglomerates are slightly inferior in rank and purpose. The reason why Tetsuhiko Yasuda said this is also out of the habitual thinking of a normal Japanese, and he feels that Su Yifan must have used commercial spies against these game companies in order to make such an accurate judgment.
After Su Lishi finished translating this passage, Su Yifan immediately smiled.
"Mr. Yasuda is curious, isn't he? I'm guessing you don't usually spend much time online. ”
Tetsuhiko Yasuda did not deny that in fact, many CEOs of electronics companies do not like the Internet very much, they are very old, they are too lazy to learn to use computers and the Internet, and they also feel that this kind of storage is too easy to involve energy. News Corp. Chairman Murdoch has refused to use a computer and insisted on a traditional style of work.
"You're right, I don't have much access to the Internet." Tetsuhiko Yasuda didn't react much to Su Yifan's judgment, and in his opinion, it was not a secret.
On the contrary, Yamauchi Kazunori looked a little twisted at this time, glanced at Su Yifan, and then looked down at the carpet under his feet.
Tetsuhiko Yasuda's art of observing people is also a high-rank, and he immediately saw the crampedness of Kazunori Yamauchi, and asked in Japanese: "Is there something wrong?" ”
Kazunori Yamauchi is a famous person in the end, and although he seems very embarrassed, he still answers Tetsuhiko Yasuda head-on after asking him.
"The company's research progress leaked is actually a ...... from me."
Tetsuhiko Yasuda glanced at Kazunori Yamauchi for some reason, although there was unhappiness on his face, he was still relatively forbearing.
Su Yifan saw that the atmosphere on the other side was not right, and explained to Tetsuhiko Yasuda with a smile: "Actually, it was a recent interview with Mr. Kazunori Yamauchi online on an American game website, and he talked about some new ideas for racing games. From these interviews, we know that your company is opening a virtual reality product. ”
Shocked again, Tetsuhiko Yasuda looked back at what seemed to have been read through the interview, which didn't mention a word about hardware other than the next-gen game plan.
Seeing Tetsuhiko Yasuda's thoughtful expression, Su Yifan simply continued to explain: "Generally speaking, there will definitely be a lot of pictures in the minds of game makers, and once these compositions are expressed, I also know the way the specific work is expressed. ”
Speaking of which, Tetsuhiko Yasuda also understands what is going on. At the beginning, the editor of the American game website who interviewed Kazunori Yamauchi was also a fan, and the two chatted happily, and Kazunori Yamauchi talked about the overall plan for the future of the game, and this flaw made people who understood such as Su Yifan see the focus of Sony's next strategic development.
This is a typical example of not doing a good job and complaining about others. Tetsuhiko Yasuda suddenly continued to smile and said, "Sussan's observation is meticulous and admirable. ”
Su Yifan's reaction to the old guy was completely inappropriate, and he continued with a smile: "Judging from the current means, your company should choose an immersive experience, rather than an open-ended one. ”
"Why?" This time, Tetsuhiko Yasuda was much more humble.
"Because Sony has many years of experience with head-mounted displays, and most of the research direction for open virtual reality experiences is in the hands of Microsoft."
Su Yifan smiled so much and said his reasons, whether it was Su Lishi, who was the English translator for him, or Mina, the Japanese translator on the other side, or Wang Jiantao and others who were present with Su Yifan, they all felt a little ashamed of themselves.
This is no longer a question of whether the news is carefully observed, this is definitely Su Yifan's vision and thinking are powerful enough.
Su Yifan didn't wait for Yasuda Tetsuhiko to ask himself, and said to himself: "Actually, of course we can cooperate with your company, but this qiē must be based on a premise. ”
Tetsuhiko Yasuda, who was dragged into the rhythm by Su Yifan, realized that Su Yifan had long known what he wanted, and this kind of cooperation negotiation based on future exhibitions was already quite difficult. Now that Su Yifan has seen his hole cards clearly, he can only respond in the simplest way.
"Susan can say anything he has, and we'll discuss it together."
This is the real way of negotiation for the Japanese, and there is room for the dialogue to continue.
Su Yifan looked left and right at the people he brought, and said with a smile: "I have made a bet with Mr. Jimmy, the president of Nintendo's United States, if our second game can't achieve the agreed results, Light Touch will probably become Nintendo's second-party software vendor." ”
The light touch game itself is based on touch, and it is obviously easier to work with Nintendo. was thrown out by Su Yifan with a smile, and Tetsuhiko Yasuda no longer felt that he was overkill when he came to Binhai this time.
"I've heard a little bit about that bet, too." Tetsuhiko Yasuda looked at Su Yifan with the most sincere gaze and said in a deep voice, "But with all due respect, Su San, there is no need to care about this kind of talk in the mall." Just like the exclusivity agreement of many games, you don't have to bother with it. ”
For a Japanese who likes to play Tai Chi in circles, Tetsuhiko Yasuda's words are already overstepping, but he still said it, which shows that he now attaches great importance to Su Yifan.
Su Yifan shrugged and smiled.
"It may not mean much to you, but I think it's more important to keep your word than to make money."
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It's strange.,I obviously passed the manuscript last night.,I don't know why it wasn't shown?
Let's start with the previous chapter