NB Electric started with switch and socket panels, and the sales of switch and socket panels are some small dealers.

Their main business is either small household appliances and hardware lamps, or decorative materials, the quantity seems to be quite large, but they are rarely engaged in the sales of electrical equipment.

Therefore, these channels can only drive the sales of industrial electrical products such as contactors, relays, and circuit breakers to a certain extent, and do not help much for the sales of high and low voltage switchgear and power transformers.

New agents are being developed, and some orders have been obtained by participating in the power equipment exhibition, but such speed and results are far from keeping up with the company's development.

Power equipment agents in various countries have strong financial strength, and the country has a close relationship with the power operating enterprises, who becomes their supplier, who can get a large order, is the eyes of all power equipment manufacturers.

This means that NB Electric has to compete with international giants such as Germany's Orient Siemens and the Netherlands' NBB.

The performance is not as good as others, the strength is not as strong as others, the quality is not harder than others, the brand influence is almost zero, involving millions of equipment purchases, involving the safe operation of the power grid, agents will only consider the price factor in the case of the same quality and brand.

NB Electric wants to be their partner, and there is little hope in the short term.

At the meeting yesterday afternoon, the Ministry of Commerce proposed a plan for the common development of existing switch panel agents. It is proposed to dispatch engineers from NB Electric, NB Electrical Complete and NB Power Transformers to cooperate with the four major divisions to train switch panel agents. Give up a part of the sales profits to support them to enter the power equipment sales industry.

How to persuade them to get involved in the power equipment industry has become the top priority of all work.

Early the next morning. Chairman Liu Siwei, Commercial Department Manager Cao Xuming and some personnel of the Asia-Pacific company also embarked on the journey, planning to visit the power authorities, power equipment dealers and switch panel agents of NB electricians in Southeast Asian countries within this year.

One heart with two intentions. If you can cooperate, you will cooperate, and if you can't cooperate, you will support one or two competitors for them.

It's all about selling. Everything for sale!

The itinerary of the charter was also adjusted accordingly, canceling the previous plan to fly directly to Frankfurt and making a trip to Saudi Arabia while stopping in Doha, representing the company and the Saudi agent Mohammed. Dumaid discussed the sales of power equipment and power installation projects.

Hundreds of thousands of coalition troops poured into Saudi Arabia, and as soon as they got off the plane, they felt a thick atmosphere of war.

The end of the runway is full of coalition warplanes, several anti-aircraft missile positions are deployed around the airport, and on the road from King Khorde International Airport to the city, you can see soldiers and military vehicles from various countries, and even temporary tents set up by US troops.

Contacted before coming. This time, it was still arranged at the Grand Plaza Hotel in Riyadh.

The big war is imminent, who is not worried about Saddam's "Scud" falling on his head?

In Muhammad's opinion, the charter was simply insane, and as soon as they met, he complained kindly: "Zhang, you really picked a good time, I don't know if there is a war here?" Allah is above, not everyone has the same good fortune as Mr. Zuo. ”

"Mr. Dumaid, I have always been lucky, which is why I have a friend and business partner like you. This is a gift entrusted to you by Mr. Zuo Heng, and I am entrusted with loyalty. Don't shirk. ”

There is a lot of finesse in dealing with Arabs, and the first meeting and gift giving is considered a bribe. This is the second time they have met, and it is a gift from Zuo Heng, and he can survive the disaster. Muhammad also made a contribution, which was of great significance and was a manifestation of friendship and goodwill.

Gifts are not expensive. Just an antique vase, but Muhammad couldn't put it down. After looking at it for a while, he carefully put it on the table and asked straight to the point: "Zhang." You're not here to give gifts, are you? ”

"Of course not," he asked with a smile while making him black tea: "Mr. Dumaid, have you read the product selection catalog mailed by my company some time ago?" ”

"Look, the products are very rich, your company's development speed is amazing, almost every month will launch more than a dozen new products, especially power transformers, can actually do 220 thousand volts."

As the largest shareholder of the company, he personally ran around for two employees, and he did what seemed impossible to do. For NB Electric, for the young man in front of him, Muhammad has always admired and is willing to be his partner, but power equipment is not a switch socket, nor is it an industrial appliance, and he can't ruin his company because of friendship.

As if he had just received a gift from someone else, he didn't want to go too far, and Muhammad added: "Now that there is a mess outside, the business cannot be carried out at all, and if there is an opportunity in this area in the future, I will give priority to purchasing your company's high-voltage products." ”

The charter also added a big spoonful of sugar to his cup, sat down opposite him, shook his head and said: "Mr. Dumaid, you misunderstood what I meant, the product promotion is responsible for the Asia-Pacific Middle East branch, I came to discuss with you this time whether there is a possibility of more in-depth cooperation between you and me." ”

"What kind of cooperation do you mean?"

"Power installation works!"

In Saudi Arabia, in pre-occupation Kuwait, in the UAE, in Dubai...... In all the oil-producing Arab countries, Arabs are the "superior people", and most of the manual labor comes from countries such as India, Pakistan, Bangladesh, Indonesia and the Philippines.

The same is true of Mohammed's electrical installation engineering company, which has only a license and a few technicians hired from Western countries, and then outsources all the work, like the Chinese construction companies that later came.

As expected by the charter, Muhammad was interested: "You have your own construction team? ”

"We are a manufacturer of power equipment that produces everything from industrial appliances to power transformers, we have nearly 2,000 experienced electricians, we have nearly 200 electrical engineers, and at this moment, some of them are installing a power plant in Berlin.

The equipment can be manufactured, and the installation is naturally not a problem.

Muhammad nodded, then shook his head again: "Zhang, as soon as we meet, I will say that you are not here at the right time. As far as the current situation is concerned, there is no sign of Iraq withdrawing its troops, the deadline set by the United Nations is getting closer and closer, war is imminent, Saudi Arabia is the first target of their attack, all works have been stopped, and there is no point in discussing these now. ”

"Mr. Dumaid, it seems to me the opposite, that it makes more sense to discuss these things now than at any other time."

"For what?"

The charter smiled and said meaningfully: "Because I am very confident in the combat effectiveness of the coalition forces, because your Kuwaiti compatriots are very rich. ”

Muhammad reacted and blurted out: "Rebuild Kuwait? ”

"Don't you think it's big business?"

Kuwait has a lot of deposits overseas, a lot of stocks and bonds, and if the coalition forces can take out Iraq and recover smoothly, there will be no problems with rebuilding funds.

Thinking that the Kuwaiti government-in-exile was in Taif in the southwest, and that the icing on the cake was better than charcoal in the snow, and that contact and affection were more effective than any other time, Mohammed's mind became active, and he looked up and smiled: "Zhang, I think we need to have a good talk." ”

"Why not?"

"Well, the first question, how many people can you assemble?"

"A thousand people should be fine."

For a small country like Kuwait, a power construction team of 1,000 people can undertake many projects. Muhammad nodded slightly, and then asked, "In what form of cooperation?" ”

He has connections, and he should make concessions when he should make concessions, and the charter says categorically: "As long as NB electrical products are used as much as possible, they can cooperate in any way, including general contracting by your company." ”

Kuwait is not short of money, even if it is short of money, it can sell oil, if you want to get a big order for reconstruction, you must take precautions and make some preparations, only if the reconstruction speed is faster than others, the Kuwaiti royal family may give priority to itself.

The speed of personnel in place should be fast, the construction equipment should be in place quickly, and the power equipment products should also be in place quickly.

The first two are easy to solve, the key is the latter, whether high and low voltage switchgear or power transformer need to be ordered in advance, especially those special specifications of high and low voltage switchgear, in the absence of a deposit, the manufacturer is simply impossible to produce in advance.

Whether the war can be won or not, and how long it will take, these are all questions.

Muhammad hesitated, and after thinking about it, he shook his head and said: "Zhang, I trust your judgment, in fact, I am also convinced that the coalition can win, but the risk is too great, and I can't afford the upfront cost alone." ”

The charter said with a straight face and sincerity: "Mr. Dumaid, don't forget that we are partners, and NB Electric will never transfer all the risks to partners like other manufacturers. ”

"Do you know what that means?"

The charter took out a plan from his bag and smiled proudly: "We can minimize the risk!" ”

NB Electric's plan was very detailed, Mohammed was responsible for receiving orders, providing plant, construction equipment, transport vehicles and handling customs affairs, NB Electric purchased some necessary machining equipment and raw materials, and sent personnel to set up a temporary factory in Saudi Arabia.

Industrial electrical appliances are universal, send a batch over, even if you don't use it, you can continue to sell it in the Middle East. The temporary factory processes some general switchgear and transformer housings, and the winding molds are done, and the winding, drying, assembly, and testing are carried out on the spot at any time, so that the production and transportation cycle is compressed from 60 working days to 15 working days under normal circumstances.

What could be more important than speed for a government-in-exile desperate to rebuild its homeland?

Countries such as Saudi Arabia and Jordan are sparsely populated and have a manufacturing void, and there is little competition for temporary factories in the Middle East, and competitors in Western countries are too late to compete. With connections, a construction team, and major equipment such as industrial appliances, high and low voltage switchgear, and transformers, Mohammed was moved and resolutely said: "Zhang, I think we should organize a team to study the specific details. (To be continued......)