Chapter 430: Aihua's Walkman
"Sister Lin." Wu Tian said with a smile.
Lin Xu rushed to the sofa area, hurriedly stood again, and peeked at the ninth sister and Zeng Jiuyin who were sitting on the sofa, and couldn't help blushing.
"Tian Shao ......" Lin Su straightened his face and said hello to Wu Tian again.
"Sit down, and you can listen to it too." Wu Tian said with a smile.
Now Lin Su has been promoted to the vice president of Tianlei Advertising, mainly responsible for the work of the department. However, Wu Tian's expectations for her are more than this, after all, Comrade Lao Cai is already sixty years old, and sooner or later he will not be able to do it, so he still has to train a suitable successor for the company.
Therefore, Wu Tian didn't mind letting Lin Su also participate in some of the company's big moves.
Lin Su hurriedly sat down at the end of the sofa on the other side, but as soon as he was next to the sofa, he immediately got up again and ran over with a cup of strong tea - Wu Tian's old habit is basically clear to people who have a little more contact.
On the side, the ninth sister couldn't help but pout at Wu Tian, but when Lin Su made two more cups of light tea and put them in front of her and Zeng Jiuyin, the ninth sister was a little flattered, and hurriedly took it, saying, "You are my idol, I dare not be a ......."
Lin Xu smiled: "Don't say this kind of thing, here, you are a guest of the company, you should be, please sit down, hehe......"
The ninth sister sat down again with some restraint, but she accompanied the water glass, and glared at Wu Tian again, obviously dissatisfied with the stunned and calm acceptance of Lin Daxing's service.
"Xiaolin, are you here?" Cai Jinwen finished the call. Back to the couch area. He asked. On the one hand, he sat down at the bottom of Wu Tian as a matter of course - this is also an old habit, as long as Wu Tian is present, he has never thought of himself as the center.
Lin Su then remembered to get down to business, and quickly took out a video tape from the Wen Jiàn folder he brought with him, and said: "Ah, Mr. Cai, the advertising sample of Fengyun Walkman has come out, please take a look." ”
Cai Jinwen turned his head to look at Wu Tian. Wu Tian smiled and said, "Anyway, the person hasn't arrived yet, so it's good to take a look first." ”
Lin Su immediately ran to the opposite side of the sofa area, turned on the TV, and put the tape in......
In fact, seriously speaking, this advertisement was also Wu Tian specially instructed Bai Jie to ask Tianlei to make zuò in advance, and the purpose was to prepare in advance for the subsequent big plan......
The tape begins to play, starting with a rather tranquil forest scene, with a beautiful woman wearing a pair of headphones looking up at the sky, and the camera begins to zoom out along the straight trunk of a tree. At the same time, several crisp birdsong sounds. Then there is the sound of the clanging guqin, which changes from soothing to cheerful, and the camera is getting farther and farther away......
Suddenly, the elegant sound of the guqin disappeared suddenly, replaced by the sound of a car whistling by, and the picture changed from the forest to the face of the beautiful woman, the beautiful woman's closed eyes opened, and the camera zoomed out, but she was in a bustling city, and the towering buildings stood like ancient trees in the forest......
The picture blurred, two Walkmans appeared on the screen, and the advertising slogan dubbed by the beauty came: Fengyun Walkman, let the ears travel......
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As an opponent of the Windy Walkman, SONY poses far less of a threat than AIWA.
This is not only because AIWA has a Chinese name that is easy to mislead Chinese people, but more importantly, Aiwa's market positioning is almost the same as Fengyun!
As a subsidiary of sony, Aihua used the low-end positioning to make up for Sony's product line in the early days of the Walkman era, and occupied a considerable part of the market share.
In the early nineties, it launched some quite weighty products, such as the NSX series launched in ninety-year, Hi-Fi was well received, and even last year, it once surpassed SONY.
And Fengyun is almost taking the same route, at the beginning of its establishment, it was to win SONY's head production line - although it is a single-release head production line abandoned by others, but the technology is fundamental, it can be said to inherit SONY. Subsequently, Fengyun quickly opened the market with a price advantage lower than SONY, especially the Southeast Asian market, and it was even more crowded so that SONY lost his temper, and Aihua was not immune to considerable impact, and even almost collapsed in the yen crisis a few years ago.
I have to say that Wu Tian was a little careless, at that time, he only thought that Fengyun did not have to worry about Aihua and Fengyun to confront Fengyun, and did not take the opportunity to kill it, but he did not want SONY to invest a large amount of money and re-support Aihua, so that in the past two years, Aihua has jumped up again with a breakthrough in sound quality, and even officially entered the domestic market with Aihua's Chinese name last year.
Since the beginning of this year, Aihua's market share in China has gradually expanded, and correspondingly, Fengyun's market share has been eroded.
This is not enough, the key problem is that Wu Tian is most unhappy is the scam played by this little devil - using this extremely misleading Chinese name to steal the market share of Fengyun, a "national brand", is not just shameless!
So. Don't look at the Walkman this project in Wu Tian's business. Nowadays, it is not a very important money-making project. But Wu Tian is still willing to go out in person, and he must cut the shameless little devil off the horse!
"There are few days."
As soon as the sample film was played, Song Zhuyi had already entered the door upside down, and greeted Wu Tian with a happy face.
"Old Song, come, you look at the side again." Wu Tian immediately smiled and motioned for Lin Su to replay the advertising sample again.
After reading it, Song Zhuyi frowned slightly for a while. Then he looked at Wu Tiandao: "Tianshao, this time you want to deal with Aihua?" ”
When Wu Tian heard this, he immediately laughed and said, "Old Song, you are about to become a human spirit, and you guessed it all at once." ”
Song Zhuyi smiled embarrassedly and said, "It's not that I guessed accurately, but I heard some news in the previous paragraph, saying that the little devil found an insider and gave this Chinese name." Engage in sales promotion in the domestic market. ”
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In fact, in the past few years, the threshold for foreign products to enter the country is still relatively high. However, as long as the brands enter the country, they are all profitable.
Aihua is a big name in the field of walkmans, but in the past few years, he has not been qualified enough to enter the domestic market, at least he can't walk in openly, that is, he can resell it through Guò Hong Kong Island.
But after the spring breeze blew last year, many restrictions disappeared overnight, Aihua began to set up offices in China, officially launched large-scale marketing, and the first thing was to publish Aihua Electronics' soft advertising reports in newspapers.
Wu Tian naturally saw those advertisements, and those reports were all touting how good Aihua's product quality was, how good the sound quality was, how popular it was in overseas markets, etc., but there was absolutely no word about what country Aihua was a company, so the highly symbolic Chinese name made the people naturally regard this brand as a national brand.
Obviously, such a sales strategy is indispensable to the operation of "industry insiders", and Song Zhuyi, as the current domestic hype master, has more or less heard some insider stories, which is also normal.
"Old Song, then you say, let's fight back with a backhand, how about it?" Wu Tian asked with a smile.
"It's simple, just find a few newspapers, publish a few articles, and debunk their details." Song Zhuyi smiled with a relaxed smile.
"That's not enough." Wu Tian smiled and said, "It's too cheap for them, you can't just let them slip away easily, so you have to charge some interest, right?" ”
Song Zhuyi blinked, looking interested, and said, "Tianshao, what are you going to do?" All at your command! ”
Wu Tian smiled slightly, glanced at the ninth sister, and was about to speak, when there was a knock on the office door.
The door opened, but it was Cai Jinwen's secretary who walked in with two people, "Mr. Cai, Mr. Chang and Mr. Ueno have arrived." ”
"Tian Shao ......" Chang Dakui walked over quickly and greeted Wu Tian.
And Ueno Kichijiro, who was following him, bowed deeply ninety degrees and shouted, "Wu Jun, please take care of ......."
Wu Tian sat on the sofa without getting up, smiled, and introduced to everyone: "This is Chang Dakui, Chang Tianhua's nephew. Also, the secretary introduced the wrong one just now, this Hijima friend is actually surnamed Ueno Yoshi, but not Ueno, hehe......"
Everyone heard Chang Dakui's identity, and they had to say a close greeting, and Cai Jinwen helped them introduce everyone on their behalf, and Ueno Jijiro bowed again.
It was easy to settle down and sit down again, and Wu Tian sat in the center on the main seat. He grinned, "Everyone." The people have arrived. Let's get down to business......"
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“…… As early as '69, Sony had bought 50.6 percent of its shares, and AIWA became a subsidiary of Sony. In the depreciation of the yen in '86, AIWA lost money, and Sony gradually expanded its stake to the current 61 percent, plus the holdings of major banks, a total of 67.83 percent......
Chang Dakui meticulously reported the specific situation of Hijima AIWA, which was also the task that Wu Tian had assigned to him early on.
Since the last estate plan. Wu Tian arranged for Chang Dakui to represent Fengyun's side, and Ueno Jijiro on behalf of Fang Zhiyuan and Bai Yaping to go to Hijima for specific operations, and after the project was completed, Chang Dakui did not withdraw to China, but at the request of Wu Tian, he and Ueno Jijiro set up an investment company on Hijima.
This newly established company, Fang Zhiyuan did not participate in it anymore - after all, this is not a single project, not even a specific project, it is just a foothold set up, and Fang Zhiyuan is not much interested in it. Even Bai Yaping didn't participate, but symbolically gave Fang Junsheng half of the dry shares. After all, Ueno Jijiro is a talent discovered by Fang Zhiyuan.
In the past two years, the only task of this shell investment company is to occasionally accept some data collection work ordered by Wu Tian, and occasionally symbolically sit on a small scale investment, it doesn't matter whether it makes money or not, Wu Tian's requirement is to maintain that once there is a task, the company can immediately go to the battlefield, and for this reason, it does not hesitate to lose money and pay salaries.
This time, Chang Dakui didn't expect that after Wu Tian asked him to collect intelligence, he immediately asked them to fly back to China in a hurry, so Comrade Xiao Chang, who had been idle for two years again, was a little impatient and excited, and reported his work, which is called a serious one.
Wu Tian nodded with a smile and said, "Da Kui, let's just say it, if you buy AIWA right now, how many shares can you get with confidence?" ”
"Uh......" Chang Dakui glanced at his companion Ueno Kichijiro and said, "Not too much...... At least the part that Sony has mastered, it's hard to get your hands on it......"
Yoshijiro Ueno then explained: "AIWA's current profitability is still very good, especially since last year's turnover increased significantly, and it has exceeded the 120 billion mark, well, it's yen. This is quite a good situation for the current economic situation of Hijima, and Sony should not give up such a rising company lightly. ”
"Have you investigated the impact of Aihua Walkman on Sony products?" Wu Tian said with a smile.
Ueno Kichijiro and Chang Dakui glanced at each other, then nodded, and said: "We have already considered this situation, it is precisely because of AIWA's threat to Sony that it has led to the recent rumors of Sony's interference and restrictions on AIWA, so AIWA is very dissatisfied, hoping to introduce a third party to counter Sony's good control, which has a certain opportunity to acquire a part of the shares from AIWA shareholders." ”
Wu Tian nodded, turned his face to the ninth sister and smiled: "You have almost heard the situation, do you have anything to build?" ”
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It can be said that this plan originally needed the ninth sister to be able to do it at all, and Wu Tian's subordinates did not lack corresponding talents, especially Song Zhuyi, to engage in this matter, Song Zhuyi's energy was much greater than that of the ninth sister, a junior and intermediate liar.
However, Wu Tian deliberately wanted to cultivate the ninth sister to help her upgrade and prepare for bigger plans in the future.
After all, speaking of which, Song Zhuyi is already too busy now, and more importantly, Song Zhuyi is a little too exposed on a certain Cheng dù.
In the last plan to poach people in the north, Song Zhuyi set off a world-level public opinion trend, which led everyone to pay attention to the view that refugees from the north fled the country, so that people automatically ignored the fact that China was "smuggling" other people's technical talents. Therefore, Song Zhuyi was paid attention to by the high-level, and even today he has sent people to consult his opinions and suggestions.
Song Zhuyi's identity is a little sensitive, and it may develop again in the future, maybe Comrade Song may still become the think tank above, and then let him follow him to do those shady things, but it is a little inappropriate.
Therefore, Wu Tian inevitably needs to cultivate another talent.
Therefore, this small action to deal with Aihua is just a vocational training for the ninth sister.
"The reason why Sony is reluctant to give up Aihua is that Aihua is making money now." When the ninth sister heard Wu Tian's assessment, she frowned slightly and said, "Then, as long as you create an illusion, that is, Aihua will lose money, Yan zhòng will lose money, and there is no hope of saving, then there is a chance for Sony to sell its shares......"
Wu Tian smiled and nodded, as a liar with "family history", the foundation of the ninth sister is still good, and the ideas are still right.
"That's the right idea, but there's a problem you haven't considered." Wu Tian smiled, "That's the little devil...... Uh, Ueno-Yoshi, don't mind, hehe......"
Ueno Yoshi hurriedly nodded his head and expressed his understanding - what if you don't understand, people are the boss's boss......
"Well, the Japanese islanders have a national concept, and they may not be willing to sell their enterprises to the Chinese." Wu Tian said with a smile.
"Oh......" When the ninth sister heard this, she immediately looked at Ueno Jijiro, and couldn't help but smile and glance at Wu Tian again - this guy is really ghostly, unconsciously, it seems that the conditions required for the whole plan are all gathered in this room, and I don't know when he arranged it......
"Okay, now that all the resources are here, you can call the shots." Wu Tian looked at the ninth sister and hugged his shoulders with a smile.
"Me?" The ninth sister's eyes widened.
"Of course it's you, you're the commander-in-chief of this operation." Wu Tian said.
"But, but I ......" the ninth sister felt empty again.
You must know that the most important reason why Jiumei was able to cheat in the mainland and succeed again and again is that Jiumei knows that the Chinese people are not knowledgeable enough, and they are unfamiliar with commercial fraud, and they can only be exploited by her if they neglect to take precautions. But this time, Wu Tian wanted her to deal with Sony, an internationally famous large company, and she couldn't help but feel empty.
"Hehe, don't be so nervous, just tell me what you think first, and I'll help you add it if you have any questions." Wu Tian said with a smile again.
The ninth sister couldn't help but nodded, but this time she didn't have the slightest idea of being unconvinced by Wu Tian...... (To be continued......)