It is not difficult to discern from Mr. Liang's rhetoric that his idea is to exploit Mr. Choi's connections in China.

However, this kind of use of Cui Zhengyuan is not disgusted, after all, Liang Zhenwu has no dead heart, in the final analysis, it is all for the better of C.J Group.

If TVN develops well, his interests can also be satisfied. If that's the kind of use, he'd like to have more.

But things are not so simple, and even Choi Jung-won feels very tricky.

Looking at Liang Zhenwu's meaning, he not only wants to make a program that can be enjoyed by Chinese people, but also wants to enter the Chinese market through his connections.

The problem is that China has always been very cautious about opening up its cultural market. It is very difficult for a Korean TV broadcasting media to enter the Chinese market.

Moreover, this difficulty is not only a matter of market acceptance, but also a problem of politics, system and interests.

However, Cui Zhengyuan did not choose to give up because it was too difficult, in fact, he knew far better than Liang Zhenwu that in fact, the mainland's cultural market was promising.

It doesn't matter if you have a problem, but what can you do without a problem? If you have a difficulty, you just need to find a way to solve it.

If it is impossible to guide the Korean TV broadcasting industry to enter the Chinese market in an all-round way, if you want to let a TV channel enter, Choi Zhengyuan still has the ability.

However, in order to succeed, you need to be well prepared in the initial plan. To avoid that when you get it, because the basic conditions are not good, the guide will fall short.

With the intention of promoting, Cui Zhengyuan carefully reviewed the report submitted by Liang Zhenwu again. And the first of them was vetoed by him. "The cooperation with FOX International Channel is over, and we will switch to another partner."

Liang Zhenwu was stunned for a long time, but he didn't expect Cui Zhengyuan to come up and lose the scheduled partner. "Why is that? FOX International is an influential media in the Chinese community. If we cooperate with them, it will be very helpful for the promotion of our program in the Chinese area. ”

After Cui Zhengyuan circled this FOX international channel with a red pen, he pointed out the problem to the point. "FOX International is a good influencer, but don't ignore where it comes from. If you TVN are ready to develop the Chinese market in Hong Kong, Macao, Taiwan and Southeast Asia. Then I'm in favor of your choice of partner. But if you want to enter the Chinese market, this is the biggest failure of a move. ”

Liang Zhenwu's throat swelled, making a final effort. "Aren't they all Chinese media, maybe this FOX international channel has a way to enter the market in Chinese mainland."

Cui Zhengyuan sneered again and again, directly shattering his last expectation. "It's impossible, and from the perspective of entering the Chinese market alone, it's better for us to do it ourselves than to join forces with it."

Although the FOX International Channel is very influential among the Chinese, this media belongs to Wanwan. Therefore, it is simply impossible to expect their zuò programs to enter the mainland market.

To put it mildly, even on the prevention of the spread of foreign culture. The Chinese government is even more willing to trust the South Korean side.

Liang Zhenwu no longer argued, and acquiesced to Cui Zhengyuan's words. After all, on the issue of China, Cui Zhengyuan is far more authoritative than him.

However, he is still worried about saving zài. "But if we didn't have a partner, we would not have understood the tastes of Chinese audiences, even if we were allowed to enter the Chinese market. In this case, how can we produce programs that meet the needs of the Chinese market? ”

Cui Zhengyuan simply hated that iron could not become steel. "Please, can't cooperate with FOX International Channel, is there no media in Chinese mainland?" They are a media native to the mainland. Isn't it more convenient and faster to operate than other media? ”

"Uh......" Liang Zhenwu couldn't wait to give himself a slap.

He's a little bit of a bull, so much so that his ideas are skewed. The Chinese market is so big, and there are countless broadcast media.

Since the newly opened channel is aimed at the Chinese market. Wouldn't it be more convenient to cooperate with the local media?

But Liang Zhenwu is an experienced person after all, and he is not so easily persuaded by Cui Zhengyuan. "I'm afraid that the local media will rely on their advantage and make all kinds of difficult demands. If in the process of cooperation. If the loss of our interests is too great, this kind of cooperation will inevitably outweigh the losses. ”

Cui Zhengyuan nodded, agreeing with his words.

In fact, there is a lot of cooperation between China and South Korea in the field of culture. However, contradictions also occur from time to time.

Among them, there is not only the rush of interests, but also the struggle for dominance, and the shackles of national self-esteem. In short, everyone wants to have the upper hand in cooperation and become a leader.

In the previous life, in this wave of cooperation, in fact, the South Korean side had the advantage. After all, they have technical advantages and conceptual advantages, and if the Chinese side wants to produce a good and wonderful program, it must rely on the Korean production team.

However, at that time, Cui Zhengyuan was not optimistic that the South Korean side would have the last laugh, because this kind of abnormal cooperation method can certainly allow the South Korean side to absorb the benefits for a while, but when the Chinese counterparts have accumulated enough technology and experience, they will definitely unceremoniously abandon the South Korean team.

After all, when working together, you didn't make a good impression on people. When the time comes, people will be technically successful, and they will not drag the mud and water when they abandon you.

Therefore, in Cui Zhengyuan's view, since cooperation with China is the general trend of the future, then grasping his own position will play a vital role in how much benefit he can get in the future.

In this way, choosing the right partner is a crucial step when working with Chinese broadcast media.

If this step is right, then the road ahead is very broad.

With this in mind, Choi Jung-won expressed his philosophy. "When it comes to choosing partners in China, we can't choose those media that are traditionally strong, nor can we choose those media that are already influential. Because these media are very popular in themselves, they have a considerable market, and they are not too keen on cooperation. In that case, when it comes to cooperative negotiations, they will take the initiative and will put forward many unacceptable conditions. ”

Choi Jeong-won has a very good reason. Liang Zhenwu disagreed.

People themselves can eat and drink enough, and if you have to insert it to eat and drink, it must be unwilling. Although you can turn other people's original big fish and meat into delicacies from the mountains and seas, your own demand is not high, and naturally you will not be so enthusiastic.

"Those traditional media that don't have influence can't do it, because they don't have a market, and they don't have an advantage in the competition for audiences. By cooperating with them, what we make will not get the response it deserves, and in the end it will only be a castle in the air. Cui Zhengyuan invited the media out of the game again.

China's media market is huge, with many, many influences. But there is a clear distinction between strength and weakness here. Status is very unequal.

strong, can be known in hundreds of millions of viewers; The weak ones can only rely on the local audience to barely make ends meet, and even need financial subsidies from the higher cultural departments.

It can be said that in the field of traditional media, neither the strong nor the weak are TVN's ideal partners. "Therefore, we should set our sights on the emerging field of online media. This is an emerging field, just like you omnibus channels, who are not willing to survive under the four major ground broadcasts. I always want to make an impact. And as the influence of the Internet in China grows, this trend is bound to prevail. So these emerging network media want to surpass the traditional media in the shortest possible time, so we with technical advantages are their best partners. And because the power of online media is always weak compared to traditional media, then they need to cooperate with us for a long time. Constantly increase the strength. This is a great opportunity for us to enter the Chinese market. We can take advantage of the opportunity to cooperate with online media and use their media channels to add our programs to Zuò. ”

This question is back in a previous life. Cui Zhengyuan has done proper thinking.

At that time, a large number of Korean variety shows and film and television dramas were acquired by China, and then set off a huge trend in China's media field.

So much so that the Korean broadcasting culture circles have been vigorously preaching that what Hallyu culture is fully entering China.

In fact, in Cui Zhengyuan's view. This kind of Cheng dù is still far from the full expansion of Hallyu culture into China.

China's media have just bought the rights and used the high salaries to poach talents. When China's media acquire advanced technology and experience, these people who are greedy for temporary profits will definitely be abandoned.

At that time, South Korea's broadcasting industry will not have any advantages at all in the face of China's broadcasting industry, which has an incomparably huge market and is not inferior in technology and experience.

At the same time, as the economic, trade and cultural exchanges between China and South Korea are becoming more and more sophisticated, in turn, a trend will be formed that China's film and television culture and media culture will have an impact on South Korea.

Faced with a huge and unstoppable power gap, it is only a matter of time before South Korea's pop culture and television broadcasts fall in full force.

As a Korean and a leading figure in the field of Korean culture, Choi Jung-won, in this inevitable tide, it is his greatest responsibility to strive for a more relaxed living environment for himself and the industry to which he belongs.

If he does this, he will be worshiped as a saint by countless peers in the future time and space.

Therefore, when he had to cooperate with China's media, Cui Zhengyuan was more inclined to the emerging online media industry.

Because compared with traditional TV media, China's online media still has huge room for development. And because of the huge vision gap between the media and the terrestrial broadcast media, it will only make the network media pay more and more attention to the cooperation with advanced technology and experience.

Through this relatively equal partnership, the Korean media community can gradually integrate into the media and cultural field of the Greater China region, which is a larger market, and finally occupy a place and make their own voice heard.

For example, in terms of traditional Chinese TV media, the most representative ones such as CCTV, Xiangnan Satellite TV, Dragon TV, Zhejiang Satellite TV, Shoudu Satellite TV, Hubei Satellite TV, Jiangsu Satellite TV, etc., all have great influence.

Its own market size is not small, the profit is considerable, and the competitive pressure is small, so it is not so keen on cooperation with foreign advanced technology.

At that time, TVN will take the initiative to get together, which will only make people learn your advanced technology and experience, and in the end they will only get temporary benefits.

On the contrary, at this time, China's online media has begun to enter a period of rapid development.

For example, well-known online media such as iQibi, LeTV, Tencent, Music Channel, Youku, Tudou, etc., have gradually become no longer satisfied with being disseminators of film and television programs and news media, but have begun to develop in the direction of making businesses.

As far as Cui Zhengyuan knows, in the next few years, these large-scale online media will come up with a lot of high-quality works, and they have really attracted a large number of loyal audiences for themselves.

Even later Ai Qiwei joined in the acquisition of the rights of Korean TV variety shows, and independently produced the Chinese version of "I Go to School".

This is enough to show that they have the ambition and motivation to do so.

Working with them is the real long-term solution. (To be continued......)