Chapter 659: Victoria's Secret
"Xiaotian, why did you come back so late this year?" Wu Jianjun asked.
"Alas, there was something going on in the capital, and it was delayed for several days." Wu Tian replied lightly.
The Ma family's problems have basically been lifted, but the remaining follow-up questions have been handed over to Mr. Hong, Secretary Gu, the Tie family and Liu Wencheng to deal with, but Wu Tian doesn't have to worry about it anymore. But since then, it has also delayed Wu Tiancai's return to the mall on the tenth day of the Lunar New Year, which is several days later than in the past.
"Well, it's not a big deal, is it? Do you want Uncle to help? Wu Jianjun said with concern.
Wu Tian laughed, Uncle said this is very confident, you must know that Wujiacun Group is now one of the largest group companies in China, and it really sits firmly in the first place of domestic private group companies - Fengyun and Huatian have foreign investment backgrounds, and they are not counted for the time being.
Although Wu Jianjun has stepped down as chairman, with his prestige in the village, some key decisions cannot be made without his nod. And he said that he wanted the company to help Wu Tian with all its might, and absolutely no one in the village dared to say a word!
"A little thing, it's been solved." Wu Tian said with a smile.
"Well, that's good." Wu Jianjun said, "Since there is nothing else to do, let's have a good meeting......
Every year when Wu Tian comes back during the Spring Festival, he has to have a meeting with the uncle, the second uncle and others to โกโ plan the development of the next year. This year is no exception.
At present, the development trend of Wujiacun Group is still relatively good, and there are currently two major industries in Wujiacun, winemaking. With the popularity of Du Kang's trademark. The development is quite rapid. In the mid-range liquor market, almost the sales volume is definitely far ahead, and in the high-end liquor market, after all, it can't compete with the government hospitality liquor Moutai, but with proper publicity and good taste, the high-end Dahe Dukang is barely competing with Wuliangye!
Compared with liquor, the machinery industry is currently the highlight of Wujia Village.
Originally, Tianlong Machinery Factory in Wujia Village has become an agricultural machinery production base, focusing on the production and manufacture of various agricultural machinery. Many of the agricultural machinery developed and produced are the most advanced models in China, which are completely in short supply.
The establishment of the auto parts production base in Hunan Province, is already fully equipped with vehicle manufacturing capacity, including the engine has been able to produce its own, now what is missing, is to wait for the country to relax the restrictions on the automobile manufacturing industry, and then build a vehicle assembly line, you can officially enter the automobile manufacturing industry.
In Jiangnan Heavy Industry in Jiangsu and Zhejiang, with the entry of Wujiacun Group, it has made a sudden leap forward. It has become a new leading enterprise in the domestic machinery industry, although it is inferior to the old state-owned factories in the Northeast heavy industry base in terms of overall accumulation. However, those old state-owned factories can't compare to the vitality of Jiangnan Heavy Industry, and the heavy burden of enterprises makes them unable to fight profitability and development prospects with Jiangnan Heavy Industry!
"Overall, the company's operation is still quite good, the next goal is to continue to maintain," Wu Tian said, "in addition, we should pay attention to technology accumulation, especially the three major machinery bases, we must pay attention to our own technology research and development and accumulation, only by mastering the most advanced technology, in order to ensure that when the opportunity comes, to achieve leapfrog development......
*
On the way back to the city, Wu Tianyi was thinking about the car project.
If the next big development opportunity of Wujiacun Group is automobile manufacturing.
Now Tianma Automobile has made all the preparations, waiting for the policy issue, and the implementation of this policy, according to Wu Tian's memory, should be in the Ming Dynasty.
However, what Wu Tian is thinking about at the moment is whether he can advance this point in time......
Wu Tian unconsciously took out his mobile phone, and finally thought that it was still ten minutes late at night at this moment, and installed the mobile phone again - even if it was urgent, such a big project, it was not in a hurry for half a day, so it was better to go back and play it again.
"Where are you going?"
The car had already entered the mall while speaking, and Hao Yu asked Wu Tian.
According to the development plan formulated by Wu Jianguo at the beginning, now the mall is developing vigorously to the eastern suburbs, and the distance between the mall and Shangdong County is getting closer and closer in the past few years.
"Well, let's go straight to Changtian." Wu Tian looked at the time, and then commanded.
Today's Changtian Hotel can no longer be regarded as the most luxurious hotel in the mall.
The mall of this life is no longer the kind of appearance of the previous life in Wu Tian's memory, driven by large group companies such as Fengyun, Huatian, and Wujiacun, the overall economic shape of the mall is much higher than that of the previous life, and with the development of the city to the eastern suburbs, even the municipal government is ready to move to the eastern suburbs.
However, now the wealthy Changtian Hotel has already chosen a new location in the eastern suburbs, ready to rebuild a new five-star luxury hotel!
Although the Changtian Hotel is not as good as the original, but the business is not greatly affected, after all, the reputation of the long day, although the hardware facilities are a little outdated, there are still a large number of members and customers choose to stay - for those who have been traveling for many years, a big hotel with branches in any second-tier city or above in the country, even if it is not the most luxurious, it is definitely the first choice!
It's rare to go back to the mall once, Wu Tian naturally has to call his relatives and friends here for a dinner once, and the appointment is about seven o'clock in the evening, and it's only five o'clock now.
However, as soon as Wu Tian entered the door. He laughed - only that he had come early. But someone came earlier than himself.
"Will giggle!" Zuo Xiaoyan glanced at Wu Tian. But he couldn't help but laugh.
In comparison, in the past few years, Zuo Xiaoyan and Wu Tian have the least chance to meet, the Tianyan clothing that Zuo Zong now controls is headquartered in Mingzhu City, Wu Tian rarely has the opportunity to run over there, and Zuo is so busy that he rarely has time to run to meet Wu Tian, and the suffering of lovesickness is expressed in words.
I wanted to complain about Wu Tianyitong fiercely when I met him, but I didn't want to laugh at it. All the suffering turned invisible, Wu Tian didn't say a word, pulled Zuo Xiaoyan and went straight to the elevator......
*
"Huh? Why isn't your underwear Tianyan's? โ
After the passion, Wu Tian admired the beautiful posture of the beauty dressing, and said in surprise, "This is not good, I don't wear my own clothes, who else are you selling to......"
"Go!" Zuo Xiaoyan said dissatisfiedly, "People didn't buy this set of underwear for you." Hmph, I'm......"
"Oh? Is this set of underwear good? What brand? Wu Tian said with a smile.
"Victoria's Secret." Zuo Xiaoyan said casually.
"Huh. Do you like Victoria's Secret too? Wu Tian said with a smile.
"You know the brand, too?" Zuo Xiaoyan said, "No, who still wears this brand?" โ
"Tsk, where do you want to go?" Wu Tian hurriedly cleared it up and said, "I know this brand, don't you know it for your sake and study the foreign garment industry?" โ
"Oh, so what did you come up with?" Zuo Xiaoyan suddenly relaxed, and picked up Tianyan's fashionable skirt again.
"Well, do you know what Victoria's Secret's annual turnover is?" Wu Tiandao, "A person who sells underwear has a turnover of nearly two billion US dollars a year!" โ
"I know this, it's the same amount as our Tianyan, but our RMB, hehe......" Zuo Xiaoyan said with a smile.
Wu Tian couldn't help but smile bitterly, this girl is still very complacent about the current results.
However, to say that in just a few years, it is quite commendable to make a clothing brand do this, and it is still in the domestic environment, and Zuo Xiaoyan's achievements are beyond doubt.
You must know that the biggest problem in China is the weak brand awareness, counterfeiting and shoddy are rampant, Tianyan clothing is definitely one of the clothing brands with the highest piracy rate in the market, and piracy is strict, which means that the customer churn rate is strict, and the difficulty is not generally high if you want to cultivate a real big brand.
Pirated brands are a social problem and a government function management problem, but they cannot be done only by Tianyan itself, so the development of Tianyan can be described as overcoming obstacles and difficulties.
"Hehe, look at people, are your eyes red?" Wu Tian said with a smile.
"What's the use of red eyes? When our brand goes abroad, it can't be sold at all, and foreigners are immediately uninterested when they hear that we are a Chinese brand. Zuo Xiaoyan said with some emotion.
As early as the beginning of its establishment, Wu Tian laid out a plan to let Tianyan develop overseas, and sought opportunities to acquire several small brands in Europe and the United States to drive Tianyan clothing to enter the European and American markets. However, the effect is really average, the small brand is so good that the acceptance of Tianyan clothing in Europe and the United States is also very low, it can only be regarded as barely maintaining business, and the profit is not at all.
"Hehe, didn't I help you study?" Wu Tian said with a smile.
*
If there is one of the most successful publicity cases in the clothing industry, there is no doubt that it is the Victoria's Secret lingerie show!
In fact, as early as '95, Victoria's Secret has been holding lingerie shows, but it was a small fashion show held in the traditional way, according to the fashion festival model, and the only thing that was unique was to launch an expensive gem lingerie - and the jewel lingerie was still not sold, only for a show.
Since the beginning of 04, the Victoria's Secret show has begun to expand its scale, and has been broadcast in an all-round way through guรฒ TV, the Internet, newspapers and magazines, and packaged and hyped models, invited big-name singers to sing live, and advertised on a large scale, spending more than 10 million US dollars, creating a turnover of tens of billions or even tens of billions of US dollars!
-- The effect has increased Victoria's Secret's sales to several times that of 2.8 billion in 03 years, and more than 10 times in a few years!
This kind of advertising cost is really worth it!
"Talk to Victoria's Secret first to see if they are willing to sell the brand, and if they do, a higher price is acceptable." Wu Tian said to Zuo Xiaoyan as he walked out of the elevator - the time had come, so he naturally had to rush to the private room for dinner, and he couldn't leave the whole room dry.
"I don't think they will necessarily sell, Victoria's Secret is a subsidiary of LTD clothing group, and the scale of the people is large, but they are not necessarily willing to give up this brand." Zuo Xiaoyan said.
"If they don't want to, then go to the United States to buy another underwear brand, have a historical kind, and then package it and re-enter the market!" Wu Tian said.
"Well, I'll arrange for someone to investigate." Zuo Xiaoyan said, "But your plan is bottomless when you think about it, spend so much money to organize a fashion show, that's almost enough for the year's advertising expenses......"
While talking, the two of them had already arrived at the door of the private room of the restaurant on the second floor, but they heard someone inside laughing and said, "Hehe, what kind of crooked trick did Xiaotian give you again?" โ
"Sister Bai, this guy is not paying money again...... Zuo Xiaoyan immediately glanced at Wu Tian, and then ran to muttered to Bai Jie......
Wu Tian smiled slightly, turned his head and said hello to Chang Tianhua, but saw Chang Le also raised his head and rolled his eyes at him, and couldn't help but smile bitterly...... (To be continued......)