Chapter 343 Hype Singles' Day Plan
"So, what about November?" Li Chencan said: "Since you are not very rich from March to May next year, will you be able to reach the best state in the schedule after November this year?" ”
Zhong Bufan nodded slightly, and then with a little wry smile on his face: "Seriously, this is not a good thing...... It's almost November, but we don't have much time to prepare...... It just so happens that there is a free slot at this time, and I don't think it's a good thing. ”
Li Chencan frowned slightly, thoughtfully, he didn't think like Zhong Bufan......
November, of course, is a very poor schedule, because in this time and space, the National Day is not in October, so there is no small holiday in October here to continue the influence until November, and November is the most difficult buffer zone for the New Year's war that began around the middle of December, and in November, basically all the movie box office will not be too high.
In the past, there would be some big directors who didn't believe in evil and chose the schedule at this time, and then there was a very bad box office, of course, this has something to do with the quality of their films, but it is not unrelated to the fact that November is a dead schedule.
Therefore, Zhong Bufan is now smiling bitterly, feeling that November is a completely inappropriate month at all.
"It's true that it can be empty, and there are some small-budget films on the market...... But those small-budget movies are not as good as "Those Years", at least this movie has you. Zhong Bufan said to Li Chencan: "But many of those movies have no famous directors and no well-known actors, and only two medium-cost films with a good investment." It will be released in early November and early December, but that will not have much impact, after all, according to our unspoken rules. No matter how good the movie is, no matter how much publicity there is, it must not exceed 50% of the film schedule, and the maximum number of film schedules for those two films will only be about 33% at most, so there is still a lot of space. ”
Zhong Bufan immediately said a lot of things, and Li Chencan also wrote them down.
Although it has changed time and space, the technical terminology and the like will not change much. Therefore, Li Chencan was soon able to analyze what was behind it through Zhong Bufan's words.
"Okay, the schedule selection is on...... I think November is good! ”
Li Chencan's sudden opening startled Wei Ansheng: "But...... It's almost October 20th, do we have time to get the word out? ”
"The problem we advertise...... I will have enough solutions......" Li Chencan said at this time: "If you use more network marketing." It worked quickly, and, in order to avoid the mid-budget film in early November, we didn't necessarily have to release it around November 1st. We can choose to release it around November 10th. ”
Wei Ansheng felt that Li Chencan was playing with fire. But at this time, after all, it is someone else's movie, and he must have his own plans, so it is useless to say more.
Zhong Bufan and Wei Ansheng have different attitudes, he considers the problem purely from the level of technique.
"In Those Years, the Girl We Chased Together" was released around November 10th, and there is still no problem with the current technique, "Those Years. The Girl We Chased Together", the first copy was four or five hours. After the first copy, two copies can be made into four, and four copies can be made into eight at the same time...... Copies are made in the theater where they are needed, but only for a few days.
Moreover, now that the film has been completed, the trailer can be cut, and in addition, the most important thing is that the review of the movie has also been passed, and it is about to be released, so from the technical level, there is no problem except for publicity.
Although filming started in July and August and was released in November, how strange does this sound...... But after all, this can still be done very easily.
"If it is released in November, there is no problem......" Zhong Bufan thought for a moment, and then said to Li Chencan: "So we can start discussing the next issue?" ”
"Well, yes......"
…… More than three hours later, Li Chencan and Wei Ansheng walked out of the place where they were talking, and when they walked outside, Li Chencan couldn't help but stretch his waist.
"Chencan."
Now Wei Ansheng has also begun to use such a title: "Are we really going to release this film in November?" Don't you think you're really in a hurry? Well, network marketing can be effective in the short term, but if network marketing can't have any novel ideas, the effect we can get at that time is relatively limited......"
"I have my own plans for this."
Wei Ansheng saw Li Chencan's confident appearance, so he didn't want to say anything, he also vaguely felt that Li Chencan seemed to be really sure when he said this.
Also, Wei Ansheng turned to discuss other issues: "However, this time I cooperated with those people from Li Guang Film Distribution Company, although they have reputation, they still have to be careful...... Because the share we talked about this time is already a little lower for them. ”
"Hmm......" Li Chencan snorted, and then said: "However, if our box office performance can be very good, they can still easily earn this money back, so we don't have to think too much." ”
"That's right." Wei Ansheng said.
Indeed, after careful negotiations with the people of the Liguang Film Distribution Company, the plan was finally determined, that is, many publicity channels and publicity things are provided by the Liguang Film Distribution Company, but the publicity expenses are responsible for Li Chencan's personal studio, and in the end, the box office share of the Liguang Film Distribution Company is 10%, such an achievement is already very good for Li Chencan.
"Then it's time for the propaganda phase." Wei Ansheng said: "However, Li Guang has been good over the years, mainly because their professional ability in promoting movies is quite good, after all, they are different from other companies, those companies that can make movies and participate in the distribution of films, their energy will also be dispersed, and these focus on publicity and distribution, but there is still a brush." ”
"Uh-huh...... But after all this time, let's go grab a bite to celebrate. ”
"It seems that Mr. Li is going to have a treat." Wei Ansheng said with a smile.
"Let's go, don't eat too much, I have to save money for propaganda," Li Chencan said............
Li Chencan quickly handed over the publicity plan of "Those Years" to the people on Li Guang's side, and this publicity plan was finally determined after careful consideration.
In fact, his hype plan is a little far-fetched, but this hype plan still has its own uniqueness, and it also occupies the right time and place.
When this propaganda plan was sent to Li Guang's side, they also felt that Li Chencan's goods were worthy of being able to cross borders in so many places, and they also caused so many sensations.
"Singles' Day hype plan!"
At the beginning, they didn't know what Singles' Day meant at all, but when everyone looked at this plan, they immediately knew the meaning of Singles' Day - November 11th, that day, after reading the explanation, isn't it four light poles, it's really suitable for Singles' Day.
And some of the explanations and propaganda words of this Singles' Day made the singles who saw these things can't help but be silent and cry.
But there's no denying that this stuff is really for everyone.
Because there are too many people who are self-deprecating and self-deprecating in this world, and if they find some suitable words, many people will be involved in themselves, and then they will start to blacken themselves, laugh at themselves, and find some happiness from them......
When this Singles' Day appeared in front of everyone, it is conceivable that many people will immediately start laughing at themselves, and this thing will soon be fired.
As for how to connect Singles' Day and "The Girl We Chased Together in Those Years", this requires some skills, and while hyping Singles' Day, I will instill a point of view in everyone - Singles' Day, let's take a look at the girls/boys who we chased together in those years, but didn't catch them.
Even if it is a god-level goddess-level person, most of them will have some experience of chasing the person they like and can't catch up, let alone other ordinary people, so this kind of publicity also connects the two concepts.
Of course, Li Chencan still feels that this kind of hype is a little far-fetched, after all, the film that hyped up Singles' Day in his previous life was "Thirty-three Days of Broken Love", and that film seems to be more suitable for the theme of Singles' Day, but there is such a topic, which is much better than no gimmick at all.
This kind of hype plan makes Li Guang's gang feel that not to mention Li Chencan's idea can have as many effects, but at least, Li Chencan's idea and creativity are really difficult for everyone to imagine.
In addition to the hype of their company, Li Chencan's personal studio will also cooperate, this is an opportunity for Li Chencan's personal studio to cooperate and learn from their Li Guang, and they will not miss it. In addition, Li Chencan will personally release a song to cooperate with such publicity......
With so many prongs, it is not a problem for "Those Years" to be hyped up during this time, whether it is the people in Li Chencan's personal studio or those guys in Li Guang, they are more confident in their hearts. (To be continued......)