Chapter 739: The Legend of "Naoki Hanzawa".
Japan is a huge society, there will be many, many things happening at the same time, Zhou Xiao and AZX and even Abe's various things are just a corner of society, at the same time, there are many other things that are related to them or have nothing to do with them, such as the Japanese drama in April 13 finally ended in mid-June.
This quarter's Japanese drama schedule, there are Sho Sakurai's "Family Game", Masaharu Fukuyama's "Detective Galileo Season 2", and AZX Yui Aragaki's "Flying Information Room", but among so many works, there is only one work that has attracted much attention, whether it is Masaharu Fukuyama or Sho Sakurai, this drama is Zhou Xiao's AZX investment and production, he wrote and served as the screenwriter of "Hanzawa Naoki".
There are too many classic places in the drama "Naoki Hanzawa", but the main reason for achieving such good results is the time of its broadcast, in this time period of 2013, many people have analyzed the deep-seated reasons, the psychology of the Japanese, many things in the drama itself, etc., in fact, in Zhou Xiao's view, these things have some role but may not have a great effect, and some things don't need to be considered so much at all, as long as you admit one thing, that is, this drama in this time period can be popular, And it's the kind that can be so red that it explodes!
Suffice it to know this.
Zhou Xiao's work, for Japanese audiences, the title itself has enough weight, and this drama is Zhou Xiao's own original work, which is also important enough for the audience, many viewers will not consider the quality of the plot or drama after seeing the word Zhou Xiao, and the word Zhou Xiao itself is an attractive enough guarantee.
At the right time, an actor who is basically no different from Zhou Xiao's previous life, coupled with Zhou Xiao's golden signboard, "Naoki Hanzawa" naturally received a very huge response. The ratings of 24% in the first episode are still "tepid" for Zhou Xiao's golden signboard, but it was only after the first episode that the ratings began to explode.
27%, 31%, "Naoki Hanzawa" only uses three episodes. pulled the ratings to 30%.
Looking at the TV industry throughout Japan, the ratings are declining, and many production teams in the industry feel that as long as they can reach 10%, they are already qualified, and now only Zhou Xiao can still maintain 30%, which seems to make people dream back to the ratings of fifteen years ago.
This situation is actually very delicate, because in fact, even Zhou Xiao does not have the ability to reach this rating at this time, if he first participates in the production of another work with a slightly worse level this year, it is likely that the ratings are just average, and at most the beginning of the series will be better. But who made him choose Naoki Hanzawa,
After 2010, there were two dramas in the Japanese entertainment industry, "Housewife Mita" and "Hanzawa Naoki", when the average ratings of all dramas were decreasing, only these two dramas bucked the trend and got 30% and 40% ratings at every turn. chose this drama, and it is not easy to get low ratings, even if you want to.
This gives a very subtle feeling. For the audience, they don't know that this drama is a drama that could have gotten 30% or even higher ratings, they only feel that this is Zhou Xiao's credit, and it was Zhou Xiao who created all this.
This is true of "Naoki Hanzawa", including "Housewife Mita", two works that could have created their own history. Now in the hands of Zhou Xiao, he has become a legend that belongs to him.
The broadcast of "Naoki Hanzawa" began to stabilize in the fourth episode, with 31% and 33%. 30.5%…… Other TV dramas can become a sensation in the whole of Japan's super numbers, but in this drama, it is only a number used for transition during the broadcast process, and some people even say in the comments of the Japanese media that Zhou Xiao is a TV series in the Japanese entertainment industry now, and others are a file, unless Zhou Xiao is filming a series that uses AKB, otherwise any behavior that dares to compete with him for ratings is an act of looking for death, even if it is Masaharu Fukuyama and Takuya Kimura.
Japanese TV now has a name called "Zhou Xiaotai", because the entire TV station is related to Zhou Xiao, and the TV series and variety shows produced by Zhou Xiao are all over the TV station, in the eyes of Japanese audiences and even Japanese TV, Zhou Xiao is really an amazing man, in the past 30 years, Fuji TV has been the leader of Japan's five major private stations, but time has come to the present, people have found that a little bit, it seems that the hegemony of Fuji TV is not so obvious!
And all this seems to have been caused by Zhou Xiao.
In fact, Zhou Xiao himself knows this best,Even without him,Japanese TV will gradually begin to threaten the status of Fuji TV in the past two years,The advantage of Japanese TV is in variety shows,For example, this year,More than half of the year has been now,The audience found that this year's variety show with the highest average rating on Japanese TV is currently in the world,The top four are all Japanese TV!
Among them, Zhou Xiao's "New Flash Trip" won the first place with an average rating of 19.1%, and then the second is TOKIO's title program for many years, the iron-fisted DASH, and in the third place, it is "itteq" proposed by Zhou Xiao, and then the fourth is prestigious, even if Shimada Shinsuke retires, it is still on the air, but the host is replaced by the "Ranks and Ranks Legal Talks" hosted by the hosts of various top variety shows on Japanese TV.
In the case of joint efforts with the other four major TV stations, the top four in the average ratings of variety shows,The influence of Japanese TV can be seen today,The key is that this is not the only powerful variety show in Japanese TV,Like Ariyoshi Hiroyuki's "Ariyoshi Reflection Meeting", Guan Hachi Murakami and Matsuko's "Moonlight Night Weiyang" This is also a second-level variety show on Japanese TV, although the broadcast time is not prime-time, but these two programs can get an average of 10% Such a variety show that is enough to become a prime time on a general TV station, This is enough to prove that Nippon TV is now extraordinarily influential in Japan in the field of variety shows.
Normally, Japanese TV has a strong influence on variety shows, and other places will be weaker, such as Japanese dramas.
Over the past 30 years, Fuji TV and their series of dramas represented by Tsukijiu have become the signature of TV stations and even the entire Japanese TV series, including Takuya Kimura and Masaharu Fukuyama, which have become the signature of Japanese dramas.
Fujitai's control over Japanese dramas is also very strong, and it has been operating for many years. Japanese screenwriters and production companies have made it a habit that the best TV dramas will be provided to Fuji TV as soon as possible, because Fuji TV has the most mature operation and has the largest number of regular viewers, and they hand over the series to Fuji TV, even if the ratings are not high. Relying on the recording rate, DVD sales and the like can also guarantee income, coupled with a good sponsorship system that has been operated for many years, even Zhou Xiao will first provide the series to Fuji TV if there is no other reason.
But...... Now Zhou Xiao is unlikely to provide the series to Fuji TV first, because he and his AZX and Japanese TV have become allies, and with each other's shares held, Zhou Xiao's main works have been released on Japanese TV in recent years.
This made Fujitai greedy and helpless, because as long as Zhou Xiao made a move in a year. That means that there is no suspense about this year's Japanese drama champion, which makes Fujitai, who has been the champion of the average ratings of Japanese dramas all year round, very unhappy, but they have no choice, who makes them not competitive with Japanese TV.
Even now, when it is known that Zhou Xiao has such ability, it is still absolutely impossible for Fujitai to do such a thing as a share exchange.
If it could be exchanged, Fujitai would have already exchanged shares with Genesys, and it would not be AZX's turn at all.
So. Fuji TV could only watch Zhou Xiao take the day TV to win the championship of variety shows and TV series ratings year after year, correspondingly. The annual income of the two TV stations has also begun to approach little by little.
At this time, the income of the two TV stations is still a certain level apart, and Fuji TV relies on years of operation, even if it doesn't do anything in this year, it can barely break even with various derivative products of previous years' works.
However, Fujitai was able to do this through years of accumulation and various tax avoidances, and it was only possible for professionals to make detailed income and expenditure reports. Eating the old book or something will eat it up, don't look at the current Fuji TV can still maintain making money, but this is overdrawing the credit of the TV station and the confidence of investors, once Fuji TV begins to decline and can't maintain making money, it will not be a loss of one or two years.
The super high ratings of "Naoki Hanzawa". This was accompanied by a viral popularity in Japanese society and a frenzied discussion on social media.
For those who haven't experienced the boom of "Housewife Mita" and "Hanzawa Naoki", it may be difficult to imagine what the situation was like in Japanese society at a time when these two dramas were crazy in popularity, and everyone on Japanese social networks after the broadcast of "Hanzawa Naoki" was spreading the word of mouth about this supposedly magical series.
Social networks have now become the second society of mankind, Zhou Xiao has always been the darling of social networks, compared with the vast majority of celebrities who are not good at using social networks, Zhou Xiao is undoubtedly the group of people who are best at using the Internet, not only good at using the Internet, but also owns shares in a number of Internet companies.
This magical ice bucket challenge is quite a significant stroke in the history of the world's Internet, and people are beginning to realize that the Internet has such a perverted influence when the epidemic is crazy.
If you want to say that this kind of thing is to worship foreign people, in fact, Japan is more exaggerated than China, and the so-called total westernization over the years has made many Japanese people naturally feel that foreigners are good at everything, and at the same time, once someone makes Europeans and Americans crazy, then what awaits this person after returning to Japan will inevitably become more and more crazy to pursue.
Just like this time, as the initiator of the event, Zhou Xiao is regarded as a superstar who controls the world's popularity and has influence in Europe and the United States and has been quite sought after.
People's liking for Zhou Xiao, especially young people's liking for Zhou Xiao played a very big role in the popularity of "Naoki Hanzawa", in many young people, a sense of identity is too important a thing, people will only go to see your things if they agree with you, once young people don't agree with you, then no matter how good your things are, people will not look at your things.
Television was originally the favorite thing of adults, especially housewives, but now that even young people have joined the army of watching TV, it is natural that the ratings are high.
"Naoki Hanzawa" is in the middle of the broadcast. After a few episodes of "tepid and only in the early 30%" adjustment, it began to break out again after seven episodes, with 34% in the seventh episode, 36% in the eighth episode, and 40% in the ninth episode! Finally, it came to the tenth episode of the finale...... 49.7%! The highest rating in an instant is 52%!
I have to say that this is already a number that even Zhou Xiao was dizzy after seeing it!
On the night of the finale. According to recording instruments all over Japan, the traffic flow in the entire Tokyo area has dropped by more than 20% compared to the previous day!
This kind of scene where a drama is broadcast and attracts thousands of empty alleys is actually very rare in modern times, that is, in the seventies and eighties, TV had such a huge influence, and now Zhou Xiao's 20% reduction in traffic flow in a drama is already a very rare and even miraculous situation.
You know, Tokyo is a cosmopolitan city, and a lot of traffic on the road has its own work that you have to do. If it's not necessary, it's rare for someone not to do work because of a TV series.
Although the average ratings of this drama did not exceed 50% at the end, and the highest ratings of the moment were only about 2% higher than the average, it was actually very powerful to be able to do this, and the ratings of the elderly may be difficult to guarantee, and even if it is prime time, there will definitely be many people who are running around in the workplace at this moment, in the major restaurants in Tokyo. Hotels, karaoke and bars don't stop because of a TV series. So if you really go to investigate, in reality, the proportion of families watching "Hanzawa Naoki" at this moment must be even greater.
Since 2010, many times even key sports games have not been able to get such exaggerated ratings.
After the ratings of "Naoki Hanzawa" came out, the entertainment industry in Japan was taken aback, everyone knew that the ratings of this drama were crazy, but everyone didn't expect this drama to be crazy to this point!
The quality of the episodes is certainly good. Sakai Masato, Kagawa Teruyuki, Kitaji Shinya and other outstanding actors jointly created a historic drama, but the biggest hero is Zhou Xiao, under normal circumstances. When people talk about a good series, they talk less about the creators of the series.
For example, this drama in the previous life was very popular, and most people only cared about Sakai Masato's "doubling the return", Kagawa Teruyuki's kneeling scene and the like, Hatsu Hiroyuki, the screenwriter of the original Ikei Tojun and Katsuo Fukuzawa, and the director of Takayoshi Tanazawa are also relatively rarely discussed, but who made the person who made this drama Zhou Xiao, the habit over the years has made people reflexively count the achievements created by this drama on the heads of Zhou Xiao instead of Sakai Masato and other excellent actors.
As a result, the audience's admiration for Zhou Xiao has reached an almost peak position, and the achievements he has created are something that no one in the Japanese entertainment industry can do now.
For a whole month in June 13, Japanese audiences spent the whole month listening to Zhou Xiao's voice repeatedly, the general election at the beginning of the month, referring to the reversal of Maeda Oshima, and the super ratings of "Hanzawa Naoki" in the middle of the month, which led to more huge discussions, and then to the end of the month...... A new piece of news has come out.
"The Japanese government blocked a series of normal business activities of Zhou Xiao's company, resulting in a lot of work for AZX that could not be done, and Abe is suspected of being a personal vendetta in the communiqué!"
……
Such an obvious line is obviously biased towards Zhou Xiao's side.
But this news really didn't come out of Zhou Xiao, no matter how you say it, it's the ruling party...... AZX is impatient to talk about this kind of thing, it's like two parties sitting together to negotiate, you can do things in secret, you can slap the table in front of you or even slap the face, but you can't lift the table, you can lift the table, you can't talk about it.
This is the situation now, Zhou Xiao didn't expect it, and the other side didn't expect that when the two parties were discussing how to solve the current problem, a third party who suddenly inserted it lifted the table!
The person who lifted the table was quickly found, it was a very ordinary staff member of the National Stadium, this staff member heard the relevant news because of his work, maybe the people on the national side gave him the wrong gossip information, this staff member who was originally a supporter of the opposition party did not even consult with anyone, and put the news on the Internet without authorization!
Along with the news itself, there is a whole bunch of plausible evidence that he has!
Zhou Xiao was stupid for a while, this ...... What's going on?
Especially Zhou Xiao was even more angry, this staff member kept questioning the other party in the things he released, defend Zhou Xiao, is it like this to help someone!? If you know the ins and outs and sympathize with him and support him, even if you want to pierce this matter, you have to say to the other side when you speak, not your own side, now in your situation, the other party will definitely suspect that it is Zhou Xiao's side that arranged the whole thing of stabbing, before Zhou Xiao's side could barely appease the other party to negotiate, now there is no need to even negotiate, tear your face and do it!
Zhou Xiao was so angry that he was about to smash things in the office, but what can he do, although this matter is also a confidential operation of the company, but the whole thing is not only about the other side and AZX, but also about the National Stadium, and even taking advantage of this time, Zhou Xiao has also contacted more venues, and there are already many people who know about things, although it is frustrating to be stabbed at this time, it is really not a surprising thing.
What to do? After walking around the office several times and answering several phone calls, Zhou Xiao finally reluctantly called Uncle Inoue.
"Let that help." He used a very crucial move, and he would never want to use it if it wasn't necessary. (To be continued......)