In recent years, more and more animation works have landed in cinemas, and late-night animation, which was previously considered a niche trend, has now become one of the main guarantees at the box office. There are many factors that attract audiences to the movie, and the plot and visual effects are important, but the various official bonuses are also one of the reasons. Whether it is the theatrical version of "THE-mailto:IDOLM@STER which is currently being screened

IDOLM@STER-MOVIE Towards a Bright Future! , or the previous works such as "Magical Girl Madoka ☆ Magic Power [New Edition] Rebellious Story" have been promoted by means of weekly update bonuses, which has also greatly increased the box office of the work. However, in the face of such a situation, some people in the industry have recently expressed dissatisfaction. Animator Jean Tachikawa, who has participated in the production of works such as "Attack on Titan" and "Girl in Order", expressed his opinion on his personal Twitter, saying that the phenomenon of "receiving bonuses and giving away movies" should be curbed.

The full text of the tweet is as follows:

Recently, the movie version of the anime has been changing bonuses every week. Originally, a bonus like "ONEPIECE" Volume 0 could be understood as an official expression of gratitude to fans, but now the bonus has become a tool to squeeze customers' wallets. If the official is really sincere, then wouldn't it be better to simply let those who have seen the movie once have the qualifications to buy the bonus at a low price? Why pay for a movie ticket again? Now there are a large number of empty seats in the cinema. It makes the movie seem to be a bonus to the bonus, don't you feel heartwarming?

In response to his tweet, some netizens gave support. However, some people questioned: maybe maybe some people just like the work and watch it several times? To this, Tachikawa replied, "I'm just expressing my opinion as a ruler. If there is really an audience who is attracted by the plot, it is also a kind of praise for the work. However, if someone has already seen it 5 times and is only here for the bonus, why not just give them the bonus for free? Or sell it to him at a low price. Anyway, isn't the official purpose to 'express gratitude to the audience'? In the future, we can just take the used movie tickets and go straight to the new bonus. ”

Tachikawa Jean thinks that too many bonuses make the movie itself worthless. However, in today's commercialization, the first consideration of the manufacturer must be how to get more profits. Without sufficient financial support, it is difficult to produce even the best works. How to maintain the best balance between interests and the work itself is also the highlight of the future development of the animation industry.