As we all know, the ratings of the Oscars have hit new lows in recent years, and this year, the Academy of Motion Picture Arts and Sciences and the Oscar organizing committee spent a lot of money to build the most extravagant crystal stage ever, aiming to catch people's attention visually. The stage design for the 81st Academy Awards, designed by Rockwell, was decorated with 92,000 Swarovski crystals to form a spectacular "crystal waterfall" to create a fairytale world.

In the interval between the awards gala, the organizing committee will follow the example of the "Super Bowl" and intensively broadcast the upcoming Hollywood blockbusters to win more eyeballs and get more advertising money.

The organizing committee also deliberately added interactive links to give full play to the enthusiasm of the audience.

In addition, the traditionally conservative Academy of Motion Picture Arts and Sciences opened its doors once, and a week before the awards ceremony, there was a huge publicity hype in conjunction with many media outlets.

Of course, the academy represents the authority of the film industry, and it is naturally impossible to create those shoddy gossip news to attract attention.

Therefore, the target of the key hype is the highlight of this year's awards ceremony.

For example, whether a handsome guy can become a young woman "killer".

In order to save the ratings decline of the recent award ceremonies, the Oscar organizing committee has worked hard from the host, Australian actor, recognized as the world's sexy man "Wolverine" Hugh Jack? Man will host this year's awards ceremony, and the Oscar organizing committee will set up a "beautiful man plan" this time, hoping that more older female viewers can drive family members to watch the awards ceremony and pull the viewers.

At least judging by the propaganda effect, the public is very interested in Hugh Jack? Mann's hosting is still full of anticipation.

Like Meryl? Can Streep set a new Oscar record.

Meryl, who is already the fifteenth Oscar nominee? Streep unexpectedly broke Catherine? Hepburn holds a record for the most Oscar nominations, but there have only been two Oscars so far, and four-time winner Catherine? Hepburn still has a big gap.

If this Oscar for Best Actress is in the competition. Meryl? If Streep can really get the golden man back as the media thought, then she will once again go down in history as one of the few actresses to win three Oscars for acting.

Undeniably, Meryl? Streep is the best actress today, at least one of the top three or four.

Like Nicole? Can Kidman win the Oscar for Best Actress for the third time?

Like Natalie last year, Nicole swept the Best Actress crown in a series of awards, including the Golden Globe and the Screen Actors Guild Awards, and if she wins for the third time, she can at least surpass Meryl in terms of the number of golden figures? Streep.

This world is very realistic, and the uncrowned king can never compare to the person who has many honorary awards, otherwise Hollywood actors and directors are all over the place. Nor will it be crazy for the Oscars.

For example, whether gay films can win the Oscars again.

Even after "Brokeback Mountain", society has become more tolerant of coming out, but the gay theme is still a more sensitive topic, the Oscars will not discriminate against homosexuals, at least not on the surface, and the gay-themed film "Milk" won many important awards such as Best Picture, Best Director, Best Actor, etc., the former bad boy Sean? Pan and "Milk" embarked on the road to the Oscars with another hope of the gay community.

Like Brad? Pete and Angelina? Can Julie win both?

The high-profile couple of Pitt and Jolie won their respective awards for Benjamin? "The Curious Case of Barton" and "The Mystery of the Changeling" were nominated for Best Actor and Actress, and if they can both win at the same time, it will definitely be a big alternative record for the Oscars.

Pity. This is just a boo for the hype that the academy has come up with, and even the most confused people understand that the odds of this pair winning the award are infinitely close to zero.

For example, who will be the most beautiful actress on the red carpet.

It's all a topic that the academy has come up with, after all, every Oscar red carpet. The audience can see the female stars who are fighting openly and secretly.

Also, in order to attract attention, the academy does not let go of even the dead.

Although there is no "Batman", there is no neurotic character. But Hiss? Ledger still walked to the end of his life because of the snort. He died of a drug overdose at home, and he played another psychopathic role. Unexpectedly, he was nominated for the Oscar for Best Supporting Actor, and just like in his previous life, with the advantage of having hung up, he almost booked this little golden man.

Hollywood has never minded making a fortune from the dead, from the crew of the film "The Third Kind of People" he starred in, to the Oscar organizing committee, all with the help of Heath? Ledger's death was hyped up in order to profit from it.

Of course, such a person has nothing to sympathize with, and no Hollywood A-list actor will be under more pressure than Heath? Ledger is small, and there are many ways to choose to vent stress, since Heath? Ledger chose to snort. medicine, that bears the snort. The consequences of an overdose could not be more normal.

Like Rivan? Phoenix died of sucking. The same is the case with the overdose, even if there are some reasons behind their brokerage team and public relations team, but this path is their own choice after all.

Although the media is like Ruivan? Phoenix lamented when he died, but only because the public liked to see this, and in fact few people in Hollywood really cared, even those who were positioned in the same way as Heath? Actors similar to Ledger will breathe a sigh of relief, after all, there will be one less strong competitor from now on.

As for Best Supporting Actor, from the judges to competitors to ordinary audiences, no one minds giving it to a dead man, after all, even if the other party wins the award, it will not bring any surprises or threats in the future.

It can be said that in order to save the declining ratings of the Oscars year by year, the academy and the organizing committee really plan to fight.

You know, in the past, the Oscars were basically the second and third most watched programs in the United States, except for the Super Bowl - no program or event can compete with it - there are almost no real opponents, but the decline in ratings and viewership in recent years has made the whole of Hollywood feel the crisis.

Publicity, hype, and eye-catching boos are the only ways to increase ratings.

Of course, if the Academy is willing to consider those films that are box office hits in the big awards, the ratings will certainly not be a problem, but unfortunately the Academy will not do so.

From another point of view, the decline in Oscar ratings is also inseparable from the increasingly conservative and niche choices of the college.

Perhaps the college felt that the highlights were not attractive enough, or maybe it was just media hype, and just two days before the awards ceremony, the shocking news that the Oscar winners had been leaked came out on the Internet.

In this list, "Slumdog Millionaire" will win three awards: Best Film, Best Director and Best Cinematography; And another hit film "Benjamin? The Curious Case of Barton won only two technical awards: Best Costume Design and Best Makeup; Actor Awards, Brad? Pete lost to his arch-rival Mickey? Locke, missed the actor, and Nicole? Will Kidman beat Meryl with "Weakness"? Streep won the Oscar.

The list also claims to have a new college chairman-in-office, Sidney? Gannis's signature, Amy? Will Adams win Best Supporting Actress and Best Supporting Actor go to the dead Heath? Ledger, the winner of the Best Director Award is Danny, the director of Slumdog Millionaire? Bowie.

Many media outlets were in an uproar, and Disney received mysterious phone calls from some people, and other entertainment media began to hype up the incident.

The Academy of Motion Picture Arts and Sciences came out to refute the rumors.

"This list is absolutely fake," said Leslie, a spokesperson for the Academy of Motion Picture Arts and Sciences. In an interview with the media, Unger responded, "PwC is still making the final count of votes, and only two people will know the attribution of the awards until the results are announced." The Academy will not inform the winners of the results in advance, let alone send out such a list of winners. ”

In general, an Oscar leak is almost impossible to happen.

The selection for the Oscars is a rigorous process, and the well-known accounting firm PricewaterhouseCoopers oversees the selection and counting process, and there has not been a single leak since they took over the Oscar counting.

After the ballots are collected, PwC will send two credible counting supervisors to oversee a team of final votes in a secret place until the winners are out, divided into two envelopes.

Only the two supervisors knew the final results, and on the night of the awards, the two men rushed to the Kodak Theater in two cars by different routes to prevent the two of them from being stuck in traffic jams and other accidents at the same time, and the whole process seemed foolproof.

However, only the rotating chairman of the academy and the rotating committee of this session know whether there is any cats.

Perhaps, the bigwigs of the academy saw that there was a fake list on the Internet, and deliberately wanted to take advantage of the hype to increase the attractiveness of this year's Oscars; Or perhaps, this list is a fake by them, deliberately adding topics to the media and the public......

You must know that the theft of the little golden man at the beginning of the new millennium has not been truly convincing until now.

At Ryan's behest, Disney's media fully cooperated with the Academy's actions, and he was never a rebel or unconventional person, and it was the most important thing for him to profit from it.

In this year's Oscars, Disney only has the Best Actress award for "Weakness", and as for Best Picture, the North American box office of "Weakness", which continues to climb to $300 million, is one of the biggest obstacles to winning the award.

In the vast majority of cases, high box office is the killer of important Oscar awards. (To be continued......)