Sega has a game store in Ginza, the area is not large, only forty or fifty square meters, usually placed Sega's various game equipment, it seems empty, but today it is crowded with people.

"This is ......" Yang Yun was stunned, he always thought that the quality of the Japanese was very haode, and when selling the Three Kingdoms gift package, the long queue extended to hundreds of meters outside the store, blocking others from passing and saying sorry, he had never seen this kind of crazy rush in Japan!

"Today is the weekend, and it will be a school holiday soon!" "So many parents bring their children to buy it. Choosing this time to release Pokemon is really timely! ”

Yang Yun noticed that many of them were all families, and there were many family rules standing in line outside the store door waiting in line, but from time to time there were always some people rushing into the store, arguing with the inside, pushing the bag, and after tossing for a long time, they came out with large bags of things, even if the customers queuing outside looked disdainful, they were not afraid.

Kindness? Nima's, acquaintance!

Yang Yun saw two familiar faces, both of whom were Chinese employees of Fengyun Game Software Company, who had previously caught up with the progress of famous generals in the laboratory, and had dealt with them and had in-depth exchanges.

“zhanzhu！ Song Wei, what are you doing here? Yang Yun looked at Song Wei, who was carrying a large box of GameGear, and had no idea what was going on.

This voice made the two Chinese walking with their heads bowed dumbfounded, this voice is too familiar to them, who is it if it is not the big boss?

The two of them walked over, their heads drooping, and looked around to see that no one else was noticing. Whispered hello awkwardly: "Mr. Yang, President Zhongshan......"

Yang Yun frowned and said, "What's the matter?" Grab your own company's goods? You want to. Let Wang Zhe keep it for you, what are you robbing here? ”

It's miserable. I was caught by a big boss!

Song Wei sighed and said: "Mr. Yang, I'll recruit it, it was Mr. Wang who asked us to come over and snap up the purchase, saying that he wanted to make a hot fake ......."

Depend on! Isn't this a trick used by Chinese property developers? I'm looking for a childcare!

Yang Yun couldn't cry or laugh, looked at Song Wei and the two, didn't know what to say, and thought about it for a long time before saying, "In this way, there must be someone in the store to answer?" Surely you have all kept track of your accounts? This stuff from the left pocket to the right pocket, hi! Good job! ”

Yes?

Song Wei and the others thought that Yang Yun would scold him lightly. If it's heavy, the salary will be deducted, but I didn't expect to be praised!

"Let's go, don't you take it as an example......" Yang Yun patted Song Wei on the shoulder, squeezed his eyes, and walked into the store first with a smile.

No one came to shout welcome, and no one came to receive them, because all the clerks were busy, inquiring, asking for prices. There are too many people picking up the goods and paying.

The store was very noisy, and the original regular order was tossed by the nursery invited by Wang Zhe. It's all messed up.

Yang Yun does not support or oppose finding a nursery to create an atmosphere.

Customers who really like it. They will come to buy knives all over the world, and customers who are not interested. A 50% price cut may not cost you, and impulse spending and panic buying are all over the world. But Chinese are the most vulnerable to their surroundings.

However, Wang Zhe's trick is powerful here, not only Chinese come to rush to buy, but also some Japanese mixed in, holding banknotes and shouting, one buy is ten, twenty units like this, creating the illusion of crazy rush to buy.

Seeing that the number of game card boxes behind the clerk is getting smaller and smaller, ordinary Japanese parents will also be anxious, and after being affected by the surrounding environment, they can't help but join the crowded queue.

Half-grown children exclaimed, quarreled, and a little boy was commenting on Pokemon with the latest manga magazine in his hand, and he was lucky enough to get the fantasy redemption code and was showing off to the other children, but he was accidentally taken advantage of and couldn't find it!

This incident immediately caused a commotion, crying, scolding, aggrieved protests, and the roars of adults, which instantly filled the entire Sega store, and attracted the customers queuing outside to look sideways.

There were not enough people in the store, and Hayao Nakayama personally went into battle to help maintain order, Yang Yun picked up the six or seven-year-old boy, helped him wipe his tears, handed him to his mother's arms, and asked in half-baked Japanese, "You want dreams?" ”

The little boy blinked his eyes, tears did not dry, and choked up and said, "Yes......"

Yang Yun pulled over a clerk and ordered solemnly: "Write down his name and home address, send him a GameGear game set for free, and come with a fantasy exchange coupon." ”

The clerk recognized that this was his big boss, and although he didn't understand it very well, he nodded vigorously and agreed.

Hayao Nakayama walked over and said something similar, and the two of them received the gratitude of the little boy's parents, and made the little boy burst into tears, and everyone around him sent warm applause.

After such a mess, where do those nurseries dare to perform in front of the big boss? The employee, who couldn't even speak a few words in Japanese, quickly slipped away from the crowd with an Asian face, making the Sega clerks who knew about it laugh secretly.

The order in the store was much better, and soon there was a long queue under the command of the clerk, and the parents and children who bought the GameGear game set were all smiling, and many of them would say hello to Yang Yun and Hayakuo Nakayama loudly before leaving, smiling goodbye.

Yang Yun is very happy to make a classic game, and it has been highly recognized and praised by customers, which is the greatest affirmation of his hard work!

In Fengyun Company, Yang Yun met Wang Zhe, who was a little embarrassed.

Mr. Yang...... It's all my fault, I'm a little in a hurry! Wang Zhe dared to act boldly and took all the responsibility.

Yang Yun said with a smile: "There are many ways to promote, and there is nothing wrong with doing so, but you must pay attention to it, don't be self-defeating." Do you have an integrated marketing team sent by Shaoyun? ”

Jiang Shaoyun transferred back two Chinese who had learned sales experience from Nintendo from Longteng Toys in the United States, and recruited a small marketing team of four people from Disney, and Yang Yun transferred all these people to the strategy department and temporarily sent them to Japan to integrate with Sega's original sales team.

Sega's advertising and publicity team has always been sloppy, partly because Sega focuses most of its energy on R&D, and partly because Nintendo's market share is so large that Sega's business strategy has to be forced to do so.

And Yang Yun has changed all that, and now Sega must take the initiative and take the initiative in marketing.

He asked people to go to Mario & Tetris to learn Nintendo's sales philosophy, and directly dug out the management team from Disney, the teacher that Nintendo imitated, just to compete with Nintendo in the game peripheral industry.

Wang Zhe nodded: "Yang Zhan is in charge of this matter, he has joined forces with the Taiwan Parker Brothers Factory this time to produce and design a large number of Pokemon models, commemorative desk calendars, plush toys, large dolls, etc., I will arrange for the Japanese school to be listed before the holiday." ”

Yang Yun was surprised: "Weishenme has to go to Taiwan to produce?" Why do you want to go far? Japan's toy industry has always been world-famous, and in Chinese mainland, you can buy a beautiful Japanese doll, which is something that can make other children envy for a few years! ”

Wang Zhe was helpless: "No way, now that the Japanese economy is in a recession, all toy manufacturers require cash in stock, only Parker Brothers can have a half-year settlement period, we can only find them." ”

"This ......" Yang Yun was speechless: "Don't worry if you have a lot of debts, I still owe more than 200 million to the Parker brothers!" ”

Wang Zhe was embarrassed: "That's why I had to let the people below rush to buy it, and I also wanted to get the money back as soon as possible, and I could make it a day in advance." ”

This is really a big mountain, and everyone is out of breath, but after surviving this year, it has almost turned over.

Yang Yun sighed and offered to look at the sales report.

Of course, the sales data of this Tokyo Sega flagship store was adulterated, and Yang Yun quickly got accurate data from Wang Zhe, and after collecting it, he couldn't help but be overjoyed!

These days, in addition to the 4,340 boxes that Wang Zhe sent people to buy fakely, this flagship store has sold more than 20,000 boxes of GameGear game sets in three days!

This is just the beginning, the first round of publicity has just begun, it will take some time for the coverage of comic magazines, and it will take time for the spread and comparison between children to brew and ferment.

It's not the peak sales season for school holidays in mid-July, and that's just the sales of one flagship store in Tokyo, not the remaining 10 stores throughout Japan, the tens of thousands of mail-order orders that came back from Shogakukan Manga Magazine, and the European and American markets except Japan!

GameGear has been on the market for a month, which is just the perfect coverage for the summer holidays, and at this rate, it seems that the sales volume will reach 2 million copies a month, which is easy and simple!

“hahahaha！” Yang Yun was in a good mood, looked at Zhongshan Hayakuo and smiled: "President Zhongshan, I shouldn't be wrong, right?" In the first month of the gameGear's launch, it sold more than 2 million copies, and I made a bet with Dovetail that I must have won! ”

Zhongshan Hayao had already learned about the summary reports from all over the country, and had already talked about it with Kobayashi Mustang about it, and he was really convinced by Yang Yun, this is not a boast of Haikou, this is a manifestation of strength!

Speaking of betting, Yang Yun couldn't help but think of Capcom.

Hatoo sold an 8% stake to Capcom through his father, Jun Hatoyama, a famous Japanese pachinko manufacturer, SAMMY.

Fengyun and Sega are both opponents of Capcom, and they are also the sworn enemies that Nintendo hates!

To get such valuable chips, Kenzo Tsujimoto certainly wouldn't miss this opportunity, and he sold it to Nintendo at a fairly favorable price, which led to Nintendo's announcement that it held 8% of Sega.

Yang Yun didn't care how much Hayabusa Nakayama used to recoup the 8%, he only knew that Hadotail was out and paid a heavy price for his arrogant attitude.

And the other opponents, Capcom and Nintendo, I'm afraid that life is not easy now, right? (To be continued......)