Chapter 176: The Road of Life and Death of Sony PS (2nd Update)

"I'm sorry, President Yang, President Nakayama, I want to ask, how did Sega learn about this?" Kutaragi Ken didn't dare to be careless, and asked cautiously.

Yang Yun blinked: "The one who knows you best is your former competitor, Sega." Mr. Kutaragi, don't think about it, Nintendo has already cooperated with Philips, and you Sony have been tricked! ”

What the?! Kutaragi Ken was shocked, but he still maintained a trace of vigilance and calm, and left with a confession, he needed to confirm with the relevant departments, Yang Yun's news was too shocking.

"Help me contact President Yamauchi, I have something to ask him!"

After the operator dialed Nintendo's phone, he only got the unfortunate news that Yamauchi had gone to Chicago, USA, to prepare for the Chicago Home Appliance Fair.

Kutaragi Ken pondered for a long time, and then continued to instruct, "Ask President Oga to see if there is something wrong with the NEC." ”

Unfortunately, I got another unfortunate news from Norio Oga's secretariat, and Norio Oga is not in the company.

Ken Kutaragi pressed his temples, and he was about to be driven crazy.

The PlayStation is a machine that Sony's gaming department has exhausted and is full of confidence.

This machine is not the PS that later became a big hit, but an SFC-compatible CD-ROM machine, codenamed PS1 within Sony, and there is also a PS2 solution, similar to the Macintosh computer.

As the head of the game development department, Ken Kutaragi has considerable confidence in both machines, and PS1 has teamed up with Nintendo to make the game and multimedia a perfect combination. PS2 has partnered with Apple to shift gamers who love multimedia to Sony Entertainment.

This is Sony's best solution. Nintendo and Apple both became Sony's software suppliers. In one fell swoop, Sony controlled the hardware supply of two large companies, so that it could be invincible and set the first-class standard!

But if things are really the same as Yang Yun said, Nintendo betrayed Sony and switched to the arms of Philips, Sony can't even take the first step, how can the rest go?

Before returning to the office, Kutaragi cheered up and sorted out his appearance. Sitting in front of Yang Yun with an unchanged expression, he asked calmly: "I don't know what President Yang just said, Sega is just a former enemy of Sony, does it mean that Sega is ready to cooperate with Sony?" ”

From going out to coming back, it was only ten minutes, and Yang Yun believed that Jiu Tara Mujian must still be in a fog.

He smiled, "Mr. Kutaragi can think about it slowly and make a decision after consulting with President Norio Oga." Sega is willing to work with Sony. You should be well aware that with Sega's current momentum, we will no longer be afraid of Nintendo in the video game console market. Share the market evenly with Nintendo. Even more than him, that is, a matter of the past two years. ”

Kutaragi Ken could only echo a few dry smiles, and said a few polite words that didn't hurt or itch. Both sides took their leave and left.

Back at Sega, Hayao Nakayama never figured it out. With a mystery in his heart, he asked, "Yang." Nintendo abandoned Sony and switched to Philips, how did you know about this? I didn't get anything like that! ”

Yang Yun rolled his eyes, he couldn't say that he was a reborn person, but with the strategic department led by Yang Zhan as a shield, he said: "President Zhongshan, after I became a shareholder of Sega, I was always thinking about Sega's future outlet. The original Sega just wanted to establish itself as a professional game company, using industry-leading hardware jishu to show its professionalism, and struggling tenaciously under the pressure of Nintendo, which in my opinion, was quite stupid, tantamount to taking chronic poison, and sooner or later would be forced to death by Nintendo.

So I brought a lot of game software, encroaching on Nintendo's game market little by little, and using the popularity of software to bring about the promotion of Sega hardware, which is actually exactly the same as Sony's idea, Sony also hopes to promote his hardware facilities through the popularization of Nintendo's games.

The computer industry is a new industry, in order to promote a large number of their own hardware facilities, NEC and Epson, IBM and other companies will make compatible machines, different computers can use the same software, which is very helpful for the initial promotion.

But Nintendo has dominated game consoles for so many years, and his consistent idea of strength and hegemony will of course make other companies uncomfortable, and Yamauchi has never thought of being compatible with such a thing.

Sony is one of the uncomfortable companies, the two cooperate with SFC's CD-ROM version PlayStation, Sony, which controls the CD-ROM standard, wants to snatch a part of the profits from Nintendo's mouth, Nintendo refuses, this is a normal thing, and this matter, my subordinates have already reported to me, so you don't have to make a fuss. ”

Zhongshan Hayakuo was dumbfounded when he heard this, and he suddenly realized that compared to Yang Yun, he was really short-sighted!

As long as NEC continues to supply and have the latest and greatest electronic components, Sega only needs to create a hardware advantage and proudly announce to the gaming industry that it is the hardware leader.

But he never thought too much about software, he couldn't make games like Pokemon, he couldn't make games like Knights of the Round Table and King of Fighters, he couldn't poach Square Enix from the Nintendo camp, he couldn't get the copyright of the Legend of Heroes controlled by Pharaoh, and he didn't think about the business strategy of popularizing software to drive hardware sales.

Of course, this also has a lot to do with Sega being overwhelmed by Nintendo, and now that Sega has become a subsidiary of Longteng, Hayakuo Nakayama's innovation is even weaker, because Yang Yun is doing so well, all the company's game projects are basically controlled by Longteng and Fengyun, and he doesn't need to think about anything at all.

Hayao Nakayama sighed: "Shijie is young and ours, but in the end it is still young, Yang, you think too far!" I admire your foresight. ”

I know the trend of future generations!

Yang Yun smiled and said: "Nintendo doesn't have the compatibility of NEC, so our Sega will take over." Sega has always been a recipient of other hardware manufacturers, and I would like to take advantage of this opportunity to become a hardware manufacturer.

President Nakayama, Sony is not born to make precision electronic instruments, is it best for us Sega to take the opportunity to enter the hardware market? If nothing else, how do we deal with it if the NEC collapses, or for some other reason stops supplying us? ”

There's one more thing he hasn't said, and although he's reluctant to admit it, the cassette game is really outdated.

Now in this year, there is piracy everywhere, Japan has, China is a den of piracy, coupled with more and more expensive electronic components, higher and higher research and development costs, cassette games can still be prosperous for two years, after PS comes out, it will be like the old man in the twilight of the West Mountain, slowly going into decline.

If Sega wants to survive, it must lay out this market a few years in advance!

NEC's MEGA-CD is destined to be no match for Sony's CD-ROM, which has been verified in real history.

Whoever sets the standards is the winner of Zuihou!

……

……

In another place, there was also a huge dispute within Sony's gaming department, with some understating, some scolding, some being indifferent, and some sneering.

Kutaragi's heart churned, and he thought of the embarrassing situation he had encountered at the Sony Supreme Council.

The company's founder, Shoo Morita, is proud of designing and manufacturing precision consumer electronics, starting with the Tokyo Telecommunications Research Institute, starting with the production of transistor radios, televisions, video recorders, Walkman, music, movies, this high-quality FMCG has been welcomed by all shijie.

In 1989, the Mitsubishi Group bought the Rockefeller Building in the United States, which caused a sensation, and Sony also spent $6 billion to buy the film and music department of CBS in Columbia.

And the game department,There is no product of its own at all.,The only CD-ROM standard that can be mastered is the result of Sony's music department.,Kutaragi Ken really doesn't have any status in Sony.,At the beginning of its establishment,He was ridiculed by many people.。

For Nintendo's possible betrayal, Ken Kutaragi has already gotten the exact answer by knocking on the news from Philips on the side, Sony and Nintendo are really broken!

Then the PS1 and PS2 project jihua, which cost 1.5 billion yen, is now in an embarrassing situation.

Keep doing it, without the support of the console, Sony has no CD-ROM standard, but nothing can be achieved.

Give up, Kutara Muken is unwilling, he will not be able to raise his head in the company, he is unwilling!

Those who understated it directly said, "1.5 billion yen? I can't even afford a decent store in Ginza, and I don't have more than $50 million in business, so don't do it! ”

This is Sony's pride, 1.5 billion yen is only more than 10 million US dollars, and it is not a pity to throw it away!

The cynicist is even more polite: "Are you sure that this toy that provides children with entertainment to pass the time, really has to be in Sony's catalog?" How much profit can it bring us? 1 million, or $2 million? ”

Many people scolded Nintendo's betrayal, but Philips, as Sony's teacher on the CD-ROMjishu standard, Sony employees rarely have dissatisfaction with Philips, and their hatred is all concentrated on Nintendo, and some people even release exaggerated suggestions to acquire Nintendo.

The group of people who are indifferent is the most, and what is the connection between the gaming sector, which does not see future earnings at all, and their TV department, music department, entertainment department?

Ken Kutaragi was attacked on all sides, and he made a decision! (To be continued......)