Li Chencan's reaction now is very standard, they now want to fight for a glimmer of life for the two movies, and this vitality is to see if they can get back a city according to the performance of the previous screening.

The glimmer of life in these two films is mainly in the early film performance of the next two films.

"Batman: The Dark Knight" will be released in 23 theaters the following weekend, and if it works out, the two films will be able to increase their schedule by a large margin by the next weekend.

This is all an agreement reached between several theater companies and Li Chencan, and on this issue, not only Fireworks Film Company is now concerned about this issue, but also the six major Hollywood companies are concerned about this ...... It has the attention of the entire theater chain.

Originally, on the side of the United States, if the kind of agreement between the theater chain and the Big Six was made, it would be illegal, after all, the development of the film industry is now very mature, and this kind of agreement that completely violates the laws of the market is not protected in front of the law...... But I can't bear Li Chencan is a Chinese after all, so in many places, some things are difficult to really favor Li Chencan, after all, here is the United States, not China, this is very clear to everyone.

Only when you know this can you understand a lot of things. But now after all, they are under the eaves, Li Chencan, they can't say too much here, just do it......

What they want to do is to make "The Dark Knight" and "Metamorphosis" get a very good word-of-mouth, box office, and attendance performance in the process of screening.

The screening is relative to the public screening. It is a pre-screening that is only available in individual cities and theaters...... To explain the screening in layman's terms, it is the audience on demand...... This on-demand approach will be more free. Cinemas will also take less risk.

In another time and space, many Chinese films want to be released in North America, and they will go through the process of screening, which can test the audience's ability to accept this movie. For The Dark Knight, Transformers. This will be more serious, because it involves the next volume of the two films, and the number of films will mean the box office.

So. Now on the two films, there is indeed a lot of pressure.

For this next movie, Li Chencan and they have prepared a lot, according to the current situation. If they want to impress everyone with their results. Let several major theaters feel that it is more beneficial to screen Li Chencan's movies normally than to reach an agreement with other six major Hollywood film companies, and they will naturally need a lot of results. According to the current fireworks film company and their efforts, the achievement they want to achieve is that in the small-scale screenings of 23 movie theaters, the attendance rate of "The Dark Knight" and "Transformers" can exceed 50%, and the cumulative box office of 23 movie theaters can reach more than 500,000 US dollars in a weekend of screening.

Based on such results. A movie has to be very good to be able to achieve ...... But now, Li Chencan has high expectations for these two films. In fact, they also have this confidence, so that the two movies can be as good as they are now.

Under such circumstances, the pressure on "The Dark Knight" and "Transformers" is indeed very high.

In order to be able to help these two movies, Li Chencan and they also have a lot of ideas, the first is the premiere of "Batman: The Dark Knight", Li Chencan wants to use this premiere ceremony to boost everyone's love for this movie and the subsequent screening attendance, and then use a high reputation to impress everyone and move more people to go into the cinema to watch the movie.

There are also premieres of "Transformers", and the premieres of the two movies are one after the other.

The premiere of this purpose, first of all, is to invite a lot of film critics to become the mouthpiece of the film and fireworks film company, in this regard, Li Chencan and they are very hard, and they are also divided into categories in inviting film critics.

Movies like "Batman: The Dark Knight" naturally don't focus on action scenes...... Although Li Chencan also spent a lot of effort on the action scenes, Li Chencan did not think that the action scenes in his "The Dark Knight" would constitute the main attraction of this movie, and what really attracted this movie was the analysis of human nature, an elaboration of life and death, justice and evil...... Therefore, in the movie "The Dark Knight", Li Chencan mainly invites a lot of film critics who are good at research and analysis of the plot of the movie, as well as some film critics who discuss the movie from the artistic temperament of the whole movie, of course, many of them are neutral, they can appreciate the fierce battle scenes, and they will also have many opinions on the plot of the movie.

As for movies like "Transformers" that mainly rely on visual effects and heavy metal to mobilize the passion and blood in everyone's hearts, it is of course not good to use some film critics who are good at analyzing the plot of the movie, so the film critics invited by the premiere of "Transformers" are all good at action movies.

In addition to such a categorical premiere, the promotion of the two films also began.

In the promotion of the movie, there is also a lot of content other than the trailer of the movie, anyway, it is in turn, of course, it is also vaguely mentioned that some of the two movies are facing a huge trouble now, so that everyone can give these two movies some more support, such support mainly needs to be expressed in the moment when these two movies are screened.

doesn't need some good word-of-mouth as support, many people have already made their own declarations of support for these two movies in advance-

"These two movies, the trailer of "King Kong" is very explosive, and many of the ideas proposed are also very good, but let's not talk about this first, let's talk about "Batman: The Dark Knight", anyone who has watched "Batman: Time to War" before should be able to know Li Chencan's achievements in shooting superhero movies, and his new movie will be a new breakthrough from the trailer and Li Chencan's own words! These two movies, not to mention others, are at least worth walking into the cinema! I guess that should be beyond doubt. ”

"Transformers" and "The Dark Knight" are both movies that are definitely worth looking forward to, especially this "Dark Knight" I think you should go into the cinema and take a good look at it anyway......"

…… Many people have begun to support the two works of Fireworks Film Company, and there is more anticipation for the next screenings.

But this kind of thing is a disaster for Hollywood's big six......

After the emergency public relations of the fireworks film company began, they were very worried - don't think that the theater chain can be of the same mind as them, after all, the theater line only thinks whether the movie can have a high attendance rate and whether it can make money, and they don't want to recognize people...... And Hollywood has ten major theater chains, as well as many other theater chains...... They can't reach an agreement with every theater chain, if some big theater chains really reach an agreement with them not to play Li Chencan's fireworks film company's film works, then many second-rate theater chains, third-rate theater chains will find an opportunity - as long as it is a good movie, the audience will generally buy it, if they use those good movies to sell money at that time, the status of many large theater chains will also be impacted, and even the big theater chains are full of competition, and they can't reach an agreement with every theater chain...... If their movies are not allowed to be shown in these theaters, it will only hurt themselves.

Therefore, it is absolutely impossible to curb these theaters, they can only temporarily reach an agreement on two movies, but judging from the current situation, even if it is just these two movies, the situation will have major changes, if the screening effect is quite good, it will be difficult for their agreement to continue, if it is really maintained, then the big theater chain is also worried that some relatively smaller theaters will make ghosts on it.

But in the face of the current situation, the six major Hollywood companies really can't do bad, they can only sit back and wait for the result, even if they know that this will be very dangerous, but it can only be like that.

After all, there is no way to do it, that is, now that things have gradually come to the fore, it is almost impossible to secretly do the mama, so they can only fight hard, and then it is also the time to show the quality and influence and appeal of the two movies in a dignified manner, and it is difficult to get involved with other things.

In this context, shortly after the arrival of August, the premiere of "Batman: The Dark Knight" officially took place in IMAX theaters in Los Angeles...... In this era of 3D rampant, Li Chencan's 2DIMAX has always been able to attract many people's attention, not to mention that the series itself has a strong appeal. Before the premiere began, many people were still enthusiastically fighting for tickets to "Batman: The Dark Knight", but in the end, those who got tickets were considered lucky, because few people did not get tickets at all.

The people who got the tickets were lucky and happy.

The movie theater for the premiere, the huge IMAX theater, is still full of people, and all kinds of people are showing up here...... Everyone is now looking forward to the beginning of the movie.

Many film critics are also sitting in the position of good-looking movies, and they are looking forward to what kind of feelings Li Chencan's second "Batman" can bring to everyone.

Li Chencan also silently clenched his fists when he saw the dark crowd in the theater, he paid more attention to the affairs of "Batman: The Dark Knight" than anyone else. (To be continued......)