How to promote the World Cup in the United States, a region that is difficult for football to influence, is not only a problem for the United States Organizing Committee, but also for FIFA.

In a few years, the upcoming event is completely opposite to the previous one, FIFA has done a survey, and when its institutions randomly asked Americans in many cities, nearly eighty percent of people shook their heads and said they didn't know that the event would be held in the United States, and more than ninety percent of people said they would not go to watch it live.

This is really an embarrassing finding, and they have also sent a letter accusing the United States of poor promotion.

Just last year, the U.S. organizing committee suddenly decided to release two advertising songs, but after a routine notification to FIFA, it is said that the singers were decided.

Originally, they were still very dissatisfied, when they saw that among them Ryan? Jenkins' name comes after someone with knowledge of the English-speaking entertainment market explained the terrifying influence of the young man who is not yet thirteen, and FIFA felt that this might be an opportunity, and since the promotion of conformism has not achieved significant results, why not use the influence of the other party among American teenagers?

These guys, although corrupt, want to make football recognized and popular in the world's number one power, whether it is for fame or money, and they are willing to put the World Cup there, which naturally shows this will, and the youth is not only the future of football, but also the future of the football market.

What they lack is what the other person has, and what the other person lacks is what they have.

The people at FIFA are not stupid, understand that this is a win-win thing, and soon reach a consensus with the American side. To this end, a heavyweight official was also sent to liaise in the middle.

They won't know, that unscrupulous teenager. They had wanted to send their future chairman into the Atlantic Ocean to feed the fish.

When the American side sent them a preview song, they immediately knew they had made a wise choice. This song is so suitable for football, it is literally made for the World Cup.

The cup of life - isn't that Hercules Cup a trophy that people can fight for all their lives? What's more, this is still a Latin song, and their current president is a true Latin American.

Sure enough, the Executive Committee quickly made up its mind to promote the song as much as possible, taking advantage of the fact that the World Cup qualifiers were not over, setting off a frenzy around the world to warm up for next year's World Cup.

FIFA though corrupt. However, it is one of the few sports organizations in the world, with rich experience in publicity and promotion, and has many cooperative media, and this music video was quickly promoted by them around the world.

At the same time, the U.S. organizing committee stepped up its publicity efforts, spending a lot of money to buy a large screen in New York's Times Square to play the music video for "The Cup of Life" on a loop, although the noisy environment was extremely difficult to hear, but it brought widespread influence.

And that's not all. They also bought primetime on the three major television networks to stream the song on a loop, and the publicity was as strong as the Super Bowl.

Hollywood record labels are not far behind. The release of the single has long been on the agenda, and with the hot publicity, it has been distributed everywhere like lightning.

"Focus on football. Follow the World Cup, pay attention to the Cup of Life! ”

Ryan was interviewed by the media in a joint interview. Such a declaration was made without losing any time.

Immediately afterwards, another thing happened that made several parties laugh. Ryan? The album Jenkins was officially recognized by the Recording Society as a Ten Platinum Album – the title of Diamond Records was born in '99 – a great honor for a singer who had only released the record for a year.

Maybe it was the lucky stone that Nicole sent played a role, or maybe it was Ryan's lucky month, and a few days later, the Recording Academy announced the Grammy nominations, and he received a total of three heavyweight nominations: Best New Artist of the Year, Best Album of the Year, and Best Single of the Year.

Ryan? The name Jenkins completely detonated the whole month of January, and "The Cup of Life" attracted countless eyeballs.

"Ryan plays soccer in the MV, right?"

"It turns out that there is another event called the World Cup that will be held in the United States next year......

"Wow, Ryan is so cool, how did he hit the crossbar thirteen times in a row?"

"Ryan loves the sport and we should learn about soccer and maybe watch it live next year."

"I'm going to practice soccer and hit the same place in a row like Ryan......"

Teenagers tend to be blind and the most susceptible to the influence of idols, and young people in the United States are gradually starting to discuss what kind of World Cup is and what is the difference between soccer and American football.

Most people may still not like soccer, but if you can get some people involved, it will be a huge win for the U.S. organizing committee.

In a certain way, they quickly achieved their goal, the melody of "The Cup of Life" is compact, and the cry of the chorus part is passionate, even if it is rejected by many people, but it quickly spreads.

Many people in the street park began to shout 'GO! go！ go！ ale，ale，ale……’

A week later, the single sold more than 140,000 copies, and as Ryan expected, the song was only at No. 35 on Billboard.

Even Billboard magazine only gave a simple comment of 'a good sports song'.

However, Ryan's goal is not North America either, otherwise he wouldn't have given HERO to Maria? Kelly.

"HERO" was released a day earlier than "Cup of Life", not only sold 280,000 copies a week, but also directly parachuted into the first place on the billboard.

Many well-known music critics have written articles praising the inspirational spirit of this song, whether it is Maria? Kelly, the singer, and Ryan, the songwriter, are all praised by them to the sky.

Even, many people are puzzled, why Ryan? Jenkins gave a piece of mainstream music to another singer, but chose that Latin song himself?

After the song landed in the UK, "Cup of Life" still lost to "HERO" in terms of charts and sales.

This is the orientation of mainstream society, and it is not something that any one person or one work can change lightly.

But. Outside of Britain and the United States, "The Cup of Life" completely shows a trend of destruction and decay. In Sweden and Australia, it directly topped the local music charts. It lasted for more than 10 weeks.

In Germany, it was in first place for nine weeks, in France, it sold 310,000 copies a week, and in Spain, the song was the most popular, easily winning more than 360,000 copies in seven days.

As for "HERO", except for Britain and the United States, it was completely defeated by "Cup of Life" in other parts of the world.

In other words, the song swept across the continent, the Far East, Africa and Latin America. Not only has it topped the music charts in various countries, selling eye-popping sales, and even many football shows have used it as background music.

There are also a large number of fans who will chant 'Go! go！ go……’

If many people outside of the English-speaking area have heard of Ryan before? Jenkins is the name, so many people now know that there is a genius teenage star in Hollywood, who can write, act and sing!

He is spreading his name and influence to every corner of the world.

"A rare football genius! Should Europe's giants sign Ryan? Jenkins! ”

This is a report published on the front page of the weekly newspaper World News. "A teenager who is only thirteen years old can hit the crossbar with thirteen consecutive kicks, is definitely a football genius......"

This kind of reporting is just a joke in the eyes of insiders, and those who play football understand that it must have used some stunts. People in the film industry can tell that this is a post-production special effect, and the average veteran fan can realize that this is just a game in the MV as long as they look closely.

Industrial Light & Magic is not to be silenced. When the media stirred up the topic, they came out and admitted that it was the work of their technical team. It's kind of a promotion for myself.

Over time, the song has become more and more influential. The scope has long been limited to fans or Ryan's fans, and has even had an impact on some players.

At the Castilla Academy, a young team had just finished training when a dejected teenager came out of the dressing room, tucked his headphones into his ears and headed towards the parking lot, where his father was waiting in his car.

When I got into the car, my father handed over a new record of a teenager in a white jersey.

"The latest and hottest football song is said to be the promotional song of next year's World Cup." The father glanced at the boy, "Blanco, is something unpleasant?" ”

"No, Dad?" The boy was visibly tired, and seemed to be mental.

"Well, let's go see the stadium that belongs to you in the future."

Not so long later, a large white stadium appeared on the side of the car, which was the place where many people dreamed of fighting, and it was also the stage for his future.

But do I really belong here? The boy hesitated.

He only moved here from another club in the same city in July last year, and he was inevitably ostracized from both sides of the two sides, and he was not happy for more than half a year, and even began to wonder if he had made the right decision.

He pressed the play button, and the rousing music sounded, his favorite Latin style, and then the sound of the song made him slightly stunned.

"Life is pure passion, it should be filled with love, and to live off it, the heart must fight to win...... GO！ go！ …… Life is like a race, we should dream of becoming a champion, the cup of life is the highest glory, we must strive for it with all our might......"

The passionate drums and horns, the never-say-die singing, aroused the fighting spirit of the young man, listening to this song, listening to this music, looking at the white stadium outside, the exhaustion of his body and the grievances he suffered, he only felt that he was full of spirituality and strength, if he walked into this white temple at this time, he would definitely be able to enter those guys in red and blue striped shirts for several balls.

Cup of Life, Fight for Survival! Fight for glory! Until you win them all! The boy pressed the play button again, as if the song could give him infinite combat power.

His confidence and fighting spirit are gradually rising!

White hearts, white blood, and this white temple......

I! Raul? Gonzalez? Blanco! I will definitely become the leader of this stadium! Lead this team to win all the honors they can!

Ryan? Jenkins...... I will be like you and become a genius star! (To be continued......)

PS: Thank you for the tips of the dark clouds stepping on the snow, the sky god wings, SSS no sss, Liu Qingxia, the black boy with the belly, the dreamy man in the mirror, and the book friend 110830212106050.