Lamborghini's store in Los Angeles is the largest in the United States, Yang Yun, accompanied by Bruni, sat on the latest yellow convertible DiabloVT, stepped on the accelerator lightly, and clicked it with his toes, and suddenly there was a sexy and passionate roar, endlessly, Yang Yun only felt one word - cool!

From 0 to 100 kilometers per hour, it only takes 3.8 seconds, and Yang Yun experienced an unprecedented thrill on the supercar test drive track in the suburbs of Los Angeles, which is a feeling he will never have when driving a Ferrari 348 in the capital.

Ten minutes after the test drive, the sports car roared to a stop next to Bruni, Yang Yun turned off the engine and jumped down, and said with satisfaction: "Thank you for making the best sports car in the world!" ”

"I thank you even more! It allows EA to buy two cars at once, and because of this joke bet, the fame of Lamborghini Ghost has become even bigger all over the world! Bruni laughed: "Yang, it's really yours!" ”

Yang Yun showed a mysterious smile: "Don't be in such a hurry to thank me, I still have a gift for you, why don't we go to the office and sit down and talk in detail?" ”

Half an hour later, Bruni asked in surprise, "Dragon needs our authorization?" ”

Yang Yun nodded: "It's best to be exclusive, Longteng needs an exclusive license for racing family video games." ”

Bruni shook his head in embarrassment and rejected the offer: "I'm sorry, we Lamborghini can be licensed, but we can't be exclusive." Because we've worked with Atari Games, DSI Games, and Car-and-driver magazines. Nintendo has signed a license agreement, and we can't change all the contracts for Dragon Soar alone. Even if some of them are not video game producers. ”

Yang Yun didn't speak, he was thinking about what to do.

Now many companies have the strength to make racing games. In addition to the games Bruni mentioned, EA is also eyeing it, and there are also a number of independent game studios specializing in Formula 1 cars in the works.

In Yang Yun's camp, KTT has acquired Distinctive, and Need for Speed has entered his list of game development plans, just waiting for his order to start work at any time.

In addition, Long Teng actually wants to do it himself, and Yang Yun wants to develop real racing games on the SS platform. Although some of the businesses are duplicated with KTT, it is better to have the two companies start together in order not to show their filling, and create the illusion of competition with each other.

In this way, if EA joins in the fun, it is conceivable that in half a year and a year later, a considerable number of racing games will be born, and famous car dealers such as Lamborghini and Ferrari will definitely be the goal pursued by many game companies.

If you can't license it exclusively. Lamborghini is no longer a rarity, and every game shows its face.

So Yang Yun was ready to make it exclusive from the beginning, and he could only let Longteng and KTT have it, while EA did not have Lamborghini. In this case, players will definitely feel that something is missing when playing a racing game from EA!

"I think so. Can you make certain sets exclusive to Dragon? Or, we sign a contract. After the launch of the new Lamborghini sports car, it will not be licensed to other gaming companies for two years. Only authorized to Longteng? Yang Yun retreated and continued to test the other party's bottom line.

Bruni was a little helpless, and wondered: "Yang, why do you have to make this exclusive form?" It's not that I doubt Longteng's ability to make racing games, but we feel that this is not in line with the principle of fair competition, and the consequences are very serious. ”

"How strict is zhòng?" Yang Yun raised his eyebrows.

"If this agreement is submitted to the FTC by your competitors, Longteng may be in the dock with Lamborghini because of unfair competition laws!"

Yang Yun suddenly realized, but the unique thinking of the Chinese took effect at this time: "Then Brunie, do you have any way to help avoid the risks brought by this agreement?" I'll be honest, EA is my competitor, and I don't want you to license it. ”

Bruni pretended to be sad: "If I do this, I may lose the ...... of EA, a big customer who can buy two ghosts at once."

Yang Yun laughed: "But you will get the most sincere thanks from Longteng, a bigger customer!" Well, we at Longteng will take the lead in signing an agreement that will require each game manufacturer to pay at least $10 million if they want to license Lamborghini. This money can be called a deposit, a management fee, or something else, but it's actually a huge threshold. ”

Deposits, management fees, these are all the content that Yang Yun brought out from China, for example, the deposit, EA pays 10 million US dollars, if EA's game violates the law, or smears Lamborghini in the game, causing a negative impact, then the deposit will not be refunded.

As for when to return, it depends on Lamborghini's mood, or more simply, it is not even a deposit, it is directly called a management fee, sponsorship fee, etc., and if you give 10 million US dollars, you are allowed to use Lamborghini vehicles in the game.

"$10 million?" Bruni was taken aback and couldn't believe his ears: "You're going to pay $10 million to get authorized?" ”

Yang Yun laughed: "If you can sign an exclusive, 10 million is nothing." If you can't sign exclusive, I'd like to sign a 2-year new car protection with a contract duration of 10 years, $1 million per year, bearer, no taxes, direct transfer from a Swiss bank. As for others, 10 million is the starting price, but how to get it, you can figure it out yourself! ”

Bruni understood what Yang Yun meant, and he suddenly felt scared, this Chinese has too many flowers and intestines in his stomach, and it is very likely that he will fall into the trap if he is not careful.

This is a double standard! Longteng pays 10 million US dollars in 10 years, and 1 million per year is like a drizzle, without any effort, and you can also get the latest model every year.

Other companies have to wait two years before they can use the outdated Lamborghini, and this $10 million threshold is enough to scare more than 99% of game companies, and Lamborghini itself decides whether to go 10 years, or 20 years, or simply take the rights from the sale of the game to get the 10 million.

The wealthy Longteng erects a benchmark, and other companies are only more demanding, and there is no room for bargaining, this is Yang Yun's idea!

But there will also be legal issues involved, Bruni is used to the Italian style of doing things, shook his head and said: "Bearer, no tax, so there is no way to do it in the company's accounts, we can't cooperate." ”

"......" Yang Yun has a headache, this is a brain, Europeans and Americans do business like this, there is no flexibility at all, Bruni thinks no, are those accountants with high salaries all vegetarian?

"Deal with these problems legally, try to reduce your own losses, these things shouldn't need me to teach, right?"

"I'm sorry, Yang, can we change the subject? For example, how many tens of thousands of copies of your game might be sold? How big of an impact did it have? ”

……

……

When the two were in a tug-of-war negotiation and lure, EA company in the same city, Larry held the statistical report of the marketing department, looking at it in a daze and with a dry mouth.

"80,000 copies sold ......" Seeing the total sales of "FIFA94" after the World Cup, Larry's mood became quite bad and he couldn't lift his spirits at all.

"Pro Evolution Soccer 94" sold 590,000 copies, and the stars of the 24 national teams especially liked this game, and Longteng Company gave each player a set of SS consoles and hardcover luxury game boxes, which won unanimous praise from everyone...... "Look at this report again, Larry is furious, EA's FIFA94 is not even a fraction of the live 94!

"Those bastards in the marketing department! Why did Long Teng think of it, but we couldn't? Larry yelled.

George, the head of the marketing department, was full of shame: "Longteng is a giveaway event organized by Nike, which is directly sent to the players along with Nike sports goods. But the Adidas company we worked with, they didn't have a way to get close to these players, and by the time we knew about it, the game was over......"

Larry was speechless, this involves the business strategy of Nike and Adidas, and he really can't blame the poor marketing of his marketing department, but only the cunning of Longteng.

The eliminated team had already left the United States, and no one knew what Longteng had sent, so EA didn't know until near the end of the game that many national stars had been bought by Nike and Longteng to become almost free game promoters, and the effect was far more than $500,000 a giant billboard!

80,000 ...... 590,000 ......

Larry rubbed his temples, he almost collapsed, this kind of achievement, what face does he have to explain to the board?

Three days later, another piece of news made Larry almost vomit blood.

Lamborghini has announced that China's Longteng Entertainment Games has become a strategic partner of Lamborghini, allowing them to use Lamborghini in their racing games.

Not to be outdone, Ferrari announced a strategic partnership with Longteng almost at the same time.

Although these car dealers announced that they welcomed other powerful game companies in the world to contact them to jointly develop racing games, EA was extremely depressed after receiving the fax from the two companies, because each company asked for $10 million each, like a lion opening its mouth......

How else to play? Is this how money is used?

Larry wants to cry without tears, will EA keep up, or will he give up on racing games?

Before he could make a decision, the board of directors summoned him, and investors and shareholders were very unhappy with Larry's cousin, his position was in jeopardy, and he did not know if he could sit on the CEO's throne! (To be continued......)