His hands trembled.

In this line, a novel with an extremely beautiful cover, like a mage's magic book, in the center, in the midst of countless insects, a pitch-black eyeball, with cracked golden pupils, stared at him.

Who in the sixties does not understand what this eyeball represents? One of the five ancient gods of antiquity, the eyes of Cthun.

The moment he saw it, the classmate got wet in an instant...... No, excited.

"Forty dollars?" Just as he was concentrating, an excited voice suddenly came from beside him, "Where's the online bank?!" Hurry up and buy it! It's only forty! I'll give it to you when I turn around! ”

"Your sister! Can you put on your clothes after taking a shower and then talk! ”

The classmates who looked at the computer slid their hands and moved their mouses, and suddenly, the next line of goods, the two of them couldn't take their eyes off it.

It was a row of lifelike figures.

"The protagonists of the Battle of Quicksand, Deer Helmet, Siloma, Wastein, Nozdom, Marshal Lin......" Both of them seemed to have a heart in their hearts, and their voices trembled a little.

These figurines are definitely not shoddy, each one is vivid, and even the eyebrows are carefully carved, as for the weapons, POSE, they are even more selective, so that these two Warcraft fans will be enthusiastic the moment they see it.

"The original! No way! It's rare to see such a high-quality figure in China! "Brother Lin's movie should have been customized from abroad, right?! Let's see how much it is?! ”

glanced at it, and the two of them were stunned.

They guessed correctly, these figures are indeed specially made by Sony's sculptors, and even the materials and colors have been passed through the famous artists, and the original mold alone is expensive, and now the price is 800 yuan, which is indeed not a small number for students of this era.

"It's so expensive......" The two looked at the figure with great reluctance, shook their heads helplessly, and were about to look away, but saw another line of words under the figure.

"Fans who collect eight sets of figurines will receive a ticket to the Los Angeles premiere! And you can visit the World of Warcraft series movie shoots! ”

"Holy!" Both of them almost screamed.

This is different from the "possible" ticket, as long as you collect it, you will get it ironclad, but it will cost 6,400 yuan.

Even Lin Xiao himself was slightly stunned when he saw the official website.

"It's really a good way to publicize." He laughs.

At this time, it is the most important thing to let the boss blow the, and the assistant asked very "Mr. Lin, what do you say?" ”

Lin Xiao turned the notebook, pointed to the two propaganda items on it and said with a smile: "What kind of company is Sony?" Their most powerful is electronics, and when it comes to this, we have to say that they have to say that they are big profitably, the PS series. ”

"At the beginning, PS defeated Sega, Nintendo's home console, and a Final Fantasy made PS completely become the overlord of home consoles, so Sega fell, but Nintendo dominated the handheld market because of Pokemon, and Sony competed. As an old rival, Sony can't even learn Nintendo's marketing strategy, so what else is it going to do? ”

"You mean...... Is this a Nintendo method? ”

"Of course." Lin Xiao is very satisfied with Sony's approach, "Pokemon, whenever it is released, it will write 'participate in XX events to get XX elves,' which is equivalent to making users pay a sum of money, and it is willing." Sony also used this approach, two strategies, one for ordinary fans, eight hundred high-end figures can't be accepted, forty books are not a problem, right? And if you buy it, you will have a chance, but there will definitely not be many opportunities, how many people are in a theater? It's nice that he can put out fifty. The figure is for local tyrants, you can go to the premiere when you collect it, although the price is very expensive, it makes users feel that it is a long-term investment, this is a psychological trap, it seems to be a million profits, but it is actually attracting loyal World of Warcraft users. ”

He paused, "The most important thing is ...... This can be used as a weather vane in the economic crisis that swept the whole of Europe and the United States, from the number of reservations, the popularity of peripheral sales, you can guess how many users World of Warcraft can absorb. You see...... There is also a third, the early access version of 'Wrath of the Lich King', which costs a hundred dollars, and it is possible to get a premiere ticket, and even Blizzard can't help but circle the money once. ”

The assistant said suspiciously, "What about our company?" Aren't we going to add a little bit of it? ”

"No, I don't." Lin Xiao laughed, "Amazon, Blizzard's official website, Dawn, and three-party joint sales, but the only websites that really have the nature of advertising are Dawn, or Dawn's website, after this time, Dawn Overseas has the hope of pulling down more overseas advertising orders." ”

And he believes that Sony, a shopping mall elite, is absolutely impossible to have only this means.

There's one killer thing that doesn't show up.

Promotional video!

First use the peripheral sales at the bottom, a week later to see the situation to launch a promotional video, if the surrounding effect is not good, then immediately come up with the most wonderful promotional video, if it is very good, then use hunger marketing, three days to put a small paragraph, or even a piece of flowers, layer by layer of foreshadowing, in this no blockbuster 08 in the first half of the year, it can be said to attract the attention of everyone.

He couldn't help but recall what the system said, in times of crisis, what is needed is not to analyze human nature, but to make people cheerful and uplifting popcorn.

"Let's learn." Lin Xiao said lightly, as if he was talking to his assistant, and as if he was saying to himself, "Movies are not so simple, when to make what film, it takes a lot of market research, and film promotion is not as simple as pasting posters and advertising, and making completely different strategies based on the audience's expectations at each stage is a trustworthy film and television company." It's like my botnets and promotional videos back then. ”

As he said, on this day, Warcraft fans and movie fans around the world have been raving.

These two highly overlapping groups of people, who doesn't know the famous name of Warcraft? It transformed the entire world of online gaming, making world giants like AOL flock to it, and countless forum posts snowflerated that day.

"Where's the video?! How is there no promotional video! "Oh, thank goodness, World of Warcraft has finally appeared!" "Don't you think it's strange? In the first half of this year, there was only one blockbuster! Where did Harry Potter go? "Hey, brother, it seems that you forgot that the Big Six are still blocking a large number of screenwriters at the door, and they have been on strike for almost half a year, where did the movie come from?"

It is not only ordinary fans who pay attention to World of Warcraft, but the eyes of the Big Six are all stared at it.

In Sony, Oda has been pacing around in front of his chair restlessly, every publicity is a war, compared to his war this time has been a lot easier, at least he doesn't have to think about other companies' schedules.

Except for one prehistoric 10,000 years.

"President Oda!" Just then, the assistant pushed the door in and excitedly shouted, "Rowling's new book has exceeded a million copies!" ”

"Good!" Oda laughed, "This is just a few days ago, which is equivalent to every five Warcraft fans buying a new book of hers, what about the figures?" How is the sale? ”

"Two thousand figurines were sold!"

"How many tickets were released?"

"A hundred!"

"It's too much, cut it in half next time." After saying that, Oda fell into the sofa with a smile on his face, leaving a full month of publicity period, which was enough to set off a climax of anticipation for the World of Warcraft movie around the world.

"It's off to a good start...... Three days later, the first promotional video was released! ”

In three days, all the companies were shocked, in this terrible economic crisis, no company dared to come up with a big production first, because in the economic crisis, people were panicked, who was sure that there would be no effort and spare money to go to the movies, but the facts made them realize a serious problem.

A golden period that is rare in ten years is coming!

"World of Warcraft merchandise sales for five million in three days?" In Disney, an executive looks at the report in front of him, and his heart is like a knife.

Even if it's twenty dollars a ticket, this has already won 100 million box office! Maybe not all of them will go to the theater, but it's only been three days!

He frowned deeply, the promotional video has not yet been released, the direct booking has not yet been released, and the situation that the Big Six originally estimated that they had no spare money to go to the movies because of the Great Depression did not appear, but everyone showed great interest in this only blockbuster.

"Minister, do we need to join this schedule?" The assistant asked cautiously.

The minister sighed, "It's late...... This report will be on my desktop, and it will certainly be on the desktop of other companies, and the Great Depression doesn't seem to have caused a waning of movie-going enthusiasm, our predictions...... It's all wrong...... Even if we join now, other companies will definitely join, and then it will be a life-and-death schedule war......"

He said quietly, "It's old...... I'm out of momentum...... Dawn fought hard, and as a result, he got a prime time that no one expected...... Almost no one fought with him...... Oh, by the way, Warner still has 10,000 years of prehistory, but now Roland Emmerich's status is not as good as Lin Xiao, and it is not rooted in the hearts of players, in the minds of fans, Warcraft has created a culture, although this culture has a very thin foundation, but it is rooted in the hearts of the audience like the hero comics of DC Comics. ”

They didn't have time to be surprised, because on that day, Daybreak, Amazon, Blizzard's official website, for the first time, decided to release the World of Warcraft promotional video!

That night, just like the eve of the World Cup, it was announced at seven o'clock, and from half past six, the global World of Warcraft servers began to count down, and countless fans and game fans waited by the computer, waiting with red eyes for this movie that made them fascinated!

Can you see the famous ancient god Cthun? Can it reflect the super grand battle of quicksand? What will happen to those worms?

Although the scale is definitely not as good as the World Cup, their enthusiasm has not diminished in the slightest!

"Danny, are you sure you don't eat? Mom made delicious strawberry pie and oh, and your favorite football Chicago Fire vs. New York Blue Shields ...... in the evening."

"Mom! I'm not eating! The answer was a high school voice, and at this moment, in front of the computer, it was already full of fries, potato chips, and Coke, and the blonde-haired Danny stared at the dawn of the overseas network without moving.

$$$$$$$$$$$

I saw a friend ask what type of book is next.,Tentatively set it as an urban ability.,Underworld type.,But it's not final.,It's also possible that it's a fantasy.,A new book will be opened a month after the official end of this book.,I don't dare to say anything else.,But it's a lot better than this one.,I'm sure.