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Because of a few photos on Twitter, it caused an uproar in South Korea.

Everyone knows that A.P's second girl group after WonderGirls is about to be released.

And unlike other companies and previous histories, where the group remained mysterious before their debut, most of the members of A.P's new girl group are already known to the outside world.

Although they lack a little freshness, because they have shown super strength, the outside world expects them more than others.

The first time Cui Zhengyuan returned to A.P, he learned about this situation.

In this case, he simply didn't wait any longer, immediately convened a high-level work meeting, and asked Taeyeon and others to attend.

After so many years, everyone is familiar with the company's system.

Normally, if this kind of meeting is held and the trainees are still present, it means that the name of the group, the positioning of the members, and the debut publicity plan must be finalized.

Han Sung-ho, Choi Jung-won, Cho Ki-tae, Kwon Ji-young, Lee Dong-ha, Ha Jung-won, Cho Jung-koo, Cho Young-so, Sinsa-dong Tigers, choreographers Hwang Tae-yeon and Shin Sun-ho, HBC Deputy Director General Park Ben-joo, Deputy Editor-in-Chief of Seoul Sports Shim Kwang-ki, and Taeyeon and 11 other girls gathered in the large conference room.

"Now the meeting begins, Assistant Jin Yuhan, send the documents down." Cui Zhengyuan's habit is not to like procrastinating openings, so he went straight to the agenda.

After receiving the order, Jin Yuhan sent the girl group planning plan that had been prepared long ago to everyone present, including Taeyeon and others.

This document was actually jointly formulated by many people present, so the content in it is also well understood.

However, looking at the general situation, it is obvious that the debut of the new girl group is more important than the previous Dark.L.

Naturally, everyone cheered up and re-studied. Lest there be anything that you don't notice. Mistakes made in the future at work.

Unlike the decision-makers, Taeyeon and the others saw the document for the first time.

The content in it is related to their future fate, so the girls read it very seriously.

Cui Zhengyuan waited for half an hour, and when he saw everyone looking up from the document, he asked: "The name of the girl group is set to be GirlsGeneration, I wonder if you have any opinions?" ”

Yes, that's right, the name Cui Zhengyuan chose for the girl group is the English name of the girl's generation in the previous life.

It's just that it is different from S.M. Company to first determine the Chinese name and then translate it into English according to the meaning. From the very beginning, he made it clear that the name of the group was GirlsGeneration.

This is the only correct official name. This combination must be referred to in formal occasions.

As for whether someone will interpret it literally as Girls' Generation, Choi Jung-won doesn't care.

Anyway, when GirlsGeneration advertised, the standard name in Chinese was Girls' Generation.

It's just that it's no longer the official name, and the difference is the inversion of Chinese and English.

Many people may think that the official name of Girls' Generation is written in Korean, but this is not the case. In Korea, however, every very formal occasion. When you do a certified annotation. All are in Chinese.

For example, the National Assembly Building, the Blue House, the Incheon Landing Monument, and so on, only in this way can they appear solemn and dignified.

Not only Girls' Generation, the official title of TVXQ is also in Chinese.

The reason why Choi Jung-won chose GirlsGeneration instead of Girls' Generation is because of their future international expansion. It's a little more convenient.

In addition, although a girl and a girl mean the same thing, the impression that comes out is not the same thing.

If it's called girlhood, then it feels like a pure and natural, little girl in the mood for love. In the future, Taeyeon and the others will change their image. It will conflict with the name of the group.

If it's called GirlsGeneration, this doesn't have to be the case.

Because from this title, apart from the beauty of the girls, there is almost no age and image separation.

Originally, Cui Zhengyuan envisioned many combination names, some of which were ready-made in his previous life, and some of which he had imagined himself.

But in comparison, GirlsGeneration is more atmospheric.

Oriental people have a very superstitious idea about the code name of the name, that is, whether a person or organization can succeed or not has a very important relationship with the name.

But all those who have made a name for themselves in history, their names are also worth savoring. On the contrary, what kind of Wang Erzhu, Li Gouzi and the like, what a great person to count on?

At the end of the day, he struggled between two names, one of which was GirlsGeneration and the other was T-ara.

These are the two most well-known girl groups in China in the previous life, and they are both very popular.

The reason why I gave up T-ara in favor of GirlsGeneration was because of pronunciation problems.

T-ara is pronounced "tiara" in Korean, because Koreans cannot pronounce "rua". According to the Korean way of reading, there are natural ups and downs, like thunder.

But if you read it according to the international standard, it doesn't seem hard enough.

If a combination wants to be remembered quickly, the name is an important part. Throughout the famous Korean groups, almost all of the last sounds of the names are mainly in the sound of the swords, and there are many fewer in the flat sounds.

HOT, SES, G.O.D, WonderGirls, TVXQ, Bigbang, all of them are no exception.

GirlsGeneration also conforms to this point, and it is also more foreign, so it successfully broke through and entered the eyes of Cui's executive branch.

I didn't say it, but when anyone hears this name for the first time, their eyes will light up, and then their hearts will vibrate. So after Cui Zhengyuan asked, all the people present nodded in agreement.

"It's a good name, and it immediately names the nature of the combination. In addition, it is very domineering. It shows the aura. "What did the Xinsha Cave Tiger say, I didn't think deeply, and I deeply agreed with it from the name itself.

The name is catchy and crisp to read, and it's easy to make a deep impression in your mind. And when translated, Girls' Generation is also simple and atmospheric, with a unique temperament. "Kwon Zhiying was the first person to learn this name besides Choi Jung-won, and he was also conquered early on.

So he explained, and the level was a little deeper.

Before taking out GirlsGeneration. Cui Zhengyuan has super self-confidence, and he knows that it will definitely conquer these discerning entertainment planners.

At this time, everyone's unanimous agreement confirmed his guess.

However, this meeting is a brainstorming meeting that tries to synthesize everyone's views. So he turned his gaze to the girls and asked, "Tell me about it too." After all, this is your destiny. It also needs to be acceptable to everyone. ”

Since Dark.L, Choi Jung-won has often involved artists who are parties involved in specific decisions. Strengthen their protagonist beliefs.

Because for Taeyeon and others to get the opportunity to speak. No surprise to all. At the same time, I want to see how these girls think differently from the adults.

Such a big event, of course, you can't just say a word and I can't talk nonsense.

Before answering Choi Jung-won's question, the girls first got together and briefly exchanged opinions before Taeyeon, who is the captain, gave the answer. "No problem with the name, we all loved it. Just wanted to ask about the general manager. What format will the name be in and what kind of design will it be? ”

Taeyeon asked about the specific physical presentation of the name.

A combined name is more than just a simple word formation. Let's go deeper. More like a totem for this combination.

From the presentation of a name, the characteristics of this combination can be expressed. Let people form a direct sense at the first time, so as to penetrate into the bottom of the heart and be impressed.

For example, the name Dark.L is placed in a black font that spreads infinitely. At the same time, black and white are dotted with stars, and it looks like a vast universe, full of fantasy.

Taken into account their literal translation of mystical light, it is a very appropriate interpretation.

The font of WonderGirls is very playful and cute, showing the sweetness and agility of the girl in a cartoon font, which is completely in line with the positioning of the combination.

It can be said that it is not enough to have a name, and it is necessary to work the design to achieve the best effect.

However, Cui Zhengyuan didn't have time to do this, so he had an idea and asked, "Xiaomin, how about handing over this design task to you?" ”

Hyomin is recognized as one of the most talented in design among the girls, and she has a very experienced and unique vision for revision, modification, and matching design.

For the past year, she has been helping out in Yoon Eun-hye and Narsha's costume design studio in her spare time. And her vision and ability have also been appreciated by the two seniors.

has already said that when Xiaomin debuts, they will let her take a stake in the studio, become bigger and stronger together, and enrich the brand.

And Hyomin is a member of this group, and if she designs it, it will enhance the sense of belonging.

Thinking that every time they look up, the team emblem and team logo they designed themselves are floating high there, how can they not have a sense of pride in their hearts?

Hyomin was flattered, he didn't expect to get such a good errand, so he hurriedly agreed to it. "Please rest assured, I have tried my best to do a good job to your satisfaction."

Cui Zhengyuan smiled and shook his head before saying, "It's not to satisfy me, but to satisfy them." This is your combination and hard work, and it needs to be maintained by each and every one of you. ”

His words made the girls' hearts warm and full of motivation.

I can't wait to stand on the starry stage immediately and present the song of reunion to the world. (To be continued......)