Chapter 828: Market Reaction

The price to pay to build a new rice processing factory in Changnan is not small, it is better to expand the rice processing factory in the Youth Development Zone, and the rice processing factory in the Youth Development Zone is also close to the farm, which is convenient for transportation, Li Xiang heard that Xu Fan is ready to find a new address to build a factory, so he took advantage of his still in place, sold a factory in the Youth Development Zone to Xu's Group, in order to reduce the blame by others, Li Xiang's offer was also decent, and did not lower the purchase price of the factory, but also increased by one percent, It seems that the Xu Group has suffered a loss.

In fact, the Xu Group secretly took advantage of the big advantage, the price of the land for this factory was not included in the purchase price, but as a gift to the Xu Group, and the use period was as long as 50 years, in this way, even if someone wants to make trouble, he has nothing to do, after all, Li Xiang signed this contract in the name of the district government, and there is no flaw in the contract, so the factory can only wait for the Xu Group to use it for 50 years.

The land area of this factory is 30 acres, Xu Wen rebuilt the original two large factories of the factory, it became two large processing workshops, the workshop is full of production lines, the rice harvested from the farmland was sent here after drying, this new production line is a new product developed by Xu's Heavy Industry Co., Ltd., with the ability to process rice into finished rice, rice is put on the beginning of the production line, through more than a dozen hulling, granulation, cleaning, Processes such as screening can turn rice into bags of crystal-clear finished rice, and a single production line can process up to 500 tons of rice per day. Of course, this can only be done at full load, which is generally about 450 tons, after all, people are not machines. Xu Wen is also worried that the labor intensity of workers is too high, which may cause tragedy, so he also strictly controls the work and rest time of workers, so that workers can have sufficient rest time to avoid accidents.

The administrative staff sent by Xu Fan to 31 provinces, municipalities and autonomous regions have also established branches, because they do not need too good locations, so it is relatively convenient for them to find a house, and it is almost impossible to find a suitable house. It's just that I encountered a little trouble in the capital and several more developed cities, but it was just trouble, and some landlords were more anxious to see them asking for housing. As a result, rents were raised, and some were obstructed by local forces, but the ability of the second-level administrators was not covered, under the offensive of money. All of them have solved the trouble.

As of April 24. Thirty-one branches have all been set up and are ready, and the employees of Xu's Logistics Co., Ltd. are also nervously transporting Xu's No. 1 rice and other new products produced by Xu's Agriculture Co., Ltd. to the branches of 31 provinces according to the quota.

The first to be satisfied with the supply is the two branches of Xijiang Province and Jianfu Province, because these two provinces are the most important and most stable two markets of Xu's Group. The disappearance of many large companies in the world is not because the company's products are not good, but because the company is developing too fast. The company's personnel and technology have not kept up with the development, so that the company has formed an empty shelf, strong in the middle, once it encounters the blow of external forces, it will soon be defeated.

Xu Fan also learned this lesson, under the premise of ensuring the market in Xijiang Province and Jianfu Province, the remaining 29 provinces carried out market development, just started to enter a new market, in addition to facing the choice of customers, but also to face the squeeze of peers, the original market share of a place has been divided, and they may be suppressed by those peers after entering rashly, so the pressure on these 29 branches is the greatest.

On April 26th, the shelves of 31 branch stores across the country were placed on the shelves of Xu's No. 1 rice and pastries and rice products made with Xu's No. 1 rice as the main raw material, perhaps because the advertisement was not broadcast for a long time, and not many people knew about it, so in addition to Xijiang and Jianfu provinces can still maintain strong demand, the sales of the other 29 branches are not ideal, the best result is the Dongguang branch branch, the sales volume reached 2 million yuan a day, and the worst result is the branch of western Tibet Province, The sales of a day are only a few thousand yuan, not enough for freight, and the results of most of the branches are not very ideal, which can be said to be uneven, good and bad.

For this matter, Xu Fan is also a little psychologically prepared, after all, Xu's Group is a company that has just developed, in the process of promoting the sales of Xu's No. 1 rice in Xijiang Province and Jianfu Province, Xu's Group also paid a lot of price, it took several months to slowly occupy the high-end rice market in these two provinces, and now Xu's Group's appetite is much bigger, ready to swallow the national high-end rice market, which requires greater patience and price, but this price still seems to be a little bigger, the effect of GGTV ads also doesn't look so obvious.

Because this is the beginning of the implementation of the company's new strategy, people up and down the Xu's Group are working hard for this matter, in the production and transportation links are mainly based on these 31 branches, Xu's Logistics Co., Ltd. has even specially dispatched a transport fleet of 50 large trucks, responsible for transporting products to various branches in a timely manner, but the development of the situation is obviously not so pleasant, as many as a dozen provinces have encountered Waterloo, as of May 10, The daily sales of these dozen provinces in the north are less than 100,000 yuan, which is not as good as the sales of a day in the Youth Development Zone, which has severely dampened the enthusiasm of employees.

The grim situation made Xu Fan had to convene a high-level meeting to discuss the contingency plan, if there is no action, I am afraid that the company's strategy will really fail, this strategy is related to the future position of Xu's Group in the industry, food is the key product of Xu's Group, Xu Fan originally established Xu's Group when he wanted to develop Xu's Group into the country's and even the world's largest food production and sales enterprises, and now it has only begun to take the pace of development, the Long March 20,000 miles, You can't just take a few steps and then you can't afford to stop at the moment, and then you'll have to deal with things in the future. (To be continued......)