The supplier suddenly stopped supplying, so that it was easy to be caught off guard for a while. But fortunately, there is still stock in the warehouse, and you can use it for another week if you save a little money. However, fast-moving consumer goods such as beverages, frozen meat, and care products are facing a shortage of goods.

Of course, not all suppliers are afraid of Dalilian and Parknshop, and large companies like Procter & Gamble, Coca-Cola, and Pepsi are still not afraid of the coercion of Dalilian and Parknshop. They also don't want to give up on getting this big customer.

In just half a year since its establishment, the number of orders that are easy to obtain accounts for 30% of their monthly sales, which shows how great its potential is. And fast-moving consumer goods companies like Procter & Gamble and Coca-Cola are naturally unwilling to give up such a good partner because of the battle of will.

In their eyes, business is business, and if they compete in an open and honest way, they absolutely support it. For example, to engage in promotional activities or "come to a bottle" and so on, but if you want to rely on your own position and blackmail suppliers to choose one of the two, it is really not the right way to do business.

Several of Hong Kong's leading suppliers suddenly stopped supplying, and it was easy to fall into an unprecedented business crisis.

This also came as a surprise to Hui Guanwu, who founded the Yide chain at the time, mainly to rent out retail video tapes. However, because the sales of video tapes were not very good, in order to open up revenue and reduce expenditure, save costs, and attract customers, he opened a chain convenience store. Convenience stores always have more customers than video rental stores.

But what Xu Guanwu didn't expect was that after the convenience store opened, the rental of video tapes has been tepid, on the contrary, the sales of other goods in the convenience store are very hot. From the beginning, the sales of the goods exceeded the sales of the videotapes, and there was a sense of absurdity.

The videotape, which was originally the main character, was reduced to a supporting role. Even to the point of being ignored. And the daily necessities that were originally used as supporting roles. But he became the protagonist. Stealing the limelight from these tapes. Nowadays, when people think of it, it's a convenience store, not a video rental store. Therefore, although it is easy to get and undoubtedly make money, it is still a bit of a failure for Xu Guanwu.

The video rental sales he was most concerned about still couldn't get started, which couldn't help but make him a little regretful. In fact, the potential of the video tape market is not weaker than that of the theater chain, and the profit of video tapes in the United States has reached more than 20% to 30% of the profit of a film, which is a very scary ratio. If the profitability of Hong Kong video tapes can be so impressive. Then Hong Kong movies will undoubtedly have one more way to make a fortune.

It's just that Hong Kong's video tape market has not yet attracted attention, and neither Golden Harvest nor Shaw Brothers produce their own video tapes, let alone those small film companies. Without the help of others, relying on Xu Guanwu's strength alone, it will undoubtedly take more effort to make the entire video tape market bigger and stronger.

Therefore, it is easy to obtain as a window for renting videos, and it is bound to not collapse now. Otherwise, Xu Guanwu's previous efforts would have been in vain.

The only way to keep it running is to find a new supplier as soon as possible.

……

Whether it is a supermarket or a convenience store, because of the wide variety of goods sold, of course, they do not place orders from the same manufacturers one by one, but always get the goods through intermediate suppliers.

And now it is the intermediate suppliers who are all forced to invest in big supermarkets such as Dalilian and Parknshop. Only then did Xu Guanwu face a situation where there was no goods to sell. And now the most important thing is to poach suppliers, if you really can't do it, you have to send people. Contact the manufacturer directly. After the worst, it is really still the owner of the card, so you can only produce it yourself.

Due to the small size of Hong Kong and its population of only 3 million, there are only a few suppliers. And when these people were all pulled away by Da Lilian and Baijia, it was so easy that they couldn't snatch them anymore.

In fact, these suppliers also have difficulties, some of the goods in their hands are not worried about selling, such as beer, cigarettes and other fast-moving consumer goods, but some are not allowed to be stored or released, such as fruits, seafood, meat, etc., these things are delayed for a day is a day of loss, so all things considered, they have to fall to the monopoly of large customers such as Dalilian and Parknshop.

And this also makes it easy to face a big problem, the supplier can't get in, so it has to bypass the supplier to find the manufacturer. However, it is easy to find manufacturers in Hong Kong, but it is difficult for foreign manufacturers to do so.

As a port city with underdeveloped products, Hong Kong has to supply the mainland with fresh water for daily life, so many commodities actually need to be imported. And if these products are to be discussed one by one, the cost is too high, not to mention, and there is no guarantee of 100% supply.

After all, it is not an intermediate supplier, and the shipment volume will not be very stable, and it is not good to supply more or less. It's also a problem.

So after tossing to the extreme, Xu Guanwu had no choice but to build his own factory first and produce some daily necessities, such as barreled cooking oil, bagged rice, frozen seafood, quick-frozen food and so on.

Fortunately, all these goods are imported from the mainland, and the supplier, China Resources, has a Chinese-funded background, so it will not be threatened by British-owned supermarkets. What's even more lovely is that Xu Guanwu has a closer relationship with the mainland, so he can also get better quality and cheaper goods. This also makes it easy to get banned so easily.

It's just that because of the lack of hardware products, snack food, small household appliances, etc., it is now more like a local grocery store than a miniature department store. Although it has a price advantage that other supermarkets can hardly match in terms of local groceries, it still loses part of the customer flow because of the single variety and lack of goods.

Xu Guanwu wanted to easily establish a video rental chain, and now it has become a chain convenience store, but this does not prevent it from renting video tapes. In fact, Xu Guanwu began to have the heart to sell magazines, records, and even comic books in the store.

This is a sales terminal directly facing the public, and it is also an indispensable part of Xu Guanwu's media empire. Xu Guanwu's newspapers, magazines, records, and videos can all be sold through this channel. After having it, Xu Guanwu opened up the fulcrum of the upstream, midstream and downstream. Upstream production products, midstream promotion products. Products sold downstream. Unimpeded in one go.

So it's easy to get if you want to be a successful point of sale. You have to expand your customers. An unmanned terminal is a useless terminal, and only when the number of customers increases, it is easy to obtain in order to maximize the role of the terminal.

Therefore, in order to increase the number of customers, the focus now is to find the right factory, order enough products, and win back the hearts of customers. This is naturally not a simple matter, but Xu Guanwu still wants to do it. Because he knew that once he succeeded in building this channel, it would bring him incomparably huge benefits.

Not to mention how high the revenue of convenience stores will be every year. Sales of videotapes, records, magazines, etc., will be greatly boosted. The hot sales of these downstream products are bound to stimulate the middle and upstream industries, which is a virtuous circle.

……

In the second half of '77, after returning to Hong Kong from the United States, Xu Guanwu has been making up for the convenience store chain, on the one hand, contacting local factories in Hong Kong, and on the other hand, setting up factories in the New Territories to manufacture them himself. Chairman Mao said well, do it yourself, have enough food and clothing.

And the products made in their own factories. Compared to products purchased directly from other manufacturers, compared to those purchased from suppliers. Because the intermediate link is subtracted, the price is naturally lower. It is one to two percent lower than the original, which makes it easier to get a more advantageous price advantage.

As for the goods produced in his own factory, such as frozen meat, fresh meat, vegetables, etc., Xu Guanwu did not think of naming them earlier. Because it is produced in its own factory, it is also a convenience store monopoly, so it is easy to get it printed on the packaging. Over time, it has become a well-known brand.

And because the goods produced by Xu Guanwu's own factory, the raw materials are better than those of other supermarkets, and there are inspection processes to absolutely ensure 100% safety, so the quality is also passable. In addition, the price is more than 30% lower than that of other supermarkets, which is really good quality and cheap, and is very popular with Hong Kong people.

In December, more and more factories were built, from livestock slaughtering plants, vegetable processing plants, food freezing plants, to storage and transportation, etc., forming a production and sales chain. Although the cost of investment is very large, in Xu Guanwu's view, it is still very worthwhile.

In particular, it is easy to establish a brand in Hong Kong, and through these factories, it has also allowed Xu Guanwu to have more sales terminal channels, laying a solid foundation for the expansion of the media empire to the downstream of Lu.

……

And while Xu Guanwu tossed these factories and was busy escorting the convenience store chain, Stephen . Spielberg's sci-fi film "Contact of the Third Kind" was released in the United States.

The film was created by Stephen. Spielberg, the director who once frightened the American audience with the movie "Jaws" and used it to set a very high box office, so he attracted attention before it was released.

And the sci-fi trend led by "Star Wars" has not subsided, so this sci-fi film caused a sensation immediately after its release.

The third type of contact means that human beings come into contact with extraterrestrial civilizations such as UFOs, see UFOs clearly, enter the interior, and see the humanoid advanced life forms carried in them.

UFOs, aliens, extraterrestrial civilizations...... It's always been something that people are very curious about. Since ancient times, human beings have been confused by the starry sky overhead, astronomy has been practiced in ancient China, astrology has been practiced in the West, and the Mayans have the custom of worshipping stars...... Whether there is an extraterrestrial civilization and whether there are aliens is also a topic that people have been constantly exploring.

And this "Third Kind of Contact" is to satisfy people's curiosity, so that they can see aliens on the screen, and satisfy a little fantasy of the endless starry sky.

Stephen. Spielberg is a very good storyteller, especially when it comes to telling stories that are mysterious, quirky, and full of innocence.

For example, in "The Goonies", which he once supervised, a group of children found a treasure map from the attic, and then went through great adventures to find the legendary treasure, which is very Huckleberry. The feeling of Finn's adventures. And "Captain Hook" is based on the fairy tale "Peter Pan"; "The Adventures of Tintin: The Secret of the Unicorn" is based on the famous comic "The Adventures of Tintin"; "ET" tells the story of the innocent friendship between aliens and children; And the DreamWorks Animation Company, which he founded, has greatly brought out the childlike side of his heart.

And this "Contact of the Third Kind" is such a mysterious, eccentric, and imaginative film. Stephen. Spielberg has contributed a great work to people, which can satisfy people's curiosity and satisfy people's fantasies about the starry sky to the greatest extent. So it's a success without any suspense.

The box office reached $2 million on the first day of release, and in the following week, the box office easily exceeded $20 million. Seeing its overwhelming upward momentum, everyone knows that this movie is another movie with a box office of over 100 million.

And when people went to look at the investor column, they were surprised to find that this movie was Xu Guanwu's investment, which really made people break their glasses. (To be continued......)