Chapter 850: Briefing
Monday's workshop was similar to a briefing on the preparation of the 3G standard. At that time, not only domestic communication equipment manufacturers will participate, but also foreign mobile phone manufacturers will receive invitations. The reason why the 3G Prospect Seminar, led by Yi Xiongzhi, was so fanfare, Lu Jing was well clear. Because he was one of the planners.
After listening to Zhou Fusheng's words, Lu Jing smiled and said, "Well, I will also participate tomorrow." ”
Zhou Fusheng smiled: "At that time, Nokia, Motorola, Samsung, and Sony Ai will send people to participate." Hehe, we won the order of 1 million customized machines from Unicom, which made me full of confidence in front of those peers. I now think it's a bit conservative to set our mobile phone sales target of 8 million units this year. ”
Last year, not counting the sales of more than 5 million mobile phone modules provided to copycats, the sales of Jinghua mobile phones exceeded 5 million units. This year, Jinghua's sales target is 8 million units. However, due to the fact that overseas mobile phone manufacturers did not launch new phones as crazy in the second half of last year in the first quarter, Jinghua's mobile phone sales in the first quarter of this year were very impressive, with 2.4 million units. Coupled with Unicom's 1 million customized machines, this greatly improved Zhou Fusheng's confidence.
"I think we can set our target for 10 million units this year, or even 12 million units. In addition to the growth of the domestic market, our market development in Southeast Asia and India is particularly impressive. With the addition of sales in Brazil and Russia, it is not difficult for us to exceed 12 million units worldwide. I think it's not impossible to be optimistic and sell 15 million units. ”
Lu Jing can understand Zhou Fusheng's excited mood very well. But he still smiled calmly and said: "Our domestic sales reach 12 million units, and it is estimated that we can squeeze Motorola out of the second place." If the global sales can reach 15 million units, we can expect to become the world's top 10 mobile phone manufacturers. ”
Last year, global mobile phone sales reached 420 million, and this year various media predict that it will reach 450 million. By then, Jinghua's share of the global mobile phone market will reach 3.3%, becoming the world's top ten mobile phone manufacturers.
It should be pointed out that the world's top six mobile phone manufacturers account for 80% of the global mobile phone market. At present, the world's six major mobile phone manufacturers are Nokia, Motorola, Samsung, Siemens, Sony Ericsson, and LG. Jinghua still needs to strive to become one of the world's six largest mobile phone manufacturers.
"In order to achieve 15 million mobile phone sales this year, Jinghua needs to increase sales in mature markets such as South Korea, Japan, Europe and the United States, in addition to opening up the domestic market and opening up the markets in India, Brazil and Russia through low-end mobile phones. We still have a lot of difficulties. Lu Jing said in a deep voice.
It's not that he's not satisfied with what Jinghua has achieved so far. It's when there's a higher goal ahead. The joy of this achievement is naturally limited.
Zhou Fusheng said with a smile: "This requires not only the colleagues in the operation department to work hard to develop the market, but also the colleagues in the R&D department to work hard to come up with new products." Overall, I'm still bullish on Lu. Oh, and about mobile email technology. Su Chaoyu has reached a licensing agreement with NTP and Visto in the United States. The technology department is deploying mobile email technology to integrate into Jinghua's system. ”
In fact. The pioneer of mobile e-mail technology is GeoffGoodfe11O. The successful commercialization of mobile e-mail technology is Canada-based RIM. Its mobile phone brands are being marketed all over the world. It has nothing to do with NTP or Visto in the United States. However, the two companies have preemptively registered nearly 30 basic patents in the field of mobile e-mail technology. In addition, in 2006, NTP in the United States obtained a settlement agreement of up to $612.5 million by initiating a patent lawsuit with RIM.
Similar to companies like NTP and Visto in the United States. In later generations, there was a name called the patent cockroach. Many well-known companies have been recruited.
This type of patent licensing company does not produce or sell products itself, and its main source of profit is to demand royalties from manufacturers suspected of infringing patent rights. This profit-stealing practice has made the call to crack down on patent cockroaches grow louder and louder in later generations.
Although NTP and Visto have preemptively registered nearly 30 basic patents in the field of mobile e-mail technology, most of the patent deployments in the field of technology have always derived dozens or even hundreds of times of subordination, improvement, and combination patents from the initial few basic patents, so as to cover the basic patents.
Jinghua obtained the authorization of the basic patent at this time in order to occupy a place in the subsequent derivative patent layout. Mobile email is the development trend of mobile phones in the future, and Lu Jingke doesn't want Jinghua to target patent cockroaches in the future and pay sky-high settlement fees.
There is a little story about the best-selling BlackBerry phones in 2002. During the 911 hours last year, almost all U.S. communications equipment was paralyzed, but U.S. Vice President Dick Cheney's mobile phone has BlackBerry function and has successfully connected wirelessly, allowing it to receive real-time information about the disaster site anytime and anywhere.
After that, there was a blackberry craze in the United States. The first is that the U.S. Congress gives each member of the U.S. Congress a Blackberry. Subsequently, the portable e-mail device quickly became a staple of electronics for business executives, consultants, and every Wall Street businessman. Then, it became popular in the United States and even the world.
In the United States, from the president to the ordinary people, many people are loyal users of BlackBerry phones. By 2006, BlackBerry was the dominant smartphone brand in the U.S. with a 48% market share. In the United States, it occupies half of the mobile phone market, which shows its success.
But there's a reason why Lu didn't follow up on mobile email technology in the first place. After Apple released the iPhone in 2007, followed by Google's Android, BlackBerry lost out in the competition.
Therefore, Lu Jing has no motivation to vigorously develop mobile e-mail technology, but uses it as an alternative to the storage of essential technology. Lu Jing's goal is to build his own smartphone system.
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Monday morning, in the No. 3 Ballroom on the 7th floor of the Jingcheng Hotel. The Ministry of Information Industry convened various communication operators, equipment manufacturers, and mobile phone manufacturers at home and abroad to discuss the application prospects of 3G technology in China.
"Mr. Zhou, I've always wanted to meet you, and I'm on the same side." When the meeting was adjourned at noon, Cao Wendong, the general manager of Unicom, couldn't wait to take Zhou Fusheng to dine together, and didn't forget to turn his head to look around the banquet hall, "Eh, where is Lu Shao?" ”
"He just left with Minister Yi." Zhou Fusheng said with a smile, and walked out of the banquet hall with Cao Wendong to the restaurant of the Beijing Hotel.
"Oh..."Cao Wendong sighed regretfully, he still wanted to meet Lu Jing. Today's forum was presided over by Xiu Guanghua, director of the Ministry of Information Industry. However, anyone with a discerning eye knows the truth. The meeting was promoted by Yi Xiongzhi, executive vice minister of the Ministry of Information Industry.
And. The trend of today's meeting is to convey the high expectations of the Ministry of Information Industry for TD-SCDMA, and hope that all manufacturers will invest heavily in the research and development of their business networks. It's just that there are very few applicants.
Lu Jing didn't know that Cao Wendong wanted to meet him, and after the introduction of the morning meeting, he and Yi Xiongzhi had lunch together in the box of the restaurant of the Beijing Hotel.
"Lu Jing. There were a lot of manufacturers coming to this meeting. It's a pity that there are not many companies that want to do TD-SCDMA technology. "Faced with such a situation. Yi Xiongzhi was not very discouraged, but spoke to Lu Jing in a relaxed tone.
"Brother Yi, let's have a drink." Lu Jing smiled and picked up the two-dollar cup. After a glass of wine, he smacked his lips and said with a slightly sarcastic smile: "Those mobile phone manufacturers all have WCDMA and CDMA2000 technology in their hands, how can they be interested in our domestic patented TD-SCDMA technology?" I think in two days someone will lobby you to change your mind. ”
Yi Xiongzhi smiled slightly, "It won't take more than two days, in fact, there have been scholars who have asked to meet with me during this time, trying to persuade me to change my mind." I've been drying them for almost a month. ”
Academics act as spokesmen for various interest groups and exist in any country. Lu Jing smiled and said, "Then the image of you, an official, is going to be deeply rooted in the hearts of the people." ”
Yi Xiongzhi smiled and waved his hand, "No, it won't work." The views of those scholars who took the money were inherently biased, but they had some reference significance. You can't stop listening, and you can't listen to it all. Allowing the various points of view to be well brewed for some time is good for the judgment of all parties. The truth becomes clearer the more it is spoken! ”
Lu Jing laughed, pondered for a while, and said, "Brother Yi, if I can, I am ready to let PLU Telecom enter China to participate in the construction of the TD-SCDMA network." You can't just thunder and not rain. ”
Yi Xiongzhi thought for a while with a solemn face, and said, "I'm afraid it's still difficult." In the field of telecommunications operators, it is impossible for wanton enterprises to enter, let alone Hong Kong-funded and foreign-funded enterprises. This is a matter of information security. ”
As he spoke, Yi Xiongzhi groaned in embarrassment. His ability to sit in the position of executive deputy minister of the Ministry of Information Industry is related to his high-profile implementation of domestic 3G standards. Just like Lu Jing said, you can't just thunder and not rain. That would be a cannon. The sequelae are not small.
"I don't know if you are interested in setting up a company with Datang Telecom to develop TD-SCDMA technology. Establish an experimental TD-SCDMA network in China for application research and development. I can get Datang Telecom to license PLU Telecom's technology. Yi Xiongzhi made a suggestion.
Lu Jing said without hesitation: "No problem." Since the domestic carrier market is inaccessible, I can take the lead in setting up a TD-SCDMA network in Hong Kong and Southeast Asia. "Supporting Yi's career development is good for his future.
Yi Xiongzhi smiled and nodded, "Okay, I won't let you suffer too much." Aren't you planning to confuse Japanese mobile phone manufacturers? I'm here to help you. In two days, China Unicom will voice its support for the WCDMA standard. Hehe, after discussing back and forth like this, it is easy for a year or two to pass. Moreover, it can guarantee that the hot spots are constant. ”
"That's a good idea." Lu Jing said with a smile that it is not too difficult to let Japanese mobile phone manufacturers feel the domestic market demand for 3G and the recognition of 3G technology by the competent authorities, and at the same time let them misjudge the time of issuance of 3G licenses, which is not too difficult, and of course it is not so easy. With Yi Xiongzhi's cooperation, there is a great possibility of success.
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After lunch, Lu Jing just came out of the restaurant and was about to leave. He was not prepared to attend this afternoon's seminar. He came here today mainly to meet Yi Xiongzhi. Suddenly, Zhou Fusheng smiled and led three figures in suits and leather shoes to walk over to him, "Jing Shao, Vice President Jinhe of Suo Ai introduced this Mr. Fukuyama Uchitoshi to me, and he wants to talk to you." (To be continued......)