This is the third time Taylor has dubbed Pixar's animated feature film, unlike the previous random name substitution and dubbing objects are just some modest characters, and now the cooperation between her and Pixar Studios is completely a strong combination, and the role is the heroine of the film, Porsche 911 Sally.

Maybe if she doesn't become a singer, she may not be able to become an excellent voice actor.

Not only "Cars", but also "Tangled", which is currently being created by Disney's animation department, also sent an invitation to Taylor, wanting her to voice Rapunzel Lepei, so that the quality of the songs in the film is guaranteed enough.

With the release of "Brokeback Mountain", the social shape of North America has changed further, and homosexuality is gradually no longer taboo in mainstream films, and Ryan also reminded Disney's animation department that some adaptations of Hans Christian Andersen's fairy tale "The Snow Queen" can be made to launch an ice and snow genre song and dance animated feature film.

Of course, this is only at the idea stage, and the script, singing, CG and 3D technology all take time.

If there was no 3D as a big killer, the animated feature film in the previous life would not have achieved such brilliant results, after all, if it is only about storytelling, that film is only a mid-stream level even in Disney animated films.

Before the second weekend in June, "Cars" premiered at Chandler Hall at the Los Angeles Music Center, but Ryan, who is temporarily a stay-at-home dad, did not attend, but took advantage of Sandy's sleep to watch it again with Nicole and Lily in a private theater.

Kate? Beckinsale went to shoot "Tales of the Night 2" with her director husband, and once again sent Lily to her godmother's side.

As in the past, this is not a work to coax children, and although it is a CG animated feature film, it adheres to the concept of Pixar Studios' 'all-age films'.

Similarly, similar to the protagonists of the past, such as Hook Cowboy, Buzz Lightyear, and Nemo, the characters in the film all have distinct flaws.

A person without flaws does not have zài, and a person with flaws is not necessarily unlovable.

Pride, confusion, mutual assistance, humanity, touching, return, love. and a happy ending with flaws, which can be described as a typical Pixar-esque character and plot.

In a certain way, "Cars" is a hybrid road movie with a hint of nostalgia as an inspirational film, in which the protagonist Lightning McQueen gains the love of a group of car friends and realizes his self-worth in the process of crossing Route 66.

Built in 1926 and known as the "Mother of Highways" in the United States, Highway 66 is nearly 1,400 miles long from Chicago to Southern California, traversing the heart of the Midwest of the United States. It can be described as a material symbol of the pioneering spirit of the United States.

The most classic setting is the "Bursting Teeth" trailer, the "Beetle Version" Little Flying Worm, and the cameo appearance of the "Dumb Melon" tractor and the "Monster" Combein, many viewers' long-lost innocence may be quietly awakened, and they will be immersed in joy, anger and sorrow along with the plot.

In particular, Lightning McQueen, who is "imprisoned" in a small town isolated from the outside world, has been baptized by the warmth and coldness of human affection and the cold of the world, and friendship can color selfishness; Equality dwarfs the arrogance of discrimination against the old, the weak, the sick and the disabled; Love, on the other hand, makes the utilitarian mind discover that "life can be more beautiful".

When he was dragged back to the real world again, perhaps he really understood the happiness of "letting go".

Although Pixar Studios uses several new technologies such as 'ray tracing' in this film, the story told is also excellent. But in all fairness, "Cars" is only the most mediocre of Pixar's animated feature films.

The film's reputation among the audience is not good, nor is it bad. Attendance in the first three days was not particularly high, and the North American box office was just over $61 million, and even slipped to about $34 million in the second weekend, even though the film earned more than $119 million in just ten days. But compared with the past two animated feature films, "Cars" has seen a significant decline at the box office.

However, neither Ryan nor Disney. There wasn't much to worry about.

Because compared to the box office of the film, the sales of peripheral products can only be described as extremely hot.

Long before the release of the film, under Ryan's strong promotion, various derivatives of "Cars" have been distributed around the world, contrary to the response of the film, the derivatives are popular with teenagers, especially those boys, and it only took ten days for car models and toys of characters such as Lightning McQueen to sell more than $40 million worldwide.

The combined sales of all related peripheral products have approached 100 million US dollars.

In the past, even animated films with derivative sales far exceeding the box office were closely related to the box office of the film, and the derivative value shown by "Cars" is simply a special case within a special case.

This is incomprehensible to many survey and forecasting companies, and only Ryan understands that this is just the beginning.

In his previous life, "Cars" was one of the movies that impressed him the most, not because of how wonderful the film was, but because when he was in training in the last year, he had heard from high-level operations staff that by the end of 2013, even if the global box office was not counted, the "Cars" series brought Disney and Pixar a total of $5 billion in revenue.

This film, which has a mediocre response and box office, is the most valuable of all the works of Pixar Studios.

To this end, in 2012, the Walt Disney Group even decided to open a special "Cars" section in Disney's Adventure Park in California, which is not available to its films, including "Toy Story".

By the end of June, when "Cars" reached the end of its 20-day release in North America, the global box office was just over $200 million, and the sales of derivatives were already close to this figure.

This can be regarded as a very peculiar film in the history of Hollywood, and the response of the film is completely disproportionate to the sales of derivatives.

This kind of phenomenon can only happen to Walt Disney, and only Disney, which started with animation, can maximize the derivative value of an animated film.

With the passage of time, the sales of derivatives have gradually turned flat, but the figures are still objective, and the huge peripheral income is not something that can be created in the short term, and it also takes time to accumulate.

Of course, unlike the considerable number of female consumers in the past, the vast majority of consumers in "Cars" are men, which has long been expected by Ryan and Disney, and both the product and the marketing strategy are completely skewed towards men.

Even, the Wall Street Journal published a special opinion piece on the front page, arguing that the merchandise related to "Cars" has become Ryan and Disney's "Disney Princess Series" for boys.

There is some truth in this, in addition to offline products, a team from Disney and Pixar began to prepare for the derivative repertoire of the film when it entered July, after all, with its development trend, the expected profits are too amazing.

The first part is just the "tip of the iceberg" of this magical car world, there is still too much content to be discovered, there are too many stories that can happen in the car world, and these stories will be closely connected to "Cars".

In addition, Pixar Studios, the most popular toy other than Lightning McQueen, will create a separate series of short films for trailer plates, just as the Transformers cartoon is to Transformers, and the animated shorts are aimed at the surrounding market.

Naturally, Cars 2 naturally entered the agenda.

Considering that it would take years for "Cars 2" to be released and that sales of merchandise were starting to slow down, Ryan decided to have Pixar Studios create "Cars.Toon", a "Cars" TV series on Disney Kids Channel, with an initial plan of four seasons that will run through the four years of waiting for "Cars 2" to be released.

There are bound to be new characters in these short films, expanding the "car lineup" of "Cars.Toon", and Ryan has made "Cars.Toon" unique and established a "Cars.Toon" studio that handles related work and specializes in driving merchandise.

As long as you can see the possibility of high profits, a huge business group like Walt Disney will run over all obstacles like a rolling torrent to maximize profits.

In addition to formal business methods, publicity and hype are essential.

In early July, Walt Disney sued a studio in the small city of Valencia, accusing the other party of maliciously registering the domain name of "Cars" and illegally using the image of a series of characters such as Lightning McQueen for commercial promotion on the Internet.

The hot merchandise sales of "Cars" are no secret, and they have been paid attention to by a lot of media, and the appearance of this lawsuit has provided excellent hype for newspapers and online media, but only the three people at the top of Disney know that this is just a little trick in Disney's promotion.

However, just when Pixar Studios was once again generous, the animation departments of other Hollywood companies targeted Pixar Studios, especially some employees whose contracts expired. (To be continued......)