The advertising film has already been sent, and the advertising pages of the major media have also been booked in advance.

With the full cooperation of Chinese companies, Southeast Asian companies and Gulf companies, NB Electronics launched 21 inches, 25 inches and 29 inches in more than 20 Asian countries and regions such as China, Hong Kong, Taiwan, Singapore, Malaysia, the Philippines, Indonesia, Thailand, India, Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Jordan, etc.

Nearly 200 promotion teams composed of the three major sub-division companies, local branches, NB electronic sales departments, agents and shopping mall personnel have opened product launch conferences in their respective home appliance stores.

"Before the 20th century, we used to finish our meals and go to bed. In the 21st century, television has allowed us to connect face-to-face with the entire world. ”

At the press conference on the first floor of Hong Kong's Dongcheng Shopping Center, Liang Baoer, the director of the group affairs department, who came to help due to lack of manpower, pointed to the 29-inch color TV next to him and introduced with a smile: "Today, NB Electronics uses the new technology developed by NB laboratory scientists for two years, as well as the production process of NB Electric's consistent excellence, to bring you this revolutionary product."

The 'Window of the Future' flat display technology realizes the best processing of images and colors, whether you are watching an action blockbuster or a sports game, the sports picture can be clear and smooth. While most manufacturers only focus on the screen and don't care much about the sound, the 'NB Future Window' takes care of both. It has a built-in quality speaker. Its subwoofer capability is deeply rooted in people's hearts.

Dreams change the future. The perfect combination of the future window flat screen display technology, digital noise cancellation engine and audio engine allows you to feel the thrill of the fight scene and the thrill of the plane whizzing overhead......"

CRT is good, but the promotional video shot specifically for promotion is even better, with bright, clear and extremely detailed performance.

There are all kinds of functions such as still image reset, screen still, wonderful scanning, multi-screen browsing, timer shutdown, etc., and even the remote control has been made to enter the game menu. You can use the channel and sound switch keys to play four mini-games on the TV, including Tetris, Snake, and Sokobu.

As with NB Electric's switch and socket panels, the appearance is simply impeccable.

The best engineering plastics, the best molds, the best processing technology and the avant-garde and concise design. I'm not afraid of not knowing the goods,I'm afraid of comparing goods,In comparison,Music、Sharp、Sony、Philips and other color TVs are like an old antique,It's just a bit expensive。

But what money and what goods, not to mention that this is a Hong Kong product made by Hong Kong enterprises with Hong Kong technology. Customers surrounded the booth and looked at it from the front and from the side. And with the encouragement of Miss Promotion, I got addicted to playing games on the TV with a remote control.

A middle-aged man in a suit and leather shoes stood out in the crowd. He carefully observed the picture tube for a while, then concentrated on studying the beautifully made product manual, until he finished reading the last page, and then squeezed to the booth and asked in a stiff Cantonese: "Miss, what does the digital noise reduction engine mean?" ”

Since joining NB Electric, Liang Baoer has been working in the headquarters, from the front desk to the deputy director and director of the Ministry of Commerce, and now to the current head of group affairs, he has followed so many senior executives, assisted in handling so many affairs, and even accepted media interviews as the company's spokesperson.

His Tokan dialect with a Japanese accent made Liang Baoer realize that it was likely to be a competitor, so he made a pun on the joke: "Mr. knows at a glance that Lu Dao is a knowledgeable person, and the digital noise reduction engine used in the 'NB Future Window' is a state-of-the-art digital signal processing technology developed by the NB laboratory, which will digitally process the signal received by the TV, compared with all previous TVs, under the same reception conditions, the picture and sound quality have been improved by a grade."

After all, it has always been,The core circuit of most color TVs,Basically use analog circuits,And this circuit has a congenital defect that is very easy to be interfered with in the process of receiving TV signals,Resulting in a great reduction in the quality of picture sound。 ”

A device similar to a "digital comb filter" or "signal amplifier", the middle-aged man nodded slightly, and asked: "Miss, this color TV is indeed very good, but as a new product of a new company, can after-sales service be guaranteed?" ”

"There is no doubt about the quality of the products, first of all, NB Electronics is a subgroup of NB Electric. As we all know, NB Electric's reputation is well-known, and there are branches that provide technical support and services in most countries and regions around the world; Moreover, NB Electronics itself also attaches great importance to product quality, and has passed the IS0-9000 quality system, the International Electrotechnical Organization and the electrical product certification of relevant countries and regions. ”

"What certifications are there,

It is never so easy to bring a product to the international market.

The reason why this month is only listed in the jurisdiction of Chinese companies, Southeast Asian companies and Gulf companies is that the factory has just been put into operation, and the production capacity has not kept up; The second is because the certification is incomplete.

After the completion of the factory, the ISO-9000 quality system certification began, which took two and a half months; After the first color TV rolled off the assembly line, it began to apply for certification from the International Electrotechnical Organization; However, these two certificates alone are not enough, but also need UL in the United States, CE in the German Society of Engineers, GS in the German Technical Association, type approval in Saudi Arabia Standards Agency, KEMA in the Netherlands, DEMKO, FIMKO, NEMKO and SEMKO certification in Denmark, Finland, Norway and Sweden.

In addition, there is NF in France, IMQ in Italy, JIS in Japan, and BEAB in the United Kingdom...... and dozens of other certifications.

As a Chinese-funded enterprise, it is relatively easy to apply for certification in Hong Kong and Taiwan. Southeast Asian countries such as the Philippines, Malaysia, Indonesia, Thailand, India and Vietnam, due to the standardization construction is far inferior to that of Western developed countries, only need the conventional certification of international electricians to enter the market.

This is a non-tariff barrier that wants to be listed in developed countries such as the United States, Japan, the United Kingdom, and Australia. It will take at least a month and a half.

It was self-evident what he really wanted to know. Liang Bao'er smiled. He said meaningfully: "Sir, NB Electric will let more consumers experience the excellent enjoyment brought by this series of new technologies, and I believe that in the near future, it will be certified by all countries and regions in the world." ”

NB Electric's advertisement was only rolled out today, and Aihara Ryosai, who was in charge of Sharp's home appliance business in Hong Kong, didn't notice that the reason why he appeared here was a complete coincidence, he just wanted to visit the director of the mall, but he didn't expect to see NB Electronics doing promotion as soon as he entered the door.

The digital noise reduction engine is just a boo. It's not a new technique. Playing games on TV is also opportunistic, but the flat picture tube launched by NB Electronics will have a huge impact on the entire industry!

The 29-inch flat right-angle color TV is only 1800 Hong Kong dollars more expensive than the Sharp 29-inch spherical CRT color TV. Based in Hong Kong for six years, he is well aware of the influence of NB Electric and NB Labs in Hong Kong, and although he has just set foot in the home appliance industry, the quality is guaranteed for the vast majority of Hong Kong citizens.

It is conceivable that they will use this new technology to sweep the Hong Kong color TV market next.

More importantly, as Lin Houde said to SAR government officials a few days ago, NB Electronics is not only in technology. It also has an absolute advantage in time. Even if Sharp can develop flat display technology in a short period of time, it will not be until next year at the earliest to bring the product to market.

NB Electric is not an ordinary Hong Kong enterprise. Although registered in Hong Kong, the business is spread all over the world. In particular, the oil field fire that was extinguished in Kuwait last year and the blockbuster BNB News Network have given this new company, which has a history of less than 10 years, a certain brand influence in the world.

Thinking that they had a close relationship with the equally ambitious Korean four-star, Xiangyuan suddenly gasped and immediately said: "Miss, I need two, no, two each for 21-inch, 25-inch and 29-inch." ”

It's normal to sell it back for research and research, and NB Electric has always done the same. People are now consumers, and such a request cannot be refused.

Since it was listed at the same time, the same thing happened in Taiwan, Singapore, Malaysia, Thailand, the Philippines, Indonesia and Saudi Arabia. His identity is not yet certain, but in some other countries' shopping malls, several representatives of Japanese, South Korean and German TV manufacturers were recognized by local dealers at a glance when they snapped up the purchase.

On the second floor of the group headquarters, the phone in the NB electronics headquarters rang non-stop.

Every half an hour, colleagues on the front line will report on sales, the white blackboard in the conference room is written and erased, wiped and written, from the opening of major shopping malls to 6 p.m. in just one day, more than 3,600 units have been sold.

After waiting for a day, Wu Jinhua, CEO of the group, Xu Sangcheng, executive vice president, and Ding Wenming, vice president, could no longer sit still, and came to the NB electronic conference room from the sixth floor to learn about the sales situation.

Wu Jinhua glanced at a series of numbers on the white blackboard, and suddenly said with a smile: "The total sales are 3,426,500 US dollars, which is twice as much as expected!" Guys, good job, I'll invite you in the evening, and you can choose the place. ”

Maybe the time spent in the Special Economic Zone is longer than the charter, or the language talent is better than the charter, Ding Wenming can speak fluent Cantonese, he quickly calculated, and said excitedly: "More than 3 million a day, this is still three regional companies, if it is fully rolled out, the annual output value will not exceed 10 billion!" ”

"Mr. Wu, Mr. Ding, the results are not as good as you two think."

Lin Houde beckoned the three of them to sit down, shook his head and said with a wry smile: "First of all, at least 800 of the 3,621 units were bought by competitors, so the sales can only be regarded as 2 million US dollars; Secondly, the remaining more than 2,000 Taichung Hong Kong accounts for one-fifth, and this has a lot to do with the proximity of the Spring Festival and the sense of brand belonging, so it has to be discounted. ”

"Well, it makes sense."

Wu Jinhua nodded slightly, and said thoughtfully: "Sales can't be relaxed, and preparations for cooperation with competitors may also be done." On this issue, Mr. Zhang and the board of directors agreed that we should ensure our interests without pushing them into a corner, and then develop plasma and liquid crystal technology that we are not good at, so that the advantage we have won so hard will be lost. ”

For domestic manufacturers, the picture tube color TV is a sunrise industry, but in the eyes of the regulations, it is a sunset industry, so it is impossible to expand production capacity. Moreover, the current scale is second to none in China. And that extra 5 million shade covers and 2 million sets of glass shells. It is ready to be sold to color TV manufacturers at home and abroad.

Plasma and liquid crystal display technology seems to be very far away, in fact, it is not mature, but since it is involved in the home appliance industry, it cannot be without a sense of worry, and all aspects must be taken into account in advance.

Lin Houde took a stack of documents from the vice president of NB Electronics and said: "It can be seen from the design of the production capacity of 8 million shade covers a year, 5 million sets of glass shells a year, and 3 million finished products. Mr. Zhang and Chairman Liu have been preparing for this for a long time. We plan to use a year to seize the market in the same way as NB electricians, and then gradually exchange for the skills we need when we have a sufficient share. ”

"Which techniques?"

"This is a list of techniques, Mr. Wu, you are also an expert, see if there are any problems."

Plasma display, liquid crystal display, optical head, micromotor, servo chip and other components that read optical disc signals...... and more than 20 other technologies related to color TV displays and computers.

There is no doubt that he is waiting for the price to sell, waiting for more than a dozen international color TV giants such as Japan, South Korea, Germany, and the Netherlands to take the bait. Wu Jinhua weighed it. "If you want to grant a patent, you have to exchange it for real materials." But master the pace of negotiations, give them the feeling that you don't bleed and others will bleed, and force them to make maximum concessions. ”

"We have already formed a negotiation team, and I believe that they will not be 'disappointed'."

At the same time, Lee Ziyao, chairman of the switch director department of South Korea's four-star group, did not even dare to come out of the office of Park Zhengxu, the executive director of the group.

As soon as they saw the advertisement of NB Electronics, they went to the nearest shopping mall to buy 12 units, and then took the earliest flight to deliver more than a dozen "NB Future Window" units that had just been listed in Hong Kong to the headquarters.

At this moment, dozens of electronic engineers are dismantling NB Electronics' color TV in the R&D center, and studying one part at a time. In particular, the picture tube, in order to observe its structure, has been broken twice, and God knows if they will move the one on the coffee table as well.

NB Electric will not fight a battle that is uncertain, and it must have applied for a patent before the flat picture tube color TV was introduced to the market. Lee Zi-yao can imagine how much pressure Park Nam-woo, the chairman in charge of the home appliance business, is under pressure at this moment.

He was invited because he had a good relationship with NB Electric.

But color TV is different from switch panel,The current NB electric is not the small company a few years ago,In major issues involving tens of billions of dollars in the market,Relationship alone is far from enough。

Home appliances are one of the core businesses of Four Star, and they are also in one of the most competitive industries, and those Japanese rivals must be trying to find a way to reverse this passive situation, Park Zhengxu realized that it could not be delayed any longer, and suddenly asked: "Chairman Li, what measures do you think we should take now?" ”

"It's a troublesome thing, and I think we should develop a similar product as soon as possible."

"But it will take time."

"I don't think there's anything better to do than that."

"Isn't there a little possibility of cooperation?" Park Jung-wook stood up, patted him on the arm, and said meaningfully, "Chairman Lee, Mr. Chairman has high expectations for you, which is a challenge for the group, but an opportunity for you. ”

Li Ziyao couldn't hear the meaning of his words, but he still felt helpless and smiled bitterly: "Director Park, thank you and Mr. President for being kind to me. However, NB Electric Company has developed into NB Electric Group, Chairman Liu Siwei and the largest shareholder of the Association have withdrawn from the management team, and even Mr. Chen Hao, the manager of the Ministry of Commerce, who was in charge of negotiations a few years ago, has now been promoted to the president of the Power Generation and Transmission and Distribution Group, and will not and has no right to intervene in the affairs of NB Electronics, which is at the same level. ”

"None of them can speak?"

"No, not one."

As he was talking, a secretary suddenly walked in in a hurry, leaned into Park Jung-wook's ear and whispered a few words, and then took the door and exited the office. Park Jung-wook's expression became more solemn, and at a glance, he knew that Lu Dao was bad news.

"Can you find out where the chairman of the board of directors and the largest shareholder of NB Electric are?"

"Mr. Liu Siwei went on a tour, and Mr. Zhang reportedly went to St. Petersburg to conduct research at St. Petersburg University as a visiting scholar."

The largest shareholder has the absolute right to speak.

Park Jung-wook didn't dare to delay any longer, and resolutely said: "Go now and go to St. Petersburg with me." ”

In such a hurry, Li Ziyao couldn't help but ask, "Director Park, can you tell me what's wrong?" ”

"I just received the news that the president of NB Electric Europe and the president of BNB News signed two agreements with the Spanish Olympic Organizing Committee on behalf of NB Electric Group and BNB News Network at 10 a.m. Madrid time yesterday. In other words, NB Electric has not only become the top partner of this Olympic Games like us, but its BNB News network has also won the broadcast rights of this Olympic Games. ”

It costs tens of millions of dollars to become a top partner, and the broadcast rights also cost money, so much money makes Li Ziyao secretly frightened, and suddenly blurted out: "Enhance brand value and promote the whole line of products!" ”

The Olympics and sports themselves do not solve any problems, and the company has got the spire - the TOP plan sponsor, and it is the company itself that really communicates with consumers.

Any company that is going to sponsor the Olympics must consider that the Olympics are a global event, and the cost of sponsoring a global event is much higher than sponsoring a regional event. If your brand is just a regional brand and you're trying to sponsor the Olympics, there's a risk of "killing chickens".

NB Electric has spent a lot of money, undoubtedly wanting to build an international brand like a four-star. Although their business is indeed all over the world, they can only recover such a large investment through the home appliance business that they have just set foot in.

Thinking of this, Li Ziyao couldn't help asking: "Director Park, since they have already bet on the Olympic Games, is there still a need for us to go to St. Petersburg?" ”

"The global color TV market is so big,Even if you give it all to them, you can't eat it,So Mr. President thinks we should try our best to fight for it,After all, I have more advantages than those Japanese counterparts。 (To be continued......)