Xiao Liangyu organized the language and described the crux of the problem from the perspective of a bystander.

"I've heard you say more than once that you want to build a super gaming empire. Every one of our employees is working hard, as long as you need something, we basically have no objection, we are all trying our best to do it for you, and we are all moving forward towards your dream of this game empire. ”

"There were a lot of difficulties when I was doing GameGear handhelds, and I heard Yongping say that you asked to acquire the LED display jishu of Taiwan Crystal Technology, and he had to stay in Taiwan for more than two months, and it took a lot of hard work to get jishu."

"Later, doing Pokemon anime and movies, you acquired Studio Ghibli, and now because of the anime production of The King of Fighters and Heartbeat Memories, you have acquired Kyoto Animation and CLAMP. It doesn't matter, games and anime are not separated, and even the creation of an anime academy, an anime magazine, and a Hong Kong publishing house are all right, and your acquisition decision is right. ”

"Because the performance of the MD host is too poor, you need to upgrade the hardware, and you have tried your best to acquire ATI, some time ago Yang Zhan came to Europe to negotiate a joint venture with Philips, and now you are ready to buy Bullfrog Company, I need to remind you that you spend too much time and energy on business negotiations every year."

The misconception is that you seem to be drifting further and further away from your original purpose! The original purpose was a game empire, not a business empire, and Longteng wanted to become a first-class game company in Shijie, not a first-class big consortium. But now? ”

Yang Yun was shocked and speechless, and he found that things seemed to have really become like this.

He knew that Need for Speed was a product of Distinctive, so he spent more than half a month in Canada. Just to buy them, I held my breath.

He knew that Dune 2 was a product of the West Wood Company. So he asked Yang Zhan to contact the acquisition, but the other party's attitude was ambiguous. It seems that he doesn't care about Longteng at all, and it has been delayed until now, and there is no result.

He knew that games such as "Dungeon Keepers" and "Theme Hospital" were the products of Bullfrog, so he personally flew to the UK to negotiate with Pete, and the negotiations were at an impasse.

What is the difference between this boring practice of acquisitions, acquisitions, acquisitions and the EA of later generations?

Look at the development of EA, EA-Sports needless to say, this is their own brand. The game of sports is very much in line with the market demand of "gun car ball" in Europe and the United States.

And what about the rest? One after another money-throwing acquisitions, the "Genesis" series, Bullfrog, "SimCity" Maxis, West Wood, EA have become business empires, and their CEOs can not understand the game code, can not understand the game development trend. But you must not be ignorant of acquisitions, mergers, capital leverage and financial operations.

Yang Yun shook his head and sighed. He smiled wryly, "That's right...... I'm more and more like EA now. But that's really not what I wanted......"

The bell must be tied to the bell, Yang Yun is a fan of the authorities, after Xiao Liangyu broke the predicament. had to rely on Yang Yun to get out on his own.

This Chinese restaurant does a good business, with many customers coming and going. In addition to the yellow-skinned Chinese, there are also many locals with high noses and blue eyes. It is said that the guestbook of the restaurant has more than 30 languages in it.

Xiao Liangyu said with a smile: "I think the owner of this restaurant is very smart, he knows what he is good at and what he is not good at, so he can continue to study his cooking skills and develop new dishes, which attracts diners from all over Shijie countries." He didn't try to buy competitors everywhere or launch new stores, but people knew that if you want to eat the most authentic Chinese food in London, you can't go wrong here. ”

Yang Yun raised the wine and toasted Xiao Liangyu: "Mr. Xiao, wake up the dreamer with a word!" I know what to do, and maybe, instead of getting too hung up on who makes the game, I should put my energy into how to make the game! ”

That's it!

The next day to negotiate with the bullfrog company, Yang Yun changed another form and said directly: "My time is running out, if we still have differences, then it is a pity, I can only go to Alexai to cooperate with a new game." ”

Pete asked with interest, "What's new?" ”

Yang Yun squeezed his eyes: "It's what we talked about before!" ”

Real-time strategy games are not a popular type in this era, people prefer to pass the level, or fighting, simulation management, so Yang Yun talked about real-time strategy games, Pete was slightly disappointed.

"It's okay Pete, if you're reluctant to sell the Bullfrog Company, then I'm not going to be strong. We're still friends! Yang Yun stood up and took the initiative to shake hands with Pete, not caring at all.

Pete was a little stunned, after two days of talking, the two sides had a lot of differences in price and control, and after many tug-of-war concessions, when the two were about to negotiate, Yang Yun was ready to give up!

"Mr. Yang! Why don't we discuss the differences between Article 7 and Article 8 again? ”

"No, Pete, I'm going to France to meet a friend!"

If you love to sell, you can sell, if you don't sell it, there is no game that Yang Yun can't make on this shijie, as long as he wants to do it, without a bullfrog engine, he can also make a theme hospital.

Leaving behind the confused bullfrog company, Yang Yun simply came to visit Ubisoft, France, and was received by Vice President Lawrence Gilmott.

Last year, in Moscow, 1C, Ubisoft, and Longteng cooperated in three aspects and maintained a good relationship, so Yang Yun naturally proposed to cooperate in the release of the "Dune" game, which was approved by Lawrence.

Since it can't stop Longteng from entering the PC game industry, it is best not to stop them, and win-win cooperation is the wisest choice.

Lawrence asked, "What do you need us to do at Ubisoft?" ”

Yang Yun smiled mysteriously: "In Europe and North America, confront possible competitors. ”

Lawrence understands that Ubisoft's biggest competitor is EA, and since Dragon is inconvenient, then leave it to Ubisoft!

On May 20, 1992, Yang Yun appeared at the regular press conference of the French Longteng branch and delivered a public speech.

In the media question, Yang Yun talked about the development of the global video game market, he said that he is very satisfied with the current situation, full of confidence in the future, and gave examples, there are quite a few small and medium-sized companies in Shijie with great potential, they are the hope of the game industry, such as the Westwood company in the United States, Longteng Company once wanted to buy them.

After this news was broadcast, it was inexplicable to the game industry companies, and no one knew Yang Yun's true intentions.

Some people think that this is an opportunity for the West Wood Company, and there must be something remarkable about the studio that can be valued by Longteng.

Others objected, and even took out the Distinctive company to tell the story, turned over the old accounts of the year, and made the information disclosed by the insider public.

can be favored by Longteng, and at the same time favored by EA, Distinctive should be more awesome, right?

But what about Zuihou?

After offending the two giants, Longteng didn't want it, EA didn't take it, and no one dared to buy other companies, so it could only be sold to an American company called KTT at a low price of $5 million.

weishenme, this KTT dares to take over? Because KTT's tripartite relationship with Dragon Teng and EA is very good, they also teamed up to pit Nintendo together, and the empty glove white wolf obtained the ownership of Contra for free......

These stories and rumors are getting stronger and stronger, and now everyone is in danger from top to bottom of the company.

Yang Yun's speech is not an ordinary path at all, if he wants to be someone else, he is really optimistic about Ximu and wants to buy Ximu, it must be a quiet negotiation, and after the price is negotiated and the contract is signed, it will be announced to the public.

Otherwise, Yang Yun fell in love with Ximutou, EA also thought it was good, Nintendo simply didn't want Yang Yun to get his wish, plus other consortiums that were not afraid of death joined, after a scuffle, who could get the ownership of Ximu?

Isn't that asking for trouble for yourself!

Sure enough, Yang Yun's comments were very golden, and he evaluated Ximutou as the future star of the game industry, which immediately attracted the attention of a large number of consortiums.

EA, Hasbro, Disney, Titus Software, Viking Group, and at least a dozen other large consortia have approached Westwood Studios to discuss the acquisition.

Among these more than a dozen consortiums, there is only no Longteng Company, after the news was released, Yang Yun disappeared from public view, and Longteng did not send any executives to contact Ximutou, as if he had forgotten them.

It is extremely abnormal that the initiator only fired the cannon without actual action.

Ximutou couldn't resist the pressure, and sold the whole package to the British Viking Group, which was acquired by Viking Interactive Games.

As soon as the news came out, some people were happy and some were worried, and more people were puzzled after seeing the news content, because there was no mention of self-talk about China's Longteng Company above, as if it had nothing to do with it at all.

Acquisitions are everywhere, business competition is everywhere, Yang Yun has stayed in the French Longteng branch did not leave, he hung Pitt for three days, and bought 65% of the shares of Bullfrog Company for $18 million, which is a difference from the original offer of $20 million to sell 49%.

In addition, Yang Yun and other Xiao Qing and his companions, these six young men bid farewell to their hometown, packed their bags and came to France, together with the programmers of 1C company in Russia, formed the Longteng European R&D Center.

Since then, Yang Yun has many war games that are not suitable for domestic distribution, or controversial religious games, and the publishing company can be found.

Now, the most important task of the European R&D Center is the PC and MD game "Dune 1993"! (To be continued......)