San Francisco is a city of immigrants from all over the world who live and where cultures meet. It is a city that celebrates "diversity". Of the charm of San Francisco, American writer William Saloyan said, "San Francisco won't bore you if you're alive; If you're dead, San Francisco will bring you back to life. ”

Coming out of the Xiangjie restaurant, it was already the beginning of the day. The Chinatown area has a strong Chinese style, and buildings with carved dragons and phoenixes can be seen everywhere. Lu Jing, Mo Xinlan, and Zhou Fusheng rode a red Ferrari to the Latin Quarter of North Beach, next to Chinatown, ready to find a café to sit down and talk about things.

Mo Xinlan, a street performer dressed strangely and wearing a clown mask on the street corner, exclaimed in shock, thinking that he had encountered a criminal who robbed at night. Lu Jing patted Mo Xinlan's wrist and said softly, "Don't be afraid. Zhao Zi and the others are behind. ”

Mo Xinlan turned around and saw that Zhao Zi and her female bodyguard who came to the United States were driving a Hummer Jeep following behind the sports car, and she was relieved and laughed embarrassedly. With Lu Jing, she will unconsciously put down the mask of a "strong woman".

Zhou Fusheng drove the car, ignoring the intimate actions of Lu Jing and Mo Xinlan in the back of the car, and he knew some rumors in Hong Kong. It's just that he already knew the relationship between Lu Jing and Mo Xinlan, and said with a smile:

"Spring is like spring here in San Francisco, but the temperature difference between day and night is a bit big. When I was chatting with a lawyer friend, he told me that it's easy to tell the difference between a San Francisco local and a tourist. Locals generally wear layers of thin clothing, adding or subtracting layers at intervals.

Tourists, on the other hand, are either shivering from the cold or sweating profusely. Because tourists know that San Francisco is full of spring all year round. But I didn't know that spring here is an early spring climate. When I wore less clothes, I shivered with cold.

There are also tourists who go out early in the morning. I felt very cold and put on a very thick sweater. At noon, because there were no clothes inside, and I couldn't take off my clothes, I was sweating profusely. When I first came to San Francisco, I didn't suffer a lot. ”

Zhou Fusheng spoke tactfully, and he worked in North America for a time when he was working at Nokia. Lu Jing smiled, "Old Zhou, when you say that, I think I'm becoming more and more like a tourist." ”

Laughing and talking. Admire the dizzying variety of buildings. Victorian houses, authentic Japanese architecture, and restaurants painted in Italy. A qiē is like a layered oil painting, and passing through a block is an exotic atmosphere.

Out of Chinatown, stop at the door of a café that is still open. It's a Greco-Roman palace of the arts, and it's hard to imagine it's a café without a coffee sign at the door.

The three of them ordered coffee, and the topic also shifted to the arrangement of Jinghua Mobile's future "conquering the city" with relaxed San Francisco cultural customs.

"Jinghua's exemption from punishment by the European and American governments is not good news for us, but can only be said to remove obstacles to entering the market. Next, we need to expand the market. Ultimately, we have to rely on the product to do the talking. ”

Today's victory in the federal court in California is certainly worth celebrating, but Zhou Fusheng still has a clear understanding of the current situation.

Mo Xinlan is also very familiar with the mobile phone industry because Mo's Group operates Yuexin Electronics and Lianke mobile phones, and said: "The sales strategy of Europe and the United States. I can be a little more radical. Lose money and make money, first make the brand and word of mouth. ”

Lu Jing thought for a while and said, "Let's discuss it together." ”

Zhou Fusheng groaned, "You can try it." Step-by-step expansion: In 2004, it was difficult for us to reach the 10 million level of mobile phone sales in North America. Our competitors are already far ahead. ”

Jinghua's advantages and disadvantages are obvious. Jinghua has obvious advantages in low-end machines and manufacturing costs. In 2001, overseas electronics manufacturers used the tactics of the sea of machines to jointly suppress domestic mobile phone manufacturers. was defeated by Jinghua's large number of low-end mobile phone modules.

Now the tactics of the sea of machines are not to say that there is none, but the further reshuffle of the domestic mobile phone market. Eighty percent of the models of domestic mobile phone manufacturers are using Jinghua and Kexun's mobile phone modules. The technology provider of Kexun is still Jinghua. Jinghua's position as the leader in domestic mobile phones is particularly firm. This is probably something that overseas manufacturers did not think of before the engine sea tactics.

If it weren't for Jinghua's split profits into chips, mobile phone modules, and machine sales, it would be on the top 100 electronic lists. Jinghua mobile phone at least to get rid of the second state-owned enterprise - Unitrust three streets.

Jinghua's dominance has made some people's faces look bad, and they must not make people jealous to death. In order to avoid some troubles, the current profit splitting method was chosen.

Jinghua mobile phone is in the same vein as Siemens and Philips in terms of technology. The performance of high-end mobile phones is lower than that of manufacturers such as Nokia and Motorola with the same hardware configuration. At present, Jinghua's own baseband chips can only be used in low-end mobile phones, and Jinghua still uses Infineon's high-end chips in high-end models. What Jinghua's high-end mobile phones can win is the appearance design, software ease of use, etc.

Chatting, the advantages and disadvantages of Jinghua's mobile phone are analyzed thoroughly. Mo Xinlan drank coffee and said to Lu Jing: "In terms of technology, we are indeed too far behind. It is difficult to become the world's No. 1 mobile phone manufacturer in a short period of time. ”

Lu Jing said with a smile: "Xinlan, technology is an indispensable part of terminal products, but it is not technology that determines the sales of mobile phones." It's an experience for the consumer. As long as our smart phones can come up with official products next year or the year after, we have a great chance to win the throne. ”

It is very difficult for Jinghua to compete with Nokia in feature phones. Just look at the global sales figures for 2003 to see the gap. According to StrategyAnalytics market statistics:

In 2003, Nokia, the world's No. 1 seller, sold 179 million units. Motorola in second place is 75 million units, and Samsung in third place is 56 million units. In 2003, Jinghua's global sales were only 18 million units, lagging behind Sony Ericsson's 27 million units and LG's 26 million units, and continued to occupy the seventh position.

The gap between Jinghua and Nokia's sales is 10 times. And, with the surge in capacity of the global mobile phone market. Sales of Nokia phones will continue to grow.

The key to catching up with these world-class players lies in the booming emerging markets: China, Russia, Brazil, and India. This is also the BRIC proposed by Jim O'Neill, chief economist of Goldman Sachs in the United States, in 2001.

In emerging markets, there is strong demand for low- and mid-range mobile phones. Rely on emerging markets. It is not a problem for Jinghua to get closer to the top three giants. So, Mo Xinlan will say. Consider impacting the top three mobile phone sales in the world. Where did Lu Jinghua's confidence to become the world's number one come from?

The answer is smartphones!

It was only in 2004 that Apple began to shift its focus from the lucrative iPad to its mobile phone. It was acquired by Google in August 2005 and the Android team was established in October 2003.

Jinghua began to develop the Linux operating system as early as 2000. In May 2002, the R&D project of the Linux mobile phone operating system, codenamed Huaxing, was officially launched. A large number of Linux talents have joined Jinghua from abroad. The office is located in the 201A building of the fourth phase of Jinghua Science and Technology Park.

Two years ahead of its main competitors, Lu Jing is confident that Jinghua smart phone operating system, HX system, will become the world's third largest smart phone operating system after ios and android. The launch of Jinghua's smart phone in advance was enough for Jinghua to oust Nokia from the altar. Nokia's decline in the era of smartphones is well known.

After that, Jinghua's main competitors were Apple, Samsung, and Google (Google acquired Motorola in 2012).

…

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On the topic of smart phones, Lu Jing, Mo Xinlan, and Zhou Fusheng chatted in the café until ten o'clock in the evening. Lu Jing asked Zhao Zi to escort Zhou Fusheng back to his apartment in the Pacific High area. Lu Jing and Mo Xinlan returned to the Four Seasons Hotel in San Francisco together.

"Jinghua mobile phones are exempt from punishment in North America. Cheng Jianfeng is very excited in Europe! The car arrived at the door of the hotel, and after getting off the car, the evening breeze blew Mo Xin's long black hair, and her beautiful style bloomed in the night, like a peony. When chatting in the coffee house just now, Cheng Jianfeng called.

Lu Jing took Mo Xinlan's arm and entered the hotel lobby together, and said with a smile: "That's for sure." If I want to stay in Europe for more than half a year, if nothing else, I will vomit just by eating Western food. ”

Mo Xinlan covered her mouth and chuckled. The few travelers in the hall who were checking in looked at it, and then their eyes lit up.

Mo Xinlan is the lucky one loved by the years. The light in the hotel lobby fell on her delicate and flawless face, glowing like jade. It's impressive. A white celebrity-style printed dress with a light red woolen coat is worn with a slender figure, elegant and mature. A typical oriental beauty, which makes people's hearts pound. And her temperament and beautiful face are enough to surpass the aesthetic gap between the East and the West. Wowed several travelers.

Lu Jing stayed in a premium suite on the 32nd floor of the hotel for $5,000 a night. The spacious living room is furnished with luxurious furnishings such as a daybed, flat-screen TV, etc. There are also round tables and sofas for taking a break by the window.

View from the hotel window. The high-rise San Francisco is a great place to watch, in the night. The brightly lit high-rise buildings are like sparkling silver pillars. Exceptionally beautiful.

Lu Jing walked to the corner and dialed Ming Xue's room. Pressed hands-free. Soon, Ming Xue's voice came from the landline, "Lu Jing, the news has been transmitted back to China, and your mobile phone has exploded." Whew, I'm exhausted. ”

Mo Xinlan glanced at Lu Jing with a smile, turned on the air conditioner, and took the coat and coat that Lu Jing took off. Lu Jing had anticipated this situation and put his mobile phone in Ming Xue's hand. Cheng Jianfeng only found Lu Jing on her mobile phone just now.

"Who are they?" Lu Jing asked casually. He turned back and slowly called back. Stretched out his hand and hugged Mo Xinlan, who was about to swim away like a mermaid.

"Dong Kuncheng, Zhan Zhengfang, Chen Chuanghe, Chen Xujiang, Zheng Mengxian, Xu Xue, Ye Jingyu, Ye Wenbin, Ye Wenjun, Mo Yajing, Yang Xian, Cheng Jianfeng, Su Xiaoyu, Li Yixin, Xiong Yujiao, Tang Shijing, Pei Wuyue..."

After chatting with Ming Xue for half an hour, Lu Jing hung up the phone with a smile. He Mengyao, Wu Xuan, Chen Xiao, and Song Yuqi knew their habits, but they didn't call to congratulate them at the first time.

After taking a bath in the bathtub with Mo Xinlan, and carrying Mo Meiren, who had fallen from the clouds several times, to the bedroom to rest, Lu Jing took the wine from the minibar and thought alone in the living room: The news has spread, so what do the opponents of Jinghua's mobile phone think? (To be continued......)