Chapter Seventy-Five: East Germany and West Germany
The schedule was very tight, I took the ticket from my long-awaited overseas colleague Zhang Tingxiu, went to the famous Black Forest restaurant to taste a glass of Black Forest beer, ate a few pieces of snacks, and did not even experience the legendary "original comfort in the Black Forest", so I ran to the boarding gate and changed to the passenger plane to West Berlin.
"Yesterday afternoon, the Commercial Court of Paris accepted our infringement lawsuit, but the lawyer believes that although the chances of winning are very good, the other party is likely to appeal to the civil court of appeal......
Zhang Tingxiu is twenty-six years old, wearing a red coat and a pair of tight blue jeans, full of curves and vitality.
Her father was a Hong Kong employee of the Consulate of the Federal Republic of Germany in Hong Kong, and he was trained in German very good German since he was a child, and later was admitted to a German higher vocational education school with a three-year study period, and obtained a title of "vocational college economist" similar to a bachelor's degree.
Compared with those college graduates, she has no advantage in this title, and she has not found a suitable job after returning to Hong Kong, so she cherishes this position in sales and logistics, and as soon as she gets on the plane, she can't wait to report to the work of the European branch.
"The Ministry of Commerce will follow up on rights protection litigation, and the promotion of new products is the most important task now. Miss Zhang, the sample was sent over last month, what is the reaction of the dealer? ”
As one of the plaintiffs, South Korea's four-star group has specially organized a legal team to operate, anyway, there is no need to pay for it yourself, and the articles of association do not care how long this lawsuit will last.
"They said it looked pretty, and they could try it in small batches."
This average made the charter ridiculous, and I couldn't help but ask: "It's beautiful, that's all?" ”
Zhang Tingxiu asked with a smile: "Isn't it?" ”
Contactors, circuit breakers, relays, low-voltage air switches and other commonly used industrial electrical products, just like a bowl of rice, whether you use an iron pot to cook, or use a rice cooker to steam, even if you put the rice in a bamboo tube to make bamboo rice, it is still rice, and it is impossible to turn it into braised pork.
If there is a need for innovation, the NB patent termination method may be counted as one.
However, the so-called NB patent termination method is only a shh, as long as it is selected according to the rated voltage and rated current, there is no difference between plane crimping and NB patent termination.
Thinking of this, the charter couldn't help but smile and said, "Yes, it's already very good to get this evaluation." The third batch of samples is estimated to be available next month, and the electronic relays that the application development laboratory has just developed using four-star technology may still have some technical advantages. ”
"Zhang Gong, in fact, we can think of other ways, such as bundling sales, or reducing the shipping price by five points."
"Bundling is a good idea, and the point is that it will affect the company's reputation. As for price positioning, a five-point cut is not much different from an upward adjustment. ”
Zhang Tingxiu was confused, held her chin and asked, "How can there be no difference between upward and downward adjustment?" ”
"Because you don't know what your customers really want."
The charter smiled and explained: "Industrial appliances, especially control appliances, are the basic components of a complete set of electrical equipment. Industry, Agriculture, Transportation, Defense...... It is used in almost all industries and is widely used. In other words, the quality of industrial appliances will directly affect the reliability of the low-voltage power supply system. And the unit price of industrial appliances is not very expensive, if you are a customer, will you purchase cheaper, or purchase more expensive? ”
"You get what you pay for, and I think I'd rather spend a little more."
"So not only will we not reduce the price, but we will also raise the price appropriately as the process continues to improve."
Although this is the case, the reality is another matter, Zhang Tingxiu couldn't help but remind: "Zhang Gong, our current price positioning is not much different from Dongmenzi." ”
"Our quality is no worse than that of Dongmenzi, why does the price have to be cheaper than it? Miss Zhang, I know what you're trying to say, right...... Compared with those electrical giants, we have no advantages in terms of technology or brand, and it seems that selling at a reduced price is the only way to survive, and we can do this in terms of cost control.
But in this way, we can only make second-rate products forever! No matter how good you do in the future, others think that you are not as good as Dongmenzi, so we would rather give up a little bit of small profits, and spend five to ten years to make customers slowly accept and slowly cultivate the brand, so as to achieve the ultimate goal of competing with them on a platform. ”
Looking at Zhang Tingxiu's stunned appearance, the charter continued: "In addition, there is not enough profit, which is also extremely detrimental to the development of the company. Only by making sufficient profits can we have the funds to invest in new product research and development, production process improvement and market promotion. I can tell you that in the past six months, our switch panel has done very well, and the profit is very objective! However, these profits did not pay dividends, nor did they repay loans, and almost all of them were used for NB laboratories and overseas departments. Even the funds for the second phase of the factory in the mainland and the procurement of equipment are all advanced by the contractor or from bank loans, so it can be said that the company has spared no effort in the research and development and marketing of new products. ”
The articles of association did not open up the words, and the money from the shareholders' dividends last year came from the profits of the electronics division, and the return of the electrical division was still far away.
Everything for sale, everything for sale.
This year, overseas colleagues, like colleagues who are about to go to East Germany for further study, can bring a family member, and the company will pay a living allowance according to the average salary standard of the host country.
Daniel, the general manager of the overseas department, brought his new wife Yin Wanyi with him, and as soon as he got off the plane, he saw their two familiar smiling faces.
In order to let the charter and Zhang Lin feel the special atmosphere of East and West Berlin, Daniel specially took the three of them to a famous seven-story shopping mall near the Berlin Wall for dinner.
The shopping mall, called "KEDEWE", was clearly deliberately aimed at East Germans. Juli Honghong is big, colorful and exquisite, showing the ingenuity of the combination of business and art everywhere. Take the food counter of the fast food restaurant on the sixth floor as an example, there are more than 500 kinds of bread, more than 1,000 kinds of sausages, and more than 1,500 kinds of cheese!
There is everything, and there is also something that should not be.
Many of the goods, with their delicate patterns and brilliant colors, make people think that they are not made by man, but that they are fake, made of plastic and other materials just for display......
Looking east through the glass, it is a different scene, old buildings, old trams, old streets, as far as the eye can see, there is a depression as far as the eye can see, barbed wire and sentry posts everywhere, the walls are strong, and the smell of gunpowder is very strong. The East German policemen patrolled back and forth, as they did in the Soviet Red Army, heavily armed and heavily armed with high-bred military dogs.
Objectively speaking, as a "showcase window of socialism", the degree of industrialization, the level of people's welfare, and the level of education in East Germany were even higher than those of the Soviet Union.
At the beginning of China's reform and opening up, many equipment were imported from East Germany, such as medical equipment, machinery and equipment, excavators, and heavy-duty diesel vehicles. The superiority of socialism for the people of East Germany was not just a paper sun pasted on the wall, housing allocation, free medical treatment, food and housing in primary schools and kindergartens, excellent workers on the front line were sent to the seaside for recuperation, and women were given maternity leave for several months after giving birth......
For the vast majority of Chinese who have only recently emerged from turmoil and poverty, East Germany may well be their ideal country.
Even Zhang Lin couldn't help but think, how many years will it take for China to develop to this level?
From the perspective of a Chinese, the life of the common people of East Germany is already very good. But the East Germans were not compared with their brothers in the socialist countries, but with their big brother, West Germany, which was in close proximity.
The huge gap is in front of him, as the charter and Zhang Lin who are also from socialist countries, I can't help but feel a little sentimental in my heart.
Daniel was not stupid enough to talk about politics with the charter, but said very seriously: "Zhang, I don't think it's a good idea to go to East Germany for further study. ”
The charter came to his senses and smiled casually: "Give me a reason." ”
"I can tell you a joke."
Daniel smiled slyly, looked out the window at East Berlin and said, "A metalworking factory produces a wire so thin that no famous measuring instrument in the GDR can measure its diameter." So a piece of wire was mailed to Japan and asked the Japanese to help measure it. Unfortunately, the handler forgot to attach a letter of explanation telling the Japanese what to do with the wire.
Three months later, when the package returned, all the top brass of the Socialist Unionist Party gathered and opened the package to find a letter enclosed by the Japanese, saying, 'Sorry, we don't know what we are doing with this wire, but we still cut threads on the inner and outer surfaces of it.' ”
This is a cold joke, a very cold joke, which devalues the scientific and technological level of the GDR to worthless. In fact, as Daniel sarcastically argued, there is at least a fifteen-year difference in the level of science and technology between East and West Germany.
Zhang Tingxiu and Yin Wanyi laughed, but the charter and Zhang Lin couldn't laugh.
"Daniel, it's a funny joke, but it doesn't tell the whole story, at least in some areas your East German brothers are still remarkable. What's more, the focus of this training is on basic research, not on technical applications. ”
"Well, since you've made up your mind, then I won't say anything."
Daniel took out a stack of documents from his bag and said succinctly: "This is the apartment lease, the TV, phone, refrigerator and kitchenware are all available, the lease period is three years, and the homeowner should not bother you without special circumstances." The car is the one I sat in just now, although it is second-hand, but the car is in very good condition; The German employee's contract, she will go to the apartment on time tomorrow morning at 8 o'clock, just like the rent and the car, the overseas department does not have the budget, so her salary will have to be paid by you. ”
Is there any difference between overseas payment and self-payment?
Daniel didn't care so much, pointing to a note and saying, "This is the phone number of one of my distant cousins, you can go to him if you have any trouble." As for whether he will help or not, I can't guarantee it. ”
"Since you can't guarantee it, then why do you say he is doing?"
"It's better to have an acquaintance than none, isn't it?"
Looking at Zhang Tingxiu's chuckle, Daniel was angry: "Miss Zhang will be in charge of sales in West Berlin from now on, what the hell...... It's a waste of resources, West Berlin is just a dealer, and I think her salary should be paid by you. ”
His wife couldn't stand it anymore, and couldn't help complaining: "My dear, you don't need to be so clear with Zhang Gong, right?" ”
"Public is public, private is private, this is called public and private."
Daniel pushed the document in front of the charter and asked worriedly, "Zhang, is the new manager of the commercial department reliable?" Henry is going to Vietnam next month, and I'm really worried that he's going to mess things up, and as the company's 14th largest shareholder, I have enough reason to worry, right? ”
The charter corrected: "It is the thirteenth largest shareholder." ”
"I didn't like the number, so I gave it to Henry."
The person in front of him is definitely a competent employee, and at the same time an employee who is desperate for his wife, he sighed lightly and solemnly confirmed: "Okay, respected Mr. Fourteenth Largest Shareholder, I can tell you very responsibly that Mr. Cao, the general manager of the Ministry of Commerce, is very reliable!" The listing plan will not be affected in any way, and the Mount Dogali luxury home you like will soon become a reality. ”
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PS: I would like to sincerely thank "Mo Lin", "Blue Ocean Wanderer", "Comfort Angel", "When to Return to Hometown", "140502070731147", "I Forgot 00", "Feng Li V Password" and "Tongming Xiaocao" book friends for their tips and support, let you break the bank, thank you very much.
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