Chapter 201 Fine Advertising

In the hot summer, the quaint library is quite shady, and a group of college students quietly crawl on the table and read books.

Suddenly, a young man with earbuds in the middle was reading a book, while his head was rhythmically lit, and the amplitude was getting bigger and bigger, and then the whole body also swayed rhythmically, and his body gradually stood up, leaving the desk, and the range of movements became more and more intense, until he danced, the fierce and dynamic dance, which made people can't help but be surprised, causing all the students in the library to look at each other in amazement.

Finally, the dancing boy unplugged his headphones, and the rhythmic music spread from the little Walkman, and the whole library burst into jubilation, and all the boys and girls jumped out from behind their desks and broke to the boy's movements.

"Fengyun Walkman, make my world move!"

The young man is talking about the advertising slogan, holding a close-up of a Walkman in his hand, and the advertising screen ends.

"Good! That's how it feels! Wu Tian clapped his hands and shouted.

This is naturally an advertisement for the Fengyun brand Walkman, don't look at the whole advertisement for just a few seconds, but it took Wu Tian a lot of effort.

First of all, it took a lot of effort to choose actors. After all, break dancing has not yet become popular in China, and the movie "Break Dance", which caused a domestic cultural trend, has not yet been released in China. And the actors also directly found the Beijing Dance Academy, selected more than 30 people with outstanding image and temperament, and let them watch "Break Dance" and study for a month before they began to try filming.

And when shooting. and specially hired the makeup team of the CCTV TV drama production center. None of the actors had to be styled - first of all, they had to be designed to fit for the library. However, you can't just dress too much like an ordinary nerd, and you must ensure that when everyone is dancing, you can transform into an image with strong youthful vitality, which is quite a test of makeup artist's skills.

In addition, the choice of music is also very important, to ensure that it is dynamic and at the same time, the melody is easy to remember. It's easy to listen to it once or twice and hum this rhythm casually - there is no such thing as rock in China at this time, and it will not be until next year's Gongti 100 Stars Concert that "Nothing" will open the domestic rock era. However, it does not prevent Wu Tian from asking for a rock-style soundtrack, a few seconds of music is not too developed for Wu Tian, who has not too developed music cells, but has the pop music of the next thirty years in his head, it is not too difficult.

The entire campaign took nearly a month to prepare, and finally after three days of repeated shooting, the film took several hours, and then carefully selected. It took this short advertising sample of less than ten seconds to be edited!

There is no doubt that under such a well-made system. This section of advertising is definitely the most professional and high-end advertisement in China at present, and of course the most expensive advertisement!

Seeing the final sample of the finished product, Wu Tian finally breathed a sigh of relief, it was not in vain that he risked being cleaned up by his mother, and he came to the capital for several days.

"Lao Cai, immediately send the sample to CCTV for review, to the best time period, at least three times a day, starting from the 15th, first book the schedule for half a year!"

After watching it several times and making sure that there were no flaws, Wu Tian finally made a decision, and used this edited version to instruct Cai Jinwen.

"Okay, Lao Yu of the CCTV Advertising Department has been looking forward to it for a long time, I believe he will never be able to say anything after watching it, hehe." Cai Jinwen said.

Now Director Cai is also a big celebrity in the advertising circle in Beijing, with the sensational effect caused by several advertisements of Fengyun Company and Wu Tian, many manufacturers hope to invite Director Cai to shoot advertisements for them, and Tianlei Advertising Company has finally set up an office in Beijing, and the relationship with CCTV and several big newspapers is also quite good, and now it has taken over several advertising projects, and two are very interested in Cai Jinwen's advertising carte blanche program, and are being negotiated.

Now counted, Tianlei Advertising can be regarded as a big revenue generator under Wu Tian, only a few months after the end of the year, it has already generated nearly one million profits - although most of them are provided by Wu Tian's companies.

But Wu Tian doesn't think so, even if there is no Tianlei company, these advertising business costs can not be saved, and it also costs money to find other advertising companies to act as agents, and if each branch does it itself, the time and energy spent will be more overspending, so it is better to be cost-effective.

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"Xiaotian, are you done?"

While speaking, someone broke into the conference room of Tianlei Advertising Company, but it was Gao Yang who arrived.

For example, today Lei Company set up an office in the capital, rented a three-story building, the lower two floors as office space, and the third floor was transformed into a staff dormitory.

"Brother Yang is here, it's all done, hehe." Wu Tian greeted with a smile.

"Nacheng, the third brother asked me to pick you up and go to dinner." Bai Yaping said.

Seeing that Gao Yang didn't mention Cai Jinwen, Wu Tian didn't say much, just explained, followed Gao Yang downstairs, got into a brand-new Santana car, and let Gao Yang drive the car and leave, without asking where to go.

"Xiaotian, did you do a good job of that advertisement?" Gao Yang didn't have anything to say, and asked while driving.

"Just done, alas, I'm tired to death." Wu Tian said.

"Tsk, it looks like it's out of the picture." Gao Yang said, "Liu Xiaoqing didn't know how to hear that you came to shoot an advertisement again, pestering me to tell you, can you still let her act?" ”

"She still dares to act?" Wu Tian was stunned for a moment.

I have to say that the last time I looked for Liu Xiaoqing to shoot an advertisement, the impact was really not small, after the advertisement of nutritious fruit milk was broadcast, it was really the same as the situation in the previous life, it set off a wave of public opinion, and many viewers wrote to CCTV to criticize the famous movie actor for making an advertisement, and Liu Xiaoqing was under considerable pressure.

Compared with the old artist in the previous life, Liu Xiaoqing's ability to bear it is much better, it seems that he doesn't take it seriously at all, and he is just under the pressure of public opinion, until recently, this kind of limelight has just weakened a little, and he actually took the initiative to run out again to continue shooting commercials?

But think about it, as the first batch of famous actors in China to make money, and as the first famous actress to get a high-profile divorce, Liu Xiaoqing has experienced more storms, and her ability to bear it is naturally not comparable to ordinary people.

"Hehe, earn 100,000 a day, I want to do this kind of thing, don't talk about her." Gao Yang said with a smile.

"Cut, your image is not worth 100,000!" Wu Tian hit Gao Yang very casually.

"Ten thousand can be done." Gao Yang was not annoyed at all, but smiled cheekily.

"Okay, next time there's a suitable role, I'll look for you!" Wu Tian said.

"Well, forget it, when my old man sees it, he has to break my dog's leg, and it can't be drawn." Gao Yang repented again.

While talking, the car drove into a quiet small villa, Wu Tian got out of the car with Gao Yang, and entered the European-style villa, but saw a few young people sitting on the sofa in the large living room, Bai Yaping and Fang Junsheng were also seated, but looking at the seats, it was a bit of a taste of respecting the last seat.

And sitting at the top was a man in his thirties, with a faint smile on his face, but his eyes gave people a very sharp feeling, obviously this is not a simple person.

"Xiaotian is here?" Bai Yaping stood up, beckoned to Wu Tian, pointed to the first young man and said, "Xiaotian, call Second Uncle." ”

Wu Tian made a curious expression, looked at the young man, and called out in his mouth: "Second uncle is good." ”

According to Bai Yaping's name, it is obvious that this "second uncle" is not Bai Yaping's second uncle, the age does not match, maybe it is a family friend of the Bai family, and the status of the "second uncle" family is definitely a lot higher than that of Bai Yaping's family, or the old man of the Bai family is a subordinate cronie of the old man of the "second uncle" family, and he thinks he is a generation lower in terms of title?

However, on this occasion, Wu Tian will not talk much, and he has no taboos.

"You are Wu Tian? Twelve or thirteen? The "second uncle" said with a smile, but his eyes were staring at Wu Tian quite sharply.

"Hehe, second uncle, Wu Tian is not yet ten years old this year." Bai Yaping said with a smile.

"Huh?" The second uncle couldn't help but be stunned for a moment.

Looking at Wu Tian's size, he is indeed taller than ordinary children, and he is not as tall as a child of twelve or thirteen. That's it, the key is that Bai Yaping can tell him some anecdotes about Wu Tian, although he has repeatedly said that Wu Tian is young, but those things are put on the children of fifteen or sixteen, all of them belong to the level of genius demons, the second uncle saw Wu Tian for the first time, and thought that this kid was short, who knew that this kid was less than ten years old?

How is this possible!

"Second uncle, don't underestimate Wu Tian's young age, he is really a prodigy." Bai Yaping smiled, and introduced the other three people present to Wu Tian, who were nothing more than some brother and uncle, and finally beckoned Wu Tian to sit between him and Fang Junsheng, and continued, "Second uncle, let's just say that this fast food restaurant I built this time is Wu Tian's idea, and even the President Chen who came back from the country of Mi admired it very much." ”

Wu Tian listened to Bai Yaping praising himself, but his head was a little groggy and couldn't turn around, he didn't understand that Bai Yaping didn't mention it in advance, so he directly called us here and introduced us to such a few people. (To be continued......)