Chapter 148: Elimination and Fighting
"That's why?! Retaliate against us because you lost advertisers? Xu Guanwu was incredulous, "Is this kind of thing common in Hong Kong?" β
"Actually, it's not very common, and there have been cases of losing advertisers before, but I haven't heard of any newspaper that would retaliate and publish articles to slander its opponents." "But our newspaper is distributed for free, which has already subverted the whole industry. Now, as a result of our influence, several Hong Kong newspapers have closed down, and the circulation of the remaining newspapers has also plummeted, and now advertisers have been snatched away by us, so it is inevitable that they will jump over the wall. β
Xu Guanwu nodded, he suddenly remembered that a certain computer security software in his previous life also entered the market with a gimmick of free and subverted the rules of the entire security software.
And that security software has also been criticized, so many years later, although the installed base ranks first, it is still frequently questioned.
"Is there a way to resolve it, if they continue to comment like this, it will be difficult for our film to be made." Xu Guanwu said worriedly.
The so-called public mouth is full of gold, accumulating ruin, and being criticized by so many newspapers, no matter how good the movie "Queen of Temple Street" is, no audience is willing to try it.
Zheng Shi'an shook his head, "Boss, there is nothing to resolve, now it's either you or I die." Either they defeat us, or we crush them, and there is no second way. β
"Can't we live in harmony, our newspapers focus on entertainment and advertising in the same city, and there is basically no overlap of interests with them. Why do they have to put us to death? Xu Guanwu wondered.
After the acquisition of "Tiantian Daily", Xu Guanwu greatly revised the edition, no longer publishing current affairs news, but focusing on gossip entertainment, which did not conflict with the content of news newspapers such as "Oriental Daily" and "Sing Tao Daily".
Readers can take a copy of "Tiantian Daily" to watch entertainment news, and at the same time take another copy of "Oriental Daily" to watch Hong Kong, Kowloon, and international news.
"It's not that simple, boss," Zheng Shi'an said with a smile, "They used to be paid newspapers, and they have already established their own set of rules. This set of rules is completely in their favor, and it is impossible for ordinary people to publish newspapers according to this rule to reach the same level as them. And our free newspaper completely subverted this rule, causing the gold tower system they built to collapse. Naturally, they see us as their worst enemy. β
"Then Weishenme didn't reach out to strike at the "Daily Daily" when it was still very weak last year?" Xu Guanwu asked puzzled.
"We were losing money at the time, and they probably didn't think we could hold out for long." Zheng Shi'an said, "Now that our newspaper sales are stable, the reputation is very good, advertisers are coming, income and expenditure are slowly balancing, and they are losing more and more, so they naturally want to settle accounts with us." β
"I see." Xu Guanwu nodded, "Serena, do you have a way to solve this matter, I don't want to see so many articles criticizing the company from the newspaper." β
"It's very simple, just dig up the editors-in-chief, editors, and reporters of these newspapers." Liang Shuyi said with a smile, "Since either you die or I die, then you can only choose to let them die." The most haode way is to poach people directly, and use the people they poach to publish our newspaper. β
"Our newspapers are entertainment, they are current affairs, and the styles are different, how to integrate? Besides, our newspaper is a small newspaper, and we have recruited so many people, what should we do with our original staff? Zheng Shi'an objected.
"It's so simple, wouldn't it be nice to open another newspaper." Liang Shuyi said with a smile, "Since there is an entertainment edition of "Tiantian Daily", Weishenme cannot have a financial edition of "Tiantian Daily" and a current affairs news edition......"
"It makes sense, anyway, now that the benefits and expenses of "Tiantian Daily" have been basically balanced, there is no need for the company to invest more money, so the company will have extra money to take out and run another newspaper. I also think that it is not enough for "Tiantian Daily" to only have an entertainment edition, so it is better to add a financial edition, so that there will be more levels of reporting and its influence will be enhanced. Xu Guanwu nodded and said, "Serena, since you brought this matter forward, then you can do it." β
βhaodeγβ Liang Shuyi said with a smile.
Zheng Shi'an was a little discouraged, obviously it was a matter of the newspaper, but Xu Guanwu did not let him interfere, but let Liang Shuyi, the manager of the cinema chain, be responsible, showing that he was dissatisfied with his ability to do things.
Xu Guanwu didn't have the time to appease Zheng Shi'an's traumatized heart, and he had to spend his efforts to eliminate the adverse impact on the movie "Queen of Temple Street", the brilliant cinema, and even the company because of the reports of these newspapers.
Xu Guanwu first published an article in "Tiantian Daily" to clarify the unreasonable accusations made by newspapers such as "Oriental Daily", "Sing Tao Daily", and "Industrial and Commercial Daily" against the film "Queen of Temple Street" and its director.
He also invited famous Hong Kong film critics to enjoy the movie "Queen of Temple Street", and then used them to justify the movie and wash away its notoriety as a "big bad movie".
Leung Shuk-yee, on the other hand, wielded a silver hoe and once again dug into the walls of several newspapers, using a generous salary and a free working environment to recruit newspaper staff.
β¦β¦
This matter has just started, and the results have not yet appeared, Xu Guanwu is going to take Zhao Yazhi to the United States to participate in the awards ceremony of the 32nd American Film Golden Globe Awards and the 47th Academy Awards.
The Golden Globes are always held two days before the Oscars, and the films that win the Golden Globes have a good chance of winning the Oscars.
Therefore, the Golden Globes have always been regarded as the vane of the Academy Awards.
In addition to attending two award ceremonies this time, Xu Guanwu also wants to cooperate with Lei Shidong to introduce Hong Kong films to the American market. In the luggage he carried with him this time, Xu Guan was armed with a box full of movie copies.
Previously, Bruce Lee's "Enter the Dragon" hit a box office of more than $20 million in North America, and compared to the cost of less than one million dollars, this film is simply a dark horse that can't be blacker.
And the popularity of this movie has also set off a wave of Chinese kung fu craze in North America.
After that, Golden Harvest also exported several kung fu movies to North America, although it did not achieve the same good results as Bruce Lee, but it also earned back some dollars.
But Xu Guanwu knows that the market potential of Hong Kong kung fu films in North America is far from being developed.
"Enter the Dragon" was distributed in North America by Warner, but it did not pay much attention, and the initial publicity efforts were far from enough, and the publicity strategy was not adjusted in time in the later stage.
"Enter the Dragon" can achieve such a high box office because of the charm of Bruce Lee and Chinese kung fu.
After that, the few kung fu works exported by Golden Harvest were only screened in Chinatown or community theaters inhabited by South Americans, Africans and other ethnic groups, and the box office was naturally not too high.
Xu Guanwu believes that if he can cooperate with Lei Shidong and with the help of National Entertainment's chain of cinemas throughout North America, Hong Kong's kung fu films will definitely achieve a good box office.
β¦β¦
After more than a dozen hours of flight, the plane landed safely at Los Angeles International Airport.
After arriving in the United States, the first person Xu Guanwu visited was Lei Shidong.
This guy doesn't seem to be doing very well, though.