When it comes to the catering industry and Li Liqiang's old business, Li Liqiang immediately comes to the spirit.

In fact, if it is said that at the root, their Li family can have today, it is still from the catering industry, the early acquisition of Zhengyang Hotel, and the reason why Zhengyang Hotel can be an instant hit in the hotel industry in Bincheng and become popular depends on their signature catering, palace banquet!

At that time, it was this mysterious palace banquet that started the signboard of Zhengyang Hotel, so that countless foodies in Bincheng came to their house to eat, and Zuihou spread the word of mouth, which shaped the reputation of their Zhengyang Hotel.

Now that Li Yifan said that he wanted their family's catering industry to go out and go to the whole country, Li Liqiang suddenly came to the spirit.

To be honest, he also felt that their catering business still had great potential to be tapped, but he had been thinking about it for a long time, but he had no clue, so he didn't bring it up, but now that Li Yifan mentioned it, how could he not come to the spirit, after all, Li Yifan, this kid is famous for having a lot of ghost ideas, and he has a unique vision.

So at this time, Li Liqiang immediately put on a deferential jiashi: "Son, hurry up, don't sell it to your father, tell me quickly, what do you seem to do?" ”

Seeing his father's spirit, Li Yifan couldn't help but smile slightly in his heart, and sure enough, he said that his father's heart was in his heart.

"Dad, our Zhengyang Hotel, the reason why we can have today's situation is inseparable from the recipes left by our ancestors, and it is precisely by relying on the fame of our family's palace banquet that our Zhengyang Hotel can come to this day."

"Do you still have to say that?"

Lao Li blew his beard. A little unhappy. motioned to Li Yifan to hurry up and say the point. Li Yifan was not angry, and continued with a smile.

"But Dad, you also have to understand one thing, that is, the positioning of our family's palace banquet has always been a high-end consumption banquet, and the reason why our Zhengyang Hotel can do it like this is not all palace banquets. In fact, our family mainly relied on the palace banquet to make a name for itself, and then relied on the following mid-to-high-end consumption of catering. This has supported the catering consumption market of our Zhengyang Hotel. ”

Seeing Li Liqiang's somewhat confused look, Li Yifan hurriedly said again.

"Then the benefits of the palace banquet are indeed high, but what if you consider the costs of all aspects? The cost of materials and labor costs, if you calculate it, do you think the profit of the mid-to-high-end banquet is high, or the profit of the palace banquet is high? ”

As soon as Li Yifan said this, Li Liqiang suddenly realized that his eyes were mainly focused on the palace banquet banquet launched by Zhengyang Hotel every day.

However, many of their palace banquets are operated according to ancient methods. Sometimes we have to waste a lot of time waiting for the best fresh ingredients. In this way, the first-class seats of their family's main high-end palace banquet are only ten seats per day, and even the second-class seats are only twenty.

These first-class seats all cost tens of thousands of tables, and if the second-class seats are just about food, they usually cost five or six thousand, and if you add wine, the average can exceed 10,000.

However, what really supports the banner of their hotel consumption, after careful consideration, is actually the remaining high-end consumption banquets, such banquets, generally seven or eight hundred, and high-end banquets like first-class seats and second-class seats, which cannot be compared, but it is definitely the mainstream of consumption in the current market.

The dishes are also a fusion of the popular heavy Sichuan cuisine, or the combination of Hunan cuisine innovative products, plus some local seafood dishes in Bincheng, which are currently very popular in the Bincheng market.

The average consumption of almost can reach the level of three or four hundred, five or six hundred, such a banquet, Zhengyang Hotel consumes 100 to 200 seats every day, plus their buffet, this is the main profitable brand of their Zhengyang Hotel catering.

But before, he patronized to see the total profit, and indeed opened a mid-to-high-end restaurant with 100 seats, and the gross profit was about the same as a second-class palace banquet with 10 seats, but if the actual cost was really calculated, it would be higher than this relatively ordinary mid-to-high-end banquet.

However, if Li Yifan hadn't said this, he would definitely not have thought of it, because he had focused on profits before, but he hadn't thought much about costs.

"To be honest, our mid-to-high-end banquet is not cheap in Bincheng, a table of dishes alone will cost at least five or six hundred, plus if you drink some good wine, you can exceed a thousand in minutes, such consumption, out of the government institutions, how many people can consume?"

Li Liqiang nodded, this is true, such a level of consumption, that is, the rich people in Bincheng are relatively concentrated, otherwise the people will definitely not be able to afford it.

"But if we bring such high-end consumption to the capital, it will be different, where is the market? Our Bincheng now plus the surrounding counties and districts are only about 4 million people, but the people in the capital, now there are more than 10 million people, not to mention where is the administrative center of the country, all kinds of organs and ministries are even more like a cow's hair, every day to usher in the personnel sent to eat, then there are more, not to mention where there are many rich people than our Bincheng, how big is the market? ”

Li Yifan said this, Li Liqiang really lit up with his eyes, yes, opening a restaurant, isn't it just to watch people put down the menu?

If you want to open a high-end restaurant, how can you afford to open a restaurant?

"And according to the future economic development model of our country, there will only be more and more rich people in the capital in the future, and the foreign population will also be more and more, and the resources will only be more concentrated, so if we open the hotel to where, the opportunity is not better? And let's not just stare at such high-end consumption, our Fucheng Fat Beef Hot Pot is not very popular in Bincheng recently? ”

"What else do you need to say?"

As soon as he talked about this Fucheng Fat Beef Hot Pot, Lao Li came to his senses, talking about this project, but he and Li Yifan made the decision together back then, and the breeding project in Naluo Niu Town was also established by him.

Look at the popularity of this Fucheng Fat Cow Hot Pot now, it's amazing, he really hasn't thought about it much before, he just thinks that what Li Yifan said makes sense, and this project is worth investing in.

But when Fucheng Fat Cow really started to operate, he found out that if this project was done haode, it would be amazing!

Now their family's Fucheng Fat Cow has only been watched for a few months, and it has not been a whole year's work, but it has already reached the point of becoming popular in Bincheng.

Eighteen yuan a plate of beef, and buy one get one free, the decoration environment inside is good, and the following is shopping malls, supermarkets, cinemas, KTV, all kinds of consumer entertainment venues are readily available, now just their Zhengyang Hotel side of the Fucheng Fat Cow head office, is every day to the dinner point, to discharge a long line.

Some time ago, when the accountant of the hot pot restaurant came to report to him, even he couldn't help but be shocked, the hot pot restaurant made a profit of more than 1 million in a month, that is to say, the gross profit alone exceeded 30,000 per day, and the net profit exceeded 500,000.

This made him immediately have the idea of quickly opening a few branches in other parts of Bincheng, and now listening to his son's meaning, he actually wants to open such a hot pot restaurant in the capital, how can he not be moved?

As soon as this proposal was proposed, Li Liqiang immediately agreed without saying a word, after all, this transaction made him see the prospects.

And Li Yifan looked at his father with a red face at this time, and he was also very comforted, although the entry threshold of this catering industry is not high, but it cannot be said that this industry cannot become bigger and stronger.

The reason why he proposed to his father that he wanted him to go out of the family's catering industry was entirely because of the inspiration brought to him by the well-known restaurant chain enterprises in later generations.

Think about it in the previous life, that Junjiangnan, a catering company, later went public, and the son of the proprietress could actually be one of the four young people in Beijing, what kind of achievement is this?

Putting aside the identity of the people for the time being, just the fact that people can toss a catering company to such a point is the ability!

There is also the little fat sheep from the Mongolian steppe, a hot pot chain, which opened all over the country, and was later acquired by Parkson, which is also people's ability.

At the same time, it can also be seen that the huge profits of the catering industry, but don't underestimate this industry with a low threshold, as long as the operation is good, this is a golden hen that can bring a steady stream of cash flow to yourself!

And what kind of place is Beijing, that place in the next ten years, it is definitely a great place, the high-end consumer market, that place can definitely afford it, and the low-end consumer market is also very hot.

This situation will continue until ten years later, when the new leader speaks out to stop eating and drinking.

But could it be that with one sentence, he can really stop this unhealthy trend? Not necessarily, right?

After the instruction was issued, many high-end banquets were immediately transferred from the ground to the underground, and everyone continued to eat and drink, and the original swaggering entertainment expenses, but only changed the name and transferred to other official expenses, such as office stationery and the like.

So as long as the stall is in power for a day, you will never have to worry that no one will come to eat in the restaurant! (To be continued......)