Chapter 383 The game hasn't been done yet, and the propaganda will start the war first

The Screen Actors Guild SAG, the American Federation of Television and Radio Actors AFTRA, and a number of screen actors unions in Europe were commissioned by Dragon Entertainment Games to publicly cast the new 20th Century Fox film "Resident Evil".

The first round is for each actor union to find qualified candidates from the actor resource pool and submit them to Longteng Company for preliminary review, and the second round is to screen out a number of actors, and Longteng will arrange personnel to interview in Europe and the United States.

At the same time, in Europe, North America and Japan, "Resident Evil" game advertisements are overwhelming, appearing in various game magazines, appearing in promotional advertisements for anime magazines, appearing in Sega franchise stores, and in physical stores in the electronic market where Sega games are sold.

This is Yang Yun's counterattack, Sony only has game promotion, but in addition to games, Longteng also has a movie synchronization system, which means that one of Longteng's hands once again stretched out to the big pool of the film market.

Kutaragi Ken watched Long Teng fight back, but there was nothing he could do.

Because he was only the president of Sony Entertainment Computer Co., Ltd., not the CEO of Sony's headquarters, he could say everything in the game business, but he could not command Sony's record and film division.

In fact, he is not qualified to order other departments at all.

Only now did he deeply realize that compared with Yang Yun's ultra-high degree of freedom in which he held great power and could do whatever he wanted, he was subject to too many constraints and constraints.

"The Expendables is an MD game and a movie made at the same time, Cadillac and Dinosaurs is also an arcade game and a movie made together, and the Tomb Raider game is released in advance. The movie hasn't seen the box office yet, and he started to do "The Expendables 2" again. There is also this "Resident Evil", which has just been established in the game. I'm afraid that I haven't even designed the script completely, and I have started to prepare for the movie! ”

Kutaragi threw the report in his hand on a piece, extremely irritated: "Bastard...... Where did he get that much self-confidence? How did he do it when a game was a big hit, and a movie was a hit? ”

He is really envious, jealous and hateful, why is there no movie that Yang Yun invested in that is not a blockbuster? Why is Yang Yun using the model of bundling games and movies for marketing, and he is still invincible?

Now it has become a fame effect, the game of Longteng Company has not yet been established, and the movie and even the script have not been prepared. Just one game name can make 20th Century Fox sign a publishing contract without hesitation!

In addition, those big directors with names and surnames lined up to express their willingness to direct, and the major actors' unions around the world sent all kinds of actors and actresses to the poles, actors like Schwarzenegger Stallone don't even care about their salaries, Tom Cruise and Brad Pitt and other Hollywood students have expressed envy, jealousy and hatred, and female stars from all over the world have inquired about the contact information of Long Teng Yang Yun and took the initiative to ask for unspoken rules......

If only he could do this, with the help of Sony Entertainment. Does he have to worry that Sony Games won't sell Sega games?

Kutaragi Ken couldn't help but take back the information report he had just discarded, and there was a page full of "Resident Evil" movie castings, which recorded a brief description of various lace news collected from all over the world, carefully searching for them one by one.

"Will Smith wants to play a black cop in a movie...... This bastard is really unprincipled! ”

"Pierce Brosnan and Bruce Willis regret missing the Expendables 2 slot. This time, he took the initiative to express his intention to star in the movie version of "Resident Evil......"

"Cameron Diaz has confirmed to sign up for the audition, and the entertainment media considers him a strong contender for the lead actress......"

"Angelina Jolie laughed and said that she was willing to give up her vacation after filming "Tomb Raider" and directly participate in the audition for "Resident Evil" ......"

“……”

"Sure enough. None of them have anything to do with Sony Entertainment! ”

After reading dozens of related news, Ken Kutaragi discovered this problem. I suddenly felt powerless.

He didn't even have a chance to fight back, so it was difficult for Sony Pictures to announce the filming of the movie "Zombie Siege". Similarly, global casting fails?

No way, although Sony is huge, the record and film industry is thriving, but they can't control all the entertainment business in the world, they can't stop Longteng from grasping both games and movies!

It was only the first step for Ken Kutaragi to prepare for the start of filming, and it didn't take long for Ken Kutaragi to see some game critics' comments on the two zombie games in the new issue of "Game Pass" and "Sega's Power" magazine in February, and he almost exploded!

When both sides only released advertising posters, and even the game structure was not finalized, those so-called experts had already made up the general content of the two games, and then commented on the advantages and disadvantages and growth of the two in a similar way!

The American "Game Pass" said: "The sudden zombie craze in the game industry makes us look forward to what kind of zombie army Longteng and Sony will show us this Christmas." But obviously, the disgusting Sony zombies are likely to be unfavored by players, who wants to watch disgusting images for Christmas? Halloween is a great time for Sony to release games! ”

"Sega's Power" is even more unshy about it: "Zombie Siege is really a failure to choose the supermarket position, do players want to see the protagonist carrying a bag of wheat flour to smash zombies, or take a mixture of Coca-Cola soda and Mentos, to spray enemies?" It's ridiculous to think about the egg liquid, rotten tomatoes, and white humanoid monsters stained with wheat flour hanging on the heads of zombies, in fact, Sony can change the theme, it might as well be called "Cat and Dog Supermarket Wars"! ”

Hong Kong's "Game Journal" unceremoniously criticized: "The essence of horror games is not in the tragic characters, how bloody and violent the scenes are, they should pay the most attention to the rendering of the environment and artistic conception, that is, the plot!" Sony seems to have forgotten about this qiē, and they tried to satisfy the players' novelty requests with green radishes and a complex library of items, but it was actually quite wrong! ”

And the famous independent game critic Ivan Manley publicly expressed his opinion in the magazine: "At the World Game Developers Conference the year before last, I made Yang Yun feel bad. Although I slightly disagree with the games he designed, at least I can see the sincerity of his zuò games. But with Sony, I only see shoddy work!

I can't imagine what it would be like to fight zombies in the supermarket, oh my gosh, baby formula, diapers, velvet pillows, chunks of fresh meat, wow, it looks like the supermarket still has elements that can attract zombies! Please, why don't we go and watch the disgusting zombies play with the supermarket trolley? If Zombies Siege sells 500,000 copies, I'm going to kiss the donkey's ass! ”

When Ken Kutaragi saw this, he tore the book apart and stomped on the ground fiercely while scolding violently, "What kind of bastard critics are these? Can you imagine the whole world just by looking at a picture? There is no conscience! There is no professional ethics! They must have all received the black money of Longteng! ”

Similarly, in various channels, ordinary players can see this similar war of words, and in addition to following the movements of the two companies, there is also considerable anticipation for the two games!

"Haha! Ivan Manley bets to go kiss the ass of a donkey! ”

"He's not very eye-catching! It turned out that he was quite optimistic about Long Teng, but unfortunately he looked away! ”

"Dragon Teng is not the same as "Zombie Siege", I don't think Ivan Manly will have to fulfill the bet this time, he won't lose!"

"Anyway, I'm still more inclined to Resident Evil, it must be a classic game that sells platinum at the top level, and as for Zombie Siege, maybe I'll buy a collector's ...... as a joke."

Ordinary game fans around the world are smiling and watching the two companies quarrel as if they were watching a big show, as well as the sharp comments from the media.

As we head into February, the rivalry between Dragon and Sony has become white-hot, with both sides tearing their faces apart, starting with zombie games attacking each other, then rising to gaming platforms, and then the entire company.

Sony accused Longteng of restricting the game's free right to release games, and Longteng replied to each other, and the alliance between Nintendo and Sony did even less virtuous.

Sony accused Long Teng of controlling public opinion, Long Teng did not speak, and a bunch of insinuated magazines took the initiative to jump out, threatening to sue Sony for defamation, and accused Sony and Nintendo of equally accusing public opinion.

Sony ridiculed Long Teng for not doing his job, not making games to make movies and writing novels, Long Teng replied to each other, Sony also has a record company, and he is also not doing his job, 50 steps and 100 steps.

Sony provided the first CG promotional film for "Zombie Siege", and Longteng was not to be outdone, and also launched a short film of zombie dogs running.

It's not interesting to fight the war of words too many times, and everyone is tired after a long time, so the two sides bow their heads and work hard to do technology research and development, and the real comparison is sales!

Although the two companies stopped fighting each other, game critics and the media took the second baton and began to hype it frequently, making "the most anticipated zombie game contest of 1995" and "zombie novel essay contest", which were very lively!

The end result was that zombies became the most frequent word in game newspapers and magazines in early 1995, and both companies had no way out, and began to spend money on the project development team, recruiting people in their respective territories, and seeking technical partners.

Whoever doesn't do this is likely to suffer dismal sales after the game is released, and then be mercilessly hit, ridiculed, ridiculed, and then drifted away with the vast majority of players.

The most anticipated TV console games of 1995 will surely emerge from these two zombie games! (To be continued......)