In the United States, "E.T.", which was released on the Christmas schedule, is going crazy, and the ugly-looking alien is so cute. The story of director Spielberg is also really laughing with tears and revealing a strong sense of warmth, which is very moving.

After the film was released, it immediately caused a sensation, and soon took the lead in the Christmas schedule, and the domestic box office is expected to exceed $300 million. And Xu Guanwu's original investment in this drama was only tens of millions of dollars. After the sci-fi film "E.T." was released, the cute alien was popular, and even the sales of the Reese candy he ate in the movie more than tripled, making Xu Guanwu make a lot of money on advertising.

The merchandise that appeared with the popularity of the movie was also very popular. T-shirts, bed sheets, toys, models, novels, comics, etc. have begun to be released one after another, and some TV stations want to buy the adaptation rights of the film and make it into an animated film. In addition, Atari Games also wants to adapt "ET" into a game, and is also seeking the consent of Xu Guanwu's side.

The success of "ET" is just the icing on the cake for Xu Guanwu, in fact, he is now more concerned about the first TVB "Thousands of Stars Award Ceremony".

Last year, Xu Guanwu put forward his opinion, and TVB also began to organize its own TV station award ceremony, one is to commend the artists who have worked hard for a year, and the other is to expand their influence......

After Xu Guanwu put forward his opinions, TVB talents from all walks of life discussed the plan and finally decided on a relatively fair and just selection method. Determine every year after Christmas. TVB will nominate the candidates first. It was then published in the Daily Daily.

The townspeople cut out that page of the newspaper. Choose the person you want, and then send the clippings back to TVB, and then TVB will count the reply, and then the one with the most votes will be elected. In addition, citizens who are enthusiastic about participating in this activity also hope to win a variety of prizes, the highest of which is a color TV worth more than 5,000 yuan.

Last year, TVB launched quite a lot of good-looking dramas, such as "Shanghai Tang" co-starred by Zhou Yunfa and Zhao Yazhi, "Romance of the Gods" co-starred by Xinghui Art School 80-level students, "King of a Thousand Kings" starring Xie Xian, Wang Mingquan, etc. have achieved extremely high ratings, and they are also the most popular dramas this year.

……

TVB is preparing to welcome its own "Thousands of Stars Award Ceremony", but Jiayi and ATV are a bit bland in comparison.

Although Jiayi TV currently has the support of Jianing Group, it has invested a lot of money to tap talents, shoot dramas, and produce programs, which has greatly improved the quality of the projected content, but at present, the ratings have not reversed much, and compared with TVB, it is at most five or three or five or four points. The two are divided into two and one or two are attributed to ATV.

Since being taken over by Far Eastern Group Chiu Tak Gen a few months ago, ATV has embarked on a drastic overhaul. Summoned the old department, excavated new talents, selected talents, swept away the previous sluggish decline, and showed the long-lost vitality. However, after all, ATV has been in trouble for a long time, and it is not easy to fully restore its former glory.

What's more, when ATV was in a predicament, TVB and Jiayi did not relax at all, and still rushed forward, so they threw ATV away a lot. Now ATV can be said to be in ruins, stars, directors, screenwriters, photographers, props, electricians and other employees have to be recruited separately, basically no different from when the stage was opened.

After ATV was owned by an Australian consortium, many employees of ATV fled because of the laissez-faire and disregard strategy. Later, after Qiu Degen became the owner, those artists who had already made a name for themselves outside, but the employees were reluctant to return to ATV, so ATV had almost no available soldiers.

At that time, Xu Guanwu also had a big heart for it, but Qiu Degen was worthy of being a bold person, and he relied on buying episodes to support the first few months. At the same time, he did not stick to one pattern to reduce talents, vigorously promoted and selected new talents, and invested a lot of money in filming dramas, and sure enough, a few months later, the weather has taken on a new look.

However, although Jiayi and ATV have caught up and invested a lot of money in creation, because TVB has become a general trend, regardless of the popularity of its artists, the talent of the director, the publicity strategy, and the investment of funds, they are all higher than these two TV stations, so the most remarkable time is that TVB and the two of them are half of the ratings. If you catch up with the dramas screened by TVB when they are very good-looking, even if these two TV stations work together, it will not be enough for TVB to fight alone.

……

TVB's "Thousands of Stars Awards Ceremony" has attracted the attention of the whole city from the beginning, and TVB has specially made three special programs for this purpose, inviting shortlisted actors and main creators to promote the program, and there are also advertisements broadcast in the morning, lunch and evening, encouraging the public to vote for their favorite artists and dramas.

Because "Thousands of Stars Award Ceremony" is the first TV awards ceremony in Hong Kong, and the finalists are all artists who are now very popular, and the drama has also caused a sensation when it was broadcast, so who can win the award now and who will regret it has attracted the attention of the public, and the natural media cannot let go of this event.

"Daily Daily" also publishes forecasts every day, and also publishes letters from enthusiastic viewers, expressing their love for a certain drama or actor. "Ming Pao", "Sing Tao Daily", "Cheng Pao" and so on also did interviews with celebrities, wanting to know what they expected from winning the award......

For a while, as far as the eye could see, it was full of reports on TVB news, even newspapers such as "Sing Tao Daily", "Ming Pao", and "Cheng Pao", which were competitors to Xu's, did not hesitate to report on this matter, which made the two TV stations Jiayi and ATV look at it in their eyes and be anxious in their hearts, and they were really envious, jealous and hateful.

TVB's actors who have been shortlisted and those who have not been shortlisted have also taken advantage of this to increase their exposure, and the natural thing that has come is a significant increase in popularity, whether it is for TVB TV or for the artists themselves, it is a great good thing. It can be said that this "Thousands of Stars Award Ceremony" has been a success from the beginning.

However, Xu Guanwu did not relax his vigilance, and still reminded Liang Shuyi to be cautious and not make any mistakes. Because now "Thousands of Stars Award Ceremony" is not just TVB's own business. From the day Hong Kong citizens are invited to participate in voting. It has become a matter for the citizens of Hong Kong. If anything goes wrong with this year's awards ceremony. For example, scandals such as buying and selling tickets, favoritism, gangs, and unfair handling of things are also a heavy blow to TVB's healthy image, so you must not be careless.

Xu Guanwu still remembers reading reports before, and there will be scandals at TVB Taiwan Awards Ceremony over the years, such as buying and selling tickets. Acting unfairly, forming gangs, indiscriminately dividing pork, etc., and some artists complained to the media, complaining that they were too aggrieved, etc., although it could not affect the situation of TVB's dominance, but the so-called thousand-mile embankment was destroyed in the anthill, which also greatly reduced TVB's image in the long run.

This is the first time that "Thousands of Stars Award Ceremony" has been held, and Xu Guanwu naturally doesn't want all kinds of scandals to be reported at the first award ceremony. In the future, these scandals will haunt this award ceremony, and they will also be brought up from time to time. It will be difficult to hold future award ceremonies. Therefore, we must attach importance to it in the first session, and there must be no major mistakes.

Liang Shuyi also knows that "Thousands of Stars Award Ceremony" is a grand event, and if you do it well, you will naturally set off fireworks, hello, hello, hello, everyone. But if something goes wrong in the middle, she must be the first person to be responsible, so she also made a rule that no one needs to buy and sell tickets, form gangs, and attack each other, so as not to cause damage to this award ceremony.

……

January passed in a hurry, Xu Guanwu was busy supervising the "Thousands of Stars Award Ceremony" all day long, and he was not at home all day long, which made Zhao Yazhi and Lin Qingxia a little unaccustomed.

Before, when he stayed at home and wrote every day, Zhao Yazhi and Lin Qingxia always persuaded him to go out more, but now when he was busy doing things every day, the two women began to worry again.

This is not Xu Guanwu came back from TVB, Zhao Yazhi and Lin Qingxia immediately greeted him, "Ah Wu, why are you busy so late, just leave the award ceremony to Miss Liang Shuyi, you don't have to do everything yourself, right?" ”

"It's okay, I've been idle at home for so long anyway, and I really feel quite fresh when I'm busy occasionally." Xu Guanwu said with a smile, "Do you know who has the highest voice for the best actress now?" ”

Zhao Yazhi smiled embarrassedly, "It won't be me, right?" ”

"It's not." Xu Guanwu said with a smile.

Zhao Yazhi was stunned, "How is it possible, if it's not me, who else will it be?" ”

"It's Miss Wang Mingquan, she starred in "Jinghua Spring Dream" and "King of a Thousand Kings" are all popular dramas this year." Xu Guanwu smiled and said, "Although your "Shanghai Tang" has popular ratings, you only have one drama, but others have several dramas, which cannot be compared." ”

"Humph! That's not to blame you, don't let me film more, otherwise, how could I lose to her? When Zhao Yazhi heard this, she immediately said with disgust.

"Can I be blamed for this?" Xu Guanwu smiled, "Okay, you don't have to be angry, it's just an award, and you don't have to be too angry." I'll tell you good news, the nominations for the first Academy Awards have begun, and "Crazy Robbery" starring you and "Love in a Fallen City" starring Qingxia have both been shortlisted for the Best Film Award, and both of you have also been shortlisted for Best Actress, how about it? ”

"Really, wow!" Lin Qingxia was very pleasantly surprised, "This is really good, I really didn't expect me to be shortlisted." ”

"No, last year's "Love in a Fallen City" was so popular, it's a miracle that you can't be shortlisted." Xu Guanwu smiled, "I think you have a high probability of getting the actress." ”

"What about me, how am I?" Zhao Yazhi also asked with a smile, "Can I win the award for my role as Li Kun?" ”

"It should be possible." Xu Guanwu said with a smile, "But let's not worry, it's already an honor to be nominated, there are so many actresses in Hong Kong, and only six people have been selected this time, which is already quite proud." ”

"What is the award that our company has been shortlisted for this time?" Lin Qingxia saw that Zhao Yazhi didn't seem to be very happy, so she quickly changed the topic and asked.

"It's not bad, almost all the major awards have been shortlisted, the eldest brother was shortlisted for the best actor with "The Rich World", Zhou Yunfa was shortlisted for the best actor with "Love in a Fallen City", Hong Jingbao's Hong family class was shortlisted for the Best Action Director Award, Hong Jingbao and the eldest brother were shortlisted for the Best Director Award, as well as supporting actor and actress, best art direction, best film special effects, best soundtrack, best song, etc., our company's films have also been shortlisted, it seems that this year is a bumper year." Xu Guanwu smiled with satisfaction.

"Hui's is now firmly at the top of the Hong Kong film industry, and it would be rare if he was not shortlisted for the award." Lin Qingxia nodded and said, "What about the luck of Shaw Brothers and Golden Harvest, and how many awards have they been shortlisted for?" ”

Xu Guanwu waved his hand, "Shaw Brothers is very unlucky this time, and has only been shortlisted for a few small categories, such as Best Art Direction and Best Soundtrack, which are not as many awards as Teddy Robin's Zhucheng Film Company." Although Golden Harvest has been shortlisted for many awards, its overall competitiveness is not very strong, and I believe that these two companies will be suffocated at this award ceremony. (To be continued......)