Chapter Seventy-One: The Hype Team
In fact, after coming down from that building, Tong Zheng began to think about how to promote, and when he heard the boss's question, he cleared his throat.
"Boss, I'm a little immature right now."
Lin An nodded, it was a bit unrealistic to want to come up with a mature promotion plan immediately, "Well, you go on, I want to hear your opinion now." ”
Tong Zheng also breathed a sigh of relief, it seems that the big boss is still very easy to deal with: "That's the case, the topic of smog has become more and more popular these days. ”
"Especially on the **. Boss, you see. Tong Zheng took out his mobile phone, which had been tuned to the mobile phone**, and then handed it to Lin An.
Lin An took it and took a look, and the title was "The reappearance of sunlight near a building in Zhonghai is a UFO or a mysterious weapon." "There are also a lot of related pictures, and the number of retweets has reached tens of thousands.
"This is what I just found, and it has been forwarded tens of thousands of times in a short period of time, and we can find a hype team to be responsible for the promotion of this product."
Lin An took Tong Zheng's mobile phone and didn't return it to him, looked at the building in the picture, and suddenly said: "You say, can we promote it to real estate developers first?" ”
Tong Zheng's eyes lit up after hearing this, he thought about it carefully, and then clapped his hands: "Good idea, we can use the real estate developer's introduction to the topic first." ”
Topic? Lin An wanted to promote the products to those real estate developers, and by the way, to recover some losses for the house he bought, but he didn't expect this Tong Zheng to think differently from him.
"Boss, you think, the residents of the real estate company are enjoying the sunshine again, but the ordinary people have to continue to endure the sleepiness of the smog, the two are in stark contrast, which is a topic of hype."
It was amazing, and even a few laymen present could imagine how much of a sensation this topic would cause.
This professional is professional, Lin An also slapped the table on the spot, "Okay, the specific marketing will be handed over to you, if you need anything, you can discuss with Mr. Cai." ”
"Haode, boss."
With Lin An's support, Cai Yuncheng also asked Tong Zheng for money and people for money. With the strong support of the company, Tong Zheng contacted several well-known hype teams.
These hype teams have long been concerned about the topic of smog, especially the haze disappearance event that occurred in the morning.
Out of professional sensitivity, they thought that this was their peers in operation, and they wanted to follow behind and stir up their popularity.
It wasn't until Tong Zheng contacted them that they knew that this was an accidental event, especially after hearing Tong Zheng's idea, these hype experts were quite moved.
"It's not easy to operate such a big event, especially when the topic in the later stage is suspected of forcing the palace, and it is easy to have an accident if you get rid of it."
"Our company has high expectations for products, so this event is not just for you, I have already contacted several of them."
Tong Zheng looked at a team leader in front of him and said, and then said several well-known team names in the industry.
The more people there are, the easier it is to hype. Tong Zheng saw that he was a little moved, so he added chips.
"After signing the contract, pay a deposit of 300,000 yuan first, and give money after the completion of the work. As for the publicity on well-known websites, our company will come forward to contact, and you are only responsible for ** promotion and follow-up topic guidance. ”
"Okay, I agree." The person in charge of the hype team stood up with a smile, and Tong Zheng also shook hands with him.
"It's a pleasure to work with."
"It's a pleasure to work with."
In just one afternoon, several well-known hype teams such as Beijing, Zhonghai, and others fell under the cheque waved by Tong Zheng.
Time is of the essence for hype, and as soon as the contract is signed, preparations begin.
Due to the large number of teams involved, in order to effectively integrate the resources of each team, Tongzheng rented a server and exclusive 100M exclusive optical fiber to set up a video and voice platform.
In order to keep the secret, the headquarters was set up in the housekeeping department on the fifth floor of the club, and Lin An also ran over to visit curiously after hearing it.
"The third group ** forwarded it, the fourth group went to the major forums, what Katie Tianya various posts brushed up, reply don't flood, the copywriting team came out as soon as possible to come up with a reply article and pictures."
As soon as Lin An pushed open the door and entered, he heard a roar from the stereo, which made him think that he had come to the YY command channel of a certain game.
I saw that most of the furniture in the room had been removed, and in the middle was a workbench made of several tables, on which were computers were placed.
Seven or eight young men and women were busy on the computer, and the one who had been in command was sitting in front of two separate tables, holding a microphone and staring at the three sets of display screens with red faces.
This is a well-known roaring king in the industry, what he is best at is group combat, in order to invite him over, he spent 200,000 yuan alone, and one person can top a team.
Tong Zheng saw Lin An coming in on the side, and hurriedly greeted him, "Boss." ”
Lin An waved his hand and said with a smile: "Curious, come and see, you continue to be busy." ”
Having said that, Tong Zheng still left the work at hand and walked around with Lin An, and left after satisfying his curiosity.
Before leaving, Lin An asked, "Will he have any opinions on others if he yells at him like this?" ”
Tong Zheng explained: "Those teams took hundreds of thousands of dollars from the company, what is it to listen to a few words of yelling, not to mention that the hype industry is respected by strength." ”
Strength is respected? Hearing this, Lin An was speechless and wanted to turn his head, "You are busy, I'll go first." ”
When a new product is launched, all aspects of production and sales must be considered.
For Lin An, the cost of Gluttony No. 2 is almost negligible, and the cost of each 1000ml only needs a few hundred yuan, at most add a little Gluttony No. 1.
Even if it is calculated according to 30,000 yuan per milliliter, the total cost of 1,000 milliliters will cost 60,000 to 80,000 yuan, as well as the rental of the aircraft.
In the case of China Shipping, for example, the cost of cleaning is two to three million per dispatch. Lin An's offer to the government doubled.
The minimum number of smog cleanups should be once in the morning and once in the evening, and three to four times in severe cases.
If the current situation of smog for five out of ten days is maintained, it will be easy to collect two or three hundred million yuan a month.
At that time, Lin An will have to consider purchasing and placing his own planes all over the country.
After calculating the cost and selling price of the product, Cai Yuncheng is also ready to fight, he not only has to come forward to negotiate with the real estate company, but also has to contact the manufacturer of detergent non-stop.
At this time, I have to mention the benefits of Lin An pulling Xu Dongqiang over.
Which of these real estate developers in China Overseas is not coaxed, knowing that they are not playing with loans, but they can still play well in Zhonghai.
The status of the scavenger company in China Shipping is too low, and after Lin An siphoned out most of the funds, the assets of the entire company are only tens of millions.
In Zhonghai, where rich businessmen gather, it is not even a middle level, it can only be regarded as a small soldier. If Xu Dongqiang hadn't come forward, he wouldn't have even been able to talk about the family.