On April 1, a number of newspapers and magazines on Hong Kong Island published a news claim that a niece of Hong Kong Island billionaire Yang Xiaoya was playing at home when she accidentally injured her finger by a spinning electric fan. Ms. Yang questioned the safety of the old electric fans and issued a call for new safety fans around the world.

According to Yang Xiaoya's solicitation order, she will temporarily set up a team to be responsible for this solicitation activity, anyone in the world can send their design plan to the project team, and the selection will be conducted in two months, and the best plan will receive a reward of 100,000 US dollars from Ms. Yang......

Originally, this news was very suspicious, after all, this date is too sensitive - April 1, but April Fool's Day.

However, considering the major event in the history of Hong Kong Island, April 1 was not a joke, and then thinking about the $100,000 prize, many people are not calm.

In this year, 100,000 dollars is not a small amount for ordinary people, but it is not particularly large - this is also the reason why those who doubt that this announcement is true, if it is purely the richest woman who wants to joke with everyone, it can be written as 1 million, 10 million, this is not big or small, just attractive enough, and not outrageous figures, which has attracted some people to use their brains.

Of course, there are some skeptics who think that this is definitely a joke, but the reason is that Yang Xiaoya, as one of the top financial tycoons on Hong Kong Island, how can there be no air conditioning at home? Why would you still use something as outdated as a fan? Well, even the rich can blow a fan. But the point is, what time is it now? The average temperature is only around 20 degrees. I'm wearing a sweater. Do you need a blow fan? It's definitely an April Fool's joke!

However, the newspaper finally announced that Yang Xiaoya's project team had been formally established, and announced the receiving address and two consultation telephones, which were verified by the "fools" who volunteered to be fooled, and the mailing address was real, in an office building in Central, and the two telephones could also be connected, but they were relatively busy, and almost most of the time they were busy. It can be seen that many people are attracted by the 100,000 US dollars.

Now the arguments of skeptics are untenable, if people are joking, as for such a troublesome opening of an office and announcing the hotline?

What's more, some people who have relatives abroad called back the next day to ask if there is a rich woman on Hong Kong Island who is setting up a luxury award and soliciting what kind of safety fans.

It turned out that from the next day, some foreign newspapers and periodicals began to reprint Yang Xiaoya's bonus incident. Although most of them are reprinted in the middle seam as anecdotes, the address and phone number of the project team are all marked on it!

This way of reprinting is like a virus. Soon began to spread around the world -- from April 1, Hong Kong Island first issued a solicitation order, and within a week, the solicitation order has been reprinted by all the major newspapers in the United States and Europe, and it is spreading at a faster speed, but the subsequent dissemination has really become an interesting anecdote, and most of the newspapers have omitted the original suffix of the project team phone number and address when they reprinted it......

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"The days are less, the effect is too good, according to the feedback from all over the country, the intended effect has been fully achieved!" Cai Jinwen excitedly reported to Wu Tian.

In mid-April, Wu Tian leisurely summarized the feedback on the effect of the "solicitation order", and at present, it seems that the first step of the plan has basically achieved the expected goal, at least in the predetermined main sales area, under the initiative of Tianlei Company, the dissemination of the "solicitation order" has been sufficiently guaranteed, and according to the plan, step by step on the local large newspapers, the effect is also quite satisfactory -- people who have heard of the concept of safety fans, and those who are interested in this concept, have achieved the expected goals.

"Yes, moving on to the next step, how are you ready?" Wu Tian asked with a smile.

"The progress is very optimistic, and the schedule will not be delayed!" Cai Jinwen assured.

Wu Tianman nodded, and then said with a smile: "Don't pull down the domestic propaganda plan, you have to start implementing it as soon as possible......

"It's been set, it will start broadcasting in mid-May, the sample film has been filmed, and there is no big problem with the review." Cai Jinwen said.

Although the "Solicitation Order" plan is progressing smoothly, but that model is Wu Tian's propaganda plan specially tailored for foreign countries, and it is inevitably a little troublesome to implement it in China. That's a resource. The Lord. The poison of righteousness!

Of course, some of the practices in the follow-up plan can also be used in China, but the relevant propaganda methods cannot use the same propaganda film, and they must always be remade - after all, domestic propaganda cannot be used, and a bunch of foreigners are used, right? At present, China is not in line with the world.

"What about ad dailies? Have you done the shooting? Wu Tian asked again.

"Not yet, alas, I've been too busy lately to spare manpower. But this time the film was filmed simply, let them work overtime in the past two days, and they were rushed out in one night. Cai Jinwen said with a smile.

Wu Tian nodded and said, "Who is that, Lin Su doesn't have much work, right?" Let them get it right. ”

After Wu Tian's "care" last time, Lin Su naturally reached a cooperation with Tianlei Company, but Lin Su did not agree to Wu Tian's proposal. Directly lead the team into Tianlei company. Among them, there is naturally a part of Lin Su's resistance to "young masters" like Wu Tian. What's more important is Lin Su's so-called team. In fact, they are all incumbents of those film studios, and they usually have time to do some private work, but if they really want to jump directly into the private company of Tianlei Company, few people are willing. It is impossible to say that Lin Su can only maintain a cooperative relationship with Tianlei Company in the end, and take orders and do it himself.

In the past half a month, Lin Su has also completed a single business and earned a lot of remuneration, which has already made Lin Su very happy. But what she didn't know was. For the advertising industry, she is almost completely a layman, a sample film is made down, that is called a difficulty, Tianlei Company here in order to guide her to complete the shooting, but it took a lot of effort, it is better to use their own team to shoot to save trouble and effort!

"Uh, okay, I'll arrange it." Although Cai Jinwen was a little reluctant, he still agreed without saying a word. Anyway, this film is not very difficult, it really can't be done, just let the company's production department work overtime to produce it. It won't delay the business.

"Lao Cai, don't be dissatisfied. As I said, Lin Su has this potential, and if you work harder now, it will pay off in the future. Wu Tian said with a smile.

"Yes......" Cai Jinwen should be a little puzzled, when did Tianshao learn to look at faces? How could he be so sure that the actress was a talent for advertising? But this is not certain, for example, Liu Xiaoqing Liu, isn't he also a big star? And she is still a popular first-line star, that is, under the eyes of Tian Shao, now she is obvious, while helping Tian Shao manage the film and television company, and more importantly, she is also an advertising wizard - now she proposes that the TV series is provided to the TV station for free, and only takes the plan of advertising time, even Cai Jinwen has to admire it!

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On the TV screen, there is a "three-sided" white room, and in the middle of the room, a table is placed, and a small flag is placed on the table, and the flag is flying in the wind......

For five seconds, there was only the picture of flags flying, and the other was the slight sound of the wind, until finally, the room blurred into the background, and the logo of Fengyun Company appeared on the screen, with the rhythmic sound of "Fengyun Electrical", and the sample was over.

"It's okay."

After Wu Tian finished reading it, the evaluation he gave made Lin Su feel a little lost.

Although this advertisement is very simple, it is simply not like words, so simple that Lin Su did not understand what the advertisement was trying to express, and even did not know what product it was going to sell - Mr. Cai said that the product of this advertisement is still in a state of strict secrecy, and Tianlei Company is only known to the relevant person in charge of this project.

But even so, Lin Su was still quite serious about making the product, don't look at the advertisement that only lasted for five seconds, but Lin Su was stunned to let the photographer shoot the flag flying for half an hour regardless of the cost, and at the same time controlled the speed of the fan under the camera lens - different speeds, the posture of the flag flying is very different. In the end, she chose the effect she thought was the most beautiful five seconds from the picture of flags flying for more than half an hour, but she didn't want to get just a "okay" evaluation in the end?

This little kid, do you know what art is?

Although Lin Su did not declare his dissatisfaction, the expression on his face was still seen by Wu Tian. Wu Tian smiled slightly and said: "Sister Lin, this film is still good on the whole, the shooting angle, especially the effect of moving in the stillness and the flying flag, is quite good." But there are a little flaws, first of all, this room ......"

"Room? This is designed according to creative requirements......" Lin Su couldn't help frowning.

"Not bad. This design. What I asked for was in a closed room. Flags are flying. Enclosureable rooms. It doesn't mean that there are only three white walls in the picture, right? Wu Tian smiled, "Why don't you open a window here, as long as the window is closed?" And there is a closed window, and the direction in which the flag flies is enough to show that the wind is not blowing in from the window, wouldn't it be more interesting to arouse people's interest in finding the source of the wind? ”

Lin Su couldn't help but nod when he heard this, and said, "Open a glass window, and you can also design some scenery outside the window." For example, a willow tree with a still treetop is more meaningful......"

Wu Tian smiled and nodded, and continued: "There is one more point, and that is this table. ”

"Table?" Lin Su couldn't help frowning again and looked at Wu Tian.

"The advertising screen is not only important for the product, but also for other items that go abroad. It is easy for people to accept psychological cues, for example, you put a brand-name bag worth 10,000 yuan on the rags of a roadside stall. Will others think he's worth 10,000 yuan after reading it? Wu Tian said with a smile, "The same." The grade of the table in this film is a little too low, and some of it lowers the grade of our Fengyun Electric, hehe......"

Lin Su looked at Wu Tian's smile and couldn't help but feel a little ashamed. In fact, she herself vaguely thinks that the grade of this table is a little low. This is also no way, although she said that she started an advertising company, but at present, it can only be said that it is a pure grass platform team, and she doesn't even have a serious office place, she only rented a single room in a hotel to make do with it temporarily, and she secretly borrowed a place from a film studio to shoot it, which was purely improvised.

According to the script she received, there are special requirements for this desk, which is to use a high-end desk with a sense of the times, and in Lin Su's understanding, the boss desk is the latest style of table, but she doesn't want to secretly lift the factory director's boss desk over to use it, but it still doesn't meet the requirements of others - who made the table not brand new, and also lost a piece of paint, and deliberately painted it with ink during the shooting, and I can't see it if I don't look closely, but I don't want this kid to be so sharp-eyed......

"I'm sorry, time is too tight, we couldn't find a better table for a while......" Lin Su whispered.

"So I said, I hope you can come to work in the company, and some resources need to be supported by a large company." Wu Tian said with a smile.

Lin Su bit his lip and didn't speak.

"Well, that's it, Lao Cai, you can ask someone to get a set of acrylic tables later, the kind I asked you to do last time, take a set and give it to Mr. Lin." Wu Tian turned his head and said to Cai Jinwen on the side.

"Okay." Cai Jinwen said with a smile.

"Ah, no, no, I'll just borrow it, and I'll return it after I'm done." Lin Su hurriedly said.

Wu Tian smiled and shook his head, this girl was really still full of vigilance, and she was unwilling to accept a little favor from herself...... The question is, does buddy really have a face that tries to do bad things with small favors?

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Seeing the acrylic table, Lin Su couldn't help but feel excited and loved it.

You must know that in these days, the ordinary desk is still the old-fashioned three-drawer wooden table in the 80s, which looks dull, and even the desktop is difficult to flat. Of course, there are also some new types of boss desks, but those things are high-end goods, except for the company CEO, ordinary people can not afford to enjoy it, and they can sit on the executive chair behind the executive desk, which is a sign of a successful person.

But how can the huge boss table be compared with the acrylic table in front of me, which is as crystal clear as glass, simple in shape, and full of fashion and futurism? Even Lin Xu's two subordinates were cautious when they lifted the table, as if they were afraid that the "glass" table would shatter when they touched it.

Lin Su was in a trance for a while, as if she was really like an ancient character who came out of that TV series, facing this kind of novelty that she had never seen before, naturally the feeling of can't help but love and can't help but want to have......

"Mr. Lin, Mr. Cai said, this table is for you, and you don't have to return it after you use it."

The person from Tianlei Company who came to deliver the table was Cai Jinwen's secretary, and naturally knew some of Mr. Lin's special status, so he said politely.

"Ah, how can it be done, such a valuable thing......" Lin Xu hurriedly said. Although she didn't know the value of this table, it was ridiculously expensive to think about those boss tables, this magical glass table, it should only be more expensive.

"Hehe, there is nothing precious or not valuable, this is made by the company itself." The one laughed.

"Huh? This is what Tianlei Company did? Lin Xu said in amazement.

"Yes, the last time I shot a learning machine commercial, I couldn't find a suitable desk, so I designed this kind of desk. However, at that time, this material was not easy to find in China, and I got a batch back from abroad, but I didn't have time to shoot a Walkman advertisement, and the few photos that were made were useless.......

"Yes, it's this kind of table made by Tianshao?" Lin Xu had a pounding feeling in his heart, and Wu Tian's smiling face couldn't help but appear in front of him again.

"yes. Well, okay, the table is delivered, we should go back, hehe......" The secretary said goodbye to Lin Su with a smile, and went straight to the car and left, Lin Xu was stunned and even forgot to send him......

This kid is so curious, who is he? If he said that he was because of his family relationship, so that Mr. Cai was so polite to him, but the key is that when he talked about advertising, he was very head-to-head, and Mr. Cai also said that he was very talented in advertising, and he was very confident in this advertisement, but he was picked out so many faults at once, which also proved that he had real talent and learning, and even the theories about psychological suggestion he mentioned, he had never heard of it......

That's fine, maybe it's because he has been in Tianlei advertising for a long time, you must know that Tianlei company is all the elite of the domestic advertising industry, whispering and seeing, it is not unusual for him to have some levels at a young age, but the strange thing is that this guy actually designs tables in addition to advertising?

This strange transparent table was actually designed by that guy? What kind of head is he?

Well, perhaps, this kind of table is just rare in China, and there are many abroad, right?

Lin Su could only think of such an answer in the end......

However, when Lin Su regained his mind and re-shot the advertisement according to Wu Tian's suggestion, he hurriedly watched the sample and couldn't help but be stunned - compared to the last sample, and the result this time, it was a world of difference......

The details are just a little bit of detail, and the result is so different? The effect is so different?

Lin Su fell into deep thought for a while, maybe he thought that advertising was too simple, he only thought that making movies and TV series, such long content, with stories and plots, was countless times more difficult than making commercials, right? I can't act in TV and movies, and it's not easy to make an advertisement?

However, apparently I have ignored a problem, that is, the advertisement is constantly repeated, and even the audience has to watch it many times a day, which requires quite high requirements for the details of the advertisement, and the difficulty of advertising is really quite large...... (To be continued......)