In the spring of 1990, the Canton Fair had a total turnover of 6.4 billion US dollars, of which Chiyang Electronics Factory and Longteng Entertainment and Game Company from Beijing contributed 110 million US dollars, which was exactly double the 55 million in the Canton Fair in the fall of 1989, accounting for 1.72% of the total amount of the Canton Fair!

Just this one company, just three products, can earn 110 million US dollars for the country, even more than the sum of all orders in many provinces and cities!

The whole country is shocked, it is really the whole country is shocked!

What kind of miracle is this? A small game card, a thin game card, and a unique style of historical interpretation books, these three axes can create a miracle of more than 100 million dollars?

This figure completely subverted the Chinese's view of games and changed the way high-level officials think about the game industry, CCTV specially sent a film crew to record the performance of Longteng Company every day at the Canton Fair, carefully edited into a documentary, and completely showed the world how popular games are with foreigners, regardless of borders and regions, and there is no cultural conflict.

A group of foreigners gathered around the table, holding the Three Kingdoms Kill card daxiao in their hands, and a reporter walked over with confusion and asked: "Do you know and understand these characters on the card?" ”

One of the blue-eyed foreigners with a high nose blinked and spoke in English, attracting everyone's daxiao, and at the same time, a line of Chinese translated subtitles typed on the TV subtitles: "Rather teach me to bear the world, stop teaching the world to bear me!" ”

TV voiceover: In addition to knowing Cao Cao, they are also familiar with the Five Tiger Generals, and even we Chinese ourselves know very little about Zhang Jiao and Yu Ji. They also know the personalities of these two men well.

……

A Japanese man is playing a game of Three Kingdoms, and it is obvious that Jishu is very skilled. The game routine is very clear, and there is a person next to him who translates in unison. The two whispered, and the reporter walked over and asked, "What do you think of this game?" ”

The Japanese said a lot of words, and translated: "This game is more interesting, with better graphics, faster running, and more realistic combat than the other two Three Kingdoms games that are being sold in Japan." ”

Voiceover: Japan has already launched their Three Kingdoms game to the whole Shijie, and the Chinese have just made their own Three Kingdoms game, and we expect the Dragon Three Kingdoms game to perform more well in the international market.

……

A middle-aged Chinese man is holding "Yi Zhong Tianpin Three Kingdoms", shaking his head. When I was happy to read it, I clapped my legs, and the reporter walked over and asked, "How is this book?" ”

The middle-aged man sighed: "This kind of book is very good for adults, but I personally think it is most suitable as a popular reading material for teenagers, and if my students had been exposed to this kind of book earlier, maybe their history studies would have been better!" ”

Voiceover: This is an ordinary high school history teacher, and this is the first-hand experience of a frontline educator.

……

CCTV collected a number of similar scenes, and selected a few representative ones to broadcast the reactions of people from all walks of life.

zuihou CCTV interpreted the Three Kingdoms game in detail, and the Three Kingdoms kill game cards. Yi Zhongtian products the Three Kingdoms, and quoted the comments of many experts and scholars, visited relevant units, and the views obtained were mostly positive.

The CCTV Three Kingdoms crew responded: "Longteng Company has contacted us. I want the crew to help provide the script of the Three Kingdoms, but we consider the gap between TV art processing and real history, and we are afraid that it will affect the seriousness of the official history. I could only refuse them. But now I see that this product launched by Longteng Company is infinitely close to the official history, and it does not lose the interest of art. The Three Kingdoms game runs through the plot with joy and embodies happy education. Our crew would like to express our heartfelt congratulations! ”

Professor Li Canglong of Chinese University said: "Yi Zhongtian is a very talented historian and a leader among the young and middle-aged teachers in the Department of History of our National People's Congress. His books on the Three Kingdoms are loyal to serious history books, and transcend the boring content, using real and vivid language and descriptions, completely, profoundly, and informatively show some more profound and more connotative things to everyone in their original form, which is a rare and good book! ”

Zhang Pei'an, a well-known researcher of the Three Kingdoms at the Chinese Academy of Social Sciences, said: "I have studied the culture of the Three Kingdoms all my life, but I have never thought about how to make more people accept, like and appreciate these historical treasures. Longteng Company made up for my regrets, launched a people-friendly Three Kingdoms culture card, attracted the attention of ordinary people in a popular way, and imperceptibly accepted the Three Kingdoms culture in the process of the game, so that ordinary people were interested, puzzled, studied, explored, and thought, and turned the cramming in the previous education into the active desire of the teachable, which is really rare! ”

Xu Yinjie, president of Tsinghua University Press, said: "In decades of book publishing, it is rare to see this form of cultural dissemination of the Three Kingdoms, video games, card games, easy-to-understand and profound books of the Three Kingdoms, multi-pronged. This method is a typical way of entertaining and teaching, which has changed the traditional way of education in China. Our China has a history of 5,000 years, and now it is the Three Kingdoms series, and the next one may be the Sui and Tang Dynasties, the Legend of the Sui and Tang Heroes, and the Sui and Tang Kills. Let everyone respect history and like history, this is the result that we educators want to see the most! ”

Praise from all walks of life, this new multi-industry all-round three-dimensional promotion, China has never appeared.

The three completely different industries of games, entertainment, and books can be integrated into one big package, and this thing that no one has ever done before has been sold to the whole shijie, selling for 96 million US dollars!

In fact, Yang Yun knew in his heart that of the 2 million gift packages, I am afraid that 1.5 million would be for the Three Kingdoms.

For locals in Europe and the United States, the Three Kingdoms and the Three Kingdoms are really not as attractive as the Three Kingdoms kill cards, and Yang Yun can sell these 1.5 million copies, which is already very good.

The other 500,000 copies were underwritten by Japan, Malaysia, and some overseas Chinese dealers.

In these countries, there are many customers who have played the Three Kingdoms game of Koei and Namco.

And now China, the birthplace of the Three Kingdoms culture, has launched its own Three Kingdoms game, whether you plan to watch jokes or really experience the original Chinese culture, there must be a market, and things are not expensive, as China's first Three Kingdoms culture promotion goods souvenir collection is also good!

For this result of the Canton Fair, profit is a very important aspect, but Yang Yun cares more about how Chinese view games, cards, and books with vernacular commentary.

In order to let more Chinese change the wrong view that games are flood beasts and electronic heroin, and change them to "games are the best tools for edutainment", Yang Yun dumped all kinds of low-end MD game consoles in the backlog of Longteng and Chiyang factories, not seeking to make money, but to quickly open up the situation and enter every household, so that game consoles become the playthings of adults and the best carrier of education, rather than childish toys for children.

The overseas orders of the Canton Fair brought huge profits to Yang Yun, and the hot pursuit of CCTV and the domestic market brought Yang Yun great fame.

As soon as the Canton Fair ended, Xinhua Bookstore took the initiative to come to the door and was willing to sell the Three Kingdoms Cultural Gift Package for Longteng Company.

Xinhua Bookstore is a very serious enterprise, affiliated to the Central Propaganda Department, is the oldest book distribution enterprise in New China, covering the most outlets in the country, the largest scale, and ordinary books are not qualified to enter.

This time, Xinhua Bookstore decided to sell Longteng MD Learning Machine, Longteng Three Kingdoms, Longteng Three Kingdoms, and Yi Zhong Tianpin Three Kingdoms, and sold the four products in a joint package.

This is something that has never happened before, first of all, the Longteng MD learning machine is Sega's MD, there is a Longteng learning card, equipped with a Longteng 4-in-1 game card, this is a set sold independently, mainly handed over to Jiang Yang and their distribution team for sale.

Now the learning machine has been recognized by Xinhua Bookstore, which shows that the upper echelons of the country are willing to popularize this commodity, of course, the Longteng four-in-one game card has been eliminated from it and is not in the sales list of Xinhua Bookstore, but Yang Yun is already ecstatic.

There is Xinhua Bookstore distribution, which is the fastest channel to popularize MD, although it has made a lot of profits, but compared with the distribution of Jiang Yang's family, the speed is several times faster.

Then Xinhua Bookstore packaged and sold the other three items, matched them with Longteng MD machines, and placed them in the prime position of the bookstore, allowing Longteng to send promoters to explain on the spot.

This is also a great event, and it also gives Yang Yun a headache, Xinhua Bookstore has 10,000 stores across the country, where are there so many promoters in Longteng?

Good things came one after another, Zhu Shuguang's secretary called and informed Yang Yun to attend a meeting, and the country was preparing to set up a cultural promotion group of the Three Kingdoms, and wanted to hear Yang Yun's opinion.

Longteng Company was busy up and down, and Yang Yun pushed the domestic sales to Zhao Yongping and Fang Huimin, and got into the special car to pick him up.

This was a joint meeting of six departments: the Ministry of Culture, the State Development Planning Commission, the General Administration of Press and Publication, the Ministry of Foreign Trade and Economic Cooperation, the Administration for Industry and Commerce, and the General Administration of Customs.

At the meeting, it was decided that each unit would set up a three-country promotion group to be responsible for the promotion of the culture of the three countries at home and abroad.

In China, the semi-official institution of the Institute of Three Kingdoms Cultures of China is mainly marketed by Xinhua Bookstore, and its main customer groups are adults with certain economic strength and open-minded families.

Foreign promotion, mainly to assist Longteng company in global sales, for Longteng company in the policy checks, when necessary can be on behalf of the press conference, the sales method of Longteng is not dry, do not interfere, do not suppress.

This is quite a relaxed condition, Zhu Shuguang, the leader of the promotion team, deliberately named Yang Yun at the meeting: "Xiao Yang, for the promotion of overseas markets, I don't know what Longteng Company will do next?" Can you tell me your details, and our working group will arrange manpower to cooperate. ”

Yang Yun said with a smile: "The first stop, of course, is Japan!" (To be continued......)