As the release time approaches, the promotion of "The Avengers" has entered the final sprint stage, not to mention Disney's media, even Marvel Comics has taken the initiative to stand up for the movie.

In the latest issue of the comic book, Marvel Comics has made some changes to several of its popular superheroes, including the universe in which the movie is used, Captain America is old, Wolverine is dead, and Thor is transgender......

Although Marvel always likes to mess around in comics, it has attracted the attention and even surprise of countless fans, after all, this is not a messy universe, but a universe used in the movie!

In the latest episode of ABC's talk show, "The.View," several executives from Marvel Comics walked up to the interview desk and revealed some news.

Marvel at Will, the head of the screenwriting team? Moss said into the camera lens, "The new Thor won't be a temporary female replacement, she's now the real and only Thor!" ”

Host: Whoopy? Goldberg exaggerated on the show, "Today is a big day in the Marvel universe, Thor, the god of thunder, has messed up and is no longer eligible to use his hammer." For the first time ever, the hammer will be given to a female character to use, and Thor has become a woman! ”

Another host, Gianni? McCarthy duly explained, "She created herself, she was saved by Thor and came to Earth, she followed him all the time and made herself look like Thor and now she's going to replace him in the comics." ”

At the same time, Marvel also released a photo of the new Thor and the Avengers, and these posters immediately became the focus of the Internet, and the word Avengers directly became a hot word on Google's search list.

Thor incarnates the "Hammer Sister" of the Royal Sister Fan!

As soon as the news came out, it alarmed countless netizens, comic fans and movie fans, and a lot of ridicule appeared on the Internet.

"Thor becomes the godmother" and "Saul is Loki's transgender" and other spoof remarks emerge in endlessly.

This qiē is in Disney's plan, and when these news fermented to a certain extent, Ryan deliberately complained on his Facebook and Twitter - female Thor? What do they think!

This news was forwarded by netizens one after another, in the space of a day. The number of retweets has even exceeded a million.

It doesn't seem to be lively enough, Ryan also deliberately accompanied a handsome female photo of Taylor, and her appearance of standing in the middle of the Avengers attracted a large number of netizens to think of the female version of Thor and many wild men......

Although Sister Hammer and Loki may not have anything to do with each other, and this new series of comics may not affect the direction of the movie, coupled with the news that Wolverine is about to die in the comics and Captain America will quickly age and be replaced, more people have begun to pay attention to the amazing superhero series.

This is an era in which online media is gradually dominating, and the role and share of the network in publicity and marketing are becoming more and more important. Disney and Marvel Comics use these methods to cater to the needs of online media.

In addition, the influence of the Internet on movies can also be manifested on the other hand.

AFTER THE TRAILER OF "AVENGERS" WAS RELEASED ON YOUTUBE, IT SET OFF A VIEWING FRENZY AMONG NETIZENS, AND IT WAS CLICKED MORE THAN 10 MILLION TIMES WITHIN 24 HOURS OF ITS RELEASE, SETTING A NEW RECORD FOR TRAILER VIEWING!

"The film gathers superheroes familiar to fans such as Iron Man, Captain America, Thor, Hulk, Black Widow, Hawkeye, etc., and all superheroes not only appear in this trailer, but also show their super powers!"

Meanwhile. Disney has not given up on the promotion of traditional media, newspapers, magazines, radio, television and outdoor advertising, and news and advertisements about "The Avengers" can be seen everywhere.

"The Avengers is about a sudden and powerful evil force that poses a deadly threat to the planet, and no superhero can resist it alone. S.H.I.E.L.D. was also caught off guard, and its commander 'Cyclops' Nick? Fury realizes that he must create the strongest alliance in history, bringing together superheroes from all walks of life to save the world from the forces of darkness. And so the 'Avengers' came into being! ”

"Ryan? Jenkins once again holds the Star Shield to become a symbol of courage and faith Captain America, Robert Jr.? Donnie puts on iron armor and becomes the unruly Iron Man and Chris? Hemsworth lifts his sledgehammer again and transforms into a mighty and righteous Thor, Jeremy? Reina then holds the bow and arrow, and performs the eagle eye of the god of archery. Scarlett? Johnson also wore tights again, showing off his curves to interpret the black widow. Women, full of fatal temptation. Confused ......"

Near the last week before the release of "The Avengers", Disney and Marvel jointly held an exhibition of "Avengers" at the 1988 Gallery in Los Angeles. Whedon and Robert Jr.? Donnie also appeared in it, and under the creation of the painters, the superheroes have a different look, which is very interesting.

The gallery also provided "Avengers"-themed cupcakes for the audience to feast on while winning valuable tickets to the premiere.

In order to promote marketing, Disney has emerged a variety of methods.

Three days before the film's release, Scarlett? Johnson was named on the Hollywood Walk of Fame, becoming the 2,440th Vanity Fair Star of Honor.

Like Ryan, Taylor, Natalie, Melanie? Sloan's friends and family members also attended the ceremony, and the scene was surrounded by crazy fans, countless people wanted to see the "Avengers" stars and sexy goddesses.

Even if this goddess has come out of the closet.

These have significantly driven fans' expectations for "The Avengers".

"Why isn't there your star here?"

After Ryan and Natalie finished whispering, Taylor leaned in, "I remember the Hollywood Business Association sent you an invitation. ”

"That was 10 years ago." Ryan shook his head, "The position they gave me was too bad at the time, so I refused, and now I guess they don't know if they should invite me again." ”

From the day he took over Disney, his identity has changed dramatically, and the Hollywood Business Association must have understood this.

"What about you?" Taylor looked to Ryan's other side, "Nat? ”

"I'm not in a hurry." Natalie shrugged at Taylor, who turned from behind Ryan and whispered to Natalie, "If they don't give you two stars for the actor and director at once, be sure to refuse." ”

Hearing Taylor's words, Ryan couldn't help but smile, many years ago, he dreamed of having his own star here, but now, it doesn't matter, even if he doesn't have this star, it won't change his status in Hollywood, and he will forever be written in the history of this Vanity Fair.

Even, now he has become one of the rule-makers of this Vanity Fair.

After interviewing Scarlett, the reporters gathered here naturally targeted the surrounding Ryan and others, and in the face of most of them belonging to Disney's media, their group of 'Disney gangs' will not shirk.

"Everyone who knows Scarlett thinks she's easy to get along with, but she's not easy at all."

As a close friend, Natalie said to Scarlett, who was smiling and groaning, "We have known each other for almost 20 years, and we have worked together many times, she is a very, very good actress, and she often inspires me to be a good actor." ”

With that, Natalie beckoned to Scarlett, "Scarlett, thank you for sharing this important moment in your life with me. ”

"I've known Scarlett for about 20 years, and she's been on the big screen since she was eight years old."

Unlike Taylor, who doesn't want to deal with the media recently, Ryan also gave an interview to his own media, "The Hollywood Business Association made the right decision, and it's great to see them award this honor to such a good actor who debuted at the age of eight, and she has been working hard to leave us with many impressive screen images." ”

"Hey, Scarlett." Ryan walked up to Scarlett and said deliberately, "Now that your handprints and name are on the Walk of Fame, I can't wait to step on a few feet." ”

"I'll kill you, Ryan."

Even in the face of the media, the 'Disney Gang' did not hide the good relationship between them, and Scarlett gritted her teeth at this time, "I promise, I will!" ”

So, the next day, there was a 'black widow. Women want to kill Captain America's news.

Using a qiē to promote the film, both Ryan and Disney are unswervingly implementing this strategy.

This era has changed, and the era of Hollywood relying on the appeal of a superstar to prop up a movie is long over.

Even Ryan, who has the most extensive fan base in North America, doesn't dare to say that fans will buy every one of his works.

Especially those niche films, which have little to do with personal appeal, and congenital defects determine that they will not be a big hit and popular genre.

Of course, The Avengers is definitely not in this category.

The first priority of this kind of film is entertainment, and in the face of the widest range of moviegoers, the first consideration is to bring the most simple and pure joy to the audience, and this kind of entertainment is also the most popular among the public.

After all, those who run into the theater to study philosophy and think about the meaning of life are a minority of the few.

As a veteran movie fan, Yilun can watch about 70 movies every year, but what can really make him buy tickets to enter the theater is only the commercial movies of the big production zuò, and other types of movies can be watched on the Internet, TV and DVD players, and visual effects blockbusters must enter the theater.

As one of the heads of Ryan's fan organization in the New Orleans area, it didn't take much for him to get his ticket to the premiere of "The Avengers."

This is also due to the strategy implemented by Disney, which is clear to Ellen that from the day Ryan entered Disney, Disney canceled all the tickets reserved for professional film critics for the premiere and sold them to fans from all regions of the United States, a strategy that has also earned Disney a good reputation among audiences. (To be continued......)