Chapter 560: Ratings Report
After Xu Guanwu sent Zhao Zhenqiang away, he ordered Stanley Market Research Company to count the ratings of "Shanghai Tang" yesterday. A moment later, a full report appeared at his desk.
When I opened it, I saw that in the ratings list of the same program yesterday, TVB's "Shanghai Tang" was unbeatable, and the ratings were more than 40 points, which means that more than 2 million people watched yesterday's premiere.
In comparison, Jiayi's "Kung Fu Boy Hong Xiguan" has an audience rating of just over eight o'clock, but only more than 400,000 people watched. And Li's "Big Husband" has only a little more than three o'clock in the ratings, but only more than 100,000 people watched. In comparison, the ratings of "Shanghai Tang" really made them powerless.
In terms of ratings, in addition to "Shanghai Tang" leading the way, media people's comments also praised this TV series that competed for hegemony in Shanghai at the beginning of the Republic of China, believing that it created a new theme of TV dramas, which is a major breakthrough in the Hong Kong TV industry. And Xu Wenqiang, played by Zhou Yanfa, is both a jade tree and a depressed at the same time, and is a typical ideal young man after being hit by cruel reality......
In fact, the theme of gang hegemony similar to "Shanghai Tang" was first created by director Zhang Cheda when filming "Ma Yongzhen", and the starring role is Chen Guantai, an artist under the current Xu family. It was by starring in "Ma Yongzhen" that he became an instant hit in Southeast Asia.
It's a pity that Chen Guantai has a weak successor, and after starring in movies such as "Ma Yongzhen", he quickly fell from a leading actor to a supporting actor. Later, when the great director Zhang Che took people to Taiwan for development, he didn't follow him because he couldn't see through the situation, and he became a lonely bird with no one to pity him when he stayed in Shaw Brothers. Later, I felt that I really had no development. In desperation, I had to jump ship to Xu's. And under the promotion of director Gui Zhihong. starred in the black X gang-themed movie "Cheng Kee Teahouse" and the sequel "Big Brother Cheng", which once again became famous in Southeast Asia.
Now he is mainly a star, and he is the protagonist in low-budget kung fu movies shot by some small and medium-sized film companies. Because of the name of a popular star in Southeast Asia, the salary of a drama can receive 50,000 Hong Kong dollars. Although the salary is not as good as Cheng Long, Hong Jingbao and others, because there are more movies filmed, there is no small profit in terms of money, and it is also among the many stars of the Xu family. The first to drive a supercar to film on the set, known as "Flying Cars", is also very famous among the Hong Kong actors who like drag racing.
Jiayi's "Kung Fu Boy Hong Xiguan" is starring Wu Weiguo, a young student from the wireless artist training class, before the opening, telling the story of Hong Xiguan, one of the Ten Tigers of Guangzhou during the Qing Dynasty, leading the righteous to resist the tyranny of the Qing court.
The Ten Tigers of Guangzhou are well-known heroes in the south, and their stories are mostly chiseled and attached, and the credibility is questionable, but because the stories are all about chivalry and righteousness, fighting injustices and the like, they are widely popular among the middle and lower class civilians, and have gradually developed into a more famous series of southern folk tales.
Over the years, the Ten Tigers of Guangzhou have been adapted into countless movies, and Huang Feihong alone has more than 200 movies. And like Lu Acai, Fang Shiyu. The movies of Hong Xiguan and others also appear frequently, enriching the screen content of Hong Kong people.
This "Kung Fu Boy Hong Xiguan" is a similar kung fu martial arts work, and the ratings should not be bad, but because of the sniping of the TV series "Shanghai Tang", it is not satisfactory in terms of ratings.
Xiaosheng Wu Weiguo was originally a student from the wireless artist training class, and he was also a fellow senior of Zhou Yanfa, known for his elegant appearance, and after graduation, he took on an important role in TVB and starred in many TV series. But it's a pity that he jumped to Jiayi TV a few years ago. Although he was still praised by Jiayi after he went, Jiayi's influence was far worse than that of wireless.
For people who want to add value to themselves, in fact, the importance of the platform is often more important than the strength of the individual. It's like a Coke that only sells for two yuan in the supermarket, but it costs ten yuan to put it in a KTV private room, and if it is in a five-star hotel, the price is even higher......
When Wu Weiguo was developing TVB, he was a pillar of the Taiwan Pole at that time, and he was more popular than Zheng Shaoqiu, Liu Songren, Zhou Yanfa, etc. at that time. But it's a pity that he jumped to Jiayi, although he is still highly praised, but in terms of fame, he is far inferior to Qiu Guan, Brother Ren, and is gradually surpassed by rising stars such as his junior brother Zhou Yanfa, which is really a pity and a pity.
In fact, Wu Weiguo looks like a good actor, and he is a very rare good actor, and if he stays in wireless, he will have a better development. But when people choose their own path, they often can't predict the consequences, which is why they have so many regrets.
Li's TV station's "Big Husband" is actually an old drama three years ago, because now Li's TV station has gone to the main creator, so the filming of the new drama is far away, so the TV station has to broadcast the old drama to make up the number. "Big Husband" did cause a sensation when it was broadcast back then, but now that the old drama from a few years ago is taken out, in addition to some people having nostalgic plots, in fact, more people still like the new and hate the old. Therefore, the ratings of this TV series are relatively miserable, only more than 100,000 viewers, less than a fraction of TVB.
The new owner of the legendary TV station is also very unhappy with the station's low ratings, and is quite annoyed with the little cash left on the books. Except for the TV station building and its nearly 1,000 employees, there is basically nothing left. It's almost like they spent a lot of money to buy an empty shelf, and they left nearly a thousand mouths to be fed.
Huang Xizhao was dismissed by the Australian consortium at the beginning, and when he went through the handover procedures, there were naturally many things he would not take the initiative to mention. The Australian consortium has never taken over the TV station before, so it is natural that it cannot consider some things comprehensively. Therefore, after the handover was completed, when Huang Xizhao was dismissed, suddenly many problems broke out within the TV station, such as the remaining employee contract issues.
After the inventory, it turned out that in order to prevent Jiayi TV from poaching people, Li's TV station had signed contracts with employees for a long time, some of which were more than five or six years, and even ten years. Moreover, the conditions for terminating the contract are also very harsh, and either party will pay a high price for termination.
Many of these actors have actually not been able to perform for a long time. Fame. Acting. The appearance has already begun to deteriorate, but the salary is still high, which will naturally cause a great burden on Li's side.
In addition to contract issues, there were a lot of debt problems before Jiayi TV Station, and there was no need to worry about some accounts, according to the practice of previous cooperation, they were settled every six months, but Huang Xizhao let out the wind when he left, saying that if he didn't hurry up to Jiayi to settle the accounts. I'm afraid that the new boss will not admit it at that time. So a group of customers who had business dealings with Jiayi TV went to Jiayi to ask for money, and the Macau consortium was simply a lawsuit.
After taking over Li, all kinds of unsatisfactory things made the originally ambitious Australian consortium have the intention of retreating in the face of reality. After all, Leigh's TV is not as good as they thought. Although there are only three TV stations in Hong Kong now, it is a pity that TVB is the only one, and they eat meat and drink soup by themselves, so that Li's and Jiayi can't even gnaw bones.
After the takeover of the Australian consortium fantasy, the ratings soared, and the scene that could not earn advertising fees is just a dream when I think about it now. Now not only is it not profitable, but it also has to pay at least two or three million dollars every month. This kind of gap is too embarrassing.
Xu Guanwu heard that the Australian consortium vaguely seemed to have the idea of selling, but unfortunately no one was willing to take over at present. After all, the ratings of Li's TV station have always been sluggish, and everyone can see it. And the asking price of the Australian consortium is still so high, not everyone can afford it.
Xu Guanwu planned to buy Li's TV station. In this way, he can have four TV licenses, and when the time comes, he will be able to open four channels in a row, and he will be able to fight Jiayi without fighting back. It's just that the British government in Hong Kong, out of consideration for curbing monopoly, will not allow Xu Guanwu to buy Li's TV station and dominate the TV broadcasting field in Hong Kong. So Xu Guanwu, who wanted to buy a TV station the most, was excluded at the beginning.
Xu Guanwu knew that Daoli's television station was later taken over by Mr. Qiu Degen, who was the chairman of the Far Eastern Bank of Hong Kong, and came to Hong Kong with a few yuan at the earliest. Later, it started by opening an open-air cinema in the New Territories, followed by the opening of a silver account in the New Territories, and later formed the Far Eastern Bank.
Far Eastern Bank also suffered a run on the Far Eastern Bank in the 60s, but Qiu Degen sold all the properties under his name to fill the big hole in the Far Eastern Bank, and finally survived the run without danger. As a result, Far Eastern Bank has stood tall and made a name for itself as a trusted bank. And nothing is more important to a bank than the trust of its customers.
As a result, Khoo became a well-known banker in Hong Kong, but he had a soft spot for entertainment, so he originally planned to enter the film industry in the 60s. But it is a pity that a plane accident caused the tragic death of the owner of the electric company, and also created a situation in which the Shaw family dominated in the early 70s. What people didn't notice was that there was actually another person on the plane who was Qiu Degen's wife, who was going to Taiwan to attend the film festival with the senior management of the company, and by the way studied the matter of co-investing in making films. But he didn't expect to suffer such a catastrophe.
The tragic death of his wife made Qiu Degen reluctant to touch movies for a long time, and it was only recently that he finally figured it out and wanted to fulfill his wife's last wish. However, now the Hong Kong film industry is more troublesome than ten years ago, and it was just a two-power competition at the beginning, and other film companies can survive from the cracks. But now Hong Kong is competing for hegemony among the three countries, and the three companies of Hui's, Shaw Brothers, and Golden Harvest are competing, and if they are not careful, they will become the target of public criticism, and they will be directly crushed into powder by the three giants.
Therefore, Qiu Degen planned to outflank him in a roundabout way, starting with a TV station that was easier to start. After all, compared with investing in movies, the income of TV stations is undoubtedly more secure. Investing millions to shoot a movie, perhaps the most unfortunate loss may not even be able to recover the cost. But if you invest millions to shoot TV series, you can make a profit just by selling the copyright of the TV series, and if you earn a little more advertising costs, even if you lose money, you won't lose too much. And if the TV station's ratings rise, then it is more likely to make a lot of money in the future.
Qiu Degen's calculations were shrewd, but he didn't act immediately. Because the price offered by the Australian consortium is still some distance from the expectation in his heart, he wants to wait a little longer, and the Australian consortium can't afford to lose money, and it will undoubtedly be much cheaper to start at that time. And Li's TV station is actually the most important thing is the two TV licenses, with a TV license and capital investment, you can immediately find all the people to build a TV station.
The Australian consortium, the owner of Li's TV station, has made frequent small moves recently, although it has just taken over and already wants to sell it. In fact, in the final analysis, they don't really want to set up a TV station in Hong Kong, but just want to take the opportunity to speculate and sell. It's just that now Chinese capital has learned smart, so no one wants to take on this mess. (To be continued......)