Shortly after returning to Los Angeles, Ryan went to Jenkins Films, produced by Kidman Studios, Zach ? Schneider's "Three Hundred Spartan Warriors" was held in the large conference room here, and an extremely simple test film was held, in which no film critics were invited to participate, except for some representatives of the theater chain, most of the media that appeared here were Disney's media.

The film has completed all the post-production work, and the picture with CG special effects is very visually impactful, this is definitely not an epic war film in the traditional sense, in a sense, it is more like a long-form MV starring 300 sturdy men in red pants.

However, the traditional epic film is only now worrying the theater side.

After two almost crazy epic years in 2004 and 2005, the failure of a series of major productions such as "King Arthur", "Alexander the Great" and "Heavenly Dynasty" almost pushed the genre to the dilemma faced by the pirate genre in Hollywood, not only the producers and distributors, but also the theater side also had concerns about this theme.

This situation will not improve significantly without experiencing a buffer of several years.

Fortunately, the strong muscles, soaring blood and the free spirit in it make "The Three Hundred Spartans" look quite a selling point, but after the test meeting, some theaters are still apprehensive and have not reached an agreement with the distributor Jenkins Films.

In this way, Ryan expects the film's first week theater to be in the early 3,000s at most, which can only be regarded as average for the commercial production released by Disney in recent years.

But epics are facing a huge dilemma, and this is also normal.

The quality of the film was guaranteed, and the Jenkins Films team was in charge of the promotion and distribution, and Ryan just made a reassuring call to Nicole and put "The Three Hundred Spartans" aside for the time being.

As long as there are no big problems in publicity and distribution, the probability of making money for the film is far greater than losing money.

As for whether the film will be criticized for being too violent and bloody after its release, in front of sufficient commercial interests. These are not problems at all.

In addition to "The Three Hundred Warriors of Sparta", Walt Disney has invested more resources in the films produced by its company, and the summer season is getting closer and closer. After Johnson finished filming the easter eggs, the two were inevitably taken out by Marvel Pictures to make a big fuss.

Stan? In an interview, Lee revealed to reporters, "In the universe setting of the Marvel movie version, Black Widow Natasha? Normanoff and Captain America Steve? The relationship between Rogers will be different from the development of the comics. These will be initially shown in the easter eggs shot by Ryan and Miss Johnson for "Iron Man". ”

"I really enjoyed the character and the interaction between Black Widow and Captain America." In an interview with Disney Online, Scarlett said, "During World War II, Steve? Did Rogers save Natasha? Normanov, by the time they met again, nearly seventy years had passed, and it was a feeling of being abruptly separated from each other. This feeling will have a huge impact on the hearts of the characters, when those comrades who once fought side by side die due to aging, and two people who have undergone human experiments meet in a modern society. Only they can experience each other's feelings. ”

When the reporter asked about the relationship between Black Widow and Iron Man in the film universe, Scarlett, who had already been instructed by Marvel Comics, generously admitted, "Natasha? Normanoff and Tony? Stark intersects. Because they're going to form a team, one of the most powerful battle combinations on the planet - the Avengers! ”

While both the media and veteran fans have guessed the ambition in terms of surprise, this is the first time anyone has acknowledged it in public. "The Avengers" is already in the works of Marvel Comics and Walt Disney.

Tony? Stark was certainly one of them, and after Scarlett's interview, Iron Man immediately attracted more attention.

In addition, "Agent Carter", produced by Marvel Pictures, also landed on ABC TV in mid-April. Peggy as Atwell? Carter in the loss of Steve? Rogers after work life in which Tony? Stark's father, Howard? Stark plays an important role.

This series is a supplement to the origin of the cinematic universe and S.H.I.E.L.D., and Walt Disney launched it during this time period, naturally wanting to form a positive interaction between the miniseries and the amazing superhero movie, judging from the ratings and response of the premiere episode, the effect is quite good, although many people are nostalgic for Nicole's version of Peggy? Carter, but also understands that it is basically impossible to let a popular two-time Oscar actress star in a miniseries.

Although Tony in the episode? Stark has not yet been born, but a series of black technologies such as the Ark Reactor have already taken shape.

Of course, Robert Jr.? Downey specially attended the press conference held by Marvel Pictures for "Agent Carter", and as the star of "Iron Man", he was interviewed by many media outlets.

"In the world of comics, the Iron Man franchise is on a par with Spider-Man, X-Men and Captain America." Robert Jr.? Downey's focus is naturally on "Iron Man", "This comic has been popular for decades and has always been cared for by readers. Because he wasn't a biological variant, or something that had been bitten by an insect. He is just an ordinary person who uses his own intelligent manufacturing to create a steel suit, one of mankind's greatest inventions. ”

He's still far from being a Hollywood A-lister and understands how important the franchise is to him, "I think 'Iron Man' is a very interesting character, and in Spider-Man and X-Men, Marvel has managed to create a supernatural hero, but the reason this story is a good adaptation is that it touches on social issues and the world we live in." It's a story about redemption and the ordinary man who can be transformed into a hero, and he must meet misfortune in order to exert his strength. ”

Tony, exactly? The character of Stark, with Robert Jr.? Downey's own experience has many things in common, under Disney's public relations, the media can see 'Little Robert? Downey is just for Iron Man' and that sort of news.

In short, this qiē has raised the audience's expectations for "Iron Man".

In addition to "Iron Man", Disney has also invested huge financial and manpower in "Cars", and the animated feature films produced by Pixar Studios have always been a guarantee of profitability, especially the profits generated by derivatives, which are enough to make any Hollywood studio blush.

As early as the release of "Looking for Nemo", Pixar Studios advertised "Cars" in the film, and since August last year, the film's series of promotional plans have been officially launched.

Disney made a 3D punch at the CG event 'SIGGRAPH.2005', and the teaser versions of the four animated blockbusters "Cars", "Ratatouille", "Wal-E" and "Flying House" that will be released in the next few years were collectively unveiled, leaving many viewers with a sneak peek and addiction.

Among them, the most concerned is "Cars", which was released this summer.

In the promotion, Disney also hyped this as the first animated work to use "ray tracing" technology, which can help make the car characters themselves and their environments more believable.

Since the launch of the Toy Story franchise, Pixar Studios has held the leadership position in animated films, and today, Pixar Studios has long been synonymous with "quality animated films".

In order to promote "Cars", Walt Disney and Yahoo and many other partners once again hyped up the experience of Pixar Studios, and even hung a video specially made for Pixar Studios on the homepage of the increasingly influential YUTUBE website.

This video is a mix of classic Pixar studio cartoons and the sound of Hook's cowboy – Tom, of course? Hanks - Tell everyone about the benefits and features of Pixar.

"Ensuring that each new work has a technological breakthrough is the expression of Pixar's pursuit of perfection, however, in addition to the superb picture performance, what really touches people's hearts is the wonderful and moving stories."

"Although the stories told by Pixar animated films are worlds that have little to do with reality, and the characters in them cannot appear in our lives, many of them are not even human, but the audience can find their own shadows in them, and see the lovely commonalities of human beings, as well as the bad shortcomings."

"The most shining thing about Pixar Studios is the magic of their storytelling, why do we have a lot of love in our hearts when we watch Pixar animation? What makes us so obsessed with Pixar's animated characters? And what suddenly stimulates our tear ducts? It's all about how Pixar's works tell stories, how they tell stories......"

Along with the animated characters that have left a deep impression on the big screen, including the main characters of "Cars", and Tom? Hanks's commentary voice was transmitted to many Internet users together.

In the film market, where supply exceeds demand, the importance of publicity is not at all below the quality of the film, and Ryan and the Disney Group will not ignore the role of publicity because of past success, this is a fast-paced era, an era that belongs to the eyeball economy, and it is also a fickle era.

As the creative director of Walt Disney, Ryan's biggest job is undoubtedly to pay attention to the works launched by various companies and departments of Disney, and now the Walt Disney Group has been at the forefront of Hollywood in the film and television industry, and as time goes by, the advantages are becoming more and more obvious.

The film and television industry itself has limited profits, but it can provide high-quality content for the entire group's online and offline operations, and when Disney's channels are expanding, excellent content will undoubtedly generate huge market attraction. (To be continued......)