Chapter 219: "Corporate Citizenship"
Lao Ye's comprehensive privatization allowed dozens of Murmansk freighters to fly the flags of other countries overnight. The invisible privatization of the Lao Ge period has become an open, reasonable and legal private property.
Icebreakers are not nuclear submarines, and besides, the Northern Fleet is waiting for rice to be boiled and urgently needs to sell a batch of idle materials in exchange for urgently needed food and daily necessities.
Not only was the charter party willing to pay dollars, but even decided to modernize the Murmansk shipyard, which made the transaction go no further. The business was robbed by the navy, and the mayor of Murmansk was very unwilling. I pestered the guests who came from afar for a whole day, trying to sell one as well.
NB Labs did not plan to purchase a second one, but decided to have the icebreaker, which had just been named "Yuanwang", be refitted on the spot at the Murmansk shipyard. And for $50,000, rent a polar expedition departure base in the port of Murmansk in the former Soviet Union.
The equipment required for modification is all purchased by themselves; Half a year later, all kinds of supplies needed for polar expeditions will also be shipped from Hamburg, Germany to St. Petersburg, and then transported to Murmansk by rail; In addition to the $50,000 rent, the Murmansk city government received only one $480,000 labor order, which made the mayor very unbalanced.
After all, compared to the sister city of St. Petersburg, NB Electric brought too little to Murmansk. Not only did they not invest in the construction of factories, but they did not even provide some humanitarian aid as they did with St. Petersburg.
Food shortage. This is a big problem.
Almost all high-ranking Russian officials, including Lao Ye. They are all worried about food. Mayor Sobchak has been visiting abroad for longer periods of time than in St. Petersburg. It has established good relations with the heads of state of many Western countries. So since the beginning of winter, a lot of aid has been obtained. In particular, the sister city of Hamburg, which has just been formed, has sent tens of thousands of tons of grain and more than 10,000 burdens.
In order to establish good relations with the current authorities and the future "St. Petersburg Gang", NB Electric also provided food aid worth one million dollars to the city governments of Moscow and St. Petersburg respectively.
This is the largest amount of aid provided to Russia by a foreign company since the collapse of the Soviet Union. BNB News is very low-key and doesn't even mention it. In order to solicit more aid, Russia's major television stations publicized this good deed.
It can be seen from this that there is no poverty but injustice. The imbalance in the heart of the mayor of Murmansk is quite justified.
Unfortunately, NB Electric is a company, not a professional charity, and can only provide help within its capacity. What's more, the charter represents the Hong Kong NB Laboratory, a non-profit research institution, not the NB Electric Group, which also needs government funding and social donations, and it is impossible to treat this city more than 1,000 kilometers deep into the Arctic Circle as the NB Electric Group did with Moscow and St. Petersburg.
Considering that the mayor could not be disappointed too much, the charter invited Ms. Andrea, the president of Pan European International Travel Agency, to come and reach a tourism cooperation agreement with the city government, with "Polar Night" and "Aurora" as selling points. Extension of the previous tourist route to Murmansk.
It turned out to be a successful project.
The advertisements were broadcast in Hong Kong, Saudi Arabia, Kuwait and Germany. The few branches of Pan-European International Travel Agency were overcrowded, and interest in Murmansk was much greater than in Moscow and St. Petersburg, so much so that the agency had to open a special "polar route", chartering flights directly to St. Petersburg and then changing trains to Murmansk.
Four passenger planes are not enough, but NB Airlines would rather charter a passenger plane than lease or purchase one or two passenger planes. For security purposes, the Tu-154, which the company has the right to use, is also not considered.
Professional things have professionals to worry about, and the charter has no objection to the steady business strategy of NB Airlines, and accompanied Xia Yao to feel this different city, so he left Leo, the special affairs assistant of the European company, who was responsible for modifying and forming the polar research logistics team, and hurriedly returned to St. Petersburg.
"Mr. Zhang, Happy New Year."
As soon as he got off the train, he was greeted by the long-awaited Deputy General Manager of the St. Petersburg branch, Frank Erstner, with a smile on his face.
I was so dedicated that I didn't go back to Germany for a holiday at Christmas, which is extremely rare in Europe. He didn't know what to say about him, so he shook his hand and said, "Franck, dear friend, we can go back by ourselves, and you don't need to come and pick him up in person." β
"I know it's the company's rule, but I can only use this time to report to you when I have to attend an event of the Foreign Affairs Committee in the evening."
The fiancΓ© wanted to talk about business, Xia Yao took the initiative to get into the car behind, and the female bodyguards Magdalena and Frank nodded slightly, and followed as usual.
Chartering glanced back, got into the black Volga car that Jan Joseph had just opened the door, and asked with a smile: "Dear Franck, I won't ask about the affairs of the group, what kind of work can I do?" β
"Sir, it's one thing for you to just ask, and another to report to you or not."
Frank took out a stack of papers from his briefcase and said sideways: "This is the New Year's speech prepared by President Wu, and he hopes that you can take some time to read it; If you have no objections, they will officially launch the promotion plan tomorrow morning; This is a New Year's gift from President Daniel, in his words, more meaningful than the Berlin Wall, I hope you enjoy it. β
Now NB Electric is a multinational group with a small capital, especially in Hong Kong, and can no longer be as low-key as before. Christmas is a festival for foreigners, and there is no need to deliberately engage in any activities. But this is not the case during the Spring Festival, a banquet must be held to thank friends from all walks of life who have been caring, paying attention to and helping NB Electric.
Although Wu Jinhua does not need to engage in any "three fires for new officials", as the CEO of the group, he must have a "vision" for the group.
ββ¦β¦ Rather than focusing on electrification, automation and digitalization, we have identified several growth areas with the greatest long-term potential for NB Electric. In terms of resource allocation. We will also lean into these growth areas. And come up with practical measures in this direction.
We will further promote the adoption of shareholdings. Allowing more employees to share in the company's success, expanding the employee stock plan below management, and increasing the number of employees holding shares by at least 50% will create a sustainable ownership culture for NB Electric, for which the Group will arrange up to HK$400 million in shares based on the company's business performance.
At the same time, we need to achieve a flatter organizational structure and a greater customer orientation. By integrating the Group's businesses. and eliminate the 'business area' hierarchy to reduce internal redundancy, cut costs, and speed up decision-making.
These initiatives, which are expected to save the Company at least HK$50 million per annum, are expected to be fully effective at the end of FY1992. In order to continuously optimize costs, the Group has set a new overall cost-effectiveness target: 2% to 4% per annum starting from the 1992 financial year.
From the beginning of the 1992 financial year, the Group will set a target margin for each business at a range that is net of the impact of purchase price allocation, i.e. excluding acquisition-related, intangible and amortized costs. These targets will be set with reference to the profit margin levels of the main competitors of each business group......"
Electrification, automation, and digitalization are future-proof. Much smarter than the previous "focus on power technology and services", the charter is closed. He said with a smile: "Mr. Franck, please tell President Wu that I appreciate this 'vision' very much, and sincerely hope that these goals can be achieved one by one." β
The CEO of the Group was promoted to the position of CEO of the Group, and from now on he was the Deputy General Manager of the St. Petersburg branch. For Wu Jinhua, Frank was very curious, took the folder and asked: "Mr. Zhang, Chairman Liu really doesn't care about the affairs of the group anymore?" β
"There's no doubt about that, in fact not only does he not bother, but even I don't bother with anything other than big decisions."
"Do you want to read the NB Electronics' plan book?"
The charter shook his head and smiled casually: "If you don't ask, you don't ask, so I won't read this plan, please tell Mr. Lin, I believe in his decision." β
After more than a year of preparation, NB Electronics is finally going to launch 21-inch, 25-inch and 29-inch flat right-angle color TVs. This is one of the main affairs of the group in 1992, for which the president of NB Electronics, Lin Houde, has traveled to Southeast Asian companies, Gulf companies, African companies, American companies, European companies and other branches.
The first major initiative of the new year, whether it can be a hit, is too important for the group, not to mention that NB Electronics is the company that has invested the most since the establishment of NB Electric.
Frank was afraid of even the slightest hint, and kindly reminded: "Whether NB Electronics can succeed or not will directly determine the future of NB Computer, Mr. Zhang, you should take a look." β
This year is the "Year of NB Technology", according to the original plan of NB electronics is the first sword, then NB computer, then NB electrical high-voltage insulators, high-voltage circuit breakers and high-voltage transformers, NB medical and NB industrial control products followed, every month will launch a heavyweight new product.
However, with the joining of the "Finnish hackers", the establishment of the St. Petersburg NB Software Development Company and the Moscow NB Computer Security Services Company, the listing of NB computers was postponed until after the development of the operating system and antivirus software.
Before going to Murmansk, Wu Jinhua communicated with him on this issue, how to benefit the group, how to come, the charter did not think that he would do a better job than them, looking at Frank's worried look, he couldn't help but smile and asked: "Mr. Deputy General Manager, do you know which companies and what positions President Lu Daolin held before joining NB Electric?" β
Frank shook his head unsurprisingly.
The charter smiled and proudly introduced: "President Lin has been in charge of sales in Panasonic Hong Kong Branch and Singapore Branch in Japan, and it can be said that he has rich experience in home appliance sales. After that, he was invited to serve as the vice president and chief executive officer of Luk Group in Hong Kong, which is not only a large group with assets of nearly US$1 billion, but also the first company to list its Vietnamese business in Hong Kong.
It is worth mentioning that Lu's Group is not only engaged in household appliances, cement and other businesses, but also a trader of color TV production lines. β
He understands production, sales, and has experience in managing large groups.
That's when Frank realized where his boss's confidence came from. I couldn't help but shake my head and smile bitterly: "Mr. Zhang." As you said before. The executives of the group are all top-notch talents, and it seems that my worries are unfounded. β
Chartering took Daniel's supposedly meaningful gift from him, and said meaningfully: "Frank, believe in yourself, and you will become the best." β
Franck was amused, pointing to the ballpoint pen in his hand and asking, "Like President Daniel?" β
"Of course, I have a lot of confidence in you."
He smiled and nodded, then studied the ballpoint pen in his hand. As he was about to speak, Frank explained: "Two months ago, when Gorbachev signed the document declaring the Soviet Union to history, he used this ordinary-looking ballpoint pen, so as Mr. Daniel said, it makes more sense than the Berlin Wall." β
Chartered was taken aback and asked suspiciously, "How did he get it?" β
"If you've watched the news that night, you've probably noticed that Gorbachev's pen doesn't seem to work very well. So the BNB reporter who was interviewing on the spot lost no time in lending his pen to the first and most reluctant president of the Soviet Union. When he finished signing the paperwork, he had to come back again. β
"It is indeed very meaningful," said the charter, carefully tucking the pen into his bosom, and said with a smirk, "if it is auctioned, I believe it will be worth a lot of money." β
"You're not really going to sell it, are you?"
"Of course not, but I'll pass it on to the right person at the right time."
As he spoke, a sedan suddenly overtook from behind and slowly slowed down, signaling Jan Joseph to pull over. Frank's eyes were sharp, and he quickly recognized that it was a city government vehicle, and hurriedly pushed the car door to meet it, wondering what was going on.
There was a familiar face on the car in front of him, at least he was very "familiar".
"Mr. Zhang, I heard from Manager Frank that you went to Murmansk for a vacation."
Xiaopu walked over in a black down jacket, and naturally couldn't sit in the car anymore, so he hurriedly got out of the car and said with a smile: "Yes, I just came back, Mr. Director, do you know our car?" β
The future president nodded slightly to Xia Yao in the car behind him, said hello, and then turned around and said, "The license plate was issued by me, so I can recognize it as your car at a glance." Happy New Year, Mr. Zhang. β
It was a contact with Pushkin on the second day when he was almost robbed outside the Pushkin house, and he didn't deal with it after that, and the charter didn't think it was a coincidence, but he still smiled casually: "Thank you, thank you, and I wish you a happy New Year." β
As he expected, Xiao Pu directly sent out an invitation: "Mr. Zhang, the Foreign Affairs Committee has a New Year's reception in the evening, I wonder if you and your wife can enjoy it?" β
His eyes were full of expectation, but there was no trace of a smile on his face, and people who didn't know him would directly think that there was no sincerity, just ordinary politeness.
The charter believed in his sincerity, but he didn't want to participate in any cocktail party, so he simply asked bluntly: "Mr. Director, you know, I'm not used to that kind of occasion, if there is anything you say, as long as I can do it, I will not disappoint you." β
Xiaopu was not surprised that everyone who was engaged in research was like this, after all, his teacher and immediate boss Sobchak did not like to meet customers, so he said straight to the point: "Mr. Zhang, a few months ago, your group signed a series of investment agreements with the municipal government. However, due to the coup d'Γ©tat of the 'Emergency Committee', it has not been implemented. Now that the political situation is becoming more stable and the investment environment is more relaxed than before, Mr. Mayor implores your group to start the investment project that has been on hold for several months as soon as possible. β
After the collapse of the Soviet Union, the ruble was depreciated even more.
A government official like him, whose monthly salary of a few thousand rubles is worth just over $30 in foreign exchange, is not enough to support his family, let alone an ordinary citizen, without a gray income.
St. Petersburg needs foreign capital, it needs foreign currency, it needs joint ventures that can provide jobs. The charter could understand his urgency, and immediately turned back and asked, "Mr. Franck, this seems to be something you should be responsible for. β
How could Frank not know what the boss of Lu Dao thought, pretending to be helpless, shaking his head and smiling bitterly: "Yes, but it's a holiday now." β
If it weren't for the young scientist in front of him who invested in the establishment of the NB software development company last year, even the education community that has always supported him would be as disappointed as ordinary citizens.
Xiao Pu sighed secretly and said with anticipation: "Mr. Zhang, I know that this will make you very difficult, and I am very grateful to you and your group for everything you have done for St. Petersburg, but the investment project can no longer be put on hold, Mr. Mayor is under great pressure, and he urgently needs your help." β
There is no doubt that Mayor Sobchak, in his capacity as a former professor of law at St. Petersburg University, turned to him as a visiting scholar at St. Petersburg University for help through Xiaopu, a graduate of St. Petersburg University.
Charter, who likes to deal with this kind of relationship in this capacity, and wants to be able to maintain this relationship that is neither intimate nor distant, pretends to ponder for a moment, and then turns back and says: "If you are doing business in a country, then you are only a guest; If you do business in a country and produce products and hire natives in that country, then you are a friend; If you do business, make products, train people, and conduct research and development in a country, then you are a good citizen of that country.
Mr. Franck, please convey to President FranΓ§ois and President Rorel that I hope that NB Electric will become an excellent corporate citizen of Russia, and if NB Electric wants to be internationalized, it must also become a good corporate citizen of the country in which it operates. β
"Yes, sir, I will relay your words to the two presidents word for word."
As the founder and largest shareholder of the group, his words undoubtedly have a decisive impact. Xiaopu admired his positioning of the company and the metaphor of "guest", "friend" and "corporate citizen", shook his hand again, and said with emotion: "Thank you very much, Mr. Zhang, I am convinced that your group will become the best corporate citizen in Russia." β
The charter shook his head and said sincerely: "Once the agreement is signed, it should be faithfully fulfilled, both in your country and in other countries. Mr. Director, you need no thanks, this is what we should do. (To be continued......)