Chapter 595: Coercion and Enticment of Apple

Don't think that Yang Yun really doesn't care about anything, just cares about playing, in fact, only a few absolute core subordinates know Yang Yun's movements, and they have even often received orders directly from Yang Yun in the past six months.

In the past six months, Yang Yun has indeed traveled around the world, he has taken his wife to the Grand Canyon of Africa, Madagascar, the diamond kingdom of South Africa, the mysterious Egypt, the rich Europe, the beautiful North America, and the enthusiasm of South America.

But he is also a very ambitious man, he has been paying attention to the Loongson No. 1 incident, WCG publicity he is always concerned about, with the help of the strategic department, even in tourism, Yang Yun can also know the global environment of the game industry and computer development, although in the early stage of remote command, everyone is a little rusty in cooperation, but finally passed the run-in period.

The 42-year-old Jobs is the most golden period of a man's life, wise, enthusiastic, shrewd, humorous, and extremely charismatic, even Yang Yun regards him as an idol, and he can learn a lot from him.

Of course, Jobs regarded Yang Yun as a bosom friend, and the two had a striking similarity to the future of science and technology and the development trend of electronic consumer products. High-tech consumer electronics will greatly change the living habits of human beings and become the favorite commodity of human beings.

So. One is a high-tech company that provides computer hardware and digital consumer goods, and the other is a diversified enterprise that provides computer software and entertainment consumer goods. Two companies that are almost completely complementary and highly overlapping in advantageous industries are tacitly connected and interacting, like in the pursuit stage before determining a relationship, or chasing each other.

They were sitting face-to-face for dinner, and it wasn't a luxury hotel, and the two chose a Michelin-starred restaurant with a very good reputation.

Yang Yun ordered the best Australian veal steak, and Jobs concentrated on the Orleans bacon in front of him. Accompanied by a well-known vintage of Bordeaux red wine, the two are like close old friends, from time to time they raise their glasses and toast each other, and they talk jokes quite relaxedly, without seeing the panache and arrogance of billionaires at all, they are two ordinary white-collar people in the IT industry.

Yang Yun cut a piece of tender steak and asked seemingly casually, "Steve, you should have seen the news of the successful development of the Longteng chip, right?" ”

Jobs smiled: "That's right, I saw it, you Chinese are amazing!" I believe in the international chip market next year. The name of Longteng Company will definitely appear, and with the diligence of Chinese, maybe Longteng will become one of the world's three major chip manufacturers. Congratulations! ”

Yang Yun couldn't cry or laugh: "My name is yun, not yong." Just call me young! Since you speak Chinese so badly, just don't show it, I really feel awkward! ”

Jobs laughed, "That's what you said." You forbade me to enter the realm of Chinese, so don't blame me from now on......"

Yang Yun was taken aback. secretly happy in his heart, he hurriedly stopped Jobs from continuing. Meaningfully, he asked, "You agreed?" ”

Jobs raised his eyebrows: "In fact, chip production does not mean anything, even if your three major chip suppliers do not supply us, I can also find Qualcomm and Broadcom These alternative companies to cooperate." By the way, the technology of several chip design companies in Taiwan is also very good, their production costs are very low, and they also meet our requirements. So, your cooperation is mentioned, I still want to think about it again, this is the meaning of the board of directors of Apple, I just returned to Apple, there are some things you understand, I can't rush it. ”

Although Yang Yun was a little anxious and scoffed at Jobs's point of view, he knew that the more critical the moment, the more important it was to sit firmly, even if the two had a good personal relationship, but when it came to the details of the cooperation between the two companies, even brothers must be clearly distinguished.

He still has a few cards in his hand that have not been played, and Jobs has not explicitly refused, so this matter is still to be discussed.

Without further questioning, Yang Yun continued to cut the veal steak, quickly went through the plan that had been prepared in his heart, decided to start a showdown, and asked, "Is your Pixar animation business full now?" Need help from Weta Digital? ”

This is the first card, Pixar Animation is Jobs' business, he bought it in 1986, the company continues to lose money, Jobs makes additional investments, layoffs, continues to lose money, continues to make additional investments, layoffs, and losses, Jobs has invested at least $70 million in the past ten years, which are his personal savings after leaving Apple, and he has carried the entire company by himself.

But after ten years of suffering, there was no hope in sight, which made Jobs tired and desperate, and even during the filming of "Toy Story", Jobs took the initiative to contact Microsoft, Sony and other relevant departments of the company, wanting to package and sell Pixar Studios as a whole, and he almost couldn't survive.

In the end, Jobs was dissuaded, and persevered until the summer vacation of 1995, and finally sharpened his sword for ten years, the "Toy Story" movie was a great success, and the box office of 360 million US dollars allowed Pixar to survive.

"We have orders from Disney, and Pixar has a very strong business, so we don't have to worry about business problems for the time being. But listening to your tone, is it possible to say that Weta Digital has too many orders to be completed? Jobs couldn't help but joke.

Unexpectedly, Yang Yun nodded and solemnly replied: "Of course it can't be done!" We have already secured the exclusive license to the Lord of the Rings novels, are preparing for the Lord of the Rings films, as well as a number of sci-fi and game films from Dragon Entertainment Games, and Weta Digital is preparing to hire an additional 40 employees. But I think it's better to recruit new employees than to integrate resources with other companies, isn't Pixar really not interested? Really only intended to hang himself from a Disney tree? By the way, do you own all the copyrights to Toy Story? ”

Jobs's face instantly became ugly, "Toy Story" is the product of Disney's investment of 26 million US dollars, at the lowest moment of Pixar, Disney easily owned all the rights of "Toy Story", Pixar only got a small amount of production fees, and 20% of the box office profits, and the film rights and sequel rights were all grabbed by Disney.

Longteng strategic department has collected a lot of these internal information, so Yang Yun knows very well that with Jobs's character, he will never be willing to fall to the point of working for others, Pixar and Disney will have considerable conflicts in the future, and it is an irreconcilable contradiction, Jobs is a hero, will Disney be a soft egg?

"Yang, Pixar has just gone public, it's too early to say this, we are really not as strong as Weta Digital in terms of technology, maybe, let's accumulate technology for a few more years......"

This move, Jobs was powerless to resist, so he could only shirk it, and the subtext was that I was not worthy of you and was not qualified to discuss cooperation with you.

Yang Yun was not annoyed, and continued the second move: "Well, you just said that if our Longteng becomes the world's top three chip manufacturers, it should be the third after Intel and AMD, so are you sure Qualcomm Broadcom is doing better than us?" There are also several chip suppliers in Taiwan, do you think they really have the strength to compete with our Chinese mainland enterprises? ”

Jobs's head hurt again, he said this is unwilling to gamble, for the advantages of Longteng chips, he knows very well in his heart, this is definitely the most competitive commodity in the world, there is no one.

Intel and AMD are companies that master the top core technology, bring together the world's best IT talents, go to the high-end market similar to monopoly, and invest heavily in research and development every year, so their technology is the best, the price is also the most expensive, and the attitude is the most arrogant, Apple can only look at their faces to eat.

As for the second-tier enterprises Broadcom, Qualcomm, TSMC, and Silicone Technology, the world's 20th to 4th ranked together are not as good as the top three, if Apple dares to purchase the second-tier products of such second-tier companies, they are embarrassed to say that their computer digital products are world-class? Selling concepts can't be sold!

Jobs believes that these are not strict problems, the most fatal problem is that Yang Yun and his understanding of the future development of science and technology are almost identical, and the design ideas are vaguely about a high degree of overlap, as long as Yang Yun is willing, their Apple company will be busy in vain, what products of Apple's full range of products can not be made?

Moreover, Longteng produces its own chips, and then applies it to various digital product terminals, who is more competitive, fools know that Longteng and Apple compete in computer digital products, and Jobs has no confidence at all.

So this was a heavy hook that made Jobs so depressed that he almost vomited blood, and he didn't have the power to fight back at all.

"OK, OK, I was wrong. Under the same technology, the competitiveness of Chinese enterprises is the highest, the cost is the lowest, and the quality is the best.......

Jobs admitted, no way, the world's top 500 companies, most of them have opened branches in China, set up factories to do production, in the context of global integration, who makes things with low cost and good quality, people will choose whom, don't think about it, it won't be long before Longteng will become the second Intel! (To be continued......)