After each Oscar, there will almost be a voice of controversy in the media, this time's controversy seems to be a bit big, and some are deliberately hyped by the media to win attention; Some are from the crew and stars, and they are more for their own benefit.

Originally, various gay and lesbian organizations were extremely dissatisfied with the loss of Best Picture of "Brokeback Mountain", coupled with the promotion of the media, several gay groups in California raised nearly $30,000 and bought an entire page of "Daily Variety" to advertise to vent their dissatisfaction, they claimed that "Brokeback Mountain" really touched the hearts of the audience, but in the end it was robbed by the Oscars and lost the honor that should belong to all the gay groups.

"The public across the United States is mad, disappointed, angry, and no longer believes in the Oscar results!"

This is from the media, in order to win attention, the media really does not care about any consequences of incitement, and if the gay community can set off a huge demonstration across the United States, I am afraid that the media industry likes it the most.

However, the news about "Brokeback Mountain" didn't occupy the front page of the entertainment media for long, and "Crash" once again stole the limelight, this time with an uneven share of the stolen goods within the crew.

After the Oscars, "Crash", which was very popular in the market last year, was immediately scheduled to be re-released in 150 theaters with the addition of best picture, even if the market response is still mediocre, it can always generate some profits.

Fame and fortune can be said to be an important factor affecting people's hearts.

Bob, one of the producers of "Crash"? Because Illy was not selected to speak at the Oscars, he actually took the Producers League and the Academy of Motion Picture Arts and Sciences to court, because according to the rules of the Oscars, only two representatives can be selected to give speeches for the best picture award, and the producers' union selected the film's writer and director, Paul? Haggis and another female producer, Cathy? Hullman, so Illy failed to do so.

However, this 'plaintiff' who caused the incident, Illi. At the same time, the female producer Hulman, who took the stage to give a speech, has sued him for "fraud, breach of contract" and other reasons.

A peculiar triangular lawsuit was born, and what was hidden behind it was a battle for fame and fortune.

In addition to this, even the IRS intervened in the battle for fame and fortune for the Oscars, and they had to take taxes from the gift bags that the Academy gave to the award presenters!

Since 1989, it has been a tradition for the Academy to give away gift bags to Oscar guests, and in addition to the finalists, the presenters can also receive a copy as a token of appreciation to the celebrity guests who attended the Oscars without compensation.

Under commercial hype. The tradition has become a multi-billion-dollar business, and this year's Oscar bag includes a diamond-encrusted bra and panties, a 22-karat gold leaf and a crystal-made mallet worth nearly $100,000, and that's just part of the bag.

Although the Oscar gift package is different depending on the person who is giving it, the content is also different, such as the $15,000 "Victoria's Secret" gold and diamond-encrusted underwear, which can only be obtained by the heroine finalist.

And in addition to the gift of attending the award ceremony. The Oscars also specially prepared gifts for the winners of the actor and actress and director awards, which will be given away after the awards ceremony, and the gift bags of the disappointed people at this year's Oscars include a 3-day free accommodation voucher for the Las Vegas luxury hotel to soothe the wounded soul.

Hollywood stars attending the awards ceremony are star-studded and receive gifts at the same time, which is indeed enviable. But this year, the IRS has focused its attention on tax collection.

Just a day after the ceremony, the IRS said stars who received Oscar packages must pay taxes on the gifts, a spokesman for the IRS said in a statement — as the eyes of the world focused on the stars. They should also know that they have the same tax obligations as ordinary people, and we hope that these stars can also be 'indomitable' when it comes to paying taxes."

Only death and paying taxes are eternal, in a country that started with a resistance to taxes. Paying taxes is definitely a top priority, and although the Oscar package received has been given to the people below since more than a decade ago, Ryan told the accountant not to forget the gift bag when he returns his taxes next month.

The reputation of the Land of Ten Thousand Taxes can also be seen from this gift package.

Like the previous Oscar winners, Reese? Witherspoon and Philip? Hoffman's value has skyrocketed.

The former signed a new contract with the crew of "Family Troubles", in which the salary is as high as $30 million, which also means that it has surpassed Nicole's previous salary record of $25 million as a Hollywood actress and has become the most valuable female star in the world.

However, all the media know that there is no point in comparison.

After the latter won the Best Actor, he naturally asked the crew of "The Hunger Games 2: Sparks" for a raise, and Ryan was also ready for this, but when Hoffman and his agent offered a price of $15 million, he didn't even negotiate and directly notified the crew to change people.

Although this is the negotiation price offered by the other party, he doesn't want to waste time, such a film focusing on youth and women's themes, with an Oscar-winning film born in the sixties. The emperor is too wasteful.

Besides, as an absolute heroine, Natalie's salary is only $10 million plus a three-percent share of the North American box office, and the other party is just a non-important character, unless Disney is all stupid, and will accept such a negotiation.

In Hollywood, it may be difficult to find cheap Oscar winners, but there are not many old actors with good acting skills and inexpensive prices.

Of course, as the new Oscar-winning actor, Philip? Hoffman also has no shortage of film contracts, and after Disney terminated negotiations with him, his agent quickly negotiated with Paramount Pictures, and Hoffman will play the villain in "Mission Impossible 3", with Leonardo? DiCaprio staged the ultimate confrontation.

This is also one of the reasons why countless actors do not hesitate to invest huge amounts of money in public relations Oscars, once they win, they will not only get honors, but also real benefits.

After a period of media hype, the aftermath of the Oscars gradually dissipated, the disturbing Hollywood gradually calmed down, and the media began to look for new hot topics.

Halfway through March, and the next summer season is getting closer and closer, a new publicity boom has arrived, and many big productions have invested huge amounts of money in publicity.

COMPARED TO SEQUEL MOVIES SUCH AS "PIRATES OF THE CARIBBEAN 3: STORMY SEAS", WHICH HAS A LARGE AUDIENCE BASE, DISNEY HAS SPENT MORE RESOURCES ON THE PROMOTION OF "IRON MAN", AND THE FIRST TRAILER WAS RELEASED ON YOUTUBE AND ABC AT THE SAME TIME TWO MONTHS BEFORE THE FILM'S NORTH AMERICAN PREMIERE.

The trailer not only shows the transformation of Iron Man, but also has many battle scenes and explosions that are enough to shock viewers.

Like other movies, Disney will not rely solely on any one kind of publicity, television, radio, advertising posters and print media, etc., as the release time approaches, you can see more and more news of "Iron Man".

Even, even the heroine Gwyneth? Paltrow fell ill and went to the hospital, which was hyped up by Disney's media.

With her consent, Disney's media claimed that Gwyneth's illness was due to the fact that she had put too much energy into the film "Iron Man", and that she had lost weight and was overdrawn due to overwork. Potts is a classic character that Gwyneth has worked hard to create.

Gwyneth has not yet become the later tsundere princess, in the hearts of women in the United States, it is also one of the synonyms of fashion, and "Iron Man" is certainly not a problem to attract male audiences, how to impress female audiences, Disney does need to use some special means in publicity.

So, in addition to hyping Gwyneth? In addition to Paltrow's news, Marvel Pictures has decided to add a second easter egg to the film, which is directly related to Captain America and Black Widow.

According to the agreement, Ryan appeared in the studio of Disney Studios on time, and the director of "Iron Man", Jon? Favreau said hello and walked into the dressing room, and about an hour and a half later, he transformed into a casual version of Steve? Rogers, back in the studio.

"Hi, Scarlett."

Walked up to the camera and lightly slapped it with Jon? Scarlett that Favreau talks to? Johnson, "I haven't seen you in a long time, you seem to have lost a lot of weight." ”

"Really?" Scarlett turned her head, "I said I was losing weight, but that bastard didn't believe me. ”

"What?" Ryan asked curiously.

"Ah, nothing."

Scarlett rubbed her wrist and pointed to the sandbag that had been arranged, "Ryan, are you ready to crush it?" ”

"Of course!"

It's just an easter egg, the plot is of course very simple, after Ryan and the two are ready, Jon? Favreau shouted to start.

In an empty gym room, Steve waking up from a slumber? Unable to adapt to the new era in the short term, Rogers often hid here to practice martial arts, and he threw quick punches that slammed a punching bag until the door behind him rang and he stopped.

The person who walked in was familiar, and had often come to visit him recently, it was a sexy woman with long red curly hair, an intimate partner who used to fight side by side.

"Natasha."

The two sides have seen each other for a long time, Steve? Rogers also knew about the other party's experience over the years, "Why are you here?" ”

"I'm here to say goodbye to you." Black Widow walked over and looked at Captain America, who was much taller than herself, "I shouldn't be coming to see you often in the future." ”

"Why?"

He trusted the former Roaring Commando who had fought side by side more than the agents, "You're going out on a mission?" ”

"There's a billionaire, a playboy, who has made some high-tech weapons with great power, and I'm going to go over and watch him." (To be continued......)