Although Kim Sung-won has become popular recently, many advertisers hate him so much.

Because Kim Sung-won never takes any other commercials, nor does he accept any sponsorship, all the clothes are selected according to his own preferences.

Since the expiration of the mobile phone advertisements endorsed with Kim Tae-hee, Kim Sung-won has only endorsed two products, Jeju Baster Meat and Jeju Green Tea, and has not accepted any other advertisements.

If according to his current popularity, the income from endorsement advertising can easily exceed 2 billion won, and Choi Hyun-jun and others have also persuaded him to endorse some advertisements that do not conflict with the restaurant industry, but Kim Sung-won still refuses them all.

Almost everyone was surprised by Jin Shengyuan's approach, some said that he was selling his reputation, others said that he owned the shares of those two companies, but no matter what, everyone paid more attention to the only two commodities he endorsed.

In terms of clothing endorsement, it is because Jin Shengyuan does not like to wear other people's designated clothes very much, which has not changed from beginning to end, except for the filming of the show, he dresses up according to his own wishes.

For this reason, Kim Sung-won has been accused by Jessica and others many times, criticizing him for not having a little concept of fashion, and Kim Sung-won will prevaricate every time with "not an idol, there is no need".

However, when Kim Sung-won went to SBS TV to participate in a recording program, he was surrounded by a group of reporters for an interview, and suddenly someone asked him, "Mr. Kim Sung-won, what is your opinion on Ms. Hong's evaluation of you in the fashion review program broadcast by Olive Cable TV." ”

"Ms. Hong? What's the rating? Kim Sung-won glanced at Choi Hyun-jun suspiciously, only to find that he was also shaking his head.

"Olive cable TV has broadcast a new fashion review program, inviting some models, fashionistas or editors of some fashion magazines as guests to comment on the dress of some of the most popular artists in the entertainment industry in recent times." The reporter saw that Jin Shengyuan did not know about this matter, and explained it to him in detail.

Jin Shengyuan was not happy because of the reporter's praise, frowned, and asked, "May I ask what Ms. Hong said about me?" ”

"Uh," the young reporter paused slightly, looked at his colleagues around him, and then at Kim Sung-won's burning gaze before replying, "Ms. Hong thinks that your style of dressing is 'I don't know what to say', and I don't know what to say. ”

The corners of Jin Shengyuan's mouth twitched slightly, then he got up and bowed and said, "Because I still have to shoot a show, that's all for today's interview, xiexie everyone." ”

After saying that, Kim Sung-won left the conference room with Choi Hyun-joon, and did not even answer the reporter's question, because he was afraid that he would not be able to suppress his anger.

One of the things that Kim Sung-won hates the most is that "outsiders" comment on his dress.

Because his parents died when he was a child, and Xu's father and Xu's mother paid more attention to his moral and academic education, he was deeply influenced by Grandpa Lin in dressing up, and pursued casual comfort, for which he was often ridiculed by some girls, and Xu Xian was ridiculed for this when he was very young, so he hated irrelevant people pointing fingers at him.

After recording the day's program, Jin Shengyuan deliberately found the relevant materials of the program to watch.

This is the latest fashion program broadcast by olive cable TV, and it is also a branch of variety shows. According to the requirements of the host, the guests of the program will comment on the fashion aspects of the recent popular artists in the entertainment industry.

And these fashionable people, in the words of Kim Sung-won, describe it as "spiritual shijie are a little unique", they think that it is generally impossible to intersect with the artists they judge, so they are confident and bold to comment wantonly.

Song Hye Kyo, Rain, Hyun Bin, etc., all suffered from their poisonous tongues, and Kim Sung-won became the target of the last episode of the show, two of the models said that Kim Sung-won did not understand the concept of fashion and needed a haode costume designer, and Ms. Hong, an editor of a fashion newspaper in Zuihou, criticized him as incomplete. …,

When Kim Sung-won was on the stage of M!Countdown, the front half of his shirt was tucked into his pants and the back half was placed outside, and he was rated by Ms. Hong as "I don't know what to say, it's ugly to death".

Although he was doing a show, Jin Shengyuan's feelings for these guys dropped to the extreme in an instant. These guys are just like immeasurable hawkers, "they don't open for three years, they open for three years", they "slaughter" a person when they catch them, and analyze Jin Shengyuan from beginning to end, including how the two rings he wears don't match, the color of the studs doesn't match his skin tone, and he always only wears canvas shoes......

"I'm sorry, Shengyuan." After Park Jung-yoon read it, he couldn't help but blushly and said to Kim Sung-won that guy's poisonous tongue is not inferior to Kim Jiu-ra (a well-known host in South Korea who is known for his poisonous tongue).

"No daoqian, Sister Zhenyun." Jin Shengyuan waved his hand and said.

Strictly speaking, Jin Shengyuan's dressing style is indeed very casual.

Park Jung-yoon is not very proficient in costumes as a makeup artist, and he is more stubborn, such as wearing canvas shoes in general, and the clothes are not allowed to be "messy", and the colors are not allowed to be "messy......

It is difficult for a good woman to cook without rice, and Park Jung-yoon is naturally difficult to match Kim Sung-won with brilliant clothes.

However, neither Kim Sung-won nor Park Jung-yoon were as aesthetically pleasing as he was when he was a child, and although the matching clothes were not very outstanding, how could they not be rated as "I don't know what to say", right?

Jin Shengyuan's dressing concept has always been to only seek comfort and satisfy his aesthetic views, as if fashion people have never wanted to intersect with them, and he never thought that he would intersect with the fashion industry, but he didn't expect to become the "prey" of fashion people.

Because he was just doing a show, Jin Shengyuan couldn't directly say anything. However, he once again reverted to his previous shirt style, and even wore a jacket at all.

Kim Sung-won's fans naturally noticed this incident, and they bombarded the three guests of the "Artist Fashion Commentary" program that day.

Speaking of which, Kim Sung-won should really "thank" Ms. Hong and them for transferring his fans from the entanglement of scandals to this matter.

And Ms. Hong is also worthy of Kim Sung-won's comment on her "unique spirit shijie", believing that she is completely upheld and impartial in her commentary, and should not suffer such an unwarranted disaster, hoping that Kim Sung-won can restrain his fans.

"You can't be too shameless! Do you still have the face to say that you have suffered an unjustified disaster? ”

"There are many people who are popular, and our Shengyuan oppa has become popular recently, and many people can't help but want to take advantage of this to achieve the purpose of attracting popularity."

……

Originally, some Kim Sung-won fans who kept calm could no longer remain calm.

Jin Shengyuan was also a little annoyed.

On April 11, "Pleasetellmewhy" won the first place again, and Kim Sung-won's encore stage suddenly asked the fans in the audience: "Is my dressing style ugly?" ”

“no！” After being slightly stunned, it was the unanimous answer.

"Do you like that?" Jin Shengyuan asked again.

“yes！”

"If you like it, come with me." Jin Shengyuan deliberately shook his shirt and danced a few dance moves, and the cameraman also cooperated to give him a close-up.

……

Not long after the end of the music bank, Jin Shengyuan's remarks appeared in major forum communities.

"Jin Shengyuan seems to be really angry?" Many netizens speculated.

"Hong someone! Fashion isn't up to you! That night, someone uploaded a photo of Kim Sung-won's style of dressing, either alone or with friends and classmates.

The next day, the same photos were released one after another, and the most powerful one was that a certain university was holding an event, and nearly 1,000 students were all dressed like this, which was instantly topped by netizens on many websites. …,

This incident unexpectedly sparked a trend of dressing, and the "unknowing" way of dressing was introduced as a trend by the vast majority of college students, and it can be seen everywhere.

Ms. Hong can only say sourly that it is not that something will become "fashionable" if it is imitated too much.

As the initiator, after Jin Shengyuan completed the "slap in the face" of Ms. Hong's Chiguoguo, he called Jessica in his spare time to ask for a "benefit fee", because this kind of dressing concept was passed on to him by Jessica at all, and even Jessica's sister Xiao Jing also has this style of dressing.

However, Jessica blocked him back with a sentence of "I don't pursue you for piracy, you should be thankful".

Although Kim Sung-won didn't say anything about it after that, in private, Park Jung-yoon hinted many times in his communication with fans that Kim Sung-won loves you more and is in a good mood recently.

Afterwards, the program team sent a letter of apology to Kim Sung-won, and at the same time invited Kim Sung-won to participate in a show and reconcile with Ms. Hong, but Choi Hyun-jun refused on the grounds that the notice was busy.

Everyone has their own personality preferences, and sometimes, Jin Shengyuan is very cautious, especially for this kind of unprovoked and inexplicable thing, it is basically impossible to accept the other party's daoqian.

However, media reporters also saw the strong popularity of Jin Shengyuan, a trivial matter, but a popular trend was born, and more and more people have fallen in love with this style of dressing.

"General trend" - this is a term often used in the entertainment industry, from Xu Taizhi and the children back then, to hot, to Lee Hyori...... By the first half of 2008 jewelry and Kim Sung-won.

In particular, Jin Shengyuan suddenly came out at the peak of jewelry, and went against the current in the hot trend of "ET dance", which is loved by all the people, and achieved a series of remarkable results.

In the first half of 2008, the dance was "ET Dance", the song was "Pleasetellme!Countdown", the music bank has won the first place four times in a row, and it is also ranked 2nd or 3rd on the major music lists.

Some media broke the news that singers such as Seo Tae-ji, Shin Seung-hoon, and Cool, who have been famous in the music scene since the 90s, are ready to return to the stage.

The "vintage" trend is quietly emerging.

Park Sang-jeong, a 31-year-old company employee, was on his way home from work when he suddenly heard "Red Color" coming from the bus. This song, sung by the famous singer Lee Moon-se, was a smash hit when Park Sang-jeong was in elementary school, but he didn't expect to hear it again.

Later, when he returned home, he was pleasantly surprised to find that the TV station was broadcasting the sequel to his popular middle school drama "Variety Hospital".

Following the retro trend of Wondergirls in 2007, this retro trend is becoming more and more violent. For the post-60s and post-70s audiences, the retro tide has brought back the watery years in the depths of their memories, and for the post-80s and post-90s audiences, the retro tide has brought them a lot of freshness.

Without any warning, when many people noticed it, a "retro tide" had already spread in the TV industry and the song industry.

Following "General Hospital", the TV series "The Tree Full of Aiqing Flowers" was put on the screen again after 14 years, stirring up people's memories of the past again and again.

The comeback of Jin Shengyuan and others is just an introduction, and this retro trend that no one can lead is the real general trend.

Kim Sung-won thought of the style that Park Jin-young had said before, and it can be expected that as long as the song is not too bad, Wondergirls will usher in a peak again.

The cuteness of Girls' Generation, which pales in this trend, is not as enthusiastic as the response of the previous albums. However, these are all things that S.M needs to worry about.

Taeyeon's "If" still firmly occupies a place in the OST department of major music source websites, and has even been regarded as a "divine comedy" by countless fans.

Jessica, Tiffany, and Seo Hyun sang "Brother Bad" did not cause much repercussions, announcing the failure of S.M's attempt.

With the title of the No. 1 company in the entertainment industry, the song produced is not as successful as a song thrown by Kim Sung-won, which made Kim Young-min a little annoyed and reprimanded the music production team.

As the arranger of S.M's company, Yu Yongzhen, who was also embarrassed, once rejected the song "Tellme", and only by making a song that surpassed "Tellme" could he wash it away, otherwise he always felt that the company's employees looked at him a little strangely.

JYP is preparing to "go crazy" this year, preparing to launch two boy groups at the same time, not to mention, but also to produce the next album of Wondergirls, which makes media reporters who have just learned the news almost wonder if Park Jin-young is stimulated by something.

Even S.M. did not dare to make such a move lightly, and JYP's behavior was almost "unreasonable" in the eyes of many people.

In mid-April, Kim Sung-won deliberately took half a day to come to Incheon International Airport.

#c