Chapter 227: Sega leads Nintendo for the first time
On January 1, 1992, Sega's annual carnival was held as scheduled.
In addition to the familiar faces of previous years, there are also two special guests - President Yasuhiro Fukushima of Enix, and Akira Toriyama, a famous manga artist and planner of the DQ series.
Within one month of its launch, the DQ5 sold 1.3 million copies nationwide and 300,000 copies in North America, for a total of 1.6 million copies.
In comparison, Legend of Heroes 2 sold 1.14 million copies in Japan and 1.29 million copies in North America, for a total of 2.43 million copies.
Final Fantasy 4, 1.58 million copies sold in Japan and 1.92 million copies in North America, for a total of 3.5 million copies.
Bright and Liliang sold 770,000 copies in Japan and 890,000 copies in North America, for a total of 1.66 million copies.
As for the 4 previous versions of the two games, as well as the Ys 123, the cumulative number has exceeded 30 million copies under the low-cost trial bundle promotion of Dragon.
These old versions of the game, $20 to buy 3 boxes, $40 to buy 7 boxes, the more you buy, the more you give, this crazy promotion has led to a surge in sales, China's Longteng factory in December 24 hours in three shifts of continuous production, for the country to earn hundreds of millions of dollars, although not to make money, but everyone is full of energy!
The consequences of this are obvious, and Sega has thrown Nintendo's overseas sales system into a mess and full of holes.
Taking the Final Fantasy series as an example, if the FF4 is released on the SNES platform, the price is the same as that of the DQ5, $19.9 a box, excluding the hardware and development costs of $6, Nintendo's profit is $5. Dealers and channel logistics make $5 in profits, and the remaining $4 goes to Square Enix.
On the MD platform. Also $19.9 a box, because produced in China. The cost of hardware is reduced to $5, the profit of dealers and channel logistics is $5, and the profit is split in half with Longteng, and Square Enix gets $5.
Masashi Miyamoto calculated very well that as long as the cost of new games is controlled, their individual benefits can be higher.
What's more, it turned out that 3/4 of the FF4 plot was cut, and because of Long Teng's participation, Yang Yun sent a team of hundreds of people. I added all the plots that were cut down in this part.
Longteng used China's latest pirated jishu, broke through the upper limit of the general cassette of 10M, and directly made the cassette capacity of FF4 to 30M, leaving DQ5 far behind, and the price was only 5 US dollars higher.
In contrast, European and American players certainly prefer the cost-effective FF4, so with 3.5 million copies sold, Square Enix's total profit will be more than in the Nintendo camp!
After the new game is counted. Let's talk about the FF123 series.
These models have been sold once on the FC platform in the past, and the profits have been in the pocket, now let's take a look at the performance after being transplanted to the MD platform.
The selling price is about $6.5 a box because it is produced in China. Moreover, the R&D cost is almost zero, the hardware cost of the old version of the cassette is reduced to 3.5 US dollars, and the cost of channel logistics and other expenses is 1 US dollar. The profits were split in half, and the $1 went to Square Enix.
That's $1 for Square Enix. It's just something that I picked up for nothing and made a fortune at Nintendo's house. can also win the total profit of 3 versions totaling more than 10 million US dollars in the hands of Sega, and Square Enix will wake up with a smile in his dreams.
After settling the bill, fools know if their choice is right or wrong!
There are appearances of Square Enix and Pharaoh Kong, Yang Yun took a statistical list before the post-Christmas carnival, and came to Enix again alone, and it didn't take much saliva to win over Yasuhiro Fukushima.
In later generations, people often shouted card and card, scolding that Cap's face flip is faster than taking off his pants.
In fact, many Japanese companies have this urine, and among the companies that betrayed Nintendo, there is not much more Enix, and there is not much less Enix, and Yasuhiro Fukushima has no guilt at all.
He happily took Nintendo's $10 million subsidy fee, and the profits of DQ5 came like this, and then happily accepted Longteng's recruitment and participated in the carnival as a supplier of Sega games.
"OMG! This is the president of Enix! And Akira Toriyama! ”
"Where, where? Is Akira Toriyama here? I love his Dragon Ball and Aralei!! ”
"weishenme they will appear here? Could it be that Dragon Quest has also joined the Sega MD platform? ”
"That's right! It must be so! That's great! I've got one more RPG to play! ”
Everywhere the two went, they caused an exclamation from the onlookers, zuihou turned into applause, applause, and countless fellow practitioners from the original Sega camp came over to shake hands and congratulate them.
"Congratulations! Welcome to the Sega camp! ”
"Aha! I've been waiting for you for a year! It's finally here! ”
"Great! The Sega camp is one point stronger! ”
Every time he hears these contents, Yasuhiro Fukushima smiles bitterly, he knew this was the case, why did he insist so much in the first place?
If you surrender early, you can still mix the status of a founding father, instead of the identity of today's general!
……
……
The carnival is about the same every year, and the biggest explosion this year was in the release of DownHill's data.
This year's North American Christmas promotion was quite miserable, and Nintendo and Sega were bloodied in North America, especially the Chinese-style promotion method of $20 for 3 boxes and 40 dollars for 7 boxes, which stunned the global gaming community.
Around December 29, quite a few statistics appeared in the media.
Many do-gooders have given their own speculations, some guessing that Sega fell short, and some speculating that Sega completely overwhelmed Nintendo for the first time in history.
However, the vast majority of people speculate that Sega is in an absolutely strong position in the two parts of arcade and handheld, while the TV game console is still occupied by Nintendo, and Sega cannot exceed 50%.
In the latest episode of NHK's "Most Popular", Emi Matsumoto and Chitaro joked with the guests of the show.
The program invited Nobu Hashiguchi, the head of the statistics section of the Japan Computer Entertainment Suppliers Association (CESA), and the famous talk show guest Jun Aso.
The beautiful host Emi Matsumoto asked Nobu Hashiguchi: "As the head of the statistics section of CESA, the most authoritative organization in Japan, do you think you are in the area of video game consoles. Who has the upper hand Nintendo or Sega? ”
Before Hashiguchi could answer, Aso Jun and Chitaro made fun of each other.
Aso: "There is no doubt about it. It was definitely Mercado's friends who won, because of any disparagement of Sega. The guys who advocate Nintendo will face the dilemma of being acquired, and no one dares to speak for Yamauchi now! ”
The audience in the audience was uproaring, Yang Yun in addition to "The XXX I hate the most is XXX1234", and there is another classic quote "I am a friend of Mercado", which has been spread all over Japan, and even Mercado, who is far away in the United States, expressed his goodwill through the media after hearing it.
For the sake of the atmosphere of the show, Chitaro had to be the villain: "The results of the Christmas promotion have not yet come out." Nintendo doesn't necessarily have to lose, either! Aso-kun, Mercado is also going to have a Christmas holiday, he's not that busy, don't worry! ”
Aso's reaction was quick, and he instantly replied with a sudden expression of realization: "I know that Merkdo has come to Tokyo for a vacation, and I just saw him before the last show, and I am talking to your director!" ”
hahahaha……
Everyone laughed like crazy, even the home of NHK TV was ridiculed, and the host just said a word of support. Immediately, the director became the target of ridicule, and NHK was favored by Merck and was ready to buy it......
There are many more scenes like this in Japan.
There are ordinary fans who bet that whoever loses will smash the game consoles they support into pieces and eat them.
There are peers who are not convinced by each other. Whoever loses jumps from their own camp to the opposing side.
The media paid attention to the event, and it was not until the carnival celebration on January 1 that everyone saw the figure of the commissioner of DownHill, the world's leading statistical company.
When it comes to data release. Everyone held their breath, hundreds of people in the audience. They all looked at the representatives of the American companies on the stage, and their faces were full of excitement and apprehension.
"Although the most complete data for the fourth quarter of 1991 is still in the process of being counted. However, data for the first 11 months shows that in the global video game market, Sega has 50.2% of the console market share, 75.3% of the handheld market share, and 82% of the arcade market share. And in this Christmas sale, the immediate data sent back by the investigators shows that Sega is also superior. There is no doubt that Sega has created a miracle as you have replaced Nintendo as the world's largest game company by market share! ”
As soon as the commissioner's voice fell, the audience erupted in enthusiastic cheers!
The applause thundered, whistles and screams rang out wildly.
Everyone tried to come up to the Sega executives on the podium, hug them, send congratulations, and express gratitude.
Sega's own internal staff were the first to rush over, hugging each other and crying bitterly.
It was all tears of happiness, and all the employees of Sega and Dragon saw it with their own eyes, and no one was more thrilled than them.
It's a myth of struggling in the face of adversity, trying to grow, and eventually reversing your opponent!
This is a miracle that has been unrelenting, repeatedly defeated, and finally proudly proclaimed its success to others!
At this moment, the spirit of SEGA has been recognized by the world!
You can defeat me temporarily, but you can't defeat me!
"Yang ......" Zhongshan Hayato hugged Yang Yun tightly, speechless with excitement, his heart was full of endless gratitude, he worked hard for ten years, thinking that he would not be able to do it in his life, but Yang Yun did it.
"President Nakayama, today is just the first step, and it's just a draw with Nintendo. Tomorrow officially enters 1992, remember our jihua? Yang Yun pushed away Hayakuo Nakayama and said with a smile: "1992 is the first year that Sega has sounded the horn of counterattack, and we will definitely trample Nintendo under our feet and make them surrender!" ”
Zhongshan Hayabusa was in tears, he didn't know what to say, he hugged Yang Yun, and his tearful appearance was truthfully recorded by reporters with cameras.
The photo of the two hugging each other and crying with emotion became the front page headlines of various news media.
Japan needs this tenacious fighting spirit! (To be continued......)