Cui Zhengyuan's merciless complaining made Li Xiuman's old face flush and he was very embarrassed.

In fact, it's not that he doesn't know what the specific situation is, even if he doesn't understand it once or twice, look at how the A.P company does it, and he will naturally understand.

But to understand it, Li Xiuman also has suffering.

S.M is not as big and powerful as A.P, and can afford to play cheap and expensive routines.

If the weak S.M company does not make any money for a day, or if it does not make enough money, it will immediately fall into a state of stagnation. Moreover, so many shareholders, one more short-sighted than the other, are dissatisfied with the company's low profits at every meeting, but never mention increasing investment.

When they first came into contact with the Chinese market, they could also take advantage of the Chinese's blind admiration of foreigners to raise prices to the death, so as to make a lot of money.

But soon, with the acceleration of international exchanges and the disappearance of barriers to the transmission of online information, the Chinese have understood what is going on, and they no longer want to give such a high price.

The most important thing is that it is reflected in the market.

Although it seems that every time a Korean star arrives in China, there are a lot of people who pick up the airport, and it seems that the popularity is a mess. But in fact, those who like this star are always just such a group of people.

It's them who pick up the airport, it's them who watch the concert, and it's them who buy the peripherals.

But China is too big, coupled with problems such as rest time, income, and time difference, it is impossible for this group of people who are originally just to go to concerts every time.

After coming and going, the Chinese event organizers found that there were not so many people who came to buy tickets.

The empty scene not only did not have enough atmosphere, but also made the sponsors very dissatisfied. As a result, in the end, everyone will have the enthusiasm of Hallyu dissipated, and Korean stars will be worthless.

At the end of the day, most Korean entertainment companies lack the patience to run a market.

Of course, China's entertainment market is not perfect. The market is complacent and extremely xenophobic, but the lack of patience, impurity and ignorance of the situation in China by Korean entertainment companies are also important reasons.

Because of years of propaganda, many people think of China as terrible, and feel that this is not a place to stay for a long time. So after I came, I had the idea of making a sum of money and running.

Imagine how it is possible to cultivate a market in such a situation?

It is precisely because of this that Hallyu has been developing for many years and has always been on the land of China. It's loud and ineffective.

Compared to them, A.P is much more down-to-earth.

Because there is a CEO who knows Chinese society very well, A.P's market development is very planned. Coupled with strong financial and material support, reasonable publicity means, and the goodwill of making friends, A.P China has become no different from a pure Chinese entertainment company.

The most important thing is that A.P knows how to share when it comes to holding events in China.

For example, concert tickets, even if it is a popular group under A.P. The prices are not very high.

The ticket with the best location is only 1,000 yuan. Most of the rest are between three hundred and seven hundred.

Because Choi Jung-won knows very well that people who like Hallyu are different from those who like local Chinese singers.

The same cultural, ethnic, linguistic and other factors make it easier for local Chinese singers to be accepted by the general public. At this point. Even in Malaysia, Singapore, incense. Hong Kong and Taiwan. Stars in Bay and other places have more advantages than Korean stars.

There is no way to reverse these things, so we have to make a fuss about price and sincerity.

Every time A.P's singers hold concerts in Chinese mainland, they are well prepared. For example, low ticket prices, perfect publicity systems, intimate peripheral services, and so on. Including the linkage and cooperation with various fan organizations, as well as the program selection, production and interaction of the concert, the fans who came to watch it were satisfied.

For example, Cui Zhengyuan noticed a problem. That is, fans of Korean idols like to set up stalls outside the venue to sell some merchandise before the concert starts.

These things may seem small, but they effectively unite the scattered fans of idols and form a united whole.

Therefore, Choi Jung-won specifically instructed A.P China to provide assistance to these fans when they were running the concert.

Including genuine peripheral products flown from South Korea, better quality support sticks, photo photos, stickers, posters, etc., all of which are exquisite and abnormal, and are not the same as ordinary street stalls.

In order to avoid defective products, A.P China has also implemented measures to certify fan organizations. In other words, those who can get permission to set up stalls and sell are all fan organizations with credibility, execution and public morality.

At the same time, for many fans who come to watch the concert from other places, A.P will also carefully prepare an airport shuttle bus. Spread the word through fan organizations to help fans who are unfamiliar with the local environment move. There is even the release of hotel check-in information, etc., all the inconspicuous little places, which have provided great help to the parents of food and clothing.

It is through these conscientious efforts and sincere actions that A.P has gradually become a member of the industrial chain accepted by the Chinese people as an outsider.

Cui Zhengyuan did not hide these things, and told Li Xiuman them all here as they were.

Of course, this will be the last time.

In fact, in Cui Zhengyuan's heart, he already has a bit of a desire to abandon other entertainment companies and develop the Chinese market on his own.

At the beginning, he had some intention of thinking of himself as the leader of the martial arts alliance. I want to lead others to make a fortune together and make a market bigger and stronger.

But then he found out that no matter how good the scriptures he did, they could be misread by these short-sighted guys.

Mud bodhisattvas have three points of fire, not to mention the arrogant Cui Zhengyuan.

Since you don't do what your brother wants, then there is no need for your brother to care about your life or death.

What's more, now that he has achieved great things, when the wind and clouds meet, and when he competes in the world, he is not so concerned about the entertainment industry.

Tossing in this small world is equivalent to tying one's hands and feet and missing the opportunity.

His words. Li Xiuman didn't understand. In fact, not to mention Li Xiuman, even a three-year-old child understands what the Chinese market means.

Now that China's economic development has just begun to gain momentum, it is already so remarkable. When the economic foundation drives the improvement of the quality of the whole people and the increase in spiritual demand, China's entertainment market will inevitably usher in a big explosion.

Just like in the 90s in South Korea, after more than 30 years of economic accumulation, people got rid of poverty and naturally began to pursue a spiritual life.

It was also at that time that South Korea's entertainment industry ushered in an unprecedented explosion. It has completely established the status of Hallyu in Asia today.

Therefore, as a far-sighted leader of the entertainment industry, Li Xiuman deeply understands that the future of China's entertainment market will definitely become infinitely vast.

If you don't do a good job of layout early today, you will only be able to covet others to eat cake in the future. And he knew that the biggest cake would definitely fall into the mouth of the guy in front of him.

It's just that the difficulties of S.M Company make it impossible for him to travel lightly and do as meticulous preparation and foreshadowing as A.P Company.

Not to mention......

"What's more, you're reluctant to the Japanese market, aren't you?" Cui Zhengyuan broke through the mystery in one word, and did not leave any affection for Li Xiuman at all.

Others don't know, he doesn't know. S.M. has used Japan as a cornucopia. I've never been willing to let go.

Since the development of Hallyu, which Korean entertainment company has held the most concerts and debut events in Japan? Undoubtedly, it was definitely S.M.

Even their company's first sister BOA debuted in Japan. In the end, she became a diva on a par with Lee Hyori.

Since then, generations of idol groups such as TVXQ, Superjunior, and Dreams have brought back countless fortunes from Japan for S.M.

Well, everyone watched S.M come back from Japan. To become bigger and stronger, there is only the share of greed.

But now in 30 years in Hedong and 30 years in Hexi, it is time for the Chinese market to be attractive. S.M. is blind.

In the past life, many people must have a question. That is, it is clear that the influence of Hallyu in China is good, why can't so many Hallyu stars make any waves after coming to China?

I'm sorry, but it's all thanks to S.M.

In the absence of Choi Jung-won, S.M was the largest company in Hallyu. When it comes to Hallyu, you can't avoid this company at all.

But as a result, this company has a hot fight with Japan, and it seems to be in an embarrassed posture.

The Chinese are extremely uninterested in Japan, and even hate it to the extreme. Even with it, seeing S.M company jumping around in the Japanese market, my mood was not good.

In this way, in the impression of Chinese, many Korean entertainment companies are filming Japanese sycophants, and naturally there is a lack of interest.

Don't you see, almost all of the Korean stars who mixed well in China in their previous lives have little to do with S.M.

Whether it is Choo Ja Hyun, Rain, Song Hye Kyo, or Jun Ji Hyun and T-ara, they all rely on their own efforts to get out of the Chinese market little by little.

Li Xiu is tough in his mouth, and he can't tell how difficult it will be?

However, as a mature and functioning company, and with many factions, it is not difficult to change the direction of business rashly.

At the very least, he has no way to convince the political bigwigs behind him.

Connected with the various entanglements behind this, Li Xiuman collapsed on the sofa, and on his depressed expression, there was only a pair of godless eyes, expressing his helplessness and sadness.

Success is also Xiao He, defeat is also Xiao He.

He had successfully used the Japanese market to make S.M the leader of the Korean Wave, but now that the wind has changed, he realizes that it is difficult for him to break out of this whirlpool. (To be continued......)