In addition to the shortage of actors, Jiayi TV also has a serious problem that is the shortage of funds. Although Shaw Brothers' shareholding has provided some funds for Jiayi TV, it has been consumed for such a long time, and it is about to be exhausted.

The key is that Jiayi TV now only has the ability to be transfused, but not its own blood-making ability. The sluggish ratings have made its advertising expenses equally sluggish. An advertisement in the same time period may be thousands of dollars a second on TVB, but at most a few hundred dollars on Jiayi TV.

Ratings are sluggish, the influence is small, the effect of organic advertising is not good, and advertisers are naturally reluctant to spend more. Faced with the same dilemma, Li's TV station is also in the same dilemma.

If advertisers don't support the market, it means that the income can't come up, and if the income doesn't come up, it can't reverse the situation of continuous losses. Now the two major shareholders of Jiayi TV Station, "Overseas Chinese Daily" and "Industrial and Commercial Daily", have the intention to withdraw their shares, but no one is willing to take over.

These two newspapers are not very profitable, who can afford Jiayi to lose money year after year. When I first invested in the TV station, I said that I would make a lot of money, but I didn't think that I would lose millions a year now. All the money from the sale of newspapers went in, and it definitely belonged to the kind that outweighed the losses.

It's just that it is not so easy for "Overseas Chinese Daily" and "Industrial and Commercial Daily" to get out, Jiayi TV has been famous for losing money year after year, and even the film and television tycoon Sir Shao Yifu can't turn things around, and no one in Hong Kong can do anything else. Unless Xu Guanwu, a wizard in the investment world, comes out, there may be some possibilities. It's just that people already have TVB, so why bother with another good art?!

No one wants to take over, and the two newspapers "Overseas Chinese Daily" and "Industrial and Commercial Daily" have lost a lot in the past two years. Or the lion opened his mouth to quote a high price. I want to get back the losses over the years. As a result, no one wants it.

No one is willing to take over the external sale, and the other shareholders of Jiayi TV are too busy to take care of themselves, and no one has the idea of wanting it. Sir Shao was interested in those two shares, but he felt that the asking price was too high, so he wanted to wait and see.

The reason why Sir Shao still has confidence in Jiayi TV is because he sees the potential of TV, and he also learned that the Hong Kong government will not be able to issue public TV licenses in the future, which also means that there are only three TV stations now. Each TV license is unique.

Now this TV license is worth tens of millions,In the future, with the growth of the economy,The large-scale popularity of TV,The importance of TV will be greatly improved,Jiayi TV station's license,Naturally, it will be more valuable。

And in fact, Sir Shao already has some ways to save the ratings in his heart, but he doesn't want to bring it up for the time being. Because he is not the chairman of Jiayi TV now, but only a shareholder with 15% of the shares.

And Sir Shao's purpose of watching coldly is to wait until everyone can't support it anymore and sell his shares cheaply. In the dedication came out to take over one by one. Although this is a bit cold-blooded, in Sir Shao's opinion, it is actually a necessary means to do business.

Based on the estimation made by Sir Shaw. With the current funds of Jiayi TV Station, with the current amount of losses every month, if you do not continue to finance, it is estimated that Jiayi TV will live well for half a year. So he has been slowly laying out recently, striving to buy all the shares before Jiayi goes bankrupt.

Although when applying for a license, Jiayi TV Station once proposed that the company's shareholders would not hold more than 15% of the shares, but Sir Shao naturally has a way to avoid this clause, whether it is looking for a head or really attracting other people to invest, he can always get together six shareholders.

……

The dilemma faced by Li's TV station and Jiayi TV is somewhat similar, although the British-owned foreign company has discovered the limitations of the top management, replaced most of the white management with local Chinese in Hong Kong, and also launched a series of high-quality, cast-strong, and effective programs to attack TVB.

But there is one of the biggest problems with Nai Heli's TV station, that is, the financier behind it is not very stable. The parent company Li's voice has business difficulties, and a large amount of funds from Li's TV station have been withdrawn, which has caused the TV station to have a financial shortage. As a result, when the ratings just improved a little and needed to increase investment to consolidate the market, the parent company transferred the funds away as soon as the order was made, and Ling Li's successor was weak, and naturally the originally high ratings quickly fell.

Moreover, compared with TVB, which now has newspapers, magazines, record companies, and film companies, which can be called a three-in-one battle of sea, land and air, Li's TV station only has one TV station and one radio station, which is really too thin. Moreover, the resources of their radio and television stations cannot be effectively integrated, unlike several companies under Xu's, where you have me, I have you, and they go hand in hand.

Hui's artists are basically free to roam, making records, filming TV, appearing in shows, and acting in movies...... Fully bloom and completely release the commercial value. Moreover, the launch of the advertising alliance strategy also allows advertisers to enjoy the trinity of sea, land and air publicity, and the price is lower in comparison, but the effect is better. This also makes Xu's advertising business thriving, dozens of times that of Li and Jiayi.

It is said that Lidi and Jiayi also have radio stations, and they should also be able to integrate resources. But radio is different from newspapers and magazines. In order to increase the amount of advertising, newspapers and magazines can print several more pages, and the "Daily Daily" itself is a newspaper close to the people, disseminating the latest advertising news to the public.

However, the radio station cannot extend the broadcast time, because there are only 24 hours in a day, and if the regular program content is deleted, the radio station will become a radio station that sells advertisements through and through, and the listening rate will naturally be seriously affected. After all, radio still has limitations, and with the popularization of television, the number of radio listeners has dropped significantly. Only the driver or someone who is not comfortable watching TV, or who is in the wilderness will listen to it.

And they listen to programs for fun, not for commercials. First of all, there is a difference in the psychology of the audience. People read advertisements, job postings, rental information, etc., in the "Daily Daily", but also for the sake of their own livelihood, so I wish the more detailed the advertisement, the better. When they listen to the radio, they wish the ads were as short as possible, because they were listening to the program. Not an advertisement.

The psychology of the audience is not comprehensible. Naturally, radio stations are not able to sell as many advertisements as newspapers. Therefore, Jiayi's and Li's advertising alliance strategy will not work. However, I heard that they have recently pondered the acquisition of "Oriental Daily" and want to use "Oriental Daily" to promote their own advertising alliance strategy.

Founded by drug lords Ma Brothers, the Oriental Daily News was banned by the government last year after the Ma brothers were imprisoned, and it was to be auctioned off to recover the money from the drug killings. But the Ma brothers pleaded not guilty and paid for a barrister to help them get out of the wrong. The lawsuit has been fought from the middle of last year to the beginning of this year, and there is no news of a verdict.

Until the verdict is announced, the Oriental Daily will not be able to auction for a day. It can only be seized like this again, so that the buyers who want to buy the "Oriental Daily" are very anxious.

Xu Guanwu was originally ready to buy the silver, but when he waited, waited, waited, and waited, his heart became lighter.

It is true that Oriental Daily was the No. 1 selling newspaper before, and if it can be relaunched within a few days of seizure, it will not have much impact on sales. But now it has been closed for more than half a year, the previous reporters and editors have all run out, and the market has been carved up by other newspapers. Even if Oriental Daily is allowed to resume publication now, sales will not necessarily be much better. So it seems. It doesn't matter if you buy it or not.

And the Ma brothers have been in prison and have not admitted their accounts, relying on the large amount of money they obtained from the previous poisoning. Inviting a lawyer to help the two of them fight the lawsuit, in a vain attempt to clear the charges, also made Xu Guanwu very dissatisfied.

However, he also knows that a legal system like Hong Kong is originally set up for the wealthy. As long as you have the money to hire a barrister, you can keep the lawsuit going. The Simpsons murder case in the United States can be acquitted from the death penalty, what else is so strange.

However, the Ma brothers' money will always run out one day, and hiring a lawyer team is really a money-burning business. The money that the Ma brothers earned by poisoning back then is now being sucked away by those lawyers, which is really a bit of an unpleasant rush for the cycle of retribution.

Moreover, their protective umbrella has been completely knocked down by the police, including members of the Legislative Council, high-level police circles, etc., so no one with weight is willing to stand up and speak for them. This also left the Ma brothers with no other hope than to rely on a lawyer.

Besides, Hong Kong people know that the contradictions between the Ma brothers and Xu Guanwu have reached the realm of almost dying. And now the Ma brothers are conclusive and in prison; Hui Kwun-mo, on the other hand, is among the richest people in Hong Kong, and his future development potential is unlimited. Therefore, if you need to choose a side between the Ma brothers and Xu Guanwu, there is no need to say much about how to choose a method.

It can also be seen from the invitation to invite Xu Guanwu to the banquet this year that almost all large and small gatherings in Hong Kong have sent invitation letters to Xu Guanwu and his wife, and the two of them are invited to attend. This is a footnote to Xu Guanwu's current fame and status.

However, Xu Guanwu only chose the New Year tea party of the Hong Kong branch of the Xinhua News Agency, the New Year prayer party of the Fujian Chamber of Commerce, and the New Year dinner of HSBC, and participated in a limited number of gatherings. Sometimes rejection is also a sign of strength.

……

At the New Year tea party of the Hong Kong branch of Xinhua News Agency, Liang Weilin, president of the Xinhua News Agency, thanked Xu Guanwu for his outstanding contribution to the motherland's foreign exchange reserves at the Canton Fair last year.

Xu Guanwu, who praised this thanks, blushed, and was embarrassed. He bought those Cultural Revolution souvenirs, stamps, villain books, complete sets of renminbi, etc., purely for the sake of future appreciation. Contributing to the country's foreign exchange reserves is only a passing result, and it is not worth it, and we should be especially thanked.

Speaking of which, Xu Guanwu also thanked the comrades in the mainland for their help in collecting so many full pages of renminbi, although these renminbi are not valuable now, but the price will increase hundreds of times in the future, which is very collectible. It's just that not everyone sees it as long-term as Xu Guanwu, and other Hong Kong businessmen can't help but laugh when they hear that Xu Guanwu collects renminbi and villain books.

In their eyes, these things have no value at all, and the renminbi cannot be spent in Hong Kong at all, it is basically like waste paper, and it is not recognized by the international community at all. Collecting so many RMB, I don't know what Lu Dao can do in the future. There are also those villain books, Cultural Revolution souvenirs, and Chairman Mao's portrait medals, which are basically about to be abandoned.

Last year, the National Congress was held in the mainland, announcing the end of the Cultural Revolution, which put an end to the catastrophe that had been in the limelight for a decade. After that, everything about the Cultural Revolution began to be reflected on and spurned.

These Cultural Revolution souvenirs, Chairman Mao's portrait medals, etc., purchased by Xu Guanwu at the beginning of the year. If it was the Canton Fair in the fall, it would not be sold at all.

The mainland is now reflecting on the Cultural Revolution, and everything related to the Cultural Revolution has become a thorn in people's side. How people loved it back then, how they hate it now. (To be continued......)