Chapter 460: Waiting for "Red Cliff" to start filming, Brother Chic has become the king of gold absorption
Although the meeting with the 'King of Sunglasses' Wang Jiawei was not very pleasant, Brother Chic didn't know if he had been listed as a blacklist of 'King of Sunglasses' who could not cooperate, but he did not regret it at all, but felt that he was very decisive and was not confused by his false name~.
Take a look at Wang Jiawei's record! Obviously, it was originally intended to be made into a black and astringent movie, but it was released later, but it became a collection of infatuated men and women, which made the investment boss so angry that his brain was bruised and he almost hung up; When he was obviously pulling the investment, he said that it was "East Evil and West Poison", which was very martial arts, but he made it into a sullen + melancholy literary film that completely hit the street at the box office.
has these antecedents that have long been engraved in the history of Hong Kong films, so who would dare to believe that the so-called story of love and hatred of the martial arts characters of the Republic of China will really be made into a bloody action movie by the 'King of Sunglasses'? That's a joke! Fans in the whole world won't believe it.
So after he went back, he explained to Gao Yan and Li Minghao like this, and both of them nodded one after another, and praised him for doing a good job, after all, for the current dashing brother, the box office is what he is pursuing, and if he really gets on Wang Jiawei's thief ship, it will be against the original intention.
There's no way, the movies of the King of Sunglasses have always been on the wrong side, only going to win awards, they have never been box office bombs, let alone the objects that fans are keen on, after all, his brilliant predecessors have already made countless fans suffer.
In the following time, Brother Xiao didn't think about going on vacation, because Gao Yan's agent gave him a list of things to do.
First of all, he attended three consecutive endorsement signing press conferences. Three TV commercials were filmed. They are Pepsi, Erie Choroz and Nivea Men's Series.
Then he also accepted a heavy invitation from CCTV's "China Love" column. In Sujiang Nantong starred in this kind of large-scale commercial performance for the first time, although he only sang a song and performed a small magic trick, but it detonated the enthusiasm of tens of thousands of viewers that night, and later when it was recorded and broadcast on CCTV-3, the ratings were also quite considerable, which was worthy of the three million appearance fees paid by the organizers.
Yes, during the time of waiting for "Red Cliff" to start filming. Someone is almost "grabbing money", not to mention that the three TV commercials are explicitly required in the endorsement contract, and then he also filmed two print commercials, and then attended 3 opening ribbon cuttings.
These two print advertisements are large-scale real estate projects located in Shanghai and Guangdong, both of which are large-scale commercial housing residential projects with a total investment of more than 5 billion yuan, and the developers are Vanke and Poly, and they are all wealthy, even if someone's agent gives a quotation of 4 million a year for the use of flat portrait rights, but they don't care at all, and they quickly agreed.
And attended three opening ribbon cuttings. Two of them were the opening ceremonies of two five-star hotels in Qingdao and Changsha, and one was the opening of a fashion brand's boutique on Nanjing Road in Shanghai. Invite him to appear, cut the ribbon and speak.
In fact, he is mainly to gather popularity and attract media reporters, although the time is almost more than half an hour, but the price is not low, no one is less than 4 million.
To be honest, this kind of price is actually very scary, very black-hearted, and everyone who receives it is a little blushing.
After all, most people in the country can't get 4 million in 100 years, and he only got it in less than half an hour, and the price he paid was just to keep smiling and say a few more kind words, and then pick up the scissors and click, and that's it.
Just pay so much, but charge such a high price, this thing is really not very practical!
But in Gao Yan's words, this is called the market, which is caused by supply and demand.
There are many cheaper fees than him, such as 'Little Heavenly King' Jay Chou and Xie Tingfeng, when they attend the opening ribbon cutting, it is generally 1 million, and the right to use authorized print advertising is less, generally 800,000 / year is a lot.
After all, their endorsement fee is 8 million/2 years, so it is still necessary to stipulate the number of times to attend the event, at least one TV commercial, and a few photo advertisements!
So, they are so 'cheap', why don't these merchants invite them, but have to spend a high price to find Brother Chic? Could it be that the merchants have more money to support it?
Just kidding, who can afford to pay this price, who will be more stupid than whom? The reason why people have to rush to beg for the sky-high price with both hands, and to find a dashing brother in life or death, is entirely because the market appeal is different, and the price code is naturally different.
A domestic superstar who claims to have the most registered fans and has sold 55 million records,
an Asian emperor superstar who squeezed out Yao's name and climbed to the first place on the Forbes China Celebrity List;
A world-class superstar who has been nominated for the "Top Ten Outstanding Young Persons in the World" and has been shortlisted for 7 awards in the "World Music Award";
With so many names and such a high popularity, even if the endorsement price quoted to the public is as high as 2 million US dollars per year, it is more powerful than Zhou Yanfa, Fang Chenglong and Liu Dehua, the three most well-known acting predecessors in the world, but there are still a lot of people who come to the door.
Because of a young, healthy-looking, superstar who attracts the attention of fans all the time, although the fee is indeed a little darker, but the advertising effect is good! Didn't you see the three old partners of Zhongyi Candy, Guiren Bird, and Giant, do they want to extend the endorsement period? Don't you see a large number of beverage and food giants, such as Wah Ha Luha, Master Kong, Uni-President, Mengniu and other big companies, all actively competing and ready to win someone's endorsement contract?
Especially the company Giant, because it was only willing to sign for one year last year, and the endorsement fee was also picky, and it was only willing to give
1.68 million yuan, but they regretted it in November last year, and in December, when they saw someone's record sales in full swing, shaking the global music industry, they were even more eager to hit the ground with their heads.
At that time, he only dared to offer 3.5 million / 2 years, which is equivalent to only 1.75 million a year, but as a result, the manager of Giant thought that young people were uncertain, and now they seem to be prosperous, but the foundation is unstable, so he politely refused.
And what's going on now? Their old rival is from the Meilida Bicycle Company on the treasure island, and they have already released the news that they want to directly sign Tang Xiaoshi's Asian endorsement at a price of 50 million/3 years.
So Giant regretted it and worried, because the biggest sales target of their bicycle is young people, and someone's young fans are the most, after looking for his endorsement, the monthly mainland sales volume can be said to have been significantly rising, if the contract expires, people switch to the old rival, then they are not going crazy?
Therefore, Giant, who was originally stingy, suddenly became generous, not only quoted a sky-high endorsement contract of 55 million / 3 years, but also took the initiative to express his willingness to pay an additional signing fee of up to 2 million.
Well, this is actually an apology to someone, after all, who told them to obviously express their disapproval of other people's star journeys? If you do something wrong, you will naturally pay a little price!
It is no exaggeration to say that in the past 20 days, Brother Chic's exposure has been extremely strong, and he has been grabbing the headlines of the entertainment section every day.
Today it was reported that he signed a Pepsi endorsement contract in Shanghai, with a total value of up to 10 million US dollars, and tomorrow he was reported to have filmed an afternoon of photo print advertisements in Guangdong, and then two days later, he was exposed to Qingdao to cut the ribbon for the opening of a five-star resort hotel, and then once he returned to Shanghai, he signed a sky-high endorsement ...... for its ice cream brand with Yili Group.
According to the consistent unspoken rules of the domestic advertising industry, both parties A and B who endorse will basically not disclose the specific amount, because this will make the comparison a trend.
After all, many advertisements are generally the cooperation of more than two celebrities, and you give one of them a sky-high price, such as tens of millions, while the other is only 2 or 3 million, so how can it be like words? Isn't this a deliberate face-sweep?
Oh, although Lao Tzu does not have the title of Little Heavenly King and Heavenly King, Lao Tzu is also a first-line line! Why did Lao Tzu take more than 2 million, but he took 10 million? Could it be that Lao Tzu is several times worse than him?
Originally, Yili Group also hoped not to make it public, but Gao Yan, the agent, refused to agree, after all, the taxes have been paid, is it meaningful to conceal or not report? It's better to make it public, so that the whole circle knows the endorsement price of Brother Chic!
In that way, some people who intend to invite the dashing brother will consider considering their own purses, and the merchants who can afford it, they can also be psychologically prepared in advance, so as not to chirp crookedly and have to bargain as soon as they negotiate, in that case, it is simply a delay in everyone's time!
Therefore, the news that happened to Brother Chic recently is really lively, and it has hardly reduced the heat, because there is a rumor circulating on the Internet: Tang Xiaosao's agent bluntly said that Tang Xiaosa is not a big brand with guaranteed quality, and Tang Xiaosa will not accept it; Those who can't afford to pay the 1,500 endorsement fee per year will not be accepted; In the event of a quality and safety problem, Tang Xiaocai's reputation loss fee will be compensated 5 times.
There is no doubt that this rumor has almost stunned everyone, because the highest endorsement fee rumored on the Internet before is still Zhou Yanfa's 2 years/12 million, Fang Chenglong's 2 years/10 million, and Liu Dehua's 2 years/8 million! This price has been listed as a super sky-high price, and few manufacturers can afford it.
As a result, it's good now, Brother Chic is a fledgling newcomer, and his endorsement fee has risen more than 8 times, surpassing the veteran kings of Hong Kong and Taiwan, this Nima is just joking!
And just when everyone was talking about it and watching it as a joke, Yili and Tang Xiaoshi really announced the price at the press conference, signing a contract for three years, with a total price of 50 million, and the contract type is the endorsement of all Asia.
As soon as this announcement came out, the whole country was boiling, and the name of "King of Gold Sucking" was completely confirmed! (To be continued......)