Chapter 217: Xu Wen is in action
On the morning of May 16, Cao Yunhai came over to send Han Fei and the others away, and after returning to the company, as soon as he entered Xu Fan's office, he saw Xu Wen and Li Feng in the office.
"Boss, Han Fei, they're gone." Cao Yunhai reported.
"Well, Brother Cao, sit down, let's talk about something." Xu Fan said.
Cao Yunhai looked at Li Fengbrown and Xu Wen, he didn't know what was so serious, he was able to get them together for a meeting, Cao Yunhai sat on the sofa.
"Brother Cao, how did you arrange these new employees?" Xu Fan asked.
"According to the purpose of old employees leading new employees, all workers were redivided into 37 groups, and each group had at least two old employees, so that what happened during production could also be handled by old employees." Cao Yunhai had already divided the workers into groups yesterday afternoon and officially started work this morning.
"Well, you select a dozen young and eloquent people from the workers to the sales department, our goal now is to fight for more markets, there are fewer people in the sales department, and there is nothing to do all day, it's time to give them something to do, Brother Cao, you will hand over the selection to Xu Wen after you have selected the person."
Cao Yunhai nodded and said, "Yes, boss, I'll arrange it in a while." ”
Xu Fan turned to Xu Wen and asked, "Xu Wen, you are in charge of the sales department, what do you think about the next sales jihua?" ”
"Now the daily production capacity of the factory has reached 1,500 tons of bagged rice, which is a huge amount, every day the Youth Development Zone and Bajiang City can digest almost 600 tons of saturated, the high-end rice in these two places is basically occupied by us, the remaining 900 tons of rice market has not yet been determined, but I feel that Changnan City should become the market we occupy next, Changnan City has a population of more than 6 million people, plus the subordinate counties and districts, the total number of people can reach more than 8 million people, Even if one-tenth of the people usually eat our Xu's No. 1 rice with their ability, so that they can digest 800 tons of rice every day, but Changnan City, as the capital of the entire Xijiang Province, has more than one-tenth of the total number of rich people, and it should not be a problem to digest 900 tons of rice every day, that is, the sales channel should be carefully considered. Xu Wen first talked about the basic situation, so that everyone's spirit was raised.
"Then let's find an agent? This also makes it easy to withdraw funds. Cao Yunhai asked.
"I thought about it, we are not in a hurry to find agents, anyway, we have enough manpower, and we have also seen Zhao Sanli and Liu Huamin two agents operating our rice, directly put the ex-factory price of 20 yuan a kilogram, increased to 30 yuan a kilogram, and earned half of our profits, I jihua is the establishment of our own sales channels, the establishment of a façade, the audience of our Xu's No. 1 rice is not ordinary people, are some rich people, I plan to set up a store in the southeast, northwest and northwest of Changnan City to be responsible for sales, so that we don't have to be controlled by others. What do you think? Xu Wen said his thoughts and looked at everyone.
Cao Yunhai looked at Xu Wen puzzled, and said, "Mr. Xu, you may not know, our boss used to do direct sales in stores before, but when he went to Zuihou, he still found Zhao Sanli as an agent, and the Jihua of this façade is probably a little inappropriate, right?" And after we set up a store directly operated store, the supervision of these stores is also a problem. ”
"This time and that time, Brother Cao, the situation is different now, listen to what Xu Wen said." Xu Fan smiled and said, stopping Cao Yunhai's question.
"Well, I also did the previous things to understand, we used to do a relatively small store, not a scale effect, now we have the funds and manpower, it is completely possible to do a store direct store. As for the regulatory issues raised by Minister Cao, I believe that as long as there is a strict financial system on the storefront, and employees who are loyal to the company, coupled with our generous treatment, I believe that the company's employees will not have problems, and even if there is a problem, we can deal with it, and no decision can be perfect, as long as we remedy it in time. Xu Wen said in detail.
"Well, it's okay, let's try it in Changnan first, see how effective it is, and then decide whether to stick to this decision." Xu Fan zuihou made a decision.
After some discussion, it was finally decided to go to the west and east of Changnan. South, north, four directions are a direct store, each direct store is equipped with a store manager, four sales staff, an accountant, a cashier, two security guards, a total of 9 people, so that 36 people will be assigned to do things, four store manager candidates by Xu Fan, the rest of the candidates will be selected by the company.
The decision has been made, and all aspects of the action have begun, first of all, the production of the factory must be guaranteed, the daily 600 tons of rice are delivered to Zhao Sanli and Liu Huamin, and the remaining 900 tons of rice are put into the warehouse, ready to be supplied to Changnan. Secondly, Xu Wen and Cao Yunhai selected 24 people from the company to act as salesmen, accountants and cashiers, and in terms of security, Li Feng transferred 8 strong people from the security department, and the selection of the store manager was decided by Xu Fan, and they no longer cared, Xu Fan planned to exchange 4 people from the space as the store manager, so that every move of the direct store could be clear to himself.
After choosing a good person, Xu Wen took people to Changnan, and rented stores in four prosperous places in Changnan City, east, west, north and south, these stores are quite large, they are rented three floors, the first floor is more than 100 square meters, the front half of the first floor is used as a sales store, the back half of the area is used as a warehouse, the second floor is used as the office area of the staff of the direct store, and the third floor is used as the living area of the staff of the direct store.
After the store was rented, the tense decoration began immediately, and after more than ten days of decoration, the store was finally renovated, and the name of the store was hung with the door number of "Xu's Agricultural Co., Ltd. product direct store", which looked very dazzling.
From the day Xu Wen arrived in Changnan, Xu's Agricultural Co., Ltd. invested a lot of money in advertising, first of all, television, Xu Wen spent 3 million yuan on Changnan TV to make the news of the opening of Xu's Agricultural Co., Ltd. in the next month, the news of the opening of Xu's Agricultural Co., Ltd. was uninterrupted, followed by various newspapers of all sizes in Changnan, which had the news of Xu's Agricultural Co., Ltd.'s direct store. Zuihou in Changnan City, several large LCD advertising screens also appeared on the advertisements of Xu's Agricultural Co., Ltd., no matter what form of advertising, the above are to promote Xu's Agricultural Co., Ltd.'s products Xu's No. 1 rice is absolutely healthy, green, no pesticides are added during the growth process, and the taste is comfortable.
At eight o'clock in the evening, everyone had eaten, sitting on the sofa watching TV, the old woman found the familiar Changnan TV channel, generally this time period is a city report, reporting some things that often happen in the city, occasionally inserting some advertisements, and when the advertisement appeared, a little girl was ready to change the channel, and suddenly saw the advertisement and stopped, the TV showed the growth process of rice with animation, zuihou harvested, processed into rice, zuihou in a factory for bagging processing, After the bagging is completed, the picture becomes the gate of a company, and the words "Xu's Agricultural Co., Ltd." are engraved on the door, and a rich male voice "Xu's Agricultural Co., Ltd. is committed to providing you with the best rice, so that you can buy at ease, eat at ease, and eat comfortably." ”
"Grandma, I'm going to eat that rice, it looks so beautiful!" The little girl said coquettishly.
"Okay, good, good granddaughter wants it, then grandma will let your father buy it, Xiao Ming, remember to buy it." The old woman said to her son.
"Mom, they haven't said where to sell it, and I can't find a place to buy it." The son said speechlessly.
"You won't look for it, you still need me to teach you this?" The old woman was angry, and her son didn't dare to speak.
Under the invasion of massive advertisements, for a time, Xu's Agricultural Co., Ltd. was also a hot topic in Changnan City, but everyone was talking about whether Xu's No. 1 rice was really pesticide residue-free, and the price was several times higher than that of ordinary rice.
"Hey, have you heard of this Xu's No. 1 rice? Sold for so much? ”
"Is it true that they said that there are no pesticide residues in the whole process?"
"A small agricultural company dares to do so much advertising, and I really don't know how to die."
Everyone has different opinions, some say haode, some say bad, most people still don't know much about Xu's No. 1 rice, so just pay a little attention, and the Changnan people who have eaten Xu's No. 1 rice are very happy with this news.
"Sister Liu, have you heard? Xu's No. 1 rice is about to enter the market in Changnan! In a private club, a woman in her thirties said to her companion.
"I already knew, now it's good, you don't have to go to Bajiang to buy it all the time, I'm used to eating Xu's No. 1 rice at home, it's just that eating Thai fragrant rice and some other high-priced rice has no taste, or Xu's No. 1 rice tastes comfortable, you see, the macula on my face is gone" Her companion is a woman in her forties, who has been entangled in the macula under her eyes before, and has used many methods to cover it up, which is really annoying, but after eating Xu's No. 1 rice for a few months, Suddenly, one morning when she got up to put on makeup, she found that the yellow spots under her eyes disappeared, which made her so happy, and she must eat Xu's No. 1 rice at every meal, to be honest, the price of Xu's No. 1 rice is still low in her opinion, she and her friends go out to eat a meal for tens of thousands of yuan, this rice money is really not worth mentioning, these rich people pay attention to the quality of life, but they don't care so much about money.
Ask for recommendation and collection, come on, brothers and sisters, Xiexie everyone's support!